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“Do you ever think about electric cars?”

Between solar roofs, home batteries, and electric vehicles, Tesla could potentially “do more to fight climate change than any other company — perhaps any other entity — in the world,” Walter Isaacson muses in his much-anticipated biography of Elon Musk, out Tuesday.
But while the central character is at times painted as a heroic visionary (Isaacson’s previous subjects have included Steve Jobs, Einstein, and Leonardo da Vinci), the biography also makes it clear that Tesla’s mercurial CEO isn’t always the easiest to work with — or, in the blunter words of Bill Gates, he can be “super mean.” Here are some of the most surprising moments about climate and energy shared in Isaacson’s Elon Musk:
On Musk’s EV passion:
When Elon went with [Peter] Nicholson’s daughter, Christie, to a party one evening, his first question was “Do you ever think about electric cars?” As he later admitted, it was not the world’s best come-on line.
On education:
Musk also focused on electric cars. He and [his friend Robin] Ren would grab lunch from one of the food trucks and sit on the campus lawn, where Musk would read academic papers on batteries. California had just passed a requirement mandating that 10 percent of vehicles by 2003 had to be electric. “I want to go make that happen,” Musk said.
Musk also became convinced that solar power, which in 1994 was just taking off, was the best path toward sustainable energy. His senior paper was titled “The Importance of Being Solar.” He was motivated not just by the dangers of climate change but also by the fact that fossil fuel reserves would start to dwindle. “Society will soon have no option but to focus on renewable power sources,” he wrote. His final page showed a “power station of the future,” involving a satellite with mirrors that would concentrate sunlight onto solar panels and send the resulting electricity back to Earth via a microwave beam. The professor gave him a grade of 98, saying it was a “very interesting and well written paper, except the last figure that comes out of the blue.”
On investing in batteries:
Eager to keep the conversation going, [Tesla co-founder JB] Straubel changed the topic to his idea for building an electric vehicle using lithium-ion batteries. “I was looking for funding and being rather shameless,” he says. Musk expressed surprise when Straubel explained how good the batteries had become. “I was going to work on high-density energy storage at Stanford,” Musk told him. “I was trying to think of what would have the most effect on the world, and energy storage along with electric vehicles were high on my list.” His eyes lit up as he processed Straubel’s calculations. “Count me in,” he said, committing to provide $10,000 in funding.
On building the Gigafactory:
The idea that Musk proposed in 2013 was audacious: build a gigantic battery factory in the U.S. […] There was one problem, Straubel recalls. “We had no clue how to build a battery factory.”
So Musk and Straubel decided to pursue a partnership with their battery supplier, Panasonic […] Musk and Straubel were invited to Japan by Panasonic’s new young president Kazuhiro Tsuga. “It was a come-to-Jesus session where we had to make him truly commit that we were going to build the insane Gigafactory together,” Straubel says.
The dinner was a formal, multicourse affair at a traditional low-table Japanese restaurant. Straubel was fearful about how Musk would behave. “Elon can be so much hell and brimstone in meetings and just unpredictable as all get out,” he says. “But I’ve also seen him flip a switch and suddenly be this incredibly effective, charismatic, high-emotional-intelligence business person, when he has to do it.” At the Panasonic dinner, the charming Musk appeared. He sketched out his vision for moving the world to electric vehicles and why the two companies should do it together. “I was mildly shocked and impressed, because, whoa, this is not like how Elon usually was on other days,” says Straubel. “He’s a person who’s all over the map, and you don’t know what he’s going to say or do. And then, all of a sudden, he pulls it all together.”
On the origins of SolarCity:
“I want to start a new business,” Musk’s cousin Lyndon Rive said as they were driving in an RV to Burning Man, the annual art-and-tech rave in the Nevada desert, at the end of the summer of 2004. “One that can help humanity and address climate change.” “Get into the solar industry,” Musk replied. Lyndon recalls that the answer felt like “my marching orders.” With his brother Peter, he started work on creating a company that would become SolarCity. “Elon provided most of the initial funding,” Peter recalls. “He gave us one clear piece of guidance: get to a scale that would have an impact as fast as possible.”
On buying SolarCity:
When Musk announced the deal in June 2016, he called it a “no-brainer” that was “legally and morally correct.” The acquisition fit with his original “master plan” for Tesla, which he had written in 2006: “The overarching purpose of Tesla Motors is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy.”
