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Why Spencer Gore decided it was time for Bedrock Materials to close up shop.

It wasn’t too long ago that the battery world was abuzz over sodium-ion batteries and their potential to be a cost-effective domestic competitor to the Chinese-dominated lithium-ion industry. The prevalence of sodium and the early-stage sodium-ion supply chain seemed to give the U.S. a shot at developing the next big battery for electric vehicles and energy storage systems.
But this past weekend, a promising sodium-ion startup called Bedrock Materials announced that it was shutting down and returning most of its $9 million seed funding to investors. The reason, according to CEO Spencer Gore? Its business model no longer made sense.
“We were responding to a very unique moment in the history of the battery industry,” Gore explained to me about his decision to start the company, which made cathode materials for sodium-ion batteries, in 2023. “Lithium prices had gone up about 10-fold, and so had other battery minerals by lesser degrees.” Experts predicted that the world was in for a long-term lithium shortage. Then the opposite happened: Lithium producers rapidly ramped up supply at the same time EV demand growth slowed, leading to oversupply and a 90% drop in price.
Before all of that happened, Bedrock saw the EV market as a good bet. Automakers were telling Gore that their first priority was lowering costs, and sodium-ion batteries seemed well positioned to help with that. The EV industry was also orders of magnitude larger than the battery storage market, and stood to benefit from the $7,500 consumer tax credit in the Inflation Reduction Act, which incentivizes the use of domestic minerals and battery components.
The election of Donald Trump threw the future of that tax credit into sudden doubt. The cratering raw minerals market, on the other hand, didn’t immediately translate into falling prices for lithium-iron-phosphate cathodes, the chemistry Gore saw as Bedrock’s main competitor, he told me. So long as this lasted, he thought, Bedrock’s business would be viable. But it didn’t.
“LFP prices have now crashed down to the point where it would almost be a viable business to extract the lithium from them and sell it on the open market,” Gore told me. “The active material producers are running single-digit margins. And so when that happened, it just became clear that the economic case for sodium had collapsed.”
Not everyone agrees that the domestic sodium-ion industry is doomed. Bay Area-based Peak Energy, for example, is still chugging away, and the company’s president and chief commercial officer, Cam Dales, told me he doesn’t expect to face the same headwinds as Bedrock. For one, Peak is targeting the sodium-ion energy storage market rather than the EV market, which means that energy density — sodium-ion’s weak point — is not as important a factor. Secondly, Peak is not in the business of producing battery materials, which Dales sees as an inherently risky and low-margin proposition. Rather, the company plans to produce battery cells domestically by 2028, while sourcing cathode and anode materials from other, ideally domestic, manufacturers.
So while the economic benefits of sodium-ion batteries have certainly diminished, Dales told me that the potential performance benefits — longer cycle life, greater efficiency, and ability to withstand high temperatures — are exceeding his initial expectations. Specifically, Peak is developing a cathode chemistry composed of sodium iron phosphate powder, which Dales claims will save customers money over the 20-year lifetime of a storage project, even if the upfront cost of sodium-ion battery cells is now higher than LFP. “System-level and project-level economics vastly outweigh smaller differences at the cell level,” Dales claimed.
The two industry leaders know each other well, as they used to work together at the lithium-ion battery manufacturer Enovix, where Dales was the chief commercial officer and Gore led the EV products team. Dales said he was bummed to learn of Bedrock’s closure, but not surprised. For domestic battery materials producers such as Bedrock to thrive, Dales told me, he thinks temporary policies that protect and nurture their growth will be necessary to ensure they’re not instantly outcompeted by Chinese incumbents.
“Absent that, it’s hard to see how you build a new materials company in the U.S. and compete against a fully scaled supply chain in China,” he told me.
Indeed, when I asked Gore if there was anything he wished he had done differently, he responded without hesitation, “I would have gone to China the very first day that I founded the company.” When he did visit months later, he said his main takeaway was that “most of the sodium-ion companies in China were producing material at scale, but losing money doing it,” even though they were “essentially producing sodium-ion materials on the exact same production lines that they had been using for lithium-ion materials.” The interchangeability of the two production processes made it crystal clear to Gore that Chinese battery giants such as CATL and BYD already had a tremendous advantage over the U.S., which doesn’t have scaled-up battery facilities.
