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No matter where you live, you should be prepared to live without power during extreme heat.

What keeps emergency management officials up at night? Terrorist attacks. The Big One. A direct hit from a Category 5 hurricane.
But when it comes to climate-related disasters, one fear often rises above the rest: a blackout during a heat wave.
According to new research published this spring, a two-day citywide blackout in Phoenix during a heat wave could lead to half the population — some 789,600 people — requiring emergency medical attention in a metropolitan area with just 3,000 available beds. As many as 12,800 people could die, the equivalent of more than nine Hurricane Katrinas.
Power outages can happen during a heat wave for a number of reasons. The most obvious is because of strain on the power grid, as everyone cranks up their air conditioning at the same time. By one estimate, “two-thirds of North America is at risk of energy shortfalls this summer during periods of extreme demand.” Blackouts can be both city- and state-wide, like when 11 million people were without power following a deadly grid failure in Texas in 2021; or rolling, to prevent a more catastrophic failure; or localized, like when a wildfire takes down transmission lines.
Storms can also knock out power, cutting off access to life-saving air conditioning. Excessive heat killed 12 nursing home residents in Florida in the aftermath of a 2017 hurricane, the same year that hundreds died in Puerto Rico after Hurricane Maria lead to a months-long blackout.
There’s another possibility that has been quietly discussed by emergency officials, too: a malicious cyberattack that takes down the grid during a time of extreme heat. “What happens when a cyberattack disables access to electricity for weeks, coordinated with record-breaking heatwaves, which are significant public health concerns in themselves?” a 2021 piece in The American Journal of Medicine mused, only to conclude that “the impact on the health-care system” — including hospitals, which can run on generators but would be quickly overwhelmed — “would be catastrophic.”
So if the power goes out during a heat wave, what do you do?
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No, you’re not psychic: You can’t predict when a power outage will leave you without your AC. But you are an informed person who’s aware that heat waves are becoming more common and intense and that extreme heat is the deadliest weather phenomenon in the United States. Virtually every American can benefit from having a plan in place for how to deal with extreme heat in the absence of AC, since nowhere is climate-proof.
At the most basic, the emergency agencies that informed this article — primarily American Red Cross, Centers for Disease Control and Prevention, and Ready.gov, all of which can be consulted for further resources — say you should have an emergency kit prepared and up to date in your home, and sign up for emergency alerts. (Also prepare a separate emergency kit for your pets if you have any.) This should include directions to your local cooling center in addition to a hospital.
Next, “Take an inventory of your essential electrical needs,” advises the American Red Cross. “Then consider how you would live without them when the power goes out.” That list might include backup batteries for phones, fans, CPAP machines, or any other medical devices.
Also consider buying misting spray bottles (we’ll get to those later) and a cooler where you can stash food if the refrigerator goes down. Battery-operated fans can additionally be useful to have on hand, particularly in humid areas, despite many public health organizations warning against them. Extra gallons of water are a part of every emergency kit, and important to have on hand as well.
Finally, make a habit of checking in on the vulnerable people in your life ahead of time — in particular, older people who live alone — and confirm they have air conditioning units that are working. Of the 72 people who died in Oregon's Multnomah County, which makes up the bulk of the city of Portland, during a heat wave in 2021, only three were found to have a functioning AC unit.
The first thing you want to do if the power goes out during a heat wave, regardless of how severe you anticipate the situation being, is prevent the loss of whatever cool air there still is inside your house. At the most basic, this means covering your windows to keep out sunlight by drawing the blinds.
If you anticipate the power being out for more than a few hours — perhaps because one of the emergency alerts you signed up for warns you the blackout could last for days — take more dramatic measures, like using blackout curtains if you have them, or reflective, foil-covered pieces of cardboard in the windows to bounce heat off your home. The most important thing, though, is to get the windows covered with something; even a towel will do if you don’t have drapes or blinds. If you have a multi-story home and anticipate a long-lasting power outage, begin to shut upstairs doors (hot air rises!) with plans on keeping those rooms closed off for the duration of the blackout. Any particularly drafty doors or windows can be further sealed with a rolled-up towel. In a worst-case-scenario event, you’ll be staying downstairs until your air conditioning turns back on, so keep that in mind as you move through the rooms.
