You’re out of free articles.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
Sign In or Create an Account.
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Welcome to Heatmap
Thank you for registering with Heatmap. Climate change is one of the greatest challenges of our lives, a force reshaping our economy, our politics, and our culture. We hope to be your trusted, friendly, and insightful guide to that transformation. Please enjoy your free articles. You can check your profile here .
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Subscribe to get unlimited Access
Hey, you are out of free articles but you are only a few clicks away from full access. Subscribe below and take advantage of our introductory offer.
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Create Your Account
Please Enter Your Password
Forgot your password?
Please enter the email address you use for your account so we can send you a link to reset your password:
And make a meaningful difference in the fight against climate change, while you’re at it.
Welcome to
Decarbonize Your Life, Heatmap’s special report that aims to help you make decisions in your own life that are better for the climate, better for you, and better for the world we all live in.
This is our attempt, in other words, to assist you in living something like a normal life while also making progress in the fight against climate change. That means making smarter and more informed decisions about how climate change affects your life — and about how your life affects climate change. The point is not what you shouldn’t do (although there is some of that). It’s about what you should do to exert the most leverage on the global economic system and, hopefully, nudge things toward decarbonization just a little bit faster.
We certainly think we’ve hit upon a better way to think about climate action, but you don’t have to take our word for it. Keep reading here for more on how (and why) we think about decarbonizing your life — or just skip ahead to our recommendations.
At this point, everyone knows that individual action won’t solve climate change. Didn’t BP invent the term “carbon footprint” in 2004 so as to distract from fossil fuel companies’ guilt and greed?
As the journalist Rachel Cohen has observed, around the 2010s it became unpopular to believe that individual action could help address any major social problem. And sure, it’s true that only collective action — achieved through something like the political system — will let us eventually manage climate change at the global level.
But at Heatmap, we believe that that isn’t quite the whole story. Just because politics and collective action are the only things that can solve climate change doesn’t mean they are the only things that can do something about climate change. What’s more, the problem of carbon emissions — and the stickiness of fossil fuels — emerges from a tight knot of chemical efficiency, political power, and logistical lock-in. If individual consumers can pry at that knot, can make it a little easier to imagine a post-fossil energy system, then they can realize a zero-carbon world a little sooner.
That way of thinking about climate change, however, requires us to think somewhat differently about how to take individual action in the first place. Often, when you read about how to fight climate change as a person or family, the advice assumes that you want to reduce your responsibility for climate change. You’re advised to turn down the thermostat in the winter (or turn it up in the summer), shut off the lights when you leave the room, and compost.
This advice assumes that the reader’s goal is to personally exculpate themselves or their family from global warming — and to assuage their own guilt for participating in a polluting system.
At its most sophisticated, this advice can be valuable insofar as it can help you cut your marginal carbon emissions. The most precise versions of these recommendations often speak in terms of emissions abatement: They might advise, say, that switching to a plant-based diet could save 0.8 tons of carbon emissions a year.
You’ll see some of that kind of recommendation in this project: It’s a valid way to think about individual actions, and it works especially well in some domains, such as food. But it’s not, in our view, the best way of thinking about individual action to fight climate change.
That’s because it is essentially impossible to exculpate yourself from climate change. That’s not being fatalistic. It’s just a fact. Simply by living in the year 2024, your life is enmeshed in a sprawling economic network that devours fossil fuels as its great lifestyle subsidy. Look out the nearest window — do you see cars, asphalt, power lines, sidewalks, buildings? Do you see steel-framed structures or a plane cutting its way across the sky? None of those things could exist without fossil fuels. And unless you’re looking into wild and unkempt wilderness (if so, lucky you!), then even the plants and grass out your window, the food in your pantry, grew up on fertilizer that was manufactured with fossil fuels. If you live in a rich or middle-income country, buy goods and clothes, eat food, use electricity, or even leave your house by any means other than walking, then you are responsible, to some degree, for climate change.
Trying to zero out your personal carbon footprint, in other words, is a fool’s errand. What you can do, however, is maximize the degree to which you’re building a new, post-fossil-fuel world.
To be clear, we don’t mean that in a woo-woo way. We’re not saying you should imagine a kumbaya world where we all hold hands and take public transit to the nearest all-volunteer renewable-powered co-op. We’re saying that there are real, already existing products and technologies that must become a bigger part of today’s built environment if we are to have any hope of solving climate change. What you can do — and what we recommend in this guide — is help take those technologies from the fringes into the center of everyday life. If you want to decarbonize the whole planet, you should think about decarbonizing your life.