This is why Gore now rejects the notion that the U.S. could win the race to scale up sodium-ion. “If you lost it for lithium-ion, you’ve already lost it for sodium. It’s the same thing, same equipment, same process.” Now he’s more interested in figuring out a way to facilitate a “once-in-a-generation” transfer of knowledge and technology between the U.S. and China. As it stands, he told me, “they’re 20 years ahead of the rest of the world, and we can’t even tie our own shoes.”
Ironically, bolstering domestic industry was the primary rationale behind Trump’s “Liberation Day” tariffs, which have since been put on pause for every nation except China, which will now be subject to 145% levies. And while Dales thinks tariffs would be a net-positive for his company, Gore told me he doesn’t expect them to help the domestic sodium-ion industry overall.
For one, tariffs will make the price of constructing domestic battery materials and cell facilities even more expensive than it already is relative to China. “So that’s one thing nudging us towards spreading out the factory costs over more energy dense cells,” Gore told me. Another incentive to optimize for energy density, tariffs or not, is the 45x tax credit, which gives cell manufacturers $35 per kilowatt-hour for domestically produced cells. “On a global basis, there’s a strong incentive for the most energy dense cells to be produced in the U.S.,” he argued.
While Peak will also have to contend with higher construction costs due to Trump’s tariffs as it builds out its sodium-ion cell production facility, the company’s customers are independent power producers and utilities that can pass cost increases onto ratepayers. This will mean higher electricity costs for Americans, which Dale acknowledged is not ideal, but he also told me, “I don’t think it actually affects our business that much.” While the company wouldn’t publicly disclose its partnerships, Dales said it’s “working with the majority of the large IPPs in the country,” as well as “a number of” utilities.
Gore thinks it’s possible that the sodium-ion performance advantages Peak is betting on will prove to be compelling for customers and investors in the energy storage space. It’s just not a bet he was willing to take. While Bedrock did explore pivoting into the energy storage market, Gore said he concluded that LFP batteries could likely be engineered to achieve the same cycle life, efficiency, and operating temperature benefits that Dales thinks makes sodium-ion stand out.
“Ultimately, we failed to find a niche where we thought that sodium was the best product,” Gore told me. Some investors were initially reluctant to accept that. They encouraged Bedrock to keep going, to pivot, to place a different bet. They had certainly never had a founder try and give back money before, Gore said. But to him, it just made good sense.
“It’s still possible that we would have succeeded,” he told me. “But I think that the likely size of the success and the likelihood of a success, given everything that we’ve now learned, is considerably smaller. The best expected value for us and for our investors was to simply return their money.”
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One longtime analyst has an idea to keep prices predictable for U.S. businesses.
What if we treated lithium like oil? A commodity so valuable to the functioning of the American economy that the U.S. government has to step in not only to make it available, but also to make sure its price stays in a “sweet spot” for production and consumption?
That was what industry stalwart Howard Klein, founder and chief executive of the advisory firm RK Equities, had in mind when he came up with his idea for a strategic lithium reserve, modeled on the existing Strategic Petroleum Reserve.
Klein published a 10-page white paper on the idea Monday, outlining an expansive way to leverage private companies and capital markets to develop a non-Chinese lithium industry without the risk and concentrated expense of selecting specific projects and companies.
The lithium challenge, Klein and other industry analysts and executives have long said, is that China’s whip hand over the industry allows it to manipulate prices up and down in order to throttle non-Chinese production. When investment in lithium ramps up outside of China, Chinese production ramps up too, choking off future investment by crashing prices.
Recognizing the dangers stemming from dysfunction in the global lithium market constitutes a rare area of agreement between both parties in Washington and across the Biden and Trump administrations. Last year, a Biden State Department official told reporters that China “engage[s] in predatory pricing” and will “lower the price until competition disappears.”
A bipartisan investigation released last month by the House of Representatives’ Select Committee on Strategic Competition between the United States and the Chinese Communist Party found that “the PRC engaged in a whole‐of‐government effort to dominate global lithium production,” and that “starting in 2021, the PRC government engaged in a coordinated effort to artificially depress global lithium prices that had the effect of preventing the emergence of an America‐focused supply chain.”
Klein thinks he’s figured out a way to deal with this problem
“They manipulated and they crushed prices through oversupply to prevent us from having our own supply chains,” he told me.
It’s not just that China can keep prices low through overproduction, it’s also that the country’s enormous market power can make prices volatile, Klein said, which scares off private sector investment in mining and processing. “You have two years, up two years down, two years up, two years down,” he told me. “That’s the problem we’re trying to solve.
