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As heat waves get worse, these fixes will help keep your home cool and energy efficient.

July 2023 will almost certainly be declared the hottest month ever recorded, but it is unlikely to hold that record for long. Climate change is making heat waves more frequent, intense, and longer-lasting across the U.S.
Adapting to this hotter future is often discussed at the scale of a city; measured in early warning systems, green spaces, and cooling centers. But there’s also a lot that individual homeowners can do to help their communities and protect themselves.
While the vast majority of American households — some 88% — use air conditioning for relief, homeowners would be wise to consider a variety of additional, “passive” cooling techniques. These are strategies that can keep your home at a safe temperature during a heat wave if the power goes out, an increasingly likely scenario. They will also save you a bit of money on energy bills. In a sense, adapting your home to extreme heat is just another way of thinking about how to make it more energy efficient.
These retrofits also have wider benefits. Since air conditioners work by transferring heat from inside your house outdoors, these fixes can cool down your neighborhood. They’ll cut carbon emissions and air pollution by lowering demand for electricity. If widely adopted, they’ll also help prevent blackouts and could shrink the amount of renewable energy projects that need to be built to replace fossil fuels, alleviating pressure on conservation.
I spoke with Steve Easley, a building science consultant who specializes in energy efficiency, and Shawn Maurer, technical director of the Smart Energy Design Assistance Center at the University of Illinois, about how homeowners should prioritize their options when it comes to passive cooling.
“I always recommend that people do a home energy audit from a certified HERS rater,” Easley told me, referring to the Home Energy Rating System, a nationally recognized system for inspecting and calculating a home’s energy performance. The auditor will tell you how leaky your house is, and how well your roof insulation, windows, and other parts of your house are working to keep out heat, and help you figure out what to attack first. (Easley also recommends getting at least three quotes for any of these solutions, because different contractors bid this work out very differently.)
Below are five things you can do to improve your home’s resilience to heat. Depending on a number of factors — such as where you live, how your house is constructed, and the condition it's in — the mileage you can get out of each of these measures will vary. The good news is that the federal government and many state governments offer tax credits and rebates for most of these solutions. The Inflation Reduction Act created the Energy Efficient Home Improvement tax credit, which offers homeowners up to $1,200 per year to spend on energy efficiency improvements. As part of that, you can claim $150 simply for getting an energy audit.
Maurer said the very first thing he would do to improve the efficiency of a home is to seal up any cracks where air can get in — for example, along the edges of the floors, around the windows, and in the ceiling around light fixtures. “That carries in moisture, heat, and everything from outdoors into the house. It's going to offset any air conditioned air you got inside the house. So air leakage is usually the place we recommend to start,” he said. “And then from there, it's what your budget can handle as far as adding more insulation to your house.”
Insulation comes in a wide range of materials, such as fiberglass and rock wool, blown cellulose, and rigid foam boards. It can be blown into your walls, installed on the floor of the attic, or underneath your roof deck. It’s a jack-of-all-trades when it comes to energy efficiency, since it keeps heat inside in the winter and blocks it from entering in the summer. That means it’s a great option for those in colder climates that also want to prepare their homes for hotter summers.
A 2021 study by a group of researchers at Lawrence Berkeley National Lab modeled the efficacy of a wide array of passive cooling measures in low-income homes in Fresno, California. It found that roof insulation, along with solar-control window films, which we’ll get to in a moment, were the two most effective ways to keep heat from entering the buildings. However, the authors note that roof insulation is an expensive major retrofit, and recommend that it only be done when the roof needs replacement.
A good first step might be finding out what kind of insulation you already have. The most important metric when it comes to insulation is called “R-value,” and the higher the number, the more effective it is. Older homes may have attic insulation as low as R-13, whereas modern building codes typically require insulation between R-38 and R-60.
The new federal tax credit offers up to 30% of the total cost of a project for air sealing and insulation, maxing out at $1,200 total. (Labor costs are not covered by the credit.)
