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The company is placing a huge bet on small modular reactors.

First it was Microsoft and Constellation restarting Three Mile Island, then it was Google announcing it would buy power from small modular reactors built by Kairos. Now today, Amazon has said it’s investing in X-energy, the small modular reactor and fuel company, and supporting a joint project by X-energy and Energy Northwest, the Washington state public utility.
So what makes this deal different from all other nuclear tech deals?
“What makes this significantly different is the investment,” Brett Rampal, a senior director at Veriten, an energy advisory company, told me. Amazon is not just buying the power that a nuclear reactor will produce after it’s completed. It’s getting involved in the projects themselves.
This has not typically been how big tech companies with commitments to reduce emissions and rapidly expanding energy needs to power more data centers get involved with nuclear power.
The Microsoft/Constellation deal to restart Three Mile Island did not entail Microsoft taking on the financial and logistical burden of upgrading the plant so that it could be up and running again in a few years — for that, Constellation will be putting $1.6 billion of its own money into the plant. Instead, Microsoft signed a 20-year deal for the plant’s output, known as a power purchase agreement, which guarantees a price for the plant’s product. These types of deals were pioneered by Google to support renewables projects by giving them a guaranteed income independent of how electricity prices might fluctuate in whatever market they were selling into.
Amazon’s deal, on the other hand, is a “direct investment in the Energy Northwest project,” an X-energy spokesperson told me. According to an Amazon spokesperson, that means a “capital commitment to fund development, licensing and construction of an SMR project with Energy Northwest in Washington State,” a spokesperson told me. The project would be sited near the existing Columbia Generating Station in Richland.
“This is Amazon saying, We’re in, and we need this, and we’re putting skin in the game directly,” Rampal said. By contrast, other nuclear deals like Microsoft’s and Google’s “send demand signals and are, Hey, we’ll be there when you’re done.”
Energy Northwest and X-energy signed a joint development agreement for the project last year. If all goes as planned, the finished facility could be as large as 960 megawatts from 12 X-energy 80-megawatt “modules.” Amazon could buy the electricity from up to four of the modules, totaling 320 megawatts. Amazon said that the project “will help meet the forecasted energy needs of the Pacific Northwest beginning in the early 2030s.” (Last year X-energy and Energy Northwest said the project would be online “by 2030.”)
“We’ve been working for years to develop this project at the urging of our members, and have found that taking this first, bold step is difficult for utilities, especially those that provide electricity to ratepayers at the cost of production,” Greg Cullen, Energy Northwest’s vice president for energy services and development, said in a release. “We applaud Amazon for being willing to use their financial strength, need for power, and know-how to lead the way to a reliable, carbon-free power future for the region.”
That “first, bold” step is difficult because nuclear development is notoriously risky even with proven technologies, let alone novel designs like X-energy’s. The only other small modular reactor deal in the United States, between NuScale (which has the only approved small modular reactor design) and a coalition of Mountain West utilities, fell through due to escalating costs.
Amazon is also anchoring an equity investment in X-energy itself, alongside Citadel founder Ken Griffin and other investors. Amazon said its investment in X-energy “includes manufacturing capacity to develop the SMR equipment to support more than 5 gigawatts of new nuclear energy projects utilizing X-energy’s technology.”
The reactor design that Energy Northwest and X-energy plan to deploy, the Xe-100, is in the “pre-application” process with the Nuclear Regulatory Commission. X-energy and the NRC have been engaging with each other since 2018, according to the docket for the project.
Amazon also announced that it had signed a memorandum of understanding with Virginia utility Dominion Energy to look into SMR projects. Earlier this year, Dominion put out a request for proposals for SMRs at its existing North Anna site near Richmond, whose two reactors have a capacity of around 1,800 megawatts.
The Department of Energy has estimated that existing nuclear sites could host an additional 60 to 95 gigawatts of new nuclear power, which means the United States’ nuclear output could double without having to set up a new site for a reactor. The North Anna site has an “early site permit” from the NRC, which approves a particular site for nuclear reactors.
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The spinoff of Lawrence Livermore National Lab has a new 10-point plan to get onto the grid by the 2030s.
One of fusion energy’s newest startups, Inertia Enterprises, is betting that the fastest route to commercial fusion runs through one of the field’s oldest ideas. The company, which raised a $450 million Series A earlier this year, plans to build a power plant based on the laser-driven fusion system pioneered at Lawrence Livermore National Laboratory’s — the only tech yet to have produced more energy from a fusion reaction than it took to initiate it. Now, Inertia has shared its commercialization roadmap exclusively with Heatmap, detailing the 10 near-term capabilities it must demonstrate before this landmark experiment can become a grid-scale power plant by the mid-2030s.
The roadmap offers a route from the national lab’s impressive but commercially impractical fusion demonstrations to an economical power plant capable of producing electricity for the grid. At its core are a set of milestones — mostly aimed at developing cheap, mass-manufacturable components — that Inertia says it must clear before those individual systems can be integrated into a working plant. This road is not necessarily linear, however, as various teams will likely be working on many of these goals simultaneously.