As you’re making your sweep, also snag any medications you have stored, since heat can alter their efficacy. Many meds will become less potent or altered when exposed to high temperatures; aspirin, for example, breaks down into acetic acid and salicylic acid, which can upset the stomach.
Preventatively turn off and disconnect appliances, too, in order to avoid damage from a surge when the power returns (this is generally good advice no matter what the blackout conditions are). Then establish yourself in your darkest, coolest room — it’s likely on the north side of your home or apartment. Generally avoid south-facing rooms, followed by east- and west-facing rooms, since they get the most sunlight. Hunkering down in the basement is also potentially a good option.
Keep your refrigerator closed until about four hours have passed, at which point you should move the contents and stash them in a cooler. A full freezer can stay at a safe temperature for up to 48 hours, but as FoodSafety.gov will remind you, “when in doubt, throw it out.”
We know dangerously little about how indoor heat works. But we know that it kills — studies have found that people are most likely to succumb to heat-related illnesses in their own homes.
As a rule of thumb, if your body is exposed to temperatures of 90 degrees or higher, you are potentially at risk of heat exhaustion, which can lead to heat stroke, the National Weather Service notes. Keep in mind, though, that it can “feel like” 90 degrees when the temperature on the thermometer is as low as 86 degrees, because of humidity. If your home starts to feel hot, pay close attention to both the indoor heat and humidity and consult the NWS’s heat index to understand your risk.
Prolonged exposure to high temperatures increases the strain on your body and the danger of heat illness. While 90 degrees might be technically survivable for a healthy adult, “the temperature needs to drop to at least 80 degrees for” the body to begin to recover from extreme heat, CNN reports — part of why overnight highs can actually be deadlier than daytime highs.
Keep in mind your own vulnerabilities to heat, too: The elderly and the prepubescent are most at risk, but people taking antidepressants, antipsychotics, anticholinergics, diuretics, and ACE inhibitors can all have severe heat intolerance, too, Yale Climate Connection observes. Additionally, the publication notes, certain diabetes medications, including insulin, can be less effective when exposed to high heat. People with heart disease, kidney issues, or diabetes should be especially cautious about their health during heat waves because of the intense strain on these systems.
If the temperature starts to climb inside your home during a power outage, it is imperative to act quickly to stay healthy. Drink lots of water, but do so consistently, not in guzzling bursts; we’re limited in how much water we can absorb by how fast our kidneys can function. In extreme conditions, the body can absorb up to a liter of water per hour, but it’s often much less. It’s more important, then, to sip continually throughout the day.
If you have the option to do so, spend as much time in air-conditioned spaces as possible, particularly in the afternoon — movie theaters, malls, public libraries, community lake or pool, and friends’ and family’s homes in an area with power are all potential options. Cooling centers are also a terrific option since they are free, can be equipped with backup generators, and may have other resources handy to help you beat the heat.
But let’s assume, for whatever reason, these options are unavailable. Many cooling centers, including most of those in Los Angeles, for example, do not have backup generators, and they can quickly become crowded — one study that looked at Atlanta, Detroit, and Phoenix found that at most, 2 percent of the city population could be accommodated by existing cooling facilities.
Water, then, becomes your best friend. The evaporation of water from our skin helps pull heat away, so begin a regime of keeping a sheen of water on your skin, whether that’s by using a handheld mister or by placing cool wet towels on your body (the head and neck, armpits, and groin are the warmest parts of our bodies, so focus your efforts there). This is an especially good technique if you have a battery-powered fan to sit in front of. Though fans get a bad rap for creating “a false sense of comfort,” in the words of Ready.gov, used properly they can absolutely help — just keep in mind they stop working very effectively once it’s above about 95 degrees.