What we have tried to do here is not focus on how to reduce your marginal emissions — the number of tons that you, personally, are responsible for pumping into the environment. Instead, we’re trying to help you understand how to focus on high-leverage actions — the kinds of choices that can drive change throughout the energy system. That’s why in this guide you’ll find advice on how to switch to an EV, buy zero-carbon electricity, make your home more energy-efficient, and electrify your appliances. We also recommend these in the order that we think they’ll be most effective — to learn more about how we reached that ranking, read about our methodology here.
The kind of shifts we advise in this guide, to be clear, won’t solve climate change on their own. But they will help you alter the systems in which you’re enmeshed, and they’ll make you a smarter climate citizen.
Flying is maybe the trickiest climate question. Although it makes up a relatively small share of both global and U.S. emissions — about 2% each — it is among the most climate-polluting activities many Americans will do on a minute-to-minute basis. (Although if you live in a dense and walkable city like New York, San Francisco, or Washington, D.C., but travel frequently, then flying may make up a large share of your emissions.) It is probably also the most difficult “everyday” activity to decarbonize.
There is no practical substitute for long-distance or transcontinental flying. Today, only one ocean liner regularly makes the journey from New York to London, and it departs from each city only once a month. And unless you hitch a ride on a container ship, there is literally no slow boat to China. If you want to travel abroad, then you must fly. Even within the United States, there is essentially no substitute for long-distance flights. Europeans and East Asians can rely on superior long-distance rail systems, but America’s extensive road network, unusually high infrastructure costs, sclerotic rail agency, and chronic lack of transit investment mean that Americans are stuck with flying or driving.
Commercial aviation is a miracle of the modern world: It facilitates a level of global connectedness and international communication that earlier generations could only dream of. Affordable and long-distance passenger flight is, in many ways, the crowning achievement of our highly technical society, and it allows for the amount of global immigration and mass tourism that defines the modern world. (If you have a private jet, of course, stop using it. Because so few people take each flight, private jets are uniquely destructive for the climate, emitting every seven hours what the average American emits all year.)
Fossil fuels’ weight and energy density is ideal for flying. There is, right now, no drop-in replacement for jet fuel that is being produced at scale. So while we have some advice about how to mitigate your climate pollution from flying, it won’t make up a large part of this guide. Reduce the number of flights you take if you can, sure, and take more direct flights if possible. But the truth is that for now, there are smarter and more high-leverage decisions that you can make.
Only decarbonization can get us closer to tackling climate change once and for all. Our belief at Heatmap is that if you care about climate change, then decarbonization — and not mere emissions reductions — should be your guiding star. If you want to follow that star, then read on.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
That’s okay for clean energy firms, terrible for manufacturers, and a big risk for everyone.
Over the past few months, you could put together three different — and somewhat conflicting — pictures of the American economy.
For companies exposed to the AI boom, business has been good — excellent, even. The surge in ongoing capital investment into data centers and electricity has been larger than other recent booms, such as the telecom buildout. Electricity demand is soaring, especially in Texas and the Mid-Atlantic. Technology companies have signed power offtake deals with nuclear and hydroelectricity companies. If anything, companies exposed to artificial intelligence are more afflicted by congested supply chains and shortages than by slack demand — see the yearslong waiting lists to get a new transformer or natural gas turbine.
Outside of the AI economy, though, the economy has been a fair bit colder. You might even say it’s been frozen by indecision. When you talk to business leaders, they confess confusion about where things are heading. President Trump’s constantly changing tariffs — and his administration’s mercurial policy shifts — have made it difficult for non-AI-exposed businesses to plan long-term capital investment.
You could hear this view from clean energy manufacturing and traditional fossil firms alike. When I talked to John Henry Harris, the CEO of the medium-duty truck maker Harbinger Motors, for an episode of Heatmap’s Shift Key podcast in June, he told me that his company was just about to shift a production process to Mexico when a last-minute Trump change made it cheaper to keep it in China. Meanwhile, an oil and gas executive recently told the Dallas Federal Reserve: “The Liberation Day chaos and tariff antics have harmed the domestic energy industry. Drill, baby, drill will not happen with this level of volatility.”
But the data contradicted that tepid view. This was the third picture that we were getting of the economy. Through the summer, federal surveys showed an economy that was performing okay. In May, according to the Bureau of Labor Statistics, the U.S. economy added 139,000 jobs; it gained another 147,000 jobs, apparently, in June. The AI boom was clearly contributing to those robust reports. But how could an economy that business leaders otherwise described as difficult be going so well?
Now we can finally square these disparate pictures.
On Friday, the federal government released its newest tranche of job numbers. The headline number was mediocre — the U.S. added a mere 73,000 jobs in July — but the guts of the report were worse. The government revised down its estimate of the May and June reports by a total of 258,000 jobs. With these new numbers in hand, it’s clear that the labor market has essentially stalled out since Liberation Day in April.