At least the physics of Inertia’s approach are already proven, the startup’s CEO Jeff Lawson told me, pointing to the fusion experiments at Lawrence Livermore’s National Ignition Facility as a proof-of-concept. The lab’s demonstration of net energy gain caps more than six decades and $30 billion (in 2026 dollars) of U.S. fusion research. The remaining challenges, he argued, are all engineering-related, requiring “elbow grease, hard work, and smart people” rather than breakthroughs in fusion science.
"It seems to us like a startup or a commercial company of any variety should be focused on commercializing a proven scientific result, as opposed to actually trying to demonstrate the basic science to begin with," Lawson told me. Basic science, he argues, is better left to national labs and universities, where researchers can pursue "unbounded problems" that don’t align with the expectations and timelines of venture-backed startups.
Indeed, no fusion startup has yet achieved scientific breakeven, the milestone Lawrence Livermore first hit in 2022, and has since repeated numerous times. But leading players such as Commonwealth Fusion Systems and Helion Energy maintain that it’s only a matter of time before they validate the physics behind their own reactor designs, which they claim will be highly cost-competitive.
Lawson, on the other hand, readily acknowledged that Lawrence Livermore’s tech is uneconomical in its current form. His bet is simply that the more predictable path to a commercial reactor is to drive down the cost of the lab’s validated fusion approach, known as inertial confinement. This system relies on high-powered lasers firing at a millimeter-scale pellet of fusion fuel, compressing it to extreme temperatures and pressures until the atoms fuse. Today, the National Ignition Facility makes each individual fusion target by hand, a workable solution given that it only uses about a dozen per year.
That production model, however, isn’t remotely plausible for a grid-scale power plant. Because each fusion reaction lasts just a fraction of a billionth of a second, a commercial facility must fire its lasers at a fresh target about 10 times per second to generate continuous electricity — requiring the production of hundreds of millions of targets each year.
Scaling production to roughly a million pellets per day and making them inexpensive enough for commercial operation without compromising the strength or precision required for fusion ignition is central to Inertia’s roadmap. That includes goals five, seven, eight and nine — industrializing the manufacturing of the carbon shells that hold the fusion fuel, making the thin films that hold those carbon shells both durable and cheap, scaling up and automating fusion target assembly, and speeding up how fast targets are filled with the requisite deuterium-tritium fuel.
The other central focus of the roadmap is the laser system, which will ultimately consist of 1,000 individual units operating in concert to compress and heat the fusion fuel. Key priorities include reducing the system’s cost (goal two), dramatically increasing its firing cadence (goal three), and bolstering its durability to withstand high-intensity operations (goal four). Goal six also complements these efforts, calling for the development of a control system capable of tracking moving fusion targets to precisely align each laser shot.
Goals one and 10 bookend the journey with some broader milestones. The first focuses on increasing the fusion target’s energy gain — the ratio of fusion energy produced to laser energy delivered — to more than 25 times ignition. Today, the National Ignition Facility’s best-performing laser shot has yielded a gain of just over four times what it took to start the reaction. Goal 10 then zooms out to the ultimate objective: integrating all these technologies into a commercially viable power plant that can deliver either electricity or industrial heat to end customers.
To reach that point, Inertia has embarked on an industrial engineering hiring spree, recruiting folks with experience taking complex hardware systems from prototype to mass production, “not unlike the processes that are used in the semiconductor or consumer electronics world,” Lawson explained. The company has been making progress on its component development goals since the beginning of the year, he told me, and expects to announce the successful demonstration of a few of these milestones in the coming months. Lawson ultimately expects Inertia to complete the core components of its laser and target manufacturing systems by the middle of next year.
The team will spend the next two to three years integrating these individual pieces into two fully operational subsystems, a prototype laser system and a target manufacturing line. Around 2030, the company will begin combining those subsystems into a first-of-a-kind fusion power plant, which will also serve as the proving ground for the target chamber, tritium fuel breeding system, and power conversion system that turns fusion heat into electricity. By the middle of the next decade, Inertia aims to be generating power from this first plant, setting the stage for the company to build and connect additional grid-scale commercial power plants.
There are plenty of engineering trade-offs that the company will have to solve for. Take the decision around how to size the target chamber, for example. “If you make it bigger, your walls have an easier time and survive longer, but it’s more expensive. If you make it smaller, your walls have a tougher time because they’re closer to all the heat and energy that the fusion reaction is creating, but now your power plant costs less to build.”
But to Lawson, this represents exactly the type of problem Inertia was built to solve: complex engineering issues that come to the fore once scientists have demonstrated the fundamental physics are sound. He thinks other fusion companies may someday reach this stage, as well — though he’s unwilling to hazard a guess on exactly what approach or startup is best positioned to do so.
“There have been generations of scientists who’ve made their predictions about fusion energy and gotten it wrong,” he told me. “I’m not going to pretend to be smarter than them. All I’m here to say is, just knowing that one did work, we can commercialize it.”