You’re out of free articles.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
Sign In or Create an Account.
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Welcome to Heatmap
Thank you for registering with Heatmap. Climate change is one of the greatest challenges of our lives, a force reshaping our economy, our politics, and our culture. We hope to be your trusted, friendly, and insightful guide to that transformation. Please enjoy your free articles. You can check your profile here .
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Subscribe to get unlimited Access
Hey, you are out of free articles but you are only a few clicks away from full access. Subscribe below and take advantage of our introductory offer.
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Create Your Account
Please Enter Your Password
Forgot your password?
Please enter the email address you use for your account so we can send you a link to reset your password:
His new book, Terrible Beauty, argues that “fighting losing battles is a worthy cause.”
When I scheduled this interview with Auden Schendler back in August, I’d picked what at the time felt like an arbitrary time closer to his book’s publication date. It wasn’t until much later that I realized we’d agreed to speak exactly one week after the results of the U.S. presidential election.
Schendler, of course, didn’t write Terrible Beauty: Reckoning with Climate Complicity and Rediscovering Our Soul knowing that President Trump would win reelection, but his book feels all the more vital given the new context of climate policy in America.
Terrible Beauty is a memoir, but it also functions as a practical roadmap to attaining climate consciousness, both for companies and for consumers — an unusual blend. In it, Schendler draws on his more than two decades of sustainability work at the Aspen Skiing Company, which owns one of the most iconic ski resorts in the world, to urge by example that we need to get uncomfortable with the big upheavals necessary to combat climate change. The modern environmental movement has failed, he argues, by focusing on the kinds of small-scale changes that have businesses touting flawed carbon credit programs and paper straws — pursuits that are complicit with fossil fuel interests.
Schendler insists that instead, we should be swinging for the fences: Companies that are serious about climate and sustainability ought to use their lobbying powers and legal teams to put pressure on the government, and parents who want a better future for their children should be getting involved in local politics, no experience required. It might be lead to awkward conversations at the water cooler or in the cereal aisle — what Schendler calls the “supermarket problem” — but when everything is at stake, you have to try, even if it means losing.
Our conversation has been edited and condensed for clarity.
Do you think the stakes of your book have changed between when you began writing it and now, when it’s finally hitting shelves?
On one hand, the stakes have changed because it’s even harder to get to the climate fix than before. A major theme of the book is the idea that we’re not playing a uniquely American game of winning and losing; we’re involved in a practice and trying to make things better. We’re not going to “solve” climate change. We’ve already, you could argue, failed because it’s beyond 1.5 [degrees] Celsius warming. The stakes have changed, but the methodology is the same — and possibly more important now because we are in a long struggle that we might not see the end of in our lifetime.
Something I’ve been hearing since the election is that climate advocates need to play small ball during the Trump administration — keep moving progress forward, even in inches. This is an idea you grapple with quite directly in the book. From your perspective, what is the highest-value target an average person can take on?
To be clear, I’m not advocating for small ball — my book is a critique of modern environmentalism going all-in on small ball. It didn’t work, and that’s not surprising.
Historically, we say, I care about climate and I'm going to plug in on all the things everyone has said I’m supposed to do: recycle, drive a Prius, insulate my house, take the blame for the problem myself. And what I’m saying in Terrible Beauty is, all that hasn’t worked, and it’s actually complicit with a fossil fuel economy.
The thing you need to do is get a six-pack of beer and say, Where am I powerful? What is my power? When people do that, people who don’t appear to have power show that they do. Greta Thunberg is a great example because she was just a high school girl, and look what she did. But if you’re a business, your power is different than you think it is — it’s not cutting your carbon footprint and buying offsets. It’s wielding political power.
I’m asking people to become citizens. Being a citizen is difficult — it’s messy, it’s tricky, you get in trouble.
If somebody wants to get involved interacting with their local government, how do they get past the discomfort of what you call the supermarket problem?