On hating SolarCity:
The solar roof project caused enormous friction between Musk and his cousins. In August 2016, around the time he was teasing the new product, Peter Rive invited Musk to inspect a version that the company had installed on a customer’s roof. It was a standing-seam metal roof, meaning the solar cells were embedded in sheets of metal rather than tiles. When Musk drove up, Peter and fifteen people were standing in front of the house. “But as often happened,” Peter recalled, “Elon showed up late and then sat in the car looking at his phone while we all just waited very nervously for him to get out.” When he did, it was clear that he was furious. “This is shit,” Musk explained. “Total fucking shit. Horrible. What were you thinking?”
On really, really hating SolarCity:
There were four versions [of solar roofs], including those that looked like French slate and Tuscan barrel tiles, along with a house that featured the metal roof that Musk hated. When Musk visited two days before the scheduled event and saw the metal version, he erupted. “What part of ‘I fucking hate this product’ don’t you understand?” One of the engineers pushed back, saying it looked okay to him and that it was the easiest to install. Musk pulled Peter aside and told him, “I don’t think this guy should be on the team.” Peter fired the engineer and had the metal roof removed before the public event.
On cutting solar roof installation time:
[…] Musk clambered up a ladder to the peak of the roof, where he stood precariously. He was not happy. There were too many fasteners, he said. Each had to be nailed down, adding time to the installation process. “Instead of two nails for each foot, try it with only one,” he ordered. “If the house has a hurricane, the whole neighborhood is fucked up, so who cares? One nail is going to be fine.” Someone protested that could lead to leaks. “Don’t worry about making it as waterproof as a submarine,” he said. “My house in California used to leak. Somewhere between sieve and submarine should be okay.” For a moment he laughed before returning to his dark intensity.
On talking climate with Bill Gates:
“Hey, I’d love to come see you and talk about philanthropy and climate,” Bill Gates said to Musk when they happened to be at the same meeting in early 2022. Musk’s stock sales had led him, for tax reasons, to put $5.7 billion into a charitable fund he had established. Gates, who was then spending most of his time on philanthropy, had many suggestions he wanted to make. They’d had friendly interactions a few times in the past, including when Gates brought his son Rory to SpaceX. [...] Gates argued that batteries would never be able to power large semitrucks and that solar energy would not be a major part of solving the climate problem. “I showed him the numbers,” Gates says. “It’s an area where I clearly knew something that he didn’t.” He also gave Musk a hard time on Mars. “I’m not a Mars person,” Gates later told me. “He’s overboard on Mars. I let him explain his Mars thinking to me, which is kind of bizarre thinking. It’s this crazy thing where maybe there’s a nuclear war on Earth and so the people on Mars are there and they’ll come back down and, you know, be alive after we all kill each other.”
On dismissing climate philanthropy:
At the end of the tour, [Gates and Musk’s] conversation turned to philanthropy. Musk expressed his view that most of it was “bullshit.” There was only a twenty-cent impact for every dollar put in, he estimated. He could do more good for climate change by investing in Tesla.
On Bill Gates’ betrayal:
There was one contentious issue that [Bill Gates and Elon Musk] had to address. Gates had shorted Tesla stock, placing a big bet that it would go down in value […] Short-sellers occupied [Musk’s] innermost circle of hell. Gates said he was sorry, but that did not placate Musk. “I apologized to him,” Gates says. “Once he heard I’d shorted the stock, he was super mean to me, but he’s super mean to so many people, so you can’t take it too personally.”
[...] When I asked Gates why he had shorted Tesla, he explained that he had calculated that the supply of electric cars would get ahead of demand, causing prices to fall. I nodded but still had the same question: Why had he shorted the stock? Gates looked at me as if I had not understood what he just explained and then replied as if the answer was obvious: he thought that by shorting Tesla he could make money. That way of thinking was alien to Musk. He believed in the mission of moving the world to electric vehicles, and he put all of his available money toward that goal, even when it did not seem like a safe investment. “How can someone say they are passionate about fighting climate change and then do something that reduced the overall investment in the company doing the most?” he asked me a few days after Gates’s visit. “It’s pure hypocrisy. Why make money on the failure of a sustainable energy car company?”
