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Americans Love Solar and Want It on Their Roofs

Eighty-six percent of U.S. adults would “welcome” rooftop solar in their community, the Heatmap Climate Poll finds.

A worker installing solar panels.
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Americans love solar power, the inaugural Heatmap Climate Poll finds.

Conducted by the Benenson Strategy Group last month, the poll comes on the heels of the latest report of the Intergovernmental Panel on Climate Change, which said we must expand our use of solar power (among other renewables) to avoid climate catastrophe. While many aspects of climate action can be controversial, solar is not one of them.

Rooftop solar, especially, seems to have captured the hearts of the U.S. public, with 86% of U.S. adults saying they would welcome its installation in their communities, per the poll.

This makes rooftop solar the most popular of the five zero-emissions sources of power that the survey asked about. Large-scale solar power farms were also popular, with 76% of Americans saying they would welcome them in their communities. Wind turbines were next, at 72%, followed by geo-thermal stations at 62%. A hypothetical — but ever-controversial — nuclear power plant was the only option with less than majority support, at 32%.

There’s one major caveat for this support, however: Eighty percent of respondents said they would prioritize conservation over speed when it comes to renewable energy deployment, a finding that signals resistance to building out large-scale projects on natural land might find political purchase.

Nevertheless it seems that a large share of the public is willing to do more than make noises of support: They want to put solar on their own roofs too.

Nearly half of the 1,000 U.S. adults surveyed said they want to power their home with solar panels in the future, and 13% said they already do. This is more than the share that said they want to drive a hybrid vehicle (40%) or drive an electric vehicle (39%), as well as those who say they want to move away from using a gas-powered stove (20%) or limit their consumption of animal products (22%).

Of the respondents who said they already have rooftop solar panels in their communities, a whopping 94% said their impact has been beneficial.

However, solar’s clear popularity doesn’t mean people know how to fund its installation. President Biden’s landmark climate law, the 2022 Inflation Reduction Act, upped the country’s tax credit for residential solar installations from 26% to 30%, and extended it through 2032. This credit also applies to wind, geothermal, and biomass fuel projects, as well as battery storage technology. Essentially, installing your own rooftop solar panels just got cheaper.

But half of the survey’s respondents said they had no idea this credit was a component of the IRA; 16% said they were fully aware and 34% said they had some idea. When provided information about the credits included in the law, 35% said they are more likely to purchase solar panels for their home in light of the law’s incentives.

That discrepancy — between the share that is eager to transition and the share that is informed enough to make it happen — suggests that incentives alone aren’t enough to fuel solar development. Education is also necessary.

The Heatmap Climate Poll of 1,000 American adults was conducted via online panels by Benenson Strategy Group from Feb. 15 to 20, 2023. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 3.02 percentage points. You can read more about the topline results here.

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Bruce Westerman, the Capitol, a data center, and power lines.
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After many months of will-they-won’t-they, it seems that the dream (or nightmare, to some) of getting a permitting reform bill through Congress is squarely back on the table.

“Permitting reform” has become a catch-all term for various ways of taking a machete to the thicket of bureaucracy bogging down infrastructure projects. Comprehensive permitting reform has been tried before but never quite succeeded. Now, a bipartisan group of lawmakers in the House are taking another stab at it with the SPEED Act, which passed the House Natural Resources Committee the week before Thanksgiving. The bill attempts to untangle just one portion of the permitting process — the National Environmental Policy Act, or NEPA.

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Hotspots

GOP Lawmaker Asks FAA to Rescind Wind Farm Approval

And more on the week’s biggest fights around renewable energy.

The United States.
Heatmap Illustration/Getty Images

1. Benton County, Washington – The Horse Heaven wind farm in Washington State could become the next Lava Ridge — if the Federal Aviation Administration wants to take up the cause.

  • On Monday, Dan Newhouse, Republican congressman of Washington, sent a letter to the FAA asking them to review previous approvals for Horse Heaven, claiming that the project’s development would significantly impede upon air traffic into the third largest airport in the state, which he said is located ten miles from the project site. To make this claim Newhouse relied entirely on the height of the turbines. He did not reference any specific study finding issues.
  • There’s a wee bit of irony here: Horse Heaven – a project proposed by Scout Clean Energy – first set up an agreement to avoid air navigation issues under the first Trump administration. Nevertheless, Newhouse asked the agency to revisit the determination. “There remains a great deal of concern about its impact on safe and reliable air operations,” he wrote. “I believe a rigorous re-examination of the prior determination of no hazard is essential to properly and accurately assess this project’s impact on the community.”
  • The “concern” Newhouse is referencing: a letter sent from residents in his district in eastern Washington whose fight against Horse Heaven I previously chronicled a full year ago for The Fight. In a letter to the FAA in September, which Newhouse endorsed, these residents wrote there were flaws under the first agreement for Horse Heaven that failed to take into account the full height of the turbines.
  • I was first to chronicle the risk of the FAA grounding wind project development at the beginning of the Trump administration. If this cause is taken up by the agency I do believe it will send chills down the spines of other project developers because, up until now, the agency has not been weaponized against the wind industry like the Interior Department or other vectors of the Transportation Department (the FAA is under their purview).
  • When asked for comment, FAA spokesman Steven Kulm told me: “We will respond to the Congressman directly.” Kulm did not respond to an additional request for comment on whether the agency agreed with the claims about Horse Heaven impacting air traffic.

2. Dukes County, Massachusetts – The Trump administration signaled this week it will rescind the approvals for the New England 1 offshore wind project.

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Q&A

How Rep. Sean Casten Is Thinking of Permitting Reform

A conversation with the co-chair of the House Sustainable Energy and Environment Coalition

Rep. Sean Casten.
Heatmap Illustration

This week’s conversation is with Rep. Sean Casten, co-chair of the House Sustainable Energy and Environment Coalition – a group of climate hawkish Democratic lawmakers in the U.S. House of Representatives. Casten and another lawmaker, Rep. Mike Levin, recently released the coalition’s priority permitting reform package known as the Cheap Energy Act, which stands in stark contrast to many of the permitting ideas gaining Republican support in Congress today. I reached out to talk about the state of play on permitting, where renewables projects fit on Democrats’ priority list in bipartisan talks, and whether lawmakers will ever address the major barrier we talk about every week here in The Fight: local control. Our chat wound up immensely informative and this is maybe my favorite Q&A I’ve had the liberty to write so far in this newsletter’s history.

The following conversation was lightly edited for clarity.

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