Showers can help keep you cool too, just don’t be tempted to take an especially cold one; as Popular Science explains, you don’t want to reach the point of shivering, a response that counterproductively increases our internal temperature.
Switch into light, airy clothes and avoid physical activity as much as you can. At night, keep an eye on the temperature; if it’s cool enough outside, open all your windows to create a cross-flow of air, but be sure to close your windows up after temperatures begin to climb again in the morning.
Pay attention to how your body is responding and know the symptoms of heat exhaustion and heat stroke (we have a guide for that here). Typically the first signs are cramps, headaches, or dizziness.
If you begin to feel too hot or sick, it’s time to evacuate your home. Heat illness can go from “uncomfortable” to deadly within 90 minutes, so it’s better to act decisively and get to safety rather than wait and get sicker, when your decision-making abilities begin to erode.
Check what heat relief options exist in your area. Many cities now have programs designed to protect people during extreme heat events, such as the Heat Relief Network in Phoenix, which offers everything from hydration sites to air-conditioned respite centers. Urban areas frequently offer free air-conditioned bus rides to cooling centers, too. But because some of these sites might be unavailable during a major power outage, check local government websites for information.
Before leaving your home, collect any medications and important documents you might need. Also bring any animals you have at home — as the Red Cross emphasizes, “If it’s not safe for you to stay behind then it’s not safe to leave pets behind either.”
If you believe you have the symptoms of heat exhaustion, seek medical attention immediately. But keep in mind, hospitals will likely be overwhelmed during a major power outage — it’s better to have a plan for dealing with the heat long before you ever get sick, rather than try to deal with illness after it’s already set in.
Read more about heat waves:
This Is How You Die of Extreme Heat
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On China’s rare earths, Bill Gates’ nuclear dream, and Texas renewables
Current conditions: Hurricane Melissa exploded in intensity over the warm Caribbean waters and has now strengthened into a major storm, potentially slamming into Cuba, the Dominican Republic, Haiti, and Jamaica as a Category 5 in the coming days • The Northeast is bracing for a potential nor’easter, which will be followed by a plunge in temperatures of as much as 15 degrees Fahrenheit lower than average • The northern Australian town of Julia Creek saw temperatures soar as high as 106 degrees.
Exxon Mobil filed a lawsuit against California late Friday on the grounds that two landmark new climate laws violate the oil giant’s free speech rights, The New York Times reported. The two laws would require thousands of large companies doing business in the state to calculate and report the greenhouse gas pollution created by the use of their products, so-called Scope 3 emissions. “The statutes compel Exxon Mobil to trumpet California’s preferred message even though Exxon Mobil believes the speech is misleading and misguided,” Exxon complained through its lawyers. California Governor Gavin Newsom’s office said the statutes “have already been upheld in court and we continue to have confidence in them.” He condemned the lawsuit, calling it “truly shocking that one of the biggest polluters on the planet would be opposed to transparency.”
China will delay introducing export controls on rare earths, an unnamed U.S. official told the Financial Times following two days of talks in Malaysia. For years, Beijing has been ratcheting up trade restrictions on the global supply of metals its industry dominates. But this month, China slapped the harshest controls yet on rare earths. In response, stocks in rare earth mining and refining companies soared. Despite what Heatmap’s Matthew Zeitlin called the “paradox of Trump’s critical mineral crusade” to mine even as he reduced demand from electric vehicle factories, “everybody wants to invest in critical minerals startups,” Heatmap’s Katie Brigham wrote. That — as frequent readers of this newsletter will recall — includes the federal government, which under the Trump administration has been taking equity stakes in major projects as part of deals for federal funding.
