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Robinson Meyer:
[0:59] Hello, it’s Wednesday, April 15, and there’s big news in the small but extremely important world of carbon removal. Last week, Microsoft informed some partners and suppliers that it’s pausing its carbon removal purchases. I first reported the news here at Heatmap on Friday. Bloomberg and Carbon Herald have confirmed the story as well. And it’s a huge deal for the carbon removal industry. That is, the set of companies trying to develop technologies that can reduce or eliminate heat-trapping carbon dioxide from the atmosphere. Sometimes you’ll hear it get called CDR for carbon dioxide removal. And no matter what you call it, in recent years, Microsoft basically was the industry. Since 2020, it’s bought more than 70 million tons of carbon removal, which is 40 times more than any other organization or coalition has purchased. The CDR scientist Julio Friedmann told me that there are lots of tech companies out there whose whole business model was basically, we’re going to develop a CDR technology, and then we’ll sell to Microsoft. Well, now Microsoft won’t be buying any more, at least for the time being.
Robinson Meyer:
[1:59] I think it’s important to intervene here and say CDR is not a nice-to-have technology. The IPCC says we’ll need carbon removal to meet the Paris Agreement’s goals. And by one estimate, the world will need to be removing 7 billion to 9 billion tons of carbon a year by 2050 in order to maintain its Paris targets. Now, Microsoft, for its part, says its program isn’t totally over. Melanie Nakagawa, their chief sustainability officer, told me in a statement, quote, our carbon removal program has not ended. We continue to both build on and support our existing portfolio of nature-based and technology-based solutions. At times, we may adjust the pace or volume of our carbon removal procurement as we continue to refine our approach towards sustainability goals. Any adjustments we make are part of our disciplined approach and not a change in ambition, unquote. But even if just the pace and volume are changing, it’s still a big deal. We are going to need this technology, and we just lost its biggest buyer. So what comes next? Here to chat about it today is Jack Andreasen Cavanaugh. He’s the director of the Carbon Management Program at the Center on Global Energy Policy at Columbia University, and he’s the president of Carbon Middle Management Incorporated. He was previously policy manager for carbon management at Breakthrough Energy. Jack and I talk about the history of CDR, what Microsoft’s departure might mean, and what’s coming next for the industry. I’m Robinson Meyer, the founding executive editor of Heatap News, and it’s all coming up on Shift Key. Jack Cavanaugh, welcome to Shift Key.
Jack Andreasen Cavanaugh:
[3:26] Thanks for having me on, Rob. Good to see you.
Robinson Meyer:
[3:28] Good to see you. So let’s start here. Why was Microsoft such an important player in the carbon removal system?
Jack Andreasen Cavanaugh:
[3:35] Yeah, well, I think it’s important to do, you know, a little unearthing of the history of carbon removal, how we got to where we’re at today.
Jack Andreasen Cavanaugh:
[3:43] There was, you know, a lot of seminal work done in the 1990s, the early 2000s about this crazy thing called direct air capture, where you could remove CO2 from the ambient air.
Jack Andreasen Cavanaugh:
[3:54] And a lot of that was done by Klaus Lochner and David Keith, who have both founded different director capture companies, David Keith, carbon engineering, which was eventually sold to Occidental Petroleum. And then it was mostly R&D academic research. And then in 2019, Stripe, the payment processing company, announced $1 million for purchasing of carbon dioxide removal. And then in 2020, Microsoft announced their net negative by 2030 sustainability goal. And in 2022, that was followed up by the Frontier Fund, which was Stripe following on with a number of other partners, a $1 billion advanced market commitment. And so up until that point, what we think of today as carbon removal and the carbon removal market really didn’t exist. And so Microsoft was the first to get in and say, we are going to put relatively large capital outlays towards purchasing carbon removal alongside what Frontier did with the advanced market commitment and essentially kicked off a massive hype cycle for CDR that went across some government policy and certainly private investment.
Robinson Meyer:
[5:11] That history is super helpful. And also I feel like it is worth kind of hammering that at least when I started being a climate reporter, which was like 2016, 2017, 2015,
Robinson Meyer:
[5:23] carbon removal was seen as this purely science fictional technology. Like basically something we might need to develop down the line. There had been work on it done. It was a little taboo to talk about it because the sense was that talking about it would discourage the work of emissions reductions. And there was a sense that it would be really hard. And I mean, it is really hard, but there was a sense that it was like something to talk about in decades to come, but not something we were going to be talking about scaling in the next 10 years. And I do feel like the big milestone there, you know this, I’m just injecting it into the history, was the 1.5C report from the Intergovernmental Panel on Climate Change, which kind of said, hey, if the world wants to hit 1.5C or even 2C, first of all, it would be really bad for us to hit 1.5C. There’d be lots of near-term consequences. And of course, it’s pretty clear those are going to happen now. But there was a lot of energy around avoiding that. But also, if we want to not be at 1.5C by the end of the century, then the only way to do that is to know that we’re going to overshoot in the middle of the century and then draw down carbon at the end of the century. And that will require carbon removal. And so therefore, we need to start working on this technology now. And at least for me, that was the point as a reporter where it went from like, is this real? Should I be thinking about this? Like, does this matter? It seems like it would be a useful thing to have, but maybe there’s a reason nobody’s talking about it to like, oh, this is just like a tool that we are going to need to deal with climate change. And we need to start working on the tool now.