His proposal is to establish “a large, rules-based buffer of lithium carbonate — purchased when prices are depressed due to Chinese oversupply, and released during price spikes, shortages, or export restrictions.”
This reserve, he said, would be more than just a stockpile from which lithium could be released as needed. It would also help to shape the market for lithium, keeping prices roughly in the range of $20,000 per ton (when prices fall below that, the reserve would buy) and $40,000 to $50,000 per ton, when the reserve would sell. The idea is to keep the price of lithium carbonate — which can be processed as a material for batteries with a wide range of defense (e.g. drones) and transportation (e.g. electric vehicles) applications — within a range that’s reasonable for investors and businesses to plan around.
“Lithium has swung from like $6,000 [per ton] to $80,000, back down to $9,000, and now it’s at $11,000 or $12,000,” Klein told me. “But $11,000 or $12,000 is not a high enough price for a company to build a plan that’s going to take three to five years. They need $20,000 to $25,000 now as a minimum for them to make a $2 billion dollar investment.” When prices for lithium get up to “$50,000, $60,000, or $70,000, then it becomes a problem because battery makers can’t make money.”
Both the Biden and Trump administrations have taken more active steps to secure a U.S. or allied supply chain for valuable inputs, including rare earth metals. But Klein’s proposed reserve looks to balance government intervention with a diverse, private-sector led industry.
The reserve would be more broad-based than price floor schemes, where a major buyer like the Defense Department guarantees a minimum price for the output from a mine or refining facility. This is what the federal government did in its deal with MP Materials, the rare earths miner and refiner, which secured a multifaceted deal with the federal government earlier this year.
Klein estimates that the cost in the first year of the strategic lithium reserve could be a few billion dollars — on the scale of the nearly $2.3 billion loan provided by the Department of Energy for the Thacker Pass mine in Nevada, which also saw the federal government take an equity stake in the miner, Lithium Americas.
Ideally, Klein told me, “there’s a competition of projects that are being presented to prospective funders of those projects, and I want private market actors to decide, should we build more Thacker Passes or should we do the Smackover?” referring to a geologic formation centered in Arkansas with potentially millions of tons of lithium reserves.
Klein told me that he’s trying to circulate the proposal among industry and policy officials. His hoped is that as the government attempts to come up with a solution to Chinese dominance of the lithium industry, “people are talking about this idea and they’re saying, Oh, that’s actually a pretty good idea.”
Current conditions: After a two-inch dusting over the weekend, Virginia is bracing for up to 8 inches of snow • The Bulahdelah bushfire in New South Wales that killed a firefighter on Sunday is flaring up again • The death toll from South and Southeast Asia’s recent floods has crossed 1,750.

President Donald Trump’s Day One executive order directing agencies to stop approving permitting for wind energy projects is illegal, a federal judge ruled Monday evening. In a 47-page ruling against the president in the U.S. District Court for the District of Massachusetts, Judge Patti B. Saris found that the states led by New York who sued the White House had “produced ample evidence demonstrating that they face ongoing or imminent injuries due to the Wind Order,” including project delays that “reduce or defer tax revenue and returns on the State Plaintiffs’ investments in wind energy developments.” The judge vacated the order entirely.
Trump’s “total war on wind” may have shocked the industry with its fury, but the ruling is a sign that momentum may be shifting. Wind developers have gathered unusual allies. As I wrote here in October, big oil companies balked at Trump’s treatment of the wind industry, warning the precedents Republican leaders set would be used by Democrats against fossil fuels in the future. Just last week, as I reported here, the National Petroleum Council advised the Department of Energy to back a national permitting reform proposal that would strip the White House of the power to rescind already-granted licenses.
Back in October, I told you about how the head of the world’s biggest metal trading house warned that the West was getting the critical mineral problem wrong, focusing too much on mining and not enough on refining. Now the Energy Department is making $134 million available to projects that demonstrate commercially viable ways of recovering and refining rare earths from mining waste, old electronics, and other discarded materials, Utility Dive reported. “We have these resources here at home, but years of complacency ceded America’s mining and industrial base to other nations,” Secretary of Energy Chris Wright said in a statement.
