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Two former Microsoft employees have turned their frustration into an awareness campaign to hold tech companies accountable.

When the clean energy world considers the consequences of the artificial intelligence boom, rising data center electricity demand and the strain it’s putting on the grid is typically top of mind — even if that’s weighed against the litany of potential positive impacts, which includes improved weather forecasting, grid optimization, wildfire risk mitigation, critical minerals discovery, and geothermal development.
I’ve written about a bunch of it. But the not-so-secret flip side is that naturally, any AI-fueled improvements in efficiency, data analytics, and predictive capabilities will benefit well-capitalized fossil fuel giants just as much — if not significantly more — than plucky climate tech startups or cash-strapped utilities.
“The narrative is a net impact equation that only includes the positive use cases of AI as compared to the operational impacts, which we believe is apples to oranges,” Holly Alpine, co-founder of the Enabled Emissions Campaign, told me. “We need to expand that conversation and include the negative applications in that scoreboard.”
Alpine founded the campaign alongside her partner, Will Alpine, in February of last year, with the goal of holding tech giants accountable for the ways users leverage their products to accelerate fossil fuel production. Both formerly worked for Microsoft on sustainability initiatives related to data centers and AI, but quit after what they told me amounted to a string of unfulfilled promises by the company and a realization that internal pressure alone couldn’t move the needle as far as they’d hoped.
While at Microsoft, they were dismayed to learn that the company had contracts for its cloud services and suite of AI tools with some of the largest fossil fuel corporations in the world — including ExxonMobil, Chevron, and Shell — and that the partnerships were formed with the explicit intent to expand oil and gas production. Other hyperscalers such as Google and Amazon have also formed similar cloud and AI service partnerships with oil and gas giants, though Google burnished its sustainability bona fides in 2020 by announcing that it would no longer build custom AI tools for the fossil fuel industry. (In response to my request for comment, Microsoft directed me to its energy principles, which were written in 2022, while the Alpines were still with the company, and to its 2025 sustainability report. Neither addresses the Alpines’ concerns directly, which is perhaps telling in its own right.)
AI can help fossil fuel companies accelerate and expand fossil fuel production throughout all stages of the process, from exploration and reservoir modeling to predictive maintenance, transport and logistics optimization, demand forecasting, and revenue modeling. And while partnerships with AI hyperscalers can be extremely beneficial, oil and gas companies are also building out their own AI-focused teams and capabilities in-house.
“As a lot of the low-hanging fruit in the oil reserve space has been plucked, companies have been increasingly relying on things like fracking and offshore drilling to stay competitive,” Will told me. “So using AI is now allowing those operations to continue in a way that they previously could not.”
Exxon, for example, boasts on its website that it’s “the first in our industry to leverage autonomous drilling in deep water,” thanks to its AI-powered systems that can determine drilling parameters and control the whole process sans human intervention. Likewise, BP notes that its "Optimization Genie” AI tool has helped it increase production by about 2,000 oil-equivalent barrels per day in the Gulf of Mexico, and that between 2022 and 2024, AI and advanced analytics allowed the company to increase production by 4% overall.
In general, however, the degree to which AI-enabled systems help expand production is not something companies speak about publicly. For instance, when Microsoft inked a contract with Exxon six years ago, it predicted that its suite of digital products would enable the oil giant to grow production in the Permian Basin by up to 50,000 barrels by 2025. And while output in the Permian has boomed, it’s unclear how much Microsoft is to thank for that as neither company has released any figures.
Either way, many of the climate impacts of using AI for oil and gas production are likely to go unquantified. That’s because the so-called “enabled emissions” from the tech sector are not captured by the standard emissions accounting framework, which categorizes direct emissions from a company’s operations as scope 1, indirect emissions from the generation of purchased energy as scope 2, and all other emissions across the value chain as scope 3. So while tailpipe emissions, for example, would fall into Exxon’s scope 3 bucket — thus requiring disclosure — they’re outside Microsoft’s reporting boundaries.