The Nuclear Regulatory Commission rewarded Bill Gates’ next-generation reactor company, TerraPower, with its final environment impact statement last week. The next step in the construction permit process is a final safety evaluation that the company expects to receive by the end of this year. If everything goes according to plan, TerraPower could end up winning the race to build the nation’s first commercial reactor to use a coolant other than water, and do so at a former coal-fired plant in the country’s top coal-producing state. “The Natrium plant in Wyoming, Kemmerer Unit 1, is now the first advanced reactor technology to successfully complete an environmental impact statement for the NRC, bringing us another step closer to delivering America’s next nuclear power plant,” said TerraPower president and CEO Chris Levesque.
A judge gave New York Governor Kathy Hochul’s administration until February 6 to issue rules for its long-delayed cap-and-invest program, the Albany Times-Union reported. The government was supposed to issue the guidelines that would launch the program as early as 2024, but continuously pushed back the release. “Early outlines of New York’s cap and invest program indicate that regulators were considering a relatively low price ceiling on pollution, making it easier for companies to buy their way out of compliance with the cap,” Heatmap’s Emily Pontecorvo wrote in January.

The Texas data center boom is being powered primarily with new wind, solar, and batteries, according to new analysis by the Energy Information Administration. Since 2021, electricity demand on the independent statewide grid operated by the Electric Reliability Council of Texas has soared. Over the past year, wind, solar, and batteries have been supplying that rising demand. Utility-scale solar generated 45 terawatt-hours of electricity in the first nine months of 2025. That’s 50% more than the same period in 2024 and nearly four times more than the same period in 2021. Wind generation, meanwhile, totaled 87 terawatt-hours for the first nine months of this year, up 4% from last year and 36% since 2021. “Together,” the analysis stated, “wind and solar generation met 36% of ERCOT’s electricity demand in the first nine months of 2025.”
The question isn’t whether the flames will come — it’s when, and what it will take to recover.
In the two decades following the turn of the millennium, wildfires came within three miles of an estimated 21.8 million Americans’ homes. That number — which has no doubt grown substantially in the five years since — represents about 6% of the nation’s population, including the survivors of some of the deadliest and most destructive fires in the country’s history. But it also includes millions of stories that never made headlines.
For every Paradise, California, and Lahaina, Hawaii, there were also dozens of uneventful evacuations, in which regular people attempted to navigate the confusing jargon of government notices and warnings. Others lost their homes in fires that were too insignificant to meet the thresholds for federal aid. And there are countless others who have decided, after too many close calls, to move somewhere else.
By any metric, costly, catastrophic, and increasingly urban wildfires are on the rise. Nearly a third of the U.S. population, however, lives in a county with a high or very high risk of wildfire, including over 60% of the counties in the West. But the shape of the recovery from those disasters in the weeks and months that follow is often that of a maze, featuring heart-rending decisions and forced hands. Understanding wildfire recovery is critical, though, for when the next disaster follows — which is why we’ve set out to explore the topic in depth.
The most immediate concerns for many in the weeks following a wildfire are financial. Homeowners are still required to pay the mortgage on homes that are nothing more than piles of ash — one study by the Federal Reserve Bank of Philadelphia found that 90-day delinquencies rose 4% and prepayments rose 16% on properties that were damaged by wildfires. Because properties destroyed in fires often receive insurance settlements that are lower than the cost to fully replace their home, “households face strong incentives to apply insurance funds toward the mortgage balance instead of rebuilding, and the observed increase in prepayment represents a symptom of broader frictions in insurance markets that leave households with large financial losses in the aftermath of a natural disaster,” the researchers explain.
Indeed, many people who believed they had adequate insurance only discover after a fire that their coverage limits are lower than 75% of their home’s actual replacement costs, putting them in the category of the underinsured. Homeowners still grappling with the loss of their residence and possessions are also left to navigate reams of required paperwork to get their money, a project one fire victim likened to having a “part-time job.” It’s not uncommon for fire survivors to wait months or even years for payouts, or to find that necessary steps to rebuilding, such as asbestos testing and dead tree removals, aren’t covered. Just last week, California Governor Gavin Newsom signed a new law requiring insurers to pay at least 60% of a homeowner’s personal property coverage on a total loss without a detailed inventory, up to $350,000. The original proposal called for a 100% payout, but faced intense insurance industry blowback .