If you read yesterday’s newsletter, you may recall that the move comes as the Trump administration signals its plans to take more equity stakes in mining companies, following on the quasi-nationalization spree started over the summer when the U.S. military became the largest shareholder in MP Materials, the country’s only active rare earths miner, in a move Heatmap's Matthew Zeitlin noted made Biden-era officials jealous.
NextEra Energy is planning to develop data centers across the U.S. for Google-owner Alphabet as the utility giant pivots from its status as the nation’s biggest renewable power developer to the natural gas preferred by the Trump administration. The Florida-based company already had a deal to provide 2.5 gigawatts of clean energy capacity to Facebook-owner Meta Platforms, and also plans gas plants for oil giant Exxon Mobil Corp. and gas producer Comstock Resources. Still, NextEra’s stock dropped by more than 3% as investors questioned whether the company’s skills with solar and wind can be translated to gas. “They’ve been top-notch, best-in-class renewable developers,” Morningstar analyst Andy Bischof told Bloomberg. “Now investors have to get their head around whether that can translate to best-in-class gas developer.”
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In October, Google backed construction of the first U.S. commercial installation of a gas plant built from the ground up with carbon capture. The project, which Matthew wrote about here, had the trappings to work where other experiments in carbon capture failed. The location selected for the plant already had an ethanol facility with carbon capture, and access to wells to store the sequestered gas. Now the U.S. could have another plant. In a press release Monday, the industrial giant Babcock and Wilcox announced a deal with an unnamed company to supply carbon capture equipment to an existing U.S. power station. More details are due out in March 2026.
Executives from at least 14 fusion energy startups met with the Energy Department on Monday as the agency looks to spur construction of what could be the world’s first power plants to harness the reaction that powers the sun. The Trump administration has made fusion a priority, issuing a roadmap for commercialization and devoting a new office to the energy source, as I wrote in a breakdown of the agency’s internal reorganization last month. It is, as Heatmap’s Katie Brigham has written, “finally, possibly, almost time for fusion” as billions of dollars flow into startups promising to make the so-called energy source of tomorrow a reality in the near future. “It is now time to make an investment in resources to match the nation’s ambition,” the Fusion Industry Association, the trade group representing the nascent industry, wrote in a press release. “China and other strategic competitors are mobilizing billions to develop the technology and capture the fusion future. The United States has invested in fusion R&D for decades; now is the time to complete the final step to commercialize the technology.” Indeed, as I wrote last month, China has forged an alliance with roughly a dozen countries to work together on fusion, and it’s spending orders of magnitude more cash on the energy source than the U.S.
Founded by a former Google worker, the startup Quilt set out to design chic-looking heat pumps sexy enough to serve as decor. Investors like the pitch. The company closed a $20 million Series B round on Monday, bringing its total fundraising to $64 million. “Our growth demonstrates that when you solve for comfort, design, and efficiency simultaneously, adoption accelerates,” Paul Lambert, chief executive and co-founder of Quilt, said in a statement. “This funding enables us to bring that experience to millions more North American homes.”
Adorable as they are, Japanese kei cars don’t really fit into American driving culture.
It’s easy to feel jaded about America’s car culture when you travel abroad. Visit other countries and you’re likely to see a variety of cool, quirky, and affordable vehicles that aren’t sold in the United States, where bloated and expensive trucks and SUVs dominate.
Even President Trump is not immune from this feeling. He recently visited Japan and, like a study abroad student having a globalist epiphany, seems to have become obsessed with the country’s “kei” cars, the itty-bitty city autos that fill up the congested streets of Tokyo and other urban centers. Upon returning to America, Trump blasted out a social media message that led with, “I have just approved TINY CARS to be built in America,” and continued, “START BUILDING THEM NOW!!!”
He’s right: Kei cars are neat. These pint-sized coupes, hatchbacks, and even micro-vans and trucks are so cute and weird that U.S. car collectors have taken to snatching them up (under the rules that allow 25-year-old cars to be imported to America regardless of whether they meet our standards). And he’s absolutely right that Americans need smaller and more affordable automotive options. Yet it’s far from clear that what works in Japan will work here — or that the auto execs who stood behind Trump last week as he announced a major downgrading of upcoming fuel economy standards are keen to change course and start selling super-cheap economy cars.