The supermarket problem is one of my favorite illustrations: It’s that if a person is given a choice between being a material part of saving civilization — speaking out publicly on climate, that’s one side of the balance — then you’re going to have a really awkward encounter in the cereal aisle in the supermarket with someone who disagrees with you. Most people will say, Yeah, I really do want to save civilization, but I’d rather not have that awkward encounter.
I don’t think that’s actually the problem in public office. I think what keeps people out is the perception that they don’t know enough — that there’s some secret to being a town council person. Speaking as an ex-town council person, we had no skills at all. It was shocking how bottom of the barrel we were. There’s this mystique, and people have to get over it. The United States was created to enable citizens to govern the country, and so as a citizen, you have an obligation. People shouldn’t be scared off by that.
What is your suggestion for someone who has a corporate sustainability role and reads your book and feels inspired to pursue meaningful, large-scale change, but then runs into resistance or skepticism? How do you get the bigwigs on your side?
My experience was years and years of spoon feeding, and spoon feeding in a way that is not righteous. One approach would be, Hey, I’ve been doing these carbon footprints for five years. Obviously, we care about climate. Have we talked to the Government Affairs Department about how this company can wield power?
You have to become a trusted employee by doing your work well. Corporations are made up of human beings that have great loves and epic tragedies and they care about the world. You have to think that if you bring a reasonable offer to do something next level — and by the way, it also helps the brand — then you’re going to get some traction. Another message of the book is, you might not win, but you try again. And you try again. You try again.
Like what you’ve done with including an appendix on how to sue ExxonMobil. You couldn’t put that lawsuit into motion at Aspen Skiing Company, but now you’ve put it out into the world for someone else to try.
Right. The idea is that fighting losing battles is a worthy cause. That is how humans make progress, whether it’s a fight or an invention or a business model. You try, and it doesn’t work, and then the next person learns from your mistakes and tries, and then the next and the next. And this was true of all the great movements, like civil rights. It was a series of attempts and a series of bad losses over many, many years, and then we won more and more and more.
What, if anything, do you think corporations owe the environment?
One of the things I’ve been thinking about recently is that, historically, corporations have opposed regulations. The reality I think we’re coming into is that business is starting to say, Oh my gosh, climate actually is threatening us. It’s threatening our supply chain, our factories, our customers, everything. I’m inclined to think that businesses will start to say, actually, we need to fix this problem because it’s getting worse and worse.
What does business owe the environment? There is a long history of thought and writing that says the source of all wealth comes from the environment. I think the real question is, is business capable of acknowledging that? Can we count on business as designed to help us solve these problems?
My answer is that we don’t have a lot of tools for climate. We have the vote, we have the legal system, we have NGOs, we have government, we have faith groups, we have philanthropy. Business is pretty powerful. We should at least try to use this lever versus just saying, huh, we can’t do it.
The Aspen Skiing Company, as you acknowledge, often ends up serving the kind of clientele who disproportionately contribute to carbon emissions. How do you square that with the work that you do? Why is corporate sustainability at a luxury level still — or perhaps especially — important?
There are two ways to look at that question, which is ultimately an accusation of hypocrisy. I think one response is, if we are trying to wield power and drive change, where are the powerful people? They’re right here. Those are the rich people spraying champagne on each other. If you said, We’re just going to change our light bulbs and reduce our carbon footprint, then you’d be missing the opportunity to access power. So from one perspective, we have the obligation to see if we can lean on those people and get them conscripted into the movement. I would accept criticism that said, you’re not doing that well enough. That’s fair, but we should be trying.
But then the second piece of that is this: Should they — or we — be guilty for using fossil fuels? The short answer to that is that American citizens asked for the affordably provided services that energy gives us: mobility, heat, cold beer, hot showers. We didn’t say, can you provide that in a way that will destroy civilization? We shouldn’t feel guilty for living in a fossil fuel system we didn’t create.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
The Department of Energy has put together a list of sites and is requesting proposals from developers, Heatmap has learned.