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Having a light-colored roof and exterior will most certainly keep your home cooler than darker options, but not all light colors are created equal. “Cool” roofs and walls are made with special materials that reflect solar energy back into space, preventing it from being absorbed by the building. They also have high “thermal emittance,” meaning they release a lot of the heat that they do absorb, rather than sending it indoors.
All kinds of materials have been developed with these properties. For roofs, there are tiles, shingles, membranes, liquid coatings, and products made of slate, wood, and metal.
Cool roofs don’t necessarily have to be white, although the color does work very well. According to a database maintained by the Cool Roof Ratings Council, the most effective products tend to be bright white coatings, but there are also gray, green, blue, brown, and tan products that are rated highly.
For reflective walls, the most effective products similarly come in white and other light-colored paints, which can reflect 60 to 90 percent of sunlight when new. An extensive 2019 study of reflective wall paints by the same group at Lawrence Berkeley National Lab found that cool walls can reduce annual energy use in single-family homes in warmer U.S. climates by 2% to 8.5%.
Easley said it’s worth considering a cool roof if you have a central air conditioning system in your attic. Otherwise, attics in places like Arizona can get upwards of 130 degrees, taxing the equipment and forcing it to work harder. If your attic isn’t home to your AC, it may only make financial sense to do this kind of retrofit if your house is already in need of a new paint job or your roof needs work.
But it’s probably not worth considering a cool roof if you live in a colder climate, like the Northeast and upper Midwest, since cool roofs can actually make it colder inside in the winter.
There’s no federal incentives for cool roofs, but several states and utilities offer rebates.
This is a big category, and it’s easy to get overwhelmed by the options. Starting with those that will likely cost the most to the least, you can:
• Replace your windows altogether.
• Add storm windows to the interior or exterior of your existing glass.
• Purchase films that can be applied to the existing glass to increase its reflectivity.
• Install external shutters or awnings that block the sun.
• Install interior blinds and curtains that block the sun.
Here’s a rundown of each option.
New windows: Replacing your windows can cost tens of thousands of dollars, so unless they are already in need of repair, you may want to hold off on that option. But when the day does come around, you’ll want to look for “Low-E” windows, which stands for low emissivity. The inside of the glass is coated with microscopic layers of silver that reflect heat while still allowing light to pass through.
Within that category, you’ll also want to look for windows that have what’s called a low “solar heat gain coefficient.” This measures how much heat is absorbed by the glass and transferred inside. It’s rated on a scale of 0 to 1. If you live somewhere that’s sunny year round like Arizona, you ideally want one rated 0.25 or lower.
Through 2032, homeowners can claim up to $600 in federal tax credits for purchasing Energy Star rated windows.
Storm windows: Rather than replacing your windows entirely, it’s far cheaper to install storm windows with Low-E glass, which basically involves bolting another window to the outside of your house. Storm windows have an added benefit of improving air sealing, eliminating drafts.
Film: An even lower-cost option is to look into films with low solar heat gain coefficients that can be applied to existing windows. However, Easeley warned that many manufacturers will void your warranty if you add films to your windows.
Shutters, awnings, blinds, and curtains: Exterior shutters and overhangs that block the sun from ever reaching your windows will generally be more effective than interior shades or blinds, but all of these measures can help. “Window blinds and curtains are really dirt cheap ways to control energy,” said Maurer. “It’s not a very good buffer, but it’s something.”
The Berkeley study on passive cooling measures notes that blinds moderately improve how much heat from the sun enters your home, but they can feel more effective by reducing the sensation of sunlight streaming into your house.
If you still have any incandescent lights, they can also be a significant source of heat. They should be replaced with LED lights.
Planting trees, climbing ivy, and other vegetation can also passively cool your house by shading both your house and any surrounding pavement. However, if you have solar panels, or plan to get them in the future, do not plant trees on the south side of your home as it may reduce the solar system’s effectiveness.