Even if your home doesn’t burn to the ground, you might be affected by the aftermath of a nearby fire. In California, a fifth of homes in the highest-risk wildfire areas have lost insurance coverage since 2019, while premiums in those same regions have increased by 42%. Insurers’ jitters have overflowedspilled over into other Western states like Washington, where there are fewer at-risk properties than in California — 16% compared to 41% — but premiums have similarly doubled in some cases due to the perceived hazardrisks.
Some experts argue that people should be priced out of the wildland-urban interface and that managed retreat will help prevent future tragedies. But as I report in my story on fire victims who’ve decided not to rebuild, that’s easier said than done. There are only three states where insured homeowners have the legal right to replace a wildfire-destroyed home by buying a new property instead of rebuilding, meaning many survivors end up shackled to a property that is likely to burn again.
The financial maze, of course, is only one aspect of recovery — the physical and mental health repercussions can also reverberate for years. A study that followed survivors of Australia’s Black Saturday bush fires in 2009, which killed over 170 people, found that five years after the disaster, a fifth of survivors still suffered from “serious mental health challenges” like post-traumatic stress disorder. In Lahaina, two years after the fire, nearly half of the children aged 10 to 17 who survived are suspected of coping with PTSD.
Federal firefighting practices continue to focus on containing fires as quickly as possible, to the detriment of less showy but possibly more effective solutions such as prescribed burns and limits on development in fire-prone areas. Some of this is due to the long history of fire suppression in the West, but it persists due to ongoing political and public pressure. Still, you can find small and promising steps forward for forest management in places like Paradise, where the recreation and park district director has scraped together funds to begin to build a buffer between an ecosystem that is meant to burn and survivors of one of the worst fires in California’s history.
In the four pieces that follow, I’ve attempted to explore the challenges of wildfire recovery in the weeks and months after the disaster itself. In doing so, I’ve spoken to firefighters, victims, researchers, and many others to learn more about what can be done to make future recoveries easier and more effective.
The bottom line, though, is that there is no way to fully prevent wildfires. We have to learn to live alongside them, and that means recovering smarter, too. It’s not the kind of glamorous work that attracts TV cameras and headlines; often, the real work of recovery occurs in the many months after the fire is extinguished. But it also might just make the difference.
Wildfire evacuation notices are notoriously confusing, and the stakes are life or death. But how to make them better is far from obvious.
How many different ways are there to say “go”? In the emergency management world, it can seem at times like there are dozens.
Does a “level 2” alert during a wildfire, for example, mean it’s time to get out? How about a “level II” alert? Most people understand that an “evacuation order” means “you better leave now,” but how is an “evacuation warning” any different? And does a text warning that “these zones should EVACUATE NOW: SIS-5111, SIS-5108, SIS-5117…” even apply to you?
As someone who covers wildfires, I’ve been baffled not only by how difficult evacuation notices can be to parse, but also by the extent to which they vary in form and content across the United States. There is no centralized place to look up evacuation information, and even trying to follow how a single fire develops can require hopping among jargon-filled fire management websites, regional Facebook pages, and emergency department X accounts — with some anxious looking-out-the-window-at-the-approaching-pillar-of-smoke mixed in.
Google and Apple Maps don’t incorporate evacuation zone data. Third-party emergency alert programs have low subscriber rates, and official government-issued Wireless Emergency Alerts, or WEAs — messages that trigger a loud tone and vibration to all enabled phones in a specific geographic region — are often delayed, faulty, or contain bad information, none of which is ideal in a scenario where people are making life-or-death decisions. The difficulty in accessing reliable information during fast-moving disasters like wildfires is especially aggravating when you consider that nearly everyone in America owns a smartphone, i.e. a portal to all the information in the world.
So why is it still so hard to learn when and where specific evacuation notices are in place, or if they even apply to you? The answer comes down to the decentralized nature of emergency management in the United States.