Americans want our cars to do everything. This country’s fleet of Honda CR-Vs and Chevy Silverados have plenty of space for school carpools and grocery runs around town, and they’re powerful and safe enough for road-tripping hundreds of miles down the highway. It’s a theme that’s come up repeatedly in our coverage of electric vehicles. EVs are better for cities and suburbs than internal combustion vehicles, full stop. But they may never match the lightning-fast road trip pit stop people have come to expect from their gasoline-powered vehicles, which means they don’t fit cleanly into many Americans’ built-in idea of what a car should be.
This has long been a problem for selling Americans on microcars. We’ve had them before: As recently as a dozen years ago, extra-small autos like the Smart ForTwo and Scion iQ were available here. Those tiny cars made tons of sense in the United States’ truly dense urban areas; I’ve seen them strategically parked in the spaces between homes in San Francisco that are too short for any other car. They made less sense in the more wide-open spaces and sprawling suburbs that make up this country. The majority of Americans who don’t struggle with street parking and saw that they could get much bigger cars for not that much more money weren’t that interested in owning a car that’s only good for local driving.
The same dynamic exists with the idea of bringing kei cars for America. They’re not made to go faster than 40 or 45 miles per hour, and their diminutive size leaves little room for the kind of safety features needed to make them highway-legal here. (Can you imagine driving that tiny car down a freeway filled with 18-wheelers?) Even reaching street legal status is a struggle. While reporting earlier this year on the rise of kei car enthusiasts, The New York Times noted that while some states have moved to legalize mini-cars, it is effectively illegal to register them in New York. (They interviewed someone whose service was to register the cars in Montana for customers who lived elsewhere.)
If the automakers did follow Trump’s directive and stage a tiny car revival, it would be a welcome change for budget-focused Americans. Just a handful of new cars can be had for less than $25,000 in the U.S. today, and drivers are finally beginning to turn against the exorbitant prices of new vehicles and the endless car loans required to finance them. Individuals and communities have turned increasingly to affordable local transportation options like golf carts and e-bikes for simply getting around. Tiny cars could occupy a space between those vehicles and the full-size car market. Kei trucks, which take the pickup back to its utilitarian roots, would be a wonderful option for small businesses that just need bare-bones hauling capacity.
Besides convincing size-obsessed Americans that small is cool, there is a second problem with bringing kei cars to the U.S., which is figuring out how to make little vehicles fit into the American car world. Following Trump’s declaration that America should get Tokyo-style tiny cars ASAP, Transportation Secretary Sean Duffy said “we have cleared the deck” of regulations that would prevent Toyota or anyone else from selling tiny cars here. Yet shortly thereafter, the Department of Transportation clarified that, “As with all vehicles, manufacturers must certify that they meet U.S. Federal Motor Vehicle Safety Standards, including for crashworthiness and passenger protection.”
In other words, Ford and GM can’t just start cranking out microcars that don’t include all the airbags and other protections necessary to meet American crash test and rollover standards (not without a wholesale change to our laws, anyway). As a result, U.S. tiny cars couldn’t be as tiny as Japanese ones. Nor would they be as cheap, which is a crucial issue. Americans might spend $10,000 on a city-only car, but probably wouldn’t spend $20,000 — not when they could just get a plain old Toyota Corolla or a used SUV for that much.
It won’t be easy to convince the car companies to go down this road, either. They moved so aggressively toward crossovers and trucks over the past few decades because Americans would pay a premium for those vehicles, making them far more profitable than economy cars. The margins on each kei car would be much smaller, and since the stateside market for them might be relatively small, this isn’t an alluring business proposition for the automakers. It would be one thing if they could just bring the small cars they’re selling elsewhere and market them in the United States without spending huge sums to redesign them for America. But under current laws, they can’t.
Not to mention the whiplash effect: The Trump administration’s attacks on EVs left the carmakers struggling to rearrange their plans. Ford and Chevy probably aren’t keen to start the years-long process of designing tiny cars to please a president who’ll soon be distracted by something else.
Trump’s Tokyo fantasy is based in a certain reality: Our cars are too big and too expensive. But while kei cars would be fantastic for driving around Boston, D.C., or San Francisco, the rides that America really needs are the reasonably sized vehicles we used to have — the hatchbacks, small trucks, and other vehicles that used to be common on our roads before the Ford F-150 and Toyota RAV4 ate the American car market. A kei truck might be too minimalist for mainstream U.S. drivers, but how about a hybrid revival of the El Camino, or a truck like the upcoming Slate EV whose dimensions reflect what a compact truck used to be? Now that I could see.