Maurer cautioned that if you do a bunch of work in your home to reduce your cooling needs, you’ll want to keep that in mind if you ever have to replace your air conditioner. He advised having a contractor come in to re-measure what size system you need, since doing a like-for-like replacement will probably be overkill and could result in it malfunctioning.
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1. Marion County, Indiana — State legislators made a U-turn this week in Indiana.
2. Baldwin County, Alabama — Alabamians are fighting a solar project they say was dropped into their laps without adequate warning.
3. Orleans Parish, Louisiana — The Crescent City has closed its doors to data centers, at least until next year.
A conversation with Emily Pritzkow of Wisconsin Building Trades
This week’s conversation is with Emily Pritzkow, executive director for the Wisconsin Building Trades, which represents over 40,000 workers at 15 unions, including the International Brotherhood of Electrical Workers, the International Union of Operating Engineers, and the Wisconsin Pipe Trades Association. I wanted to speak with her about the kinds of jobs needed to build and maintain data centers and whether they have a big impact on how communities view a project. Our conversation was edited for length and clarity.
So first of all, how do data centers actually drive employment for your members?
From an infrastructure perspective, these are massive hyperscale projects. They require extensive electrical infrastructure and really sophisticated cooling systems, work that will sustain our building trades workforce for years – and beyond, because as you probably see, these facilities often expand. Within the building trades, we see the most work on these projects. Our electricians and almost every other skilled trade you can think of, they’re on site not only building facilities but maintaining them after the fact.
We also view it through the lens of requiring our skilled trades to be there for ongoing maintenance, system upgrades, and emergency repairs.
What’s the access level for these jobs?
If you have a union signatory employer and you work for them, you will need to complete an apprenticeship to get the skills you need, or it can be through the union directly. It’s folks from all ranges of life, whether they’re just graduating from high school or, well, I was recently talking to an office manager who had a 50-year-old apprentice.
These apprenticeship programs are done at our training centers. They’re funded through contributions from our journey workers and from our signatory contractors. We have programs without taxpayer dollars and use our existing workforce to bring on the next generation.
Where’s the interest in these jobs at the moment? I’m trying to understand the extent to which potential employment benefits are welcomed by communities with data center development.
This is a hot topic right now. And it’s a complicated topic and an issue that’s evolving – technology is evolving. But what we do find is engagement from the trades is a huge benefit to these projects when they come to a community because we are the community. We have operated in Wisconsin for 130 years. Our partnership with our building trades unions is often viewed by local stakeholders as the first step of building trust, frankly; they know that when we’re on a project, it’s their neighbors getting good jobs and their kids being able to perhaps train in their own backyard. And local officials know our track record. We’re accountable to stakeholders.
We are a valuable player when we are engaged and involved in these sting decisions.
When do you get engaged and to what extent?
Everyone operates differently but we often get engaged pretty early on because, obviously, our workforce is necessary to build the project. They need the manpower, they need to talk to us early on about what pipeline we have for the work. We need to talk about build-out expectations and timelines and apprenticeship recruitment, so we’re involved early on. We’ve had notable partnerships, like Microsoft in southeast Wisconsin. They’re now the single largest taxpayer in Racine County. That project is now looking to expand.
When we are involved early on, it really shows what can happen. And there are incredible stories coming out of that job site every day about what that work has meant for our union members.
To what extent are some of these communities taking in the labor piece when it comes to data centers?
I think that’s a challenging question to answer because it varies on the individual person, on what their priority is as a member of a community. What they know, what they prioritize.
Across the board, again, we’re a known entity. We are not an external player; we live in these communities and often have training centers in them. They know the value that comes from our workers and the careers we provide.
I don’t think I’ve seen anyone who says that is a bad thing. But I do think there are other factors people are weighing when they’re considering these projects and they’re incredibly personal.
How do you reckon with the personal nature of this issue, given the employment of your members is also at stake? How do you grapple with that?