Jack Andreasen Cavanaugh:
[6:52] Yeah, absolutely. And, you know, not to, there’s a much longer history than I laid out. I mean, to your point on the IPCC report, my colleague at Columbia, Noah Deich, founded Carbon180 around the time of that report coming out, which is the first CDR-specific NGO. And there were all sorts of folks that were talking about thinking about building a lot of the frameworks in the federal programs that we have today and building the bedrock of scientific understanding and R&D that have become companies today. And so a lot more happened, but you’re totally right that that report really kicked, like brought carbon removal from, you know, the sort of fringes of climate discussions into a more focal point that we are going to need this at a relatively large scale to reach any climate goals, 1.5 or above.
Robinson Meyer:
[7:43] Yeah. So without that context preloaded then, what was the importance of Microsoft to the carbon removal market? Because it seemed to play a pretty essential role.
Jack Andreasen Cavanaugh:
[7:52] Yeah. So as you reported, I laid out in a piece that I published as well, Microsoft was somewhere around 80% of all voluntary carbon removal purchases in the market. And so just to be clear, voluntary means voluntary. This was done not because of any sort of compliance regulatory mechanism or some sort of incentive to be able to purchase. This was part of their sustainability plan. And being 80% of the market is a really interesting position to be in. And Microsoft, not just on the purchases that they made, the billions of dollars they have allocated towards carbon removal, they haven’t just done that, which in and of itself is an incredible thing to be able to get through all the intermachinations of a for-private business to be able to do this with discretionary spending. But they also then had the ability to sort of shape criteria, standardized contracts, all of these sorts of enabling pieces of financial and project infrastructure to be able to work, de-risk some aspects of the carbon removal market the voluntary market and so yeah they were quintessential in being able to buy build and then also bring in other buyers into the market to some extent now they tried very hard i’m sure they wished that more folks would have joined them but yeah if you’re 80% of the market you are the market essentially.
Robinson Meyer:
[9:20] It’s funny, I’ve been reporting out the consequences of this pullback from Microsoft or this pause or whatever we’re going to call it. And I think a number of folks in the industry have said, well, Microsoft did actually was amazing. I mean, they set this ambitious goal and they have met it and they’ve bought, I think, depending on how you count, 20 to 25 times more carbon removal than anyone else. It’s that that hasn’t been followed by other companies. The frontier companies are in second place, right? But it’s after that, no one has shown up to the same extent as Microsoft has. And that’s really significant. So I guess that naturally leads to the next question, which is how bad is it that Microsoft has gone? What does it mean for the carbon removal economy? And let’s bracket that like stuff should happen next. I mean, let’s bracket that, but let’s just kind of track fallout for now. How bad is it that Microsoft is now gone given that they were 80% of the market?
Jack Andreasen Cavanaugh:
[10:11] Yeah. So starting out, it’s obviously not good, right? There’s no way to sugarcoat losing potentially 80% of the market is good for an industry.
Jack Andreasen Cavanaugh:
[10:22] However, you look at broad sweeping trends across the voluntary carbon market across public policy, which I know that we’ll get to. And we were already in the downturn of the large scale venture capital and some project finance level investment that went into CDR. And so what you have is hundreds of companies that are doing some form of carbon dioxide removal. Very few of those have a credible ability to claim that they are going to remove the amount of tons that Microsoft was buying. Microsoft was buying relatively large tonnage amounts, right? The hundreds of thousands, potentially millions of tons per purchase. And so not that many companies had the ability to scale, were at the appropriate time in their technology to scale that big. And so it’s actually, relative to the entire CDR industry, a fairly small subset of companies that could even have considered Microsoft as a potential buyer. Now, that leaves the 20% of the market that tends to buy in slightly smaller amounts. And so you have all of those folks, including the potential large-scale providers, now fighting over 20% of the market. And fundamentally, what it will mean is just an acceleration of something that was going to happen anyway, which is consolidation and bankruptcies or dissolutions. This was always going to happen at this moment because we don’t have supportive policy.
Jack Andreasen Cavanaugh:
[11:49] And everyone in CDR knew it was in every conference, every conversation knew that this moment was going to happen. There was going to be a moment where Microsoft wasn’t going to buy the clip that they are anymore. And so you really could have had this story written for two years. And it was just like hit send when it occurred. And we’re just at that point right now.
Robinson Meyer:
[12:07] Something that’s come up in my reporting that I think is now kind of an interesting facet of the next step here is that because Microsoft was buying so much more than anyone else, there was no one else who was able to set prices with them. They were kind of setting the price and they were doing all the price exploration themselves as one firm, which is obviously suboptimal, let’s put it that way, and very tricky, I think, as a place to be in as a buyer. And I guess now there’ll be a lot more competition for buyers. And so maybe the price of carbon removal will fall. I don’t know. But one of the problems with no other buyer showing up is that Microsoft basically had to do all the price discovery itself. What are the next steps for carbon removal? It sounds like there is going to be a wave of bankruptcies to some degree. Maybe that’s a little inevitable. It’s a growing technology. But on the other hand, we’d like to retain the ability to continue to make advances in carbon removal technology. So like what should happen next across the market?
