Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

Americans Raced to Buy Any EV They Could Last Month — Except for the Cybertruck

This thing is a certified clunker.

•
A Cybertruck for sale.
Heatmap Illustration

Americans certainly got the message about the end of the EV tax credit. With the $7,500 benefit set to disappear at the end of September, electric vehicle sales surged to record numbers in the third quarter of 2025 as buyers raced to beat the deadline.

The rising tide lifted just about all EVs — but not the struggling Tesla Cybertruck. According to new numbers from Kelley Blue Book, Tesla sold just 5,385 Cybertrucks from July to September, less than half as many as it delivered during the same period in 2024. The company is now expected to sell around 20,000 of the metal EVs this calendar year. That’s down from around 50,000 last year, and less than 10% of the 250,000 total Elon Musk once predicted as the truck’s annual sales figure.

Cybertruck was well on its way to flop status before these sales numbers. With its purposefully jarring aesthetic, the EV for edgelords was never going to be as popular as Musk proclaimed, and that was before his relationship to Donald Trump and online provocations pushed many more people away from the Tesla brand. Cost didn’t help, either. Tesla once said it would sell a $40,000 basic version of Cybertruck, a price point that might have enticed some buyers beyond the Musk fanboys who became early adopters, but the cheapest one you can actually buy today is around $60,000.

Still, the vehicle’s third-quarter performance is particularly damning in comparison to nationwide EV sales, where the tax credit’s demise ignited a fire sale. Americans bought more than 430,000 EVs during the quarter, an increase of about 40% from the second quarter of 2025 and about 30% from the third quarter of last year. Popular vehicles including the Chevy Equinox EV, Hyundai Ioniq 5, Ford Mustang Mach-E, and Honda Prologue surged to sales of more than 20,000 during the quarter. Electric trucks including the Rivian R1T, Ford F-150 Lightning, and GMC Hummer EV saw sales increases despite having high prices that rival the Cybertruck’s.

Tesla itself, despite months of bad press, did well, too. The brand’s share of the overall EV market continues to wane, reaching a new low of 41%. But the surge temporarily stabilized its tumbling sales, with plenty of people snatching up Model 3s and Model Ys while the getting was good. Those two vehicles remained the two best-selling EVs in America, with Tesla selling more than 114,000 Model Ys and more than 53,000 Model 3s.

Yet the good times did nothing to spur driver interest in Cybertruck. In fact, public enthusiasm for the vehicle might be even lower than it seems, because it turns out that one of the top customers for Musk’s electric tank is Musk himself. Electrek reports that his other companies, such as SpaceX and xAI, have been accumulating Cybertrucks as their company cars. Tesla is replacing some of its own fleet with Cybertrucks, as well.

The move makes sense for Musk. Because of weak overall demand, Cybertrucks are sitting idle on lots; selling them to his businesses at least puts them to work. The scheme also might improve the appearance of Tesla’s sales numbers, Electrek speculates. By locking in some of these sales with a downpayment before the end of September, Tesla can deliver Cybertrucks to Musk’s other business in the weeks to come and still get the tax credit on them. The approach could boost sales numbers for a fourth quarter that’s likely to be difficult with the disappearance of the federal incentive.

Now that Cybertruck has become Elon’s Edsel, Tesla’s hopes for an EV sales revival lie largely with the new “Standard” versions of its two best-sellers. These trim levels strip away some of the amenities from the Models 3 and Y to bring their starting prices down to $37,000 and $40,000, respectively. It’s far from clear that this will succeed. Anyone shopping for an EV solely on price could wait for the upcoming new versions of the Nissan Leaf and Chevy Bolt, which are expected to come in at $30,000 or less. The Equinox’s $35,000 starting price, five-grand less than even the budget Model Y crossover, has spurred its recent success.

Still, with 320-plus miles of estimated range and at least some of Tesla’s best features, the budget versions could be compelling cars at those prices. At the very least, they’ll speak to more drivers than the Cybertruck does.

Blue
🔒

You’ve reached your free article limit

Subscribe to Heatmap News for unlimited access to daily energy and climate coverage.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
AM Briefing

‘Starting to Fray’

On Greenland’s deepsea mining ban, Indonesia floating nuclear, and a solar boom

Data center construction.
Heatmap Illustration/Getty Images

Current conditions: Hurricane Trudy has weakened from its peak as a Category 2 storm but still threatens up to 8 inches of rain as it swirls off Baja California • A nor’easter is howling through the Mid-Atlantic this week, hammering the coast with winds of up to 70 miles per hour • A humid overcast has settled over Paris this week as French authorities struggle to regain control after protests over living costs gave way to anarchic riots.