According to the Alpines’ calculations, though, Microsoft’s deal with Exxon plus another contract with Chevron totalled “over 300% of Microsoft’s entire carbon footprint, including data centers.” So it’s really no surprise that hyperscalers have largely fallen silent when it comes to citing specific numbers, given the history of employee blowback and media furor over the friction between tech companies’ sustainability targets and their fossil fuel contracts.
As such, the tech industry often ends up wrapping these deals in broad language highlighting operational efficiency, digital transformation, and even sustainability benefits —- think waste reduction and decreasing methane leakage rates — while glossing over the fact that at their core, these partnerships are primarily designed to increase oil and gas output.
While none of the fossil fuel companies I contacted — Chevron, Exxon, Shell, and BP — replied to my inquiries about the ways they’re leveraging AI, earnings calls and published corporate materials make it clear that the industry is ready to utilize the technology to its fullest extent.
“We’re looking to leverage knowledge in a different way than we have in the past,” Shell CEO Wael Sawan said on the company’s Q2 earnings call last year, citing AI as one of the tools that he sees as integral to “transform the culture of the company to one that is able to outcompete in the coming years.”
Shell has partnered since 2018 with the enterprise software company C3.ai on AI applications such as predictive maintenance, equipment monitoring, and asset optimization, the latter of which has helped the company increase liquid natural gas production by 1% to 2%. C3.ai CEO Tom Siebel was vague on the company’s 2025 Q1 earnings call, but said that Shell estimates that the partnership has “generated annual benefit to Shell of $2 billion.”
In terms of AI’s ability to get more oil and gas out of the ground, “it’s like getting a Kuwait online,” Rakesh Jaggi, who leads the digital efforts at the oil-services giant SLB, told Barron’s magazine. Kuwait is the third largest crude oil producer in OPEC, producing about 2.9 million barrels per day.
Some oil and gas giants were initially reluctant to get fully aboard the AI hype train — even Exxon CEO Darren Woods noted on the company’s 2024 Q3 earnings call that the oil giant doesn’t “like jumping on bandwagons.” Yet he still sees “good potential” for AI to be a “part of the equation” when it comes to the company’s ambition to slash $15 billion in costs by 2027.
Chevron is similarly looking to AI to cut costs. As the company’s Chief Financial Officer Eimear Bonner explained during its 2024 Q4 earnings call, AI could help Chevron save $2 to $3 billion over the next few years as the company looks towards “using technology to do work completely differently.” Meanwhile, Saudi Aramco’s CEO Amin Nasser told Bloomberg that AI is a core reason it’s been able to keep production costs at $3 per barrel for the past 20 years, despite inflation and other headwinds in the sector.
Of course, it should come as no surprise that fossil fuel companies are taking advantage of the vast opportunities that AI provides. After all, the investors and shareholders these companies are ultimately beholden to would likely revolt if they thought their fiduciaries had failed to capitalize on such an enormous technological breakthrough.
The Alpines are well aware that this is the world we live in, and that we’re not going to overthrow capitalism anytime soon. Right now, they told me they’re primarily running a two-person “awareness campaign,” as the general public and sometimes even former colleagues are largely in the dark when it comes to how AI is being used to boost oil and gas production. While Will said they’re “staying small and lean” for now while they fundraise, the campaign has support from a number of allies including the consumer rights group Public Citizen, the tech worker group Amazon Employees for Climate Justice, and the NGO Friends of the Earth.
In the medium term, they’re looking toward policy shifts that would require more disclosure and regulation around AI’s potential for harm in the energy sector. “The only way we believe to really achieve deep change is to raise the floor at an international or national policy level,” Will told me. As an example, he pointed to the EU’s comprehensive regulations that categorize AI use cases by risk level, which then determines the rules these systems are subject to. Police use of facial recognition is considered high risk, for example, while AI spam filters are low risk. Right now, energy sector applications are not categorized as risky at all.
“What we would advocate for would be that AI use in the energy sector falls under a high risk classification system due to its risk for human harm. And then it would go through a governance process, ideally that would align with climate science targets,” Will told me. “So you could use that to uplift positive applications like AI for methane leak detection, but AI for upstream scenarios should be subject to additional scrutiny.”