Jack Andreasen Cavanaugh:
[13:03] You’re absolutely right. There are going to be consolidations. There are going to be bankruptcies. The consolidations are going to increase the runway for the companies that will consolidate to try to hold on as long as they can. There’s an organization called Ctrl-S that Jason Hochman started up that is looking to retain some of the IP for some of these bankruptcies.
Robinson Meyer:
[13:22] My colleague, Emily Pontecorvo, wrote a story about it, which we’ll stick in the show notes.
Jack Andreasen Cavanaugh:
[13:26] Yeah, yeah. Yeah, and I think it’s an interesting model because there is an incredibly diverse set of technologies. Within every CDR pathway, there’s a hundred different DAC companies or something like that, and they all do something slightly different. And you could imagine a world in which there is incentivizing policy for carbon removal. That IP could be valuable to folks to be able to learn faster, to build quicker.
Jack Andreasen Cavanaugh:
[13:50] I also just want to take a brief note, just a moment to say, I’m like, what happens next is it is sort of incredible to me that there was a moment in time that there were folks at Microsoft, that got in with the C-suite, with the people that were allocating capital within the company and were able to carve out this program. That is amazing. This is voluntary discretionary spending at billions of dollars. And although the tech companies have free cash flow to be able to spend on this, having that same conversation today almost feels impossible, like going into, and Microsoft did have these conversations with a lot of other private companies about trying to spur folks into the market. And that’s sort of incredible. And so one pathway forward, I think that it’s been clear that sort of shut off is I don’t have a lot of confidence that there are going to be new private buyers at a meaningful amount. I just don’t think when you look at the broad fiscal reality of the world at the moment, that it just makes sense for any amount of discretionary spending to be spent on carbon removal, let alone many other climate technologies.
Robinson Meyer:
[14:57] And the key kind of elephant in the room here, right, is that a lot of the private spending on climate technologies, be it carbon removal or renewable construction and development or electric vehicle manufacturing, frankly, was coming from
Robinson Meyer:
[15:11] these big tech companies. I mean, Amazon is an investor in Rivian, right? And is it major source of offtake for Rivian to buy a lot of Rivian delivery vans? Apple and Google and Microsoft had these very aggressive renewable acquisition targets. And part of what’s happened over the past three years is that all the companies that were doing, basically directing some amount of free cash flow to climate investment, have become basically cash strapped light industrial companies that have to build as much physical infrastructure as they can and as much power generation infrastructure as they can. And every dollar matters much more than it did, say, two or three years ago. I think the exception would be Apple here. But for a while, we were able to kind of finance a lot of the climate ecosystem off the back of what was basically an employee perk because it was a very aggressive market for tech employees and they liked working at companies that had these big climate programs. And that is like fully over. The bull market for tech labor employment is over. The ability of these companies to finance climate tech is over. The willingness of them to finance climate tech as opposed to to dump another marginal dollar into data center development or AI model development is over. Like it’s all over.
Robinson Meyer:
[16:27] And that’s a major moment, not only for I mean, to some degree, carbon removal is like most illustrative version of it because it was the closest to like the gargoyle on the cathedral for Microsoft. The beautiful thing they could fund as a result of their incredible societal surplus, but like it’s over for a lot of different things.
Jack Andreasen Cavanaugh:
[16:45] Yeah. And, and like you said, this is just one story amongst many other stories
Jack Andreasen Cavanaugh:
[16:50] that could be written in, in a similar vein. And to your original question about where to go forward from now, You could have another surplus of what you just described come up and you, climate commitments could kick back up again. And we would just do this whole thing over again. We would run it back and we would be having this conversation, you know, five years from now or whenever that is. And the way to hedge against that from happening and to some extent stop it from happening is to have federal governments across the globe pass durable policy that either compels the regulation or incentivizes the deployment of carbon dioxide removal and that because carbon dioxide removal outside of the co-benefits of some pathways, which are fantastic, just removing carbon from the atmosphere for pure carbon sake. Is the tragedy of the commons in a single climate technology entity. Like this is something that will need federal support in the long run to some extent in a way that other climate technologies don’t. That’s true of most of the carbon management world, but it is uniquely true of CDR.
Robinson Meyer:
[18:01] But it’s a form of waste management. Trash and recycling also require ongoing government support. Now, at this point, it tends to come from the state and local level. But governments still pay to handle waste. That’s part of what we expect governments to do. It’s just that this waste happens to be in the atmosphere and requires a particularly high form of technology to dispel.
Jack Andreasen Cavanaugh:
[18:23] Yeah, it’s a very costly trash pickup service. And it also is contingent upon people caring about the trash. There is a relatively large constituency around the world that is unconvinced that the trash is an issue. And that is the big challenge.
Robinson Meyer:
[18:40] Yeah, agnostic on the trash. You know, historically, Congress has been quite supportive of carbon removal technology, but the current administration has not been as supportive. What has been funded in terms of federal policy that could potentially begin to pick up the pieces here? And then what should be funded with a more constructive Congress, a more constructive administration? What kind of policy should we eventually hope to see that could fight off some of this carbon removal wave of consolidation and bankruptcies?