The Department of Energy is moving ahead with plans to allow companies to build AI data centers and new power plants on federal land — and it has put together a list of more than a dozen sites nationwide that could receive the industrial-scale facilities, according to an internal memo obtained by Heatmap News.
The memo lists sites in Texas, Illinois, New Jersey, Colorado, and other locations. The government could even allow new power plants — including nuclear reactors and carbon-capture operations — to be built on the same sites to generate enough electricity to power the data centers, the memo says.
Trump officials hope to start construction on the new data centers by the end of this year and switch them on by the end of 2027, according to the memo.
The agency will request formal feedback from artificial intelligence companies and developers about how best to proceed with its proposal as soon as Thursday, according to an individual who wasn’t authorized to speak about the matter publicly.
The effort, aimed at maintaining America’s “global AI dominance,” represents one of the few points of agreement between the Trump and Biden administrations. In the final days of his term, President Biden ordered the government to identify federal properties where new data centers could be built.
Scarcely a week later, President Trump issued an executive order lifting all Biden-era limits on AI development — but keeping the mandate to move quickly to maintain America’s alleged edge in the new technology. “It is the policy of the United States to sustain and enhance America’s global AI dominance,” the Trump order said.
The new memo proposes a list of 16 federal sites that could host AI data centers, new power plants, and other “AI infrastructure.” They include several sites where nuclear weapon components are made, including the Pantex site near Amarillo, Texas, and the Kansas City National Security Campus, which is operated by Honeywell International. The other candidate sites are:
Other sites could still be considered, the memo says, and the current list has no particular ranking or order.
The offer may not be enough to convince developers to work with the federal government, one energy expert told me.
“I think it’s important that the government is thinking about how to help the industry, but you also have to think about it from the perspective of the industry a little bit. Why is doing this on a DOE site better than doing this as a project in Texas?” said Peter Freed, a founding partner at the Near Horizon Group and the former director of energy strategy at Meta.
“Historically, the perspective is that anything involving government land just adds complexity,” Freed told me. “I love Idaho National Lab. It’s a national treasure. But if you want a data center there by the end of 2027 — where is the power going to come from?”
Only if the government were able to guarantee fast-track access to certain kinds of equipment — such as transformers or circuit breakers, which are in a severe shortage — would it make sense for most developers to work with them, he said.
The new memo raises the idea that “innovative energy technologies” including “nuclear reactors, enhanced geothermal systems, fuel cells, carbon capture, energy storage systems, and portfolios of on-site technologies” could be considered to power the new data centers.
The memo asks potential developers, “What information would you need to determine the suitability of various energy storage systems (e.g., subsurface thermal energy storage, flow battery, metal anode battery) as a means for supporting data center cooling or other operations?” It also asks what companies would need to know about a site’s suitability for carbon capture and storage operations. It asks, too, what information might be needed about a site’s topography, physical security, and earthquake risk to build a new nuclear power plant.
The memo doesn’t mention wind turbines or new solar farms, although they could fall under some of the terms it sets out. It also asks companies what information they might need about nearby nuclear power plants or the local power grid — and it inquires whether some data center operations could be turned on and off depending on local power availability.
Although the government could allow new data centers to be built, it won’t accept all liability for them. The memo adds that companies might need to “agree to bear all responsibility for costs and liabilities related to construction and operation of the Al data centers as well as other infrastructure upgrades necessary to support those data centers.”
The Trump administration seems intent on moving quickly on the proposal. Once it publishes the request, companies will have 30 days to respond.
Current conditions: A rare wildfire alert has been issued for London this week due to strong winds and unseasonably high temperatures • Schools are closed on the Greek islands of Mykonos and Paros after a storm caused intense flooding • Nearly 50 million people in the central U.S. are at risk of tornadoes, hail, and historic levels of rain today as a severe weather system barrels across the country.
