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CoreWeave signed a deal for a new facility in New Jersey, behind-the-meter power on the side.

The cloud computing company CoreWeave announced Monday that it is leasing a former medical research facility and turning it into a data center. Along with it comes a 25-megawatt power plant that once provided power and steam directly to the former Merck headquarters in Kenilworth, New Jersey, but began to sell more and more power to the grid, the plant’s owner said in a filing with the Federal Energy Regulatory Commission. In 2023, the facility was purchased by Onyx, a real estate firm, and Machine Investment Group, with the intention to market the site to another life sciences or biotechnology company.
Then the AI revolution happened.
CoreWeave, which started as a miner of cryptocurrency, is now raising and spending billions of dollars to acquire and install the chips necessary to train and run artificial intelligence systems for companies that rent out access to them. According to the deal announcement, the company plans to pour $1.2 billion of investment into the 280,000 square foot facility, along with electrical upgrades from the utility PSE&G and investments from Onyx. The power plant will stop serving the grid and go “behind the meter,” the plant’s owner Atlantic Power said in a letter to PJM Interconnection, the regional electricity market, in September.
The deal confirms that when it comes to power, data centers will take what they can get — and that the long timelines necessary to bring on new power in much of the country may end up benefiting existing owners of generation, especially natural gas.
Data centers require both large amounts of power — sometimes 100 megawatts or more — and the ability to surge up and down quickly. “Renewable power generation is well placed to capture mounting demand from data centers and AI in the long term,” analysts at BNEF wrote in a report in September, “but time constraints for grid interconnection and intermittency issues could support natural gas-fired output.”
Goldman Sachs analysts expect data center power demand to rise from about 3% of the U.S. total to 8% by 2030, with growth running at 15% annually. They assume that capacity will be met mostly by natural gas, but actually finding — let alone building — new natural gas generation is a challenge.
“The hyperscalers are evolving from single data centers dependent on 60 to 100 megawatts to starting to look at multiple gigawatt-size data center parks that support a number of data centers in one location,” GE Vernova chief executive Scott Strazik said on a recent earnings call with analysts.
Building a new natural gas plant on the grid — and especially the transmission infrastructure to serve it — can be a prospect well beyond the build-it-now timelines of big technology companies with a desperate need for computing power.
“Thanks to 10-year delays in permitting for new transmission lines and connecting generation capacity to the grid, the most viable near-term option is behind-the-meter,” Tim Fist and Arnab Datta wrote in a report for the Institute for Progress, a technology and science policy think tank. In other words, one way to get around grid interconnection and intermittency issues is to have your own power plant.
“The economics of developing the power on site don't really hurt the data center economics that much. These things are just really profitable,” Carson Kearl, an analyst at Enverus, told me.
Some data centers have developed their own natural gas generation on site, such as XAi’s cluster in Memphis, Tennessee, which is powered by gas generators.
CoreWeave, meanwhile, is one of the most talked-about and well-funded companies in cloud computing, with access to a huge number of chips made by Nvidia, the leading designer of high-end processors, and which is also an investor in CoreWeave. But the chips can only perform when they’re powered, turning the data center business into a hunt for electricity wherever it can be found.
“Access to reliable power could be a roadblock towards the timely buildout” for a data center, Francois Poirier, the chief executive of TC Energy, the Canadian pipeline company, told analysts on an earnings call in August. “We’re seeing a shift in siting preferences from regions where big telecom infrastructure is in place to regions where energy and supply infrastructure is in place.”
CoreWeave, PSE&G, Onyx, and Atlantic Power’s owner, I Squared Capital, did not respond to requests for comment.
This situation has not come about for lack of effort on the part of the several electricity markets that have been trying to get new natural gas generation on the grid. PJM, for example, has been working to entice new supply, but even following a record auction for power capacity that paid out billions to natural gas plants, few producers have indicated their willingness to make large new investments. Texas has established a multibillion-dollar loan fund to provide low-cost financing to new natural gas plants.
While several large technology companies have announced their intention to buy nuclear power from refurbished or new plants, those deals will take at least several years to actually get any new electrons on the grid.
That leads data center developers like CoreWeave scrambling to find what power they can. In interviews, the company’s chief strategy officer Brian Venturo told Wired that they are avoiding Northern Virginia’s “data center alley” precisely because it’s “a food fight to get power.”
“There's a lot of growing backlash in that market around power usage,” he told Bloomberg. “We're kind of siting our plants and markets where our data centers and markets where we think the grid infrastructure is capable of handling it.”
And what better place than where the power already is.
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Oil demand is actually falling — for now.
It’s 2022 all over again. A war has broken out involving (at least) one large oil-producing country, raising both prices and oil company profits.