Jack Andreasen Cavanaugh:
[19:11] Well, there was some appropriations money that was put into place for carbon removal R&D, and that is valuable and it’s good to be able to work on the research and development to help scale these technologies. But in terms of actual federal funds that have been spent, the DAC hubs program at the end of the Biden administration issued two $50 million grants to the large DAC hubs. That is the full extent to which is the monies that have been spent on the $3.5 billion DAC hubs program. The rest of that money is sitting at DOE, going through some internal review or whatever is happening at the moment with the DAC hubs program.
Robinson Meyer:
[19:53] It’s like the movie Brazil, presumably.
Jack Andreasen Cavanaugh:
[19:55] Yes, exactly. The purchase prize is in a similar position, paused indefinitely, unclear of if or when that money will be spent. And the only existing policy that incentivizes carbon removal to any extent only incentivizes direct air capture and BECCS which is the 45Q tax credit you.
Robinson Meyer:
[20:14] Get 180 dollars a ton if you remove a ton of carbon from the atmosphere
Jack Andreasen Cavanaugh:
[20:17] Yeah with direct air capture one yeah and and with BECCS you would get 85 dollars a ton and that you know to count that as CDR there are some LCAs in terms of what biomass feedstocks you’re using into the process.
Robinson Meyer:
[20:32] But remind listeners what BECCS is.
Jack Andreasen Cavanaugh:
[20:34] Oh, bioenergy with CCS. So you burn some sort of biomass feedstock and capture that CO2 at a point source. So you could imagine heat and power being used to create pulp and paper, and then you capture the CO2. And that receives $85 a ton because it’s point source capture. But even then, $85 a ton is not enough to reach final investment decision on the BEX facility. and $180 a ton isn’t enough to reach profitability for a DAC company. And so you still have to make up the delta to profitability and that is in the voluntary market, which as we discussed, has greatly retracted and the appetite for relatively expensive DAC credits is pretty low right now considering the fiscal situation of it all. And so.
Jack Andreasen Cavanaugh:
[21:18] If I’m looking at it right now from the U.S. federal government, there’s basically very little to no current outlays for carbon removal. Going forward, there was a specific carbon removal tax credit that was introduced that had increased dollar amounts for various forms of CDR, basically functionally all forms of CDR. There has been discussions of in carbon border adjustment mechanism that Europe put in, Senator Cassidy as well as Senator Whitehouse each have a sort of trade policy as a sort of response to the carbon border adjustment mechanism. And that could include compliance pathways for carbon removal. I think it is important that, Because the cost of carbon removal is so high and because the political winds of the United States have been shifting very rapidly back and forth in terms of how political parties view climate and execute on climate policies or not execute on climate policies, that you have as many bites of the apple as you can. And CDR is embedded into as many policies as you can get it into, whether it’s trade policies, whether it’s tax credits, whether it’s direct procurement, or even farming smart programs for soil carbon sequestration. And there’s all sorts of different policy and regulatory opportunities. It’s just a matter of which ones the politics and the finances will allow.
Robinson Meyer:
[22:41] What’s happening around the world? Are other countries beginning to put money toward carbon removal that are not the U.S.?
Jack Andreasen Cavanaugh:
[22:47] Yeah, Canada has a $10 million procurement program, which is the first procurement program of its kind that’s ever been put into place. They’re soliciting proposals for that now. I mean, $10 million admittedly isn’t a lot, but it’s something. And you build on policies like this, and so it’s a good first start.
Robinson Meyer:
[23:04] $10 million Canadian.
Jack Andreasen Cavanaugh:
[23:06] Yeah, that is true. $10 million Canadian. And then in Europe, Europe is integrating carbon removals into their emissions trading system. And that the final rules on that will happen in the next couple of years, which leaves a gap in terms of when that market will be accessible. Japan has compliance pathways in their domestic ETS for carbon removal. But in terms of pure policy market incentives that actually will get carbon dioxide removal projects built in the real world, incredibly limited in the next three to five years or whenever Europe integrates them, if not all else will equal nothing else goes forward, Europe will become the largest carbon removal market in the world. Until that happens, there is nothing in the near term that is moving forward.
Robinson Meyer:
[23:52] Is there anything happening in China? Because often the story of these climate tech investments is that the West starts them up, gets bored, allows all this IP to die on the vine. I think this is part of the idea of Ctrl-S. And then basically all the IP goes to China and China decides this is a frontier technology that it wants to invest in. And lo and behold, five years later is the best at it in the world. Like, is that happening right now with carbon removal, or is this not a field that China has indicated much interest in so far?