President Trump today will outline sweeping new tariffs on foreign imports during a “Liberation Day” speech in the White House Rose Garden scheduled for 4 p.m. EST. Details on the levies remain scarce. Trump has floated the idea that they will be “reciprocal” against countries that impose fees on U.S. goods, though the predominant rumor is that he could impose an across-the-board 20% tariff. The tariffs will be in addition to those already announced on Chinese goods, steel and aluminum, energy imports from Canada, and a 25% fee on imported vehicles, the latter of which comes into effect Thursday. “The tariffs are expected to disrupt the global trade in clean technologies, from electric cars to the materials used to build wind turbines,” explained Josh Gabbatiss at Carbon Brief. “And as clean technology becomes more expensive to manufacture in the U.S., other nations – particularly China – are likely to step up to fill in any gaps.” The trade turbulence will also disrupt the U.S. natural gas market, with domestic supply expected to tighten, and utility prices to rise. This could “accelerate the uptake of coal instead of gas, and result in a swell in U.S. power emissions that could accelerate climate change,” Reutersreported.
Republican candidates won in two House races in Florida on Tuesday, one of which was looking surprisingly tight going into the special elections. The victories by Jimmy Patronis in Florida’s First District and Randy Fine in the Sixth District bolster the party’s slim House majority and could spell trouble for the Inflation Reduction Act as the House Ways and Means Committee mulls which programs to cut to pay for tax cuts. But the result in Wisconsin’s Supreme Court election was less rosy for Republicans. Liberal Judge Susan Crawford defeated conservative Brad Schimel despite Schimel’s huge financial backing from Tesla CEO and Trump adviser Elon Musk, who poured some $15 million into the competition. The outcome “could tarnish the billionaire’s political clout and trigger worry for some Republicans about how voters are processing the opening months of Trump’s new administration,” as The Wall Street Journalexplained.
The Trump administration announced mass layoffs across the Department of Health and Human Services on Wednesday, part of a larger effort to reduce the agency’s workforce by 25%. The cuts included key staffers with the Low Income Home Energy Assistance Program, which has existed since 1981 and helps some 6.7 million low-income households pay their energy bills. A 2022 white paper calls LIHEAP “one of the most critical components of the social safety net.” The move comes at a time when many U.S. utilities are preparing to raise their energy prices to account for higher costs for materials, labor, and grid upgrades. In a scathing letter to HHS Secretary Robert F. Kennedy. Jr., Senate Energy and Commerce Democrats call the workforce cuts “reckless” and demand detailed explanations for why roles have been eliminated.
Energy storage startup Energy Vault on Wednesday announced it had closed $28 million in project financing for a hybrid green hydrogen microgrid energy storage facility in California. The firm says its Calistoga Resiliency Center, deployed in partnership with utility company Pacific Gas & Electric, is “specifically designed to address power resiliency given the growing challenges of wildfire risk in California.” The zero-emission system will feature advanced hydrogen fuel cells that are integrated with lithium-ion batteries, which can provide about 48 hours of back-up power via a microgrid to the city of Calistoga during wildfire-related power shutoffs. The site is expected to be commercially operational in the second quarter of 2025.
“The CRC serves as a model for Energy Vault’s future utility-scale hybrid microgrid storage system deployments as the only existing zero-emission solution to address [power shutoff] events that is scalable and ready to be deployed across California and other regions prone to wildfires,” the company said in a press release. As Heatmap’s Katie Brigham wrote last fall, PG&E has become an important partner for climate and energy tech companies with the potential to reduce risk and improve service on the grid.
China will finalize its first-ever sale of a green sovereign bond Wednesday. The country is expected to issue the bond on the London Stock Exchange and has reportedly received more than $5 billion in bids. “It’s no coincidence that China has chosen to list its debut green bond in London, given European investors’ continued strong demand for environmental products,” Bloombergnoted. Green bonds are investment vehicles that raise money exclusively for projects that benefit the climate or environment. China’s finance ministry wants the bond to “attract international funds to support domestic green and low-carbon development,” and specifically climate change mitigation and adaptation, nature conservation and biodiversity, and pollution prevention and control. Some of the money raised might also go toward China’s EV charging infrastructure, according toReuters.