Chevron reported Friday a quarterly profit of $12.1 billion, its highest quarterly profit ever. ExxonMobil also announced a blowout quarter on Friday. Its $14.5 billion profit was its highest since the Russian invasion of Ukraine in 2022 (when it posted an almost $20 billion profit in the third quarter). These announcements followed Shell’s Thursday earnings report, which revealed a profit of almost $10 billion, close to double its previous quarter earnings and in range of its 2022-vintage quarters.
What does this mean for decarbonization?
1. It’s refining, stupid.
The story across the oil majors was largely one of getting more profit out of its existing assets, particularly in their refining business.
Shell, for example, said that they were running their refineries at over 100% capacity and that it had shifted production to jet fuel, which had been in especially short supply following the American and Israeli attack on Iran and subsequent closure of the Strait of Hormuz.
The company said it had “significantly higher” trading profits, likely from the volatility of commodity prices due to the start and stop nature of the war. Exxon said that it had “a second-quarter record for diesel production,” and that its chemicals business saw its margins jump by around 180% as its North American facilities were able to count on a steady stream of hydrocarbon feedstocks, unlike rivals in Asia.
“The unprecedented reduction in refining capacity – with nearly 9% of global capacity offline across Russia, China, and the Middle East – limited the supply of gasoline, diesel, and other products,” Exxon said. “As a result, refining margins reached record levels in the quarter.”
Meanwhile Chevron said it was refining over one million barrels of oil per day with “more than 97 percent” utilization.
While this constrained global refining capacity is largely due to military conflict in the Middle East and Russia, refinery capacity has been basically flat in many developed economy markets for decades. In the United States, the newest large refinery was built in 1977, an indication that while the U.S. transportation and energy system is still dominated by fossil fuels, there isn’t much appetite for the billions of capital investment needed to expand capacity for refining gasoline. So, while profits can surge in the short term, it doesn’t necessarily mean blue skies for oil companies.
2. Oil demand is actually falling — for now
Chevron noted that sales of refined products had actually fallen by 4% in the United States and 13% internationally. While in the short run this is likely due to higher prices, it is consistent with falling forecasts for oil demand.
While the International Energy Agency’s “current policies scenario,” which forecasts demand based on a snapshot of existing policies, sees a slow and steady rise through 2050, its “stated policies scenario” based on the trajectory of policy and commitments around energy and climate, sees oil demand peaking at levels slightly about the status quo by around 2030. In the medium run, the IEA said that “Forecast growth of [two million barrels per day] in 2027 results in a two-year pace of expansion well below historical trends.”
BP even announced layoffs of hundreds of employees, according to an internal message seen by Reuters.
This can help explain why, despite the strong profits, investors do not seem particularly jazzed about the oil giants — ExxonMobil and Chevron shares are only up slightly since the beginning of the war in Iran.
3. The high profits are already stoking public outrage
Everyone knew oil prices had risen since the war in Iran began — they could see it at the pump. But the confirmation that the war has spurred record or near-record profits has been fresh meat for environmental groups that want a faster energy transition.
“The mugging at Mar-a-Lago just keeps getting worse. The president said he would sell out Americans to oil and gas CEOs for a billion dollars in campaign donations. Now we know he owns millions of dollars worth of their stock. Those same companies are profiting from Trump’s war of choice, which has killed and injured U.S. service members, and left consumers struggling to stay afloat,” former Washington Governor Jay Inslee said in a statement blasted out by the communications group Climate Power.
The profits also spurred advocates to redouble calls for windfall profit taxes. “It’s fair to put a windfall profits tax on inordinate windfall profits rather than cut off children’s food programs,” Rhode Island Senator Sheldon Whitehouse told the Associated Press. Whitehouse introduced a bill in March that would impose taxes on oil companies in the event of price surges.
And even President Trump, whose presidential campaign was buoyed by donations from the oil and gas industry, called for an investigation into retail gasoline prices last month.
Since 2022, fossil fuels have moved back to the center of the world economy as concerns about shortages, price spikes, and availability have helped push concerns about climate change to the margins of policymaking. However, when oil companies are making more money than ever, it means an uptick in public concern or scrutiny. In the long run, oil companies have to worry about decarbonization; in the short run, they’ll have to worry about their customers.
What’s the deal with all those “America Connects” videos?
The data center lobby is launching a big PR blitz on television and social media, racking up millions of views on evidently AI-generated content boasting economic impacts from new projects and hitting against criticism around energy and water use.
In an interview with me Wednesday, Data Center Coalition CEO Josh Levi explained how and why his organization – the largest and most prominent data center trade group – stood up an “evolving” national advertising campaign called America Connects.
Like me, up until now, you might’ve interacted with the campaign’s materials without knowing it. For weeks I’ve been getting texts from people in my life who know I write about data centers asking if I’d seen these ads on TV streaming platforms and social media sites boasting benefits from data centers, or pushing back on complaints about energy and water use. Most of the videos were quite similar, appeared to be generated using AI (with no AI labeling), and were racking up millions in views and impressions.