Jack Andreasen Cavanaugh:
[24:20] It’s tough to find data or information on carbon removal in China, although Tencent? Yeah. They announced some prizes structurally similar to sort of the Musk XPRIZE that $100 million for carbon removal. And there have been some reports of direct or capture R&D projects that have been built. But in my view, this is structurally different from China than any of the other things that they’ve done relative to the climate technologies that they’ve developed. Because again, you produce an EV, you produce a solar panel, you produce a battery, there’s a consumer that gains something valuable to them, whether it’s power from a solar panel or a battery, right? Power your car to help with the backup power on your house or an EV that is great and has cool features and is a, you know, a computer, but that’s not the same for carbon removal. And so like even totally China or like you look other places like the Gulf that Climeworks partnered with Saudi Arabia and obviously the Gulf countries are highly invested in a number of different technologies and have at least on balance sheet the money to be able to put towards this. But again, what is the value proposition for them to invest heavily in this industry when nowhere else around the world is?
Robinson Meyer:
[25:32] I mean, I think if also if you think about Chinese energy policy flows from a triangle of concern about conventional air pollution, you know, like PM2.5, energy security and wanting to stay at the frontier of technological development is really only that last point that would drive them
Robinson Meyer:
[25:48] to invest in carbon removal. At what point will the Chinese energy policy triangle become a diamond and we’ll see China make concerted investments focused not only on kind of playing up the climate benefits of its existing supply side investments, but affirmatively making supply side investments to advance international climate agenda. At that point, maybe we’ll see it invest in carbon removal. But until then, it doesn’t really fit into the existing Chinese paradigm.
Jack Andreasen Cavanaugh:
[26:13] There are a number of CDR pathways that have really interesting co-benefits associated with them that have a clearer way to scale than something like direct air capture, unless you’re using for enhanced soil recovery, which is possible, even then still expensive. But you look at things like enhanced rock weathering and the potential to increase yields for crops, as well as decrease the need for fertilizer. You can imagine there are ocean health benefits associated with some forms of ocean CDR. And so in that way, I think that there is an opportunity, and you are currently seeing this amongst the CDR pathways, that they are finding ways, like all climate tech is at the moment, to highlight everything but the climate value associated with their technology. And this was a bit of a doomy and gloomy pod, but I think that that is a very near-term pathway that a market has a value associated with these things, and it’s not a voluntary one on carbon.
Robinson Meyer:
[27:14] Well, we’re going to have to leave it there, but you and I know that at some point you’re going to come back on Shift Key to talk about another favorite topic of ours, which is how to dress for 1.5C. And we’ll have to talk about many other developments as well. But Jack Havanaugh, thank you so much for joining us on Shift Key. It was great to have you.
Jack Andreasen Cavanaugh:
[27:32] Thanks for having me on, Rob.
Robinson Meyer:
[27:38] And that will do it for us on Shift Key today. We’ll be back soon with another episode of Shift Key. Until then, if you love this show, if you hated it, if you had lots of thoughts, you can find me on X, Bluesky, or LinkedIn at Robinson Meyer. Stick around after the credits. We have a great message from our sponsor for this week, Lunar Energy, that I’m very excited about. Until then, Shift Key is a production of Heatmap News. Our editors are Jillian Goodman and Nico Lauricella. Multimedia Editing and Audio Engineering is by Jacob Lambert and by Nick Woodbury. Our music is by Adam Kromelow. Thanks so much for listening. We’ll see you real soon.
Mike Munsell:
[28:16] Hi, my name is Mike Munsell, and I’m the Vice President of Partnerships with Heatmap. For the last two episodes, I chatted with Lunar Energy’s Sam Weavers about solar, batteries, and utility rate design. Today, we dive into virtual power plants and international markets.
Sam Wevers:
[28:30] My name is Sam Wevers, and I’m Director of Product at Lunar Energy.
Mike Munsell:
[28:35] I know we’ve been talking a lot about VPPs. It seems like every company or even a research firm has a different definition of a virtual power plant. How does Lunar define a VPP?
Sam Wevers:
[28:47] I’ve certainly come across this myself. You can get right into the weeds of defining what a VPP is. But, I mean, to me, it’s really just connecting distributed assets together with software and controlling them in smart ways so that those assets deliver value to the grid and homes get paid for that sort of service in return. A VPP turns thousands of disparate homes into something that can look like a power plant to the grid, except it’s a power plant that can be segmented and provide very locational and temporal services to the grid, or it can be grouped together at sort of the top level to provide bulk level power when measured at sort of that transmission or sort of ISO level. That’s probably my definition of a VPP.
Mike Munsell:
[29:31] Do other countries, other markets have VPPs or VPP-like structures?
Sam Wevers:
[29:36] Yeah, for sure. I mean, this is something that’s been emerging in Europe and in Australia in particular for a good 10 years or so. It’s also worth flagging that when I talk about VPPs, I’m in the main talking about VPPs for residential assets. VPPs have been providing demand response services with arc furnaces and large industrial loads for some time.
Sam Wevers:
[29:58] And we are now in a world where it’s not just big factories and manufacturing processes that can provide flexible demand to the grid, but also thousands and thousands of homes. Lots of the Nordic countries have residential assets providing grid frequency services. In the U.K., residential assets can be traded by independent aggregators in markets that are used to balance the grid after the wholesale market closes. And Australia has, you know, a really active and competitive market for residential VPP services.
Mike Munsell:
[30:29] And I know most Shift Key listeners are based in the U.S., but what can the U.S. learn from power markets of other countries?
