Tesla’s Robo-Future Is Still Pretty Far Off

Tesla is a car company everywhere except Wall Street. It delivered some 1.7 million cars in 2024, which were built in factories in Texas, California, Germany, and China. These car sales (and leases and sales of regulatory credits) generated some $77 billion in revenue. Its gross margin on these cars is about 18.5%, or around $14 billion.

When Tesla reported its first quarter earnings, it announced a more than 70% decline in profits, continued falling sales, and a hit to its business from the trade war with China. But its stock climbed the next day, and is now trading at around $350 a share, from $238 before the report, giving it an overall value of over $1 trillion. By some metrics, Tesla makes up more than half of the overall value of the automotive industry.

That’s because it’s not valued like a car company. The company’s investors are putting a huge stake on future innovations that largely spring from the head of Elon Musk, the company’s chief executive. These include promised self-driving cars and a self-driving taxi service, as well as the Optimus humanoid robot, which Musk has said could turn into a $10 trillion business. (For reference, Walmart’s annual revenue is just under $650 billion; Walmart is also worth less than Tesla today.) So far, all we know about the Optimus is that it can dance.

One reason analysts and shareholders cheered its most recent results is because Musk committed to spending less time in Washington trying to reshape the federal government and more time with the company that makes up the lion’s share of his immense personal wealth. But just getting more of Musk’s time is the easy test. A more consequential challenge for the thesis that Tesla can be more than just a company that sells cars to people who drive them is its upcoming robotaxi pilot in Austin, Texas, scheduled for next month.

While Google’s Waymo already has a fully autonomous taxi system available in a few areas of a few cities, Musk has repeatedly promised that Tesla could reach full autonomy globally far more cheaply than Waymo — or, as he puts it, “Waymo needs ‘way mo’ money to succeed 😂.”

But the initial rollout of the robotaxi may be modest. Adam Jonas, a bullish Tesla analyst with Morgan Stanley, wrote in a note to clients on Friday after a conversation with Tesla’s head of investor relations that the Austin debut will “have 10-20 cars” and “plenty of tele-ops to ensure safety levels.”

Another future Tesla business, its Optimus robot, might be able to open up its factory to tours for investors sometime in the last three months of the year, Jonas reported, with commercialization coming by the middle of 2026 at a cost of around $20,000 per unit. The company aims to produce “several thousand” robots by the end of this year, he said. (Though you should be skeptical of any and all dates and deadlines given by Tesla — Musk has been promising an imminent fleet of autonomous Teslas for over five years.) Right now, Jonas wrote, about 12 are being produced at a time, more or less by hand.

And that’s just the mechanics. The software for humanoid autonomy also isn’t there yet: “Tesla admits both intelligence and cost ‘need to come a long way’ to unlock the true potential of humanoid robots,” Jonas wrote. “The neural nets for Optimus are far larger than for cars given greater degrees-of-freedom and far more open-ended tasks.”

Tesla also has more prosaic worries for these next generation businesses. Company officials told Jonas that they’re in an “incredibly competitive” hiring market, especially compared to Chinese companies, which “own the supply chain” for advanced technologies.

While Tesla and Musk are eager to tell the public that the company is orienting itself toward an AI-driven robotic future, some of its other corporate actions may reflect the more present-day concerns of brand management. Tesla sales have declined sharply overseas, and its showrooms have become sites for protest, driven by anger over Musk’s role in the Trump administration.

The company said Friday that it would welcome a new member of its board: Jack Hartung, president and chief strategy officer of Chipotle, a brand with its own history of crisis, stock market volatility, and precarious executive leadership. While it’s unlikely Tesla will get involved in the food business anytime soon, it may benefit from learning from Chipotle’s struggles over the last few years of giving people what they expect.