On rejection:
Gates followed up in mid-April, sending Musk the promised paper on philanthropy options that he had personally written [...] “Sorry,” Musk shot back instantly. “I cannot take your philanthropy on climate seriously when you have a massive short position against Tesla, the company doing the most to solve climate change.” When angry, Musk can get mean, especially on Twitter. He tweeted a picture of Gates in a golf shirt with a bulging belly that made him look almost pregnant. “In case u need to lose a boner fast,” Musk’s comment read.
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And data centers might be collateral damage.
After derailing gigawatts of renewable power with a permitting freeze, the Trump administration is expanding its war on renewable energy, retaining one of country music’s biggest stars in a PR offensive against utility-scale projects on “prime farmland.”
The administration recently onboarded John Rich – one half of the stadium-packing American musical duo Big & Rich – to be Trump’s “special envoy for American landowners.” Rich entered activism around landowner rights last January when he backed opponents fighting a large Tennessee Valley Authority transmission project routed through his home county of Cheatham, Tennessee. This led to him joining the Trump team, where he’s fashioning himself as a go-to guy and cheerleader for anyone who wants Trump to help stop a solar or wind farm they don’t want built.
Rich’s first fight on behalf of the Trump team? Battling solar projects in upstate New York. Over the weekend, Agriculture Secretary Brooke Rollins, EPA Administrator Lee Zeldin, and the freshly-annointed Rich wrote New York Governor Kathy Hochul grilling her on the state’s definition of “prime farmland” and claiming “the absence of a clear plan” for disposing of solar panels after projects are decommissioned. The letter resulted from Rich’s conversations with a prominent anti-solar Substack author in upstate New York, Alexandra Fasulo, and it references a specific Repsol project under development in Glen, New York, that she is fighting in state court.
“Only 8 weeks ago, I decided to start posting my written content from Facebook and Substack to X. It didn’t take long before John Rich and I connected,” Fasulo wrote in a blog on Monday. “John and I spoke on the phone a few times. We texted and I began to share my research with him. Many meetings later… and the US Department of Agriculture, the Environmental Protection Agency (EPA), and John Rich put their heads together.” In her post Fasulo signaled more is coming. “If you read the letter slowly, you’ll get the gist of what the feds are trying to do here. For legal purposes, I am not going to explain that in writing. Read between the lines,” she said. “This lays the foundation for battling destruction at the hands of solar and wind complexes, battery storage, and so much more. Have a little faith and patience. There is A LOT to come.”
Trump is pivoting to farmland fights because there are few battlegrounds left for the federal government to fire upon. He has totally undermined large-scale renewable energy development in the ocean – I mean, look at offshore wind. He’s wrecked progress in the desert, where large solar farms on federal lands remain trapped in bureaucratic permitting delays. Some facilities are now getting through, like Primergy Power’s Purple Sage Energy Center south of Pahrump, Nevada, which got its permits last month. Yet other large projects are petering out; permitting on at least three large solar proposals – Smith Blythe’s Desert Energy Charger Project and Intersect Power’s Perkins Renewable Energy Project in California and Balanced Rock Power’s Samantha Solar effort in Nevada – has been paused or canceled outright since the start of the year.
The president’s turn to fighting projects on farmland also makes sense from a political standpoint. He’s facing an enormous backlash to a buildout of hyperscale data centers he supported, many of which are sited on acreage suitable for agriculture. Republicans running statewide in must-watch midterms battlegrounds – Texas and Iowa, for example – will have to navigate this rocky terrain where something their president supported is deeply unpopular. By bringing Rich aboard and letting him wail on renewable energy in the public square, it’ll be a signal that the Big Man is still listening to rural MAGA voters wary of industrial development.
In media interviews, Rich has claimed Trump created this new, unpaid special envoy position after the country star turned down an offer to sit on the TVA. “I said [to Trump], ‘if I serve with the TVA I cannot disparage the TVA, and I fully intend on keeping my right to disparage them intact.’” He said, ‘You know what, I respect that. So what do you want to do?’ And I said, ‘Man, give me a position where I’ve got some authority and I can work with the highest agencies in the land to protect landowners. Can you create something like that for me?’”
That’s at least the public story for how the president created the “special envoy” role, which Rich has described in ways that are equal parts citizen-government liaison and culture warrior. It’s now clear from his many posts on X that he’ll be heavily involved in messaging against the construction of new renewable energy facilities, carbon pipelines and, potentially, hyperscale data centers.