Well, look, we respect, over anything else, local decision-making. That’s how this should work.
We’re not here to push through something that is not embraced by communities. We are there to answer questions and good actors and provide information about our workforce, what it can mean. But these are decisions individual communities need to make together.
What sorts of communities are welcoming these projects, from your perspective?
That’s another challenging question because I think we only have a few to go off of here.
I would say more information earlier on the better. That’s true in any case, but especially with this. For us, when we go about our day-to-day activities, that is how our most successful projects work. Good communication. Time to think things through. It is very early days, so we have some great success stories we can point to but definitely more to come.
The number of data centers opposed in Republican-voting areas has risen 330% over the past six months.
It’s probably an exaggeration to say that there are more alligators than people in Colleton County, South Carolina, but it’s close. A rural swath of the Lowcountry that went for Trump by almost 20%, the “alligator alley” is nearly 10% coastal marshes and wetlands, and is home to one of the largest undeveloped watersheds in the nation. Only 38,600 people — about the population of New York’s Kew Gardens neighborhood — call the county home.
Colleton County could soon have a new landmark, though: South Carolina’s first gigawatt data center project, proposed by Eagle Rock Partners.
That’s if it overcomes mounting local opposition, however. Although the White House has drummed up data centers as the key to beating China in the race for AI dominance, Heatmap Pro data indicate that a backlash is growing from deep within President Donald Trump’s strongholds in rural America.
According to Heatmap Pro data, there are 129 embattled data centers located in Republican-voting areas. The vast majority of these counties are rural; just six occurred in counties with more than 1,000 people per square mile. That’s compared with 93 projects opposed in Democratic areas, which are much more evenly distributed across rural and more urban areas.
Most of this opposition is fairly recent. Six months ago, only 28 data centers proposed in low-density, Trump-friendly countries faced community opposition. In the past six months, that number has jumped by 95 projects. Heatmap’s data “shows there is a split, especially if you look at where data centers have been opposed over the past six months or so,” says Charlie Clynes, a data analyst with Heatmap Pro. “Most of the data centers facing new fights are in Republican places that are relatively sparsely populated, and so you’re seeing more conflict there than in Democratic areas, especially in Democratic areas that are sparsely populated.”
All in all, the number of data centers that have faced opposition in Republican areas has risen 330% over the past six months.
Our polling reflects the breakdown in the GOP: Rural Republicans exhibit greater resistance to hypothetical data center projects in their communities than urban Republicans: only 45% of GOP voters in rural areas support data centers being built nearby, compared with nearly 60% of urban Republicans.

Such a pattern recently played out in Livingston County, Michigan, a farming area that went 61% for President Donald Trump, and “is known for being friendly to businesses.” Like Colleton County, the Michigan county has low population density; last fall, hundreds of the residents of Howell Township attended public meetings to oppose Meta’s proposed 1,000-acre, $1 billion AI training data center in their community. Ultimately, the uprising was successful, and the developer withdrew the Livingston County project.
Across the five case studies I looked at today for The Fight — in addition to Colleton and Livingston Counties, Carson County, Texas; Tucker County, West Virginia; and Columbia County, Georgia, are three other red, rural examples of communities that opposed data centers, albeit without success — opposition tended to be rooted in concerns about water consumption, noise pollution, and environmental degradation. Returning to South Carolina for a moment: One of the two Colleton residents suing the county for its data center-friendly zoning ordinance wrote in a press release that he is doing so because “we cannot allow” a data center “to threaten our star-filled night skies, natural quiet, and enjoyment of landscapes with light, water, and noise pollution.” (In general, our polling has found that people who strongly oppose clean energy are also most likely to oppose data centers.)
Rural Republicans’ recent turn on data centers is significant. Of 222 data centers that have faced or are currently facing opposition, the majority — 55% —are located in red low-population-density areas. Developers take note: Contrary to their sleepy outside appearances, counties like South Carolina’s alligator alley clearly have teeth.