Sam Wevers:
[30:37] One point is the same problem has been addressed in lots of different ways in different markets, whether that’s more on the rate design side or more on the VPP sort of program design side. One common trend that we talked about earlier is certainly this idea that as there is a shift away from feed-in tariffs in other markets for solar, which is akin to net metering, so really generous solar compensation, that ushered in a big deployment of batteries. There are over a million residential batteries installed in Japan, and they were installed to maximize the value of customers’ solar and also to provide outage protection. It’s a big reason why Lunar provides and has provided software services in Japan with our Gridshare platform for many years now, connecting to residential assets to optimize them daily against time of use rates.
Sam Wevers:
[31:28] I think the other key learnings probably go to exposure of price signals to customers like Octopus Agile in the U.K., all those time of use rates in Japan, and the automated load-shaping effects that these sort of rate shapes can have. The other one probably to flag is 10 years ago in the UK, it used to be that you couldn’t really play residential assets in these sort of wholesale level markets. The markets were very much designed around big minimum clip sizes and sort of performance standards that were very tailored to existing gas turbines and the like. But over time, National Grid over there in the UK and others has done a bunch of work to adjust those market rules to allow VPPs of residential assets to start to participate in new services. And they are participating in those services. They’re providing value to the grid and to customers and millions of pounds a year are getting paid out on a purely market basis. It’s not a subsidy-based thing. It’s just markets being designed to allow the value of these assets to be recognized. But I would also say that the scale of VPP programs in the USA is remarkable.
Sam Wevers:
[32:40] Last year in the DSGS program, I think the Brattle Group put out a report. There was over 500 megawatts dispatched in one dispatch last year and you know one needn’t start with the most complex market structure but the core goal should be the same right which is recognize the true sort of physical and economic value of these residential assets and by doing so costs of managing the grid can reduce customers can save money and make money and more renewables can reliably be brought online.
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Investment in zero-carbon energy and transportation surged this spring, driven by consumer EV and battery buying.
This is an edition of Heatmap Daily, an evening review of the day’s news written by our executive editor. Sign up for it here.
Ready to be surprised? Clean energy and transportation investment surged in the second quarter of this year, rising to more than $75 billion in total, according to new data released earlier this week.
In fact, this spring was the second biggest quarter for U.S. clean investment in nominal terms since at least 2018, when data started to be kept. More than 5% of overall investment in the United States went into a clean energy or transportation industry.
That’s according to the Clean Investment Monitor, a joint project of the MIT Center for Energy and Environmental Policy Research and the Rhodium Group, a private research firm. The monitor tracks nationwide investment across a number of sectors that make up the new electricity economy, including critical mineral refining, battery manufacturing, solar and wind installation, and electric vehicle and heat pump purchases by consumers (among other variables).
Outside of a promising headline number, the story is a mixed one. Investment in America’s clean manufacturing sector started growing again last quarter after falling for 18 months; it remains about 24% below where it was a year earlier, according to the project. The new growth came overwhelmingly from investment in the EV supply chain — defined as “critical minerals, batteries, vehicle assembly, and charging equipment” — driving a staggering 88% of all clean manufacturing investment. That subsector alone made up more than 9% of all U.S. clean investment.
The more interesting story — and what leaps out from the chart — is that retail activity drove the spring resurgence. High gasoline prices helped here, pushing consumers to buy all-electric and plug-in hybrid vehicles in larger numbers. (Rivian, Tesla, and other automakers started to see an EV rebound last quarter, too, after Republicans ended EV incentives in 2025.) But the real boom came in residential batteries, which surged to an all-time high of $11 billion in quarterly sales. Consumer activity hasn’t made up such a large share of national clean investment since 2023.
This trend wasn’t just happening in the United States. We’ve talked a lot at Heatmap about whether the Strait of Hormuz crisis will drive a clean energy boom. But it's now clear the oil price shock really did encourage global EV adoption. Some 50 countries set new EV sales records in 2026’s second quarter, according to Kelley Blue Book. India, Brazil, and Australia all set record highs. That's a lot of demand destruction.
As costs rise, more proceeds from the Regional Greenhouse Gas Initiative are going to direct bill relief.
A carbon price can be a tough sell when electricity costs are rising.
That’s what governors up and down the eastern seaboard are facing as they decide what to do with revenues from the Regional Greenhouse Gas Initiative, an 11-state cap-and-trade program for the electricity sector that operates from Virginia to Maine.
In Virginia and New Jersey, two states where Democratic governors won last year amidst a maelstrom of concern about rising electricity prices, the program has been at least partially reoriented around putting dollars back into the pockets of ratepayers.
Virginia only recently rejoined the group this year after having left under the leadership of Republican Glenn Youngkin in 2023. When Virginia was last a member of RGGI, the proceeds from the auctions for emissions allowances largely went to an energy efficiency program for low-income households and a flood resilience fund. Today, having rejoined RGGI, some 45% of the revenue will be earmarked for rate relief, thanks to a budget amendment passed in June.
In New Jersey, meanwhile, Governor Mikie Sherrill has used money raised through to help fulfill the rate freeze pledge on which she centered her campaign for Drumthwacket by directly reducing bills.