“[I’ll] go out, find these egregious situations where landowners are being infringed upon and I can go in, work with USDA, EPA, Secretary of the Interior, HUD, the Energy Department, and then all the way of course [to] the Oval Office – to throw up a defense against American landowners,” Rich told Atkisson. He added that data centers will also be a focus of his in government, and there are “two or three” projects out there where he wanted to intervene.
“The president wants to see the data centers built, but he also wants the farm and ranchland to be preserved. We have to have food security for America. We have to.”
Rich and Fasulo then joined Rollins and other administration officials at a press conference Thursday in Washington, D.C. Fasulo spoke at length against New York solar and wind development. Pressed on how data centers square with farmland protection, Rollins spoke about the anxiety in rural America around hyperscalers.
“That debate is raging right now,” she said. “I think that the importance of private property rights, the importance of preserving American farmland, the importance of ensuring we’re going to have another 250 years of freedom is paramount. Does that mean it is completely incompatible with data centers? I don’t think so and I know President Trump doesn’t think so. But what it does mean is that we have to be extremely intentional. There should be plenty of land in this country where data centers can be built that will not be on prime, important farmland. That’s my take on that.”
When Rich joined the federal government is unclear. The Agriculture Department formally announced Rich joined the administration on June 10, but Rich first disclosed Trump “made an offer for a position” in a subscriber-only post made to X on July 24, 2025. He then provided updates in similarly paywalled statements, revealing the Trump appointment to his subscribers in April. Then in May, he told subscribers that he’d completed federal onboarding. “I’m really looking forward to pushing bad guys off of good guys’ land:) You’ll be seeing the official announcement soon, but I wanted you to know 1st!”
What’s clear, however, is that Rich has other targets too. As Rich was brought into federal service, he began routinely sharing a URL – “usda.gov/lawfare” – and directed aggrieved landowners to report potential misdeeds around land seizure. A review of his back-and-forth communications on social media indicate several potential fights he may wade into. Wind energy projects in Kansas. Solar development in rural Virginia. An aluminum smelter in Oklahoma. Carbon capture proposals in Louisiana.
Prior to formally joining the administration, Rich got involved in a conflict over eminent domain and transmission for data centers in Coweta County, Georgia, which had gone viral on right-wing social media. On May 12, Rich said he “just had a great phone call” with Rep. Brian Jack, the GOP congressman who represents the transmission battleground in question. “I will be speaking more on the matter soon,” he tweeted, declaring the power lines threatened “not only homes, but cattle farms and row crops.” Rich also says he facilitated federal engagement between the USDA and Casey Murph, a rancher in Navajo County, Arizona, who claims the state prematurely ended a land lease he held so Orsted can build a solar project.
It’s also apparent Rich will be the first major Trump administration official to publicly root for more counties to indefinitely ban solar and wind development. “The best way for farm and ranch land to be protected from wind/solar projects is for the county to pass a moratorium on those energy sources, disallowing them to ever be built in the county,” Rich told an X follower on May 16.
No one can predict how harmful it’ll be to have one of country music’s most famous artists turning into a spokesperson against renewable energy. But I doubt even paying Katie Miller to say nice things about solar will be able to overcome newly-empowered activism from a Nashville legend.
And more of the week’s top news around project fights.
1. Kansas City, Missouri – Data centers are so toxic that politicians are using them as boogeymen in totally unrelated policy discussions.
2. Ingham County, Michigan – We have our first major anti-data center candidate in a Democratic congressional primary.
3. Nueces County, Texas - The Longhorn State is on a bull run towards data center hostility.
4. Pulaski County, Arkansas - We have yet another municipal employee losing their job over helping a data center.
5. Marathon County, Wisconsin - Yet again rural residents are poised to lose against state permitting primacy laws benefiting renewable energy.
This week’s conversation is with Grant Gutierrez, head of community impacts at carbon management company Carbon Direct. This week Carbon Direct published a white paper Gutierrez authored on opposition around data centers he’s studied. His research reinforces much of what Heatmap Pro has uncovered, but I was particularly intrigued by a topline finding – that transparency is the most common thread in the 46 data center fights he looked into. Was he seeing what I’ve been seeing? So I asked him to hop onto a Zoom call and let me know his thoughts.
The following conversation was lightly edited for clarity.
If you were to explain the findings in your white paper to someone at a bar… how would you put it?