A downed power line sparks a fire on a day with a Red Flag Warning. A family driving nearby notices the column of smoke and calls to report it to 911. The first responders on the scene realize that the winds are fanning the flames toward a neighborhood, and the sheriff decides to issue a wildfire warning, communicating to the residents that they should be ready to leave at a moment’s notice. She radios her office — which is now fielding multiple calls asking for information about the smoke column — and asks for the one person in the office that day with training on the alert system to compose the message.
Scenarios like these are all too common. “The people who are put in the position of issuing the messages are doing 20 other things at the same time,” Jeannette Sutton, a researcher at the University at Albany’s Emergency and Risk Communication Message Testing Lab, told me. “They might have limited training and may not have had the opportunity to think about what the messages might contain — and then they’re told by an incident commander, Send this, and they’re like, Oh my God, what do I do?”
The primary way of issuing wildfire alerts is through WEAs, with 78,000 messages sent since 2012. Although partnerships between local emergency management officials, the Federal Emergency Management Agency, the Federal Communications Commission, and cellular and internet providers facilitate the technology, it’s local departments that determine the actual content of the message. Messaging limits force some departments to condense the details of complicated and evolving fire events into 90 characters or fewer. Typos, confusing wording, and jargon inevitably abound.
Emergency management teams often prefer to err on the side of sending too few messages rather than too many for fear of inducing information overload. “We’re so attached to our devices, whether it’s Instagram or Facebook or text messages, that it’s hard to separate the wheat from the chaff, so to speak — to make sure that we are getting the right information out there,” John Rabin, the vice president of disaster management at the consulting firm ICF International and a former assistant administrator at the Federal Emergency Management Agency, told me. “One of the challenges for local and state governments is how to bring [pertinent information] up and out, so that when they send those really important notifications for evacuations, they really resonate.”
But while writing an emergency alert is a bit of an art, active prose alone doesn’t ensure an effective evacuation message.
California’s Cal Fire has found success with the “Ready, Set, Go” program, designed by the International Association of Fire Chiefs, which uses an intuitive traffic light framework — “ready” is the prep work of putting together a go-bag and waiting for more news if a fire is in the vicinity, escalating to the “go” of the actual evacuation order. Parts of Washington and Oregon use similar three-tiered systems of evacuation “levels” ranging from 1 to 3. Other places, like Montana, rely on two-step “evacuation warnings” and “evacuation orders.”
Watch Duty, a website and app that surged in popularity during the Los Angeles fires earlier this year, doesn’t worry about oversharing. Most information on Watch Duty comes from volunteers, who monitor radio scanners, check wildfire cameras, and review official law enforcement announcements, then funnel the information to the organization’s small staff, who vet it before posting. Though WatchDuty volunteers and staff — many of whom are former emergency managers or fire personnel themselves — actively review and curate the information on the app, the organization still publishes far more frequent and iterative updates than most people are used to seeing and interpreting. As a result, some users and emergency managers have criticized Watch Duty for having too much information available, as a result.
The fact that Watch Duty was downloaded more than 2 million times during the L.A. fires, though, would seem to testify to the fact that people really are hungry for information in one easy-to-locate place. The app is now available in 22 states, with more than 250 volunteers working around the clock to keep wildfire information on the app up to date. John Clarke Mills, the app’s CEO and co-founder, has said he created the app out of “spite” over the fact that the government doesn’t have a better system in place for keeping people informed on wildfires.
“I’ve not known too many situations where not having information makes it better,” Katlyn Cummings, the community manager at Watch Duty, told me. But while the app’s philosophy is “rooted in transparency and trust with our users,” Cummings stressed to me that the app’s volunteers only use official and public sources of information for their updates and never include hearsay, separating it from other crowd-sourced community apps that have proved to be less than reliable.