Conservatives in RGGI states have for years tried to make a stink about the up-front costs it imposed on ratepayers. Now as electricity costs balloon, Democratic governors and state legislatures are looking to RGGI to help balance their emissions goals and efforts to keep electricity bills under control.
In New Hampshire, for instance, the most conservative state to be a consistent RGGI member, nearly all the state’s proceeds from the program now go to rate relief, compared to about three-quarters historically. In its latest report on how RGGI funds get used, the organization reported that in 2024, the last year for which comprehensive data is available, some 23% of RGGI proceeds went to direct bill assistance, compared to 16% over the 17-year lifetime of the system.
“The affordability narrative is the leading political narrative of 2026. And the albatross around the neck of carbon pricing has been that it’s going to raise energy prices,” Dallas Burtraw, a senior fellow at Resources for the Future, told me.
Seen holistically, Burtraw told me, “carbon pricing is built for affordability.” That’s because, one, economists generally consider carbon pricing the cheapest and most efficient way to hit a given emissions reduction goal (assuming, that is, that you want to reduce emissions in the first place), and secondly because the proceeds from the carbon price can be invested and distributed in ways that mitigate price hikes.
“Carbon pricing raises tremendous proceeds, and the question comes down to the distributional impacts of carbon pricing. It always comes down to how you use those carbon proceeds,” Burtraw told me.
The current pressure for rate relief comes as RGGI prices have risen as the same time electricity prices up and down the East Coast are at or near all-time highs. The clearing price in the latest quarterly auction for carbon dioxide allowances was $35 per ton, the highest price in the history of the program, bringing in some $642 billion to be distributed among the states. By contrast, the third quarter auction in 2025 had a clearing price of $19.63 and raised some $300 million.
At the same time, electricity bills have risen across the RGGI system, including an 18.5% rise in New Jersey by 12.5% rise in New Hampshire just over the past year, according to Heatmap and MIT’s Electricity Price Hub.
Because every state in the RGGI system besides Virginia operates in a restructured wholesale electricity market, it’s hard to say exactly how much RGGI prices affect ratepayer bills. In Virginia, Dominion, the dominant utility, has requested permission for a rider on bills of $10 to $13 per month, compared to monthly added costs under $3 when Youngkin began the process of withdrawing Virginia from the system in 2022.
In a New Jersey regulatory filing, meanwhile, the state’s Board of Public Utilities recommended using RGGI proceeds to fund $150 million of rate relief for moderate- and low-income households that Sherrill announced in June, citing an update to the state’s three-year strategic plan for RGGI that directly the NJBPU “to provide direct bill credits on residential energy bills for NJ’s most vulnerable residents.” There is precedent for this in the Garden State: In 2025 Governor Phil Murphy helped deliver rate relief by shifting some RGGI money around.
The trend toward using RGGI funds for rate relief has caused disquiet among environmental groups that support carbon pricing and want to see the dollars largely go to energy efficiency programs, not ratepayers.
In 2025, a coalition of Virginia environmental groups that supported rejoining RGGI called for revenue to go to the “low-income energy efficiency fund and the Community Flood Preparedness Fund.” The Flood Preparedness Fund issues grants to local governments for flood mitigation and resiliency projects, while the energy efficiency programs fund things like home weatherization.
“The case we’ve made to our environmental advocates in Virginia is that we have taken 45% towards RGGI credits, but we’ve left 55% of the revenue. That leaves each of the programs with record levels of funding,” Josephus Allmond, Virginia’s chief energy officer, told me, referring to the flood and energy efficiency programs that have historically been funded by RGGI.
“We were able to take what could have been a pretty negative impact to residential customer bills and turn it into something we can basically hold customers harmless.”
While the Natural Resources Defense Council has said it supports temporary rate relief to low-income ratepayers, it also has also mounted a defense of using RGGI revenues “to fund energy and environmental programs.”
“Several states are using larger amounts of program proceeds to provide households with bill credits or rebates that immediately lower monthly electricity bills, which means less investment in programs that provide long-term benefits,” Jo Gardias and Dawone Robinson wrote for the NRDC.
To me, Gardias framed the debate between energy efficiency programs and bill credits as between up-front and long-term benefits.
“Energy efficiency programs not only save the households that are getting the upgrade money, but every other customer through avoided transmission and distribution and generation costs,” Gardias told me. “On the far end there’s energy efficiency where you’re getting lifetime savings, on the shorter or more immediate end there’s the bill credit on energy savings.”
RGGI itself has estimated that every $1 of investments funded by the auction results in a lifetime bill savings of just over $4. In 2024 alone, RGGI claims that investments “are associated with approximately $363.9 million in annual energy bill savings and $2.6 billion in lifetime bill savings.”
“The question of how you spend proceeds is a large question of tradeoffs,” Gardias said. “What we’re seeing now is that because we have price spikes that are happening from data centers and other factors, there’s more interest in spending money on bill credits that provide immediate relief.”
Of course, this is the dilemma with all climate policy. The costs are immediate and upfront, while the benefits accrue over time and are more difficult to attribute to any one program or investment.