Realistically, there’s no chance of something like this being implemented in the U.S. under Trump, let alone somewhere like Saudi Arabia. And even if such regulations were eventually enacted in some countries, energy markets are global, meaning governments around the world would ultimately need to align on risk mitigation strategies for reigning in AI’s potential for climate harm.
As Will told me, “that would be a massive uphill battle, but we think it’s one that’s worth fighting.”
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Plus three big announcements from the annual hullabaloo.
Now in its fourth year, San Francisco Climate Week is noticeably bigger and buzzier each time I go. When I first attended in 2024, everyone was trying to shoehorn generative artificial intelligence into climate solutions. Last year, founders and funders were struggling to figure out how to deploy capital and stay afloat after Trump took a hammer to Biden-era climate incentives.
This year — which reportedly saw double 2025’s attendance, with roughly 60,000 people choosing from more than 700 events — everyone was banking on the data center buildout, the speed-to-power race, and the broader effort to squeeze more capacity out of the existing grid to save climate tech. Given that the AI race is essentially keeping the U.S. economy afloat during a tumultuous year of tariffs, war, and ongoing energy price shocks, that doesn’t look like such a bad bet, at least for now.
But it wasn’t the only issue at play. Critical minerals were another hot topic, while conversations around adaptation and resilience are finally becoming a bigger part of the picture. I also moderated a surprisingly technical panel on distributed energy resources and virtual power plants, though that inevitably managed to touch on data centers and strategies for managing AI-driven load growth, too.
At Heatmap House, our day of conversations and roundtables with leading climate thinkers, one investor mentioned he had recently backed a lab-grown meat startup – a true contrarian investment if I’ve ever seen one. And my colleague Robinson Meyer hosted a fascinating pair of back-to-back conversations on a controversial geoengineering approach known as solar radiation management, which proposes using aerosolized chemicals to reflect sunlight away from Earth. He first spoke with the CEO of Stardust Solutions, a private company actively building this tech, followed by an advocate for research into solar engineering but certainly not near-term commercial deployment.
It’s impossible to capture the exact essence of a conference with hundreds of individual events — at some level, it’s always going to be what you make of it. But as I bopped around the city shaking hands, I picked up a range of interesting perspectives, along with three pieces of news that I thought were worth unpacking here — one related to funding for critical minerals, and two focused on bringing data centers online as quickly and cleanly as possible.
At a Climate Week event, Atana Elements CEO Thomas Wilson disclosed that the critical minerals exploration startup has quietly closed its seed round, which totals $27.5 million, according to an SEC filing. The round includes participation from Earthshot Ventures, as well as Lowercarbon Capital, and Hitachi Ventures. Last year Atana officially — but stealthily — spun out of Lilac Solutions, a startup developing a cleaner method of extracting lithium from saltwater brines.
But while Lilac is focused on commercializing its novel lithium extraction technology, Atana is tackling the broader upstream mineral discovery process. Its scope includes lithium, but extends to other so-called “flowing” critical minerals dissolved in brines, such as helium, hydrogen, and copper. In the years before the spinout, Atana compiled reams of historical geological datasets — think “Soviet-era oil and gas reports,” Wilson said. It used these to train predictive artificial intelligence models designed to identify previously overlooked mineral deposits.
“You can think of Atana as somewhat analogous to Kobald, but for flowing minerals such as lithium brines rather than hard rock resources,” said Matt Logan of Earthshot Ventures at the event, hosted by the nonprofit climate tech investor Elemental Impact. Kobald similarly uses AI for minerals discovery, and following a $537 million Series C round last year, is reportedly valued at nearly $3 billion.
Atana formed as a team within Lilac back in 2019, benefiting from the more mature startup’s relatively long and well-funded runway — Lilac has raised about $315 million to date. “We have found some of the biggest deposits in the world, and we’ve drilled 19 exploration wells across three continents,” Wilson said. “Around 2% to 3%of the world’s new minerals have been found by this particular team.” That’s a huge number for a startup that’s yet to even formally launch.