THE TOP FIVE

1. America’s AI infrastructure boom ‘is starting to fray’

At least 47 major data center projects have been delayed, withdrawn, or blocked so far this year, according to data the regulatory intelligence service RegLayer shared with the Financial Times — and that may be a “conservative estimate.” Just 35% of planned data centers are “credible,” analysts told the newspaper, as more than 1,000 communities across the United States now have restrictions on artificial intelligence infrastructure. The data comes as investors look increasingly jittery about AI following ChatGPT-maker OpenAI’s missing a key revenue metric this year.

Keep reading...Show less
Blue
Spotlight

A Giant Data Center Offers a Permitting Reform Test Case

What would happen to Project Jupiter if the Bipartisan American Affordability and Jobs Act is passed?

Project Jupiter.
Heatmap Illustration/Project Jupiter, Library of Congress

One of the nation’s largest data centers is struggling under permitting woes. So let’s play a game: would the bipartisan permitting bill in Congress make the path easier, or might the federal legislation be irrelevant to large hyperscalers under development today?

Meet Project Jupiter, a mega project in southern New Mexico in Dona Ana County under development by Oracle and OpenAI, with financial backing from SoftBank and political support from the Trump administration for being a part of Stargate, a major Trump administration public-private initiative boosting AI development. Project Jupiter would be one of the largest data centers in the country if completed and currently is expected to run on a microgrid powered by fuel cells converting gas to electricity, which the developers claim will burn much cleaner than a typical off-grid gas turbine power plant.

Keep reading...Show less
Yellow
Hotspots

The Trump Administration Is Still Messing with Offshore Wind Farms

And more of the week’s top news around project fights.

The United States.
Heatmap Illustration/Getty Images

1. New England (and Maryland) – The Trump administration is still messing with offshore wind farms, even while trying to pass a permitting reform deal. Examining the court filings reveals why they may feel empowered to do it — and I’m not sure how this ends.

  • Last Friday, in a legal case brought by anti-wind activists, the Justice Department submitted a motion in federal court to send the construction and operations plan for Orsted’s Revolution Wind project in New England back to the Interior Department for more analysis. On Wednesday, the DOJ entered a similar motion in another case challenging the construction and operations plan for U.S. Wind’s MarWin project off the coast of Maryland in a lawsuit brought by the state’s coastal community of Ocean City.
  • Trump’s actions led some to question whether the president was sabotaging the deal, and others to claim the media coverage itself was an attempt to kill it. Going further, supporters of the bipartisan bill claimed the DOJ's motions were precisely why the bill should become law, implying it would guard offshore wind farms against this sort of maneuver.
  • However, for the bill’s backers, it’s worth considering why the Trump administration believes it has the legal authority to do this. It’s also time to ask whether the bill would actually protect these wind farms against this tactic.
  • To answer those questions, you have to rewind. On May 1, 2025, the Interior Department withdrew a Biden solicitor’s opinion instructing the agency to “strike a rational balance” between wind power and fishing interests. This revocation document is technically not in effect at the moment; one year later, a federal court ruled the opinion was potentially illegal as a part of a preliminary injunction on five anti-renewables actions requested by solar and wind trade groups. The Trump administration is contesting that ruling, and the administration has filed a notice of appeal.
  • In August, despite that opinion being in doubt, a federal judge granted Trump permission under the Outer Continental Shelf Lands Act to remand the construction and operations plan for the now-defunct Atlantic Shores offshore wind farm in the waters of New Jersey. U.S. District Judge Jia Cobb specifically wrote that Atlantic Shores failed to demonstrate the federal government had limitations under OSCLA on revisiting these plans and that the injunction from the litigation on appeal “did not prohibit all reevaluation of agency action.”
  • In the recent Revolution and MarWin filings, Trump’s Justice Department argues the construction and operations plans should be remanded under OSCLA without being vacated. The DOJ motions include claims that previous decision documents did not adequately explain impacts to commercial fishing and other industries that use OSCLA waters. It’s not clear if the administration will win these motions.
  • The bipartisan permitting bill would bar the Interior Department and other federal agencies from taking “any new action that would revoke, rescind, withdraw, terminate, suspend, amend, or alter a federal authorization or permit in effect on or after September 16, 2026,” or “any other action to interfere with or prevent the construction or operation at full capacity of a project that has secured all necessary federal authorizations and permits.” The restriction exempts cases where “the agency is required to take such action by order of a court.” As I wrote in our lengthy piece explaining the bill, this provision has a damages component that allows companies impacted by violations to pursue financial compensation.
  • Here’s the billion-dollar question I expect we won’t have answered unless the bill language is enacted and then litigated: Would the court order exception apply to rulings that grant these motions? Or would the developers be able to sue for damages?

2. Columbia County, N.Y. – New York’s renewable energy permitting office has rejected an upstate solar farm on farmland as a House Democrat representing the area joined hands with the Trump administration in publicly railing against the project.

Keep reading...Show less
Yellow