“There’s a lot of priorities for ways that you should use carbon proceeds to address the challenges of climate change,” Burtraw said. “But in 2026, given the affordability narrative and the populist sentiment in politics today, it makes sense to use carbon proceeds to reduce electricity prices.”
While an economist could draw up a cost benefit analysis that shows any number of uses of the proceeds could be more efficient for the economy or the environment — using the money to reduce taxes on investment, say, or using the money to fund energy efficiency programs — any of those would assume certain baseline of support for carbon pricing in the first place.
“For 25 years we’ve argued about this with the expectation that carbon pricing was inevitable because it was so much more efficient than any other type of approach. But we’ve seen after 25 years that carbon pricing is not inevitable,” Burtraw said. “We have to face the realities of what it takes to make it possible to do carbon pricing.”
Misan Lychee is made with “some” carbon dioxide captured “directly from the air,” along with 14.6 grams of added sugar.
I believe life should be a little bit silly, which is why I’m a sucker for a gimmick. A hotel just for napping? Sign me up. A “convenience store” full of items made of felt? I now own a bag of inedible Fritos. Hot sauce packaged to look like dynamite? Cute, add to cart.
And when I found out that you can buy soda carbonated with CO2 obtained via direct air capture, I said, Take my sixteen American dollars and put it on ice.
Misan Lychee (which yes, only comes in lychee flavor “at the moment”) represents the distant hopes and dreams of DAC. Currently, there isn’t demand for carbon dioxide at direct air capture prices; it’s much, much cheaper just to buy the concentrated byproduct of, say, natural gas- and coal-fired ammonia plants to carbonate your soda than to go through the trouble of sucking the 0.04% of the air that is CO2 out of the atmosphere for a few bubbles. That’s why the carbon removal industry is propped up by offtake agreements and credits, at least until Brutalism comes back in a big way and dramatically increases the demand for concrete manufactured with stored CO2.
Still, that hasn’t stopped companies from trying. You can buy carbon-sequestered beer, DAC vodka, CO2-captured perfume, and recycled-emission yoga pants. But unlike other consumer products that are, in many cases, made from waste gas captured during industrial processes rather than from true atmospheric CO2, Misan claims on the can to be made from “some” carbon dioxide pulled “directly from the air using a technology called direct air capture.” The bottle sports the logo of Bay Area-based AirMyne, a DAC start-up, which, on further investigation, turns out to own Misan.
My order arrived rattling around in a cardboard box, with three of the cans having popped loose from the six-pack in transit. As someone with no impulse control (which, upon reflection, might be related to my love of gimmicks), I immediately opened a can. Over my laptop. We both got drenched by the resulting geyser. CO2’s presence: confirmed.
What happened next was, admittedly, also user error. I took a sip and immediately went, “Yuck, what?” That’s because after a summer of drinking my way through every Waterloo flavor, I was expecting Misan Lychee to be a seltzer, too. Despite its website describing it as a “climate-forward sparkling water,” it is not, and you can taste all 14.6 grams of its added sugar. It has a moderately cloying, perfumy flavor that my dad described as “strawberry, but disturbing?” when I asked him to do a blind taste test. I think it’s perhaps closer in taste to pear, and I remain optimistic that someone who has more free time than me could come up with a recipe to turn it into a “sustainable” spritz.
Actually, to that point — is it sustainable? It notably doesn’t claim to be, and it has its skeptics. Richard Waite of the World Resources Institute pointed out on Bluesky that carbon dioxide is only “sequestered” until it leaves our metabolic system the usual way, via exhalation or burps. Still, his questions about the energy source of AirMyne’s direct air capture — and thus the carbon-emitting or -removing properties of the soda — generated lots of good puns in the replies. “Run out of polar before we run out of Polar” comes to us courtesy of Costa Samaras.
The second Misan Lychee I cracked also soaked me, although I was prepared this time and at least opened it out of range of electronics. I also paid more attention to the can, which has an unusual but not unpleasant matte feel. The list of ingredients on the back seems surprisingly long for the supposed golden age of “gut sodas” that advertise such things as the inclusion of “plant fibers.” Rather than prebiotics, Misan contains “xanthan gum” and an ominous concoction identified as “cloudy agent.”
If Misan isn’t healthier for me or the planet, then what is it for, exactly? I returned to the six lines of all-caps text printed on the front of the can:
Some of the CO2 in this can was pulled directly from the air using a technology called direct air capture (DAC). If scaled, DAC could do more than just carbonate your water. It could remove millions of tons of CO2 from the atmosphere, fighting climate change.
Gimmicks are, ultimately, ways to sell you something. Water gets packaged to look more “manly;” you might buy a Coca-Cola instead of a Pepsi if it has your name on it. But Misan isn’t ultimately selling itself with the promise of bubbles brought to you by DAC. It’s the other way around: Misan is the marketing vehicle for AirMyne. They want you to drink the DAC Kool-Aid.
Will I buy Misan Lychee again? Not likely: I have De La Calle! Mango Chili Mexican sodas to drink, made from the fermented rind of pineapples — BYOCO2, if you will.
Then again, never say never. If I learn about the existence of Misan Chikoo or Misan Pistachio-Rosewater during a weak moment, I’ll probably be down another $16. But I’ll open it over the sink this time.