GE Vernova has now produced more than half of the turbines needed for the SunZia Wind project in New Mexico. When completed in 2026, the 2.4 gigawatt project will be the largest onshore wind farm in the Western Hemisphere.
Rob and Jesse catch up on the Greenhouse Gas Reduction Fund with former White House official Kristina Costa.
The Inflation Reduction Act dedicated $27 billion to build a new kind of climate institution in America — a network of national green banks that could lend money to companies, states, schools, churches, and housing developers to build more clean energy and deploy more next-generation energy technology around the country.
It was an innovative and untested program. And the Trump administration is desperately trying to block it. Since February, Trump’s criminal justice appointees — led by Ed Martin, the interim U.S. attorney for the District of Columbia — have tried to use criminal law to undo the program. After failing to get the FBI and Justice Department to block the flow of funds, Trump officials have successfully gotten the program’s bank partner to freeze relevant money. The new green banks have sued to gain access to the money.
On this week’s episode of Shift Key, Rob and Jesse talk with Kristina Costa, who has been tracking the effort to bankrupt the green banks. Costa helped lead the Inflation Reduction Act’s implementation in the White House from 2022 to 2025 — and is a previous Shift Key guest. She joins us to discuss how Trump is weaponing criminal law to block a climate program, whether there’s any precedent for his actions, and what could come next in the legal battle. Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap, and Jesse Jenkins, a professor of energy systems engineering at Princeton University.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Here is an excerpt from our conversation:
Robinson Meyer: There's kind of two lines you hear from the Trump administration about this, two claims made by the Trump administration about the reason for these seizures, and I just wanna talk about them briefly because this is an unprecedented action. We should look at why the government has claimed that it needs to take this unprecedented action.
The first has to do with this video made by Project Veritas, a kind of conservative media organization …
Kristina Costa: A hit squad.
Meyer: A hit squad that recorded, unwittingly, an EPA official who described the EPA’s actions during December 2024, between the loss of the election and the inauguration, as “throwing gold bars off the Titanic.” That the agency was so eager and desperate to spend as much of the IRA down as it could before the Trump administration took office that it was like they were throwing gold bars off the Titanic — you know, a sinking ship.
The EPA administrator has fixated on this line and described it as waste and self-dealing, suggesting reckless financial mismanagement, blatant conflicts of interest, astonishing sums of tax dollars awarded to unqualified recipients and severe deficiencies of regulatory oversight.
You were involved in setting up the IRA. I wonder, first of all, just how do you reflect on this episode? And second of all, was the Biden administration doing the proverbial version of throwing gold bars off the Titanic during the post-election period?
Costa: Yeah, so I mean, it falls apart as any sort of quote-unquote evidence in what's happening with the Greenhouse Gas Reduction Fund if you just believe in the linear nature of time. So, as I said, we announced EPA made the selections in April of 2024. The funds were fully obligated in August of 2024. Grantees were starting to make announcements about investments in October of 2024 — all dates which precede election day by weeks to months. And so it is just a complete fabrication on the part of Lee Zeldin that there was any sort of inappropriate action on the part of the Biden EPA or any of the other agencies in doing what Congress directed us to do, which was to award and obligate funds to recipients consistent with the provisions of the Inflation Reduction Act that authorized and appropriated funds for the programs.
We had also — and I think I might have said this when I was with you guys in December — one of the first things that we did, from the White House implementation team, was to meet with all of our grant agencies and, in September and October of 2022, set targets for them for how much funding we wanted them to try to award and obligate by the end of the administration. And we set a goal, basically, that we would be aiming to have at least 80% of the available funds obligated by the end of 2024. And we hit that. And so the idea that there was some massive acceleration post-election — like, were there some contracts that the agencies obligated in December and January that, in the event of a Kamala Harris administration, they would've maybe obligated in February and March instead? Sure. I'm not going to say otherwise, but those grants had been made already. There wasn't this rush of actual decision-making.
Music for Shift Key is by Adam Kromelow.