To date, Atana has identified a high-grade lithium brine resource in an Argentinean salt flat and secured 1.5 million acres across Germany and Poland, where it’s conducting exploration for lithium brine deposits. While lithium is likely to remain a core market, Wilson said he’s looking forward to broadening Atana’s ambition, asking “now that we’ve been released from the Lilac lithium play, what can we do in copper, helium, hydrogen, and where can we do that in other parts of the world?”
Data center-driven load growth, speed-to-power, and grid flexibility dominated the conversation at SF Climate Week, and the much-hyped data center management platform Emerald AI came prepared with a fitting announcement: It’s partnering with Silicon Valley Power, Santa Clara’s municipally owned utility, not only to demonstrate the benefits of flexible data centers for the grid, but to actually attempt to implement a program that expedites grid interconnection for data centers with flexible loads.
The latter objective differentiates this from Emerald AI’s earlier utility pilots, which were primarily technical demonstrations of its software — proving it can slow, pause, or reroute AI workloads during periods of peak demand without disrupting critical operations, which research shows could unlock nearly 100 gigawatts of grid capacity. This new pilot appears to go a step further by explicitly linking that flexibility to interconnection outcomes. As Emerald AI’s business development lead Daniel Padilla confirmed at a panel, data centers operating flexibly in Silicon Valley Power’s territory “will get material acceleration in time-to-power.”
Santa Clara, which sits about 45 miles south of San Francisco, is a major West Coast data center hub, with roughly 58 facilities packed into 19 square miles, according to Chris Karwick, Silicon Valley Power’s assistant director of utility operations, who spoke later at the same event. Karwick confirmed that the pilot with Emerald includes a “flexible load interconnection program,” and noted that while utilities broadly recognize the need for solutions to rising data center load growth, few are eager to be first movers. “We’re the electric utility for a city. We’re not known for being innovative — we’re usually followers. So this is big for us,” he explained.
Since emerging from stealth last summer, Emerald AI has already raised $67.5 million, and is now working with Nvidia to develop a 96-megawatt flexible data center facility in Virginia called Aurora, which Padilla said is expected to come online in October.
As Heatmap’s end-of-year survey revealed, experts widely consider Meta to be among of the worst hyperscalers when it comes to its climate impact and sustainability efforts. But the company nevertheless maintains a net-zero by 2030 target, even as it continues to bring plenty of new natural gas capacity online to power its AI expansion. Now, however, the company is throwing its weight behind a markedly greener — and less proven — technology, the ultra-long duration energy storage startup Noon Energy.
Meta announced this week that it has reserved 100 gigawatt-hours of storage capacity from Noon, which completed a successful demonstration of its 100-plus-hour carbon-oxygen battery earlier this year. Noon’s system charges by breaking down CO2 and discharges by recombining it using a technology known as a reversible solid-oxide fuel cell, and is certainly one of the earliest-stage data center power technologies that Meta has supported.
“There’s an urgency now that I don’t think existed before,” Carolyn Campbell, head of clean technology innovation at Meta said at a Climate Week panel, referring to the need to deploy emerging energy tech to meet the surge in data-center driven electricity demand. She added that Meta is evaluating how its procurement strategy can help commercialize early-stage climate tech — an area it so far hasn’t backed as extensively as its peers Google and Microsoft.
“When we sign a partnership agreement with a new company, does that help them with their next financing round because their investors see a different level of interest in the technology than they would have otherwise?” Campbell speculated. “Can we provide some upfront development capital to support a pilot that was maybe conceptual — going from concept to reality? So I think that’s one of the things that I’m really excited about with the Noon partnership.”
As I reported earlier this year, Noon CEO Chris Graves expects initial commercial deployments to begin as soon as next year, with early systems installed onsite to allow data centers or other large loads to draw power directly from Noon’s batteries rather than interconnecting to the grid itself. The startup’s collaboration with Meta will kick off with a 2.5-gigawatt-hour project, scheduled for completion by 2028.
Climate tech investors talk investing in moonshots at SF Climate Week.
Three climate investors walked onto a boat.
That’s not the start of a joke — it’s a description of a panel at Heatmap House, a day of conversations and roundtables with leading policymakers, executives, and investors at San Francisco Climate Week (at the Klamath, a venue made out of an old ship).