What I would say is that we were really interested in the kinds of concerns communities were articulating as they were opposing or resisting data center development in the U.S. To answer and explore those questions, we developed our own data center cancellation tracker where we looked for cases where we could find a strong correlation between cancelation or withdrawal status and opposition. Then we did high-level analyses of the demographics surrounding those data centers, using standard best practices from environmental justice methodologies and pulling sociodemographic and environmental burden characters from EPA’s EJScreen tool. We were mostly looking at public records. Press materials. City council meeting minutes. Things you wouldn’t have to dig too hard to find.
The kinds of communities we saw successfully resisting data centers tracked across the demographic middle of the United States – slightly more middle income, slightly more white than a majority of the American community, but mostly what you’d consider the average American community.
What is the intended audience of this paper and what are you hoping to communicate?
I think it’s important for data center developers and the capital behind them is that they need to move their engagement to early stage, responsible design. A second audience is regulators, city councils, and local zoning commissions about how to engage with developers and advocate for the right disclosure requirements from industry.
The key topline message is that developers who treat community engagement as a permitting formality instead of a critical early stage input are burdening communities, breaking trust. This is resulting in reputational risk for developers, stranded assets, losing capital – and the loss of future opportunities as developers want to build 21st century infrastructure.
Walk me through what you saw evaluating these projects. What’s the development pattern that leads to such opposition?
We saw five key themes. Some of them you might expect – concerns around natural resources, water impacts, electricity rates, land. The rural character came up quite consistently. And then there was a lack of transparency through the use of NDAs.
The NDA example I was surprised to see was the most consistent in all of our case studies. Communities are largely concerned with the process that unfolds as much as the impacts. That’s a very important signal that transcends political lines. Communities want to be heard, involved in the process. They want large infrastructural development with impacts to listen to their concerns. When those decisions are made behind NDAs or with no transparency or equitable engagement, communities quickly mobilize and organize at a hyperlocal level and are successful in opposing these data centers.
I know there are a number of companies out there – without naming names – that are putting responsible development principles forward. The ones we advocate for across our business, whether we’re working in carbon removal or other things. I see companies leading and saying, if we’re involved in this infrastructure, we are not going to sign an NDA. Those who are pushing forward renewable energy commitments, community benefit agreements, and local public-private partnerships are leading with transparency and equity in their engagements.
How any of this carries in the broader industry is yet to be seen.
In your report you point to various ways opposition can crop up to a project. One of those ways was due to the presence of co-located gas – you note that gas power at a data center engendered environmental opponents, which then strengthened those fighting a data center. Can you elaborate on whether you think a new gas power presence is making it harder to get a data center built?
The case you’re pointing to, that’s the Ballico case where on top of the data center there was a 3,500 megawatt co-located gas plant. That quickly led to major community concerns and a partnership with the Southern Environmental Law Center, which became the legal anchor for thinking through the opposition here and commissioned the technical evidence, and provided the legal [support] there.
You see a broad coalition coalesce around not only the data center concern but the climate concerns that arise. I wouldn’t be surprised if we saw a repeated concern around the expansion of fossil energy and combustion sources going hand in hand with community opposition and organizing on data centers. But that remains to be seen.
What in your research have you seen when you compare opposition to data centers and campaigns against, let’s say, fossil fuels? Or mining? Or renewables?
What I think about with data centers is they’re the highways of the 21st century. As we know through the highway projects in the U.S., there were major disproportionate impacts on communities of color. I think there’s potential for data centers if they follow that playbook to have that same impact.
When it comes to comparing these, that’s something I have not done yet. But I think there’s a few things happening. I think the scale and scope of the buildout is taking the American public by surprise. Articulation around impacts to natural resources and electricity prices in a heightened political climate and a difficult economy. It’s also the existential problem AI introduces, which is the role AI plays in society. This is unique compared to other kinds of extraction, which feed technologies already at play.
How do you feel about the fact that so many of us in energy, environment and climate are now talking about data centers all the time?
Never in my career, working in carbon removal and nature based solutions, I never thought data centers would be a major focus in my career as an environmental justice advocate and social scientist.
Data centers are probably emerging to be one of the biggest environmental justice problems of our time so while it’s not something I planned to work on, I am emboldened to see the response from the nonprofit community and others trying to wrap their heads around this. What is the right kind of information? What does the public need to know? How do we advocate for our communities and build the world we would like to build?
While data centers are moving fast, I’m encouraged to see communities organizing and advocating for their own needs as well. Over the next few years, the story will tell itself.
Last question – what was the last song you listened to?
DtMF by Bad Bunny.