“Our paychecks, our hospitals, our national security – all run through data centers,” states one voiceover in a YouTube ad targeted at the Longhorn State with more than 12 million views as of today.
“In Texas, they’re doing more than keeping us connected. Data centers support high-paying jobs and pay billions in taxes. Money that can lower your bills, make schools and roads better and communities safer. And new technology means data centers consume minimal water while funding new power generation for everyone. Data centers: built in Texas. For Texas.”
These videos each are hosted on channels named for specific campaigns in individual states. In Georgia, it’s called Connected Georgia. There’s a Texas Connects, an Indiana Connects, and a Pennsylvania Connects. At least eight state campaigns are happening right now and I’m told more should be expected in the near future. Each state campaign has a near-identical website with links to their promoted videos, statistics about state-level tax contributions, and employment from data centers, and a somewhat modern-looking red, white, and blue design with moving graphics on the landing page.
But finding out who was behind these videos and websites took a lot of digging. None of the state campaign websites have contact information and they were all registered by a proxy firm that gets web addresses for entities that want to remain anonymous. Most of the advertising itself was opaque; it’s not easy to research TV commercial spends and Google doesn’t disclose how much a company or person pays to promote individual ads. But there were signs of significant spending, as Meta’s Facebook and Instagram advertising disclosures revealed to me there was five-figure spending on static images, resulting in millions of potential impressions.
Eventually I was able to figure out what was going on. Each of the state campaigns also described themselves online as nonprofits but in fact, there is one nonprofit. It initially formed for the first state campaign, Virginia Connects. Its public 2024 tax disclosures show the campaign was formed by Levi and others working with the Data Center Coalition. On the DCC’s website, the trade group does have a landing page for what it calls “America Connects” and directs people to each state campaign but, as of today, the organization describes them as “regional coalitions” they “partner” with on “helping educate and engage citizens, policymakers, and other stakeholders on the data center industry, its benefits, and key issues including energy, water, economic development, and community engagement.”
In our interview, Levi explained these state campaigns aren’t just partners – they’re creations of a single nonprofit he said was “stood up” by the trade group named America Connects, and it began in 2024 through the Virginia Connects campaign. America Connects is now “a vehicle by which the broader community can engage and participate” in what Levi described as “broader industry messaging” that isn’t “just project by project.” It’s a direct response, Levi said, to the lack of any industrywide PR offensive challenging the mountain of public opposition to data centers shown in poll after poll. (With the exception of that one Meta ad campaign.)
“What we have heard very clearly is that a lot of the partners we work with, but also a lot of the voices from the public at large, is that the industry broadly needs to do a better job communicating. A better job talking about what we do, how we do it, and about the positive benefits of what localities can expect from data center development,” Levi said.
Levi told me the core of the group is at least three people: himself; Allison Gilmore, the chief operating officer of the DCC; and Kevin Hughes, the group’s treasurer and the chief external affairs officer at the data center developer STACK Infrastructure. He said I should expect “an expansion on the board” but declined to say who or what companies. Part of the team also includes LINK Public Affairs, a communications firm based in Virginia that helped on the initial campaign in the state.
I asked how an industry-backed campaign like this would help with the backlash. “Silence breeds mistrust, fundamentally. It is critically important as we see continuing conversations around the data center industry – what it does, what it doesn’t do, how it does – is part of informing those conversations,” Levi replied. “It is important the industry not be silent and be an active contributor in terms of the public dialogue around data centers. This is that.”
The DCC wouldn’t tell me how much is being spent on the America Connects campaign and it’s impossible to know from what’s publicly available.
Here’s what Levi would say about the money: that America Connects is funded by the data center “ecosystem generally,” including developers, companies within the supply chain, and “workforce voices.” But Levi wouldn’t even confirm if they were spending more than they had in just the Virginia campaign, which sort of logically has to be the case if they’ve expanded this effort.
“White it’s maybe not a satisfying answer, we will spend what we have to when it comes to ensuring we reach people where they are. But I’m not able to provide any kind of concrete number for you.”
And more of the week’s top news around project fights.
1. Richland Township, Louisiana - The Meta Hyperion project is suddenly now a central focus of activists and media coverage, just as it is seeking environmental permits for a key gas pipeline.
2. Memphis, Tennessee – Hyperion won’t be the first data centers that House Democrats go after if they retake the lower chamber in Congress though – that looks like it’ll be xAI’s Colossus projects. Congrats, Elon!
3. Clark and Nye Counties, Nevada – The federal government’s decision to use an environmental review for a solar farm on a data center instead, which I scooped earlier this week, quickly became a national story. Now the fight against the move is coming into focus.
4. Suffolk County, New York – Last but not least, we have to talk about the battery fire mess on Long Island because it’s a disaster in the making.
5. Montgomery County, Maryland – Bonus for you: my home county just instituted an 18-month moratorium on new data centers. I don’t really have much to add except, if the backlash has come to my neighborhood it’ll probably hit yours sooner rather than later.