Still, it takes an army of a dozen full-time staff and over 200 part-time volunteers, plus an obsessively orchestrated Slack channel to centralize the wildfire and evacuation updates — which might suggest why a more official version doesn’t exist yet, either from the government or a major tech company. Google Maps currently uses AI to visualize the boundaries of wildfires, but stops short of showing users the borders of local evacuation zones (though it will route you around known road closures). A spokesperson for Google also pointed me toward a feature in Maps that shares news articles, information from local authorities, and emergency numbers when users are in “the immediate vicinity” of an actively unfolding natural disaster — a kind of do-it-yourself Watch Duty. The company declined to comment on the record about why Maps specifically excludes evacuation zones. Apple did not respond to a request for comment.
There is, of course, a major caveat to the usefulness of Watch Duty.
Users of the app tend to be a self-selecting group of hyper-plugged-in digital natives who are savvy enough to download it or otherwise know to visit the website during an unfolding emergency. As Rabin, the former FEMA official, pointed out, Watch Duty users aren’t the population that first responders are most concerned about — they’re like “Boy Scouts,” he said, because they’re “always prepared.” They’re the ones who already know what’s going on. “It’s reaching the folks that aren’t paying attention that is the big challenge,” he told me.
The older adult population is the most vulnerable in cases of wildfire. Death tolls often skew disproportionately toward the elderly; of the 30 people who died in the Los Angeles fires in January, for example, all but two were over 60 or disabled, with the average age of the deceased 77, the San Francisco Chronicle reported. Part of that is because adults 65 and older are more likely to have physical impairments that make quick or unplanned evacuations challenging. Social and technological isolation are also factors — yes, almost everyone in America has a smartphone, but that includes just 80% of those 65 and older, and only 26% of the older adult population feels “very confident” using computers or smartphones. According to an extensive 2024 report on how extreme weather impacts older adults by CNA, an independent, nonprofit research organization, “Evacuation information, including orders, is not uniformly communicated in ways and via media that are accessible to older adults or those with access and functional needs.”
Sutton, the emergency warning researcher, also cautioned that more information isn’t always better. Similar to the way scary medical test results might appear in a health portal before a doctor has a chance to review them with you (and calm you down), wildfire information shared without context or interpretation from emergency management officials means the public is “making assumptions based upon what they see on Watch Duty without actually having those official messages coming from the public officials who are responsible for issuing those messages,” she said. One role of emergency managers is to translate the raw, on-the-ground information into actionable guidance. Absent that filter, panic is probable, which could lead to uncontrollable evacuation traffic or exacerbate alert fatigue. Alternatively, people might choose to opt out of future alerts or stop checking for updates.
Sutton, though she’s a strong advocate of creating standardized language for emergency alerts — “It would be wonderful if we had consistent language that was agreed upon” between departments, she told me — was ultimately skeptical of centralizing the emergency alert system under a large agency like FEMA. “The movement of wildfires is so fast, and it requires knowledge of the local communities and the local terrain as well as meteorological knowledge,” she said. “Alerts and warnings really should be local.”
The greater emphasis, Sutton stressed, should be on providing emergency managers with the training they need to communicate quickly, concisely, and effectively with the tools they already have.
The high wire act of emergency communications, though, is that while clear and regionally informed messages are critical during life-or-death situations, it also falls on residents in fire-risk areas to be ready to receive them. California first adopted the “Ready, Set, Go” framework in 2009, and it has spent an undisclosed amount of money over the years on a sustained messaging blitz to the public. (Cal Fire’s “land use planning and public education budget is estimated at $16 million, and funds things like the updated ad spots it released as recently as this August.) Still, there is evidence that even that has not been enough — and Cal Fire is the best-resourced firefighting agency in the country, setting the gold standard for an evacuation messaging campaign.
Drills and test messages are one way to bring residents up to speed, but participation is typically very low. Many communities and residents living in wildfire-risk areas continue to treat the threat with low urgency — something to get around to one day. But whether they’re coming from your local emergency management department or the White House itself, emergency notices are only as effective as the public is willing and able to heed them.