Heatmap’s Katie Brigham moderated the roundtable conversation with Prelude Ventures Managing Director Gabriel Kra, Azolla Ventures co-founder Matthew Nordan, and Toba Capital Partner Susan Su. Many of their investments are in moonshot climate technologies that other financial players might avoid.
“Things that look contrarian is kind of what we do,” said Kra. “Occasionally, there’s an idea that looks bad that’s actually a good idea.”
Prelude Ventures funds early-stage climate companies that are “weird, or non-consensus, or counter cyclical, or just ahead of the curve,” according to Kra.
Nordan, for instance, said he backs cultivated meat despite some doubts that the category will achieve widespread popularity.
“I’m presently leading an investment in a company called Pythag Technologies,” said Nordan, talking about the generative AI company focused on lab-grown meat. “It’s actually a really interesting time to invest counter-cyclically in a field like that.”
Like Nordan, Su described her firm as one that is open to unconventional choices.
“We are very weird in that we invest across lots of different categories and lots of different stages,” said Su.
One of her personal investments is in Xeno. “This company does electric motorbikes for commercial drivers, as well as swapping and energy networks in emerging markets, starting in East Africa,” she explained.
The panelists told Katie that opting for less popular investments can be rewarding because they may help fund a major breakthrough.
“We placed a couple of bets on fusion before this current melée occurred that sort of had everybody thinking that, you know, fusion was the next hot thing,” said Kra (who claimed that he intended the pun).
Nordan emphasized the gap that venture can fill, left by larger institutional investors who may shy away from high-risk technologies.
“If there are true breakthroughs out there that just may not be investable by mainstream finance at the earliest stages,” Nordan said, “not because people don’t think they’re really good ideas, but they may be crazy early-stage or kind of weird, or non-consensus, or counter-cyclical, or just ahead of the curve, it would be a real shame.”
Noise ordinances won’t necessarily stop a multi-resonant whine from permeating the area.
What did you do for Earth Day this year? I spent mine visiting a notoriously loud artificial intelligence campus in Virginia’s Data Center Alley. The experience brought home to me just how big a problem noise can be for the communities adjacent to these tech campuses – and how much further local officials have to go in learning how to deal with them.
The morning of April 22, I jumped into a Toyota Highlander and drove it out to the Vantage VA2 data center campus in Sterling, Virginia, smack dab in the middle of a large residential community. The sensation when I got out of the car was unignorable – imagine an all-encompassing, monotonous whoosh accompanied by a low rumble you can feel in your body. It sounds like a jet engine that never stops running or a household vacuum amplified to 11 running at all hours. It was rainy the day I visited and planes from nearby Dulles International Airport were soaring overhead, but neither sound could remotely eclipse the thudding, multi-resonant hum.
If you want to hear the sound for yourself, this video accurately sums it up.
After parking nearby I walked to one of the residential enclaves adjacent to VA2. One resident of a home across the street, who declined to give me her name, said she moved there before the project was completed. When asked how she felt about the noise, she told me, “It’s not as bad as it could be on the other side [of the data center], where all the equipment is.” (While the sound does get louder on the other side, I could clearly hear VA2 from her driveway.)
VA2’s noise has been causing problems for months, as documented by numerous social media posts, local news clips, and a feature published in Politico. It’s doubtful many of those living near the data center wanted it there. The project was built quite quickly – so quickly that Google Earth still shows undeveloped woodlands on the site. Per public filings, Vantage first proposed the facility in 2022 under the county’s fast-track commercial incentive program, an expedited permitting process for specific preferred industries. It was under construction as recently as October 2024, according to images captured by Google Street View.
Noise is one of the most common issues associated with data centers. At least a third of all conflicts over data centers are over noise complaints, and noise is the number one reason for opposition in cases where projects were ultimately canceled, according to Heatmap Pro data.
This issue goes back almost a decade. In 2019, residents of the Phoenix ex-urb Chandler, Arizona, became irate after a loud monotonous hmmmm began emanating from a CyrusOne data center. In that case, CyrusOne traced the noise back to chilling fans, and the company reduced the sound with muffling devices.
Chandler wound up adopting a new ordinance in 2023 requiring sound mitigation measures to prevent companies from exceeding certain ambient noise levels in the surrounding areas. That did nothing to improve the mood of the people who live there, however. Now Chandler, once known as a potential data center development hub, is now firmly in the anti- camp. The city council unanimously rejected a proposed $2.5 billion data center campus in December over noise concerns, despite an expensive lobbying push backed by former Arizona Senator Kyrsten Sinema.
As data centers spread across the U.S., noise is becoming an ever-more-common complaint. You can hear the familiar hum at a DataOne data center project in Vineland, New Jersey. DataOne told us they “understand concerns about ambient noise in the area” and are operating within the limits of local noise ordinances.
The hum is also in Dowegiac, Michigan, where people living nearby are calling their new Hyperscale Data facility a “noise trap,” with little explanation to date for the issue. Hyperscale Data did not respond to a request for comment.
And the hum is in Mount Pleasant, Wisconsin, where the sound from a new Microsoft data center campus rises above any din from rain. The hyperscaling giant is doing more to mitigate the issue than I’m used to seeing from data center developers, however.
On April 15, the company published an update on its own internal investigations into noise complaints. “Although the facility noise levels meet the requirements set by local ordinance, we take this feedback seriously and understand the impact this has had on our neighbors,” the update read. “We anticipated that our systems would need adjustments and create some noise as part of the datacenter startup, but we did not expect the tonal quality of the sound to travel as far as it has.”
To address the noise, Microsoft said it was “manually adjusting the cooling fans” to reduce noise, and that “we expect this change to address community concerns about the tonal humming.” On top of that, the company said it will install “additional sound reduction components” to “provide even further reductions in measured sound levels.” A Microsoft spokesperson told me in an email: “We’ve identified the source of the noise concerns and have implemented changes to significantly reduce sound from our facility.”
It isn’t cooling fans causing the noise at Vantage’s VA2 in Virginia, however. The sound, according to media reports, is coming from gas turbines powering the data center.
VA2 is one of the first in Virginia to function entirely off-grid, a design companies are adopting in order to avoid lengthy grid connection processes. Company spokesman Mark Freeman told me the facility is “fully compliant with all local noise ordinances, and this has been verified by third-party sound studies.”
“Additionally, in line with our commitment, we are actively working with third-party engineers to explore additional sound mitigation options,” Freeman continued. Freeman said “Our goal is to further reduce noise levels where possible and continue to foster a positive environment for everyone.”
Here’s the thing, though: I visited the Vantage campus after initially hearing from the company, and it was loud. Very loud.
I did not bring a decibel meter with me, so I cannot know whether they were operating within legal limits that day. What I do know is that noise ordinances struggle to properly capture sounds in multiple frequency ranges, making high and low frequencies challenging to regulate, according to the Environmental and Energy Study Institute, a bipartisan non-profit think tank. Officials representing Loudon County, where VA2 is located, have acknowledged that the local ordinance may need to change in order to address the most distressing frequencies from the data center campus.
“We can change the zoning ordinance and noise ordinance,” Loudon County supervisor Mike Turner told local TV station WUSA9 last week. “Noise can be mitigated. I just don’t believe that the noise problem cannot be solved.”
I wrote Freeman, the Vantage spokesman, to tell him I had visited the VA2 campus and found the noise to be “quite foul.” He replied soon after, telling me that Vantage is going “above and beyond what is required in order to address concerns from nearby residents.” The company is using “targeted enhancements to turbine-related equipment such as dampening equipment, enclosure inlets and enclosure exhausts.” These measures “represent meaningful progress and will help us better evaluate the effectiveness of the broader solutions under consideration.” Freeman also said the company is “actively assessing additional options” focused on “targeted frequency ranges.”
As we continue to track local regulation of data centers, I’m we’ll see many more cases like VA2, in which obtrusive sound prompts forms of regulation we may have never seen before.
Or, people will just hear these noises and say no to more data centers.