The unemployment rate slightly rose to 4.2%, which was in line with what economists predicted.
These new reports clarify that the broader American economy wasn’t actually thriving. Its summer strength was a mirage the whole time. Outside of AI, things are downright frigid. And as President Trump continues to shuffle tariffs and increase trade uncertainty, we can expect conditions to worsen. Trump seems hellbent even on clouding our ability to understand the underlying economy: on Friday afternoon, he fired the Bureau of Labor Statistics commissioner, a career civil servant.
If you squint, you can see a hazy “AI sector” versus “non-AI sector” distinction in the data, even among the energy and decarbonization companies we cover at Heatmap. But it’s not obvious. Contrary to what you might expect when power demand is surging, utility employment was basically flat last month. Heavy and civil engineering construction jobs were up by 6,000, and “nonresidential specialty trade contractors” — a category that can include electricians — gained nearly 2,000 jobs.
But manufacturing lost 11,000 jobs last month, with the motor vehicles industry driving 2,600 of those losses. Mining, quarrying, and oil and gas jobs were down. The Institute of Supply Management report, a private survey of U.S. manufacturing activity, showed the sector shrank in July for the fifth month in a row.
And even though the Department of Government Efficiency’s deferred buyout program for more than 150,000 people has yet to hit, the federal government bled 12,000 jobs.
In a way, the clean energy industry — or at least solar, battery, nuclear, and geothermal developers — might consider themselves lucky. Despite the best efforts of Trump’s officials, and despite the chaos of President Trump’s policies, they have been able to eke through the past few months because of the AI boom. Nearly 70% of all new power-generating capacity added to the U.S. grid in the first quarter of this year came from solar panels, and the government has thrown its weight behind next-generation nuclear and geothermal technologies. A tepid jobs report might even bring some interest rate relief from the Federal Reserve.
But if that AI boom slows down, we should all watch out below.
A conversation with Heather O’Neill of Advanced Energy United.
This week’s conversation is with Heather O’Neill, CEO of renewables advocacy group Advanced Energy United. I wanted to chat with O’Neill in light of the recent effective repeal of the Inflation Reduction Act’s clean electricity tax credits and the action at the Interior Department clamping down on development. I’m quite glad she was game to talk hot topics, including the future of wind energy and whether we’ll see blue states step into the vacuum left by the federal government.
The following conversation has been lightly edited for clarity.
During Trump 1.0 we saw blue states really step into the climate role in light of the federal government. Do you see anything similar taking place now?
I think this moment we’re in – it is a different moment.
How are we handling load growth? How are we making sure consumers are not paying for expensive stranded assets? Thinking about energy affordability? All of those challenges absolutely present a different moment and will result in a different response from state leaders.
But that’s where some of the changes our industry has gone through mean we’re able to meet that moment and provide solutions to those challenges. I think we need aggressive action from state leaders and I think we’ll see that from them, because of the challenges in front of them.
What does that look like?
Every state is different. Take Virginia for example. Five years after we passed the Virginia Clean Economy Act – a big, bold promise of action – we’re not on track. So what are the things we need to do to keep the foot on the accelerator there? This last legislative session we passed the virtual power plant legislation that’ll help tremendously in terms of grid flexibility. We made a big push around siting and permitting reform, and we didn’t quite get it over the finish line but that’s the kind of thing where we made a good foundation.
Or Texas. There’s so much advanced energy powering Texas right now. You had catastrophic grid failure in Hurricane Uri and look at what they’ve been able to build out in response to that: wind, solar, and in the last few years, battery storage, and they just passed the energy waste reduction [bill].
We need to build things and make it easier to build – siting and permitting reform – but it’s also states depending on their environment looking at and engaging with their regional transmission organization.
You saw that last week, a robust set of governors across the PJM region called on them to improve their interconnection queue. It’s about pushing and finding reforms at the market level, to get these assets online and get on the grid deployed.
I think the point about forward momentum, I definitely see what you’re saying there about the need for action. Do you see state primacy laws or pre-emption laws? Like what Michigan, New York, and California have done…
I’m not a siting expert, but the reform packages that work the best include engagement from communities in meaningful ways. But they also make sure you’re not having a vocal minority drowning out the benefits and dragging out the process forever. There are timelines and certainty attached to it while still having meaningful local engagement.
Our industry absolutely has to continue to lean into more local engagement and community engagement around the benefits of a project and what they can deliver for a community. I also think there’s a fair amount of making sure the state is creating that pathway, providing that certainty, so we can actually move forward to build out these projects.
From the federal government’s perspective, they’re cracking down on wind and solar projects while changing the tax credits. Do you see states presenting their own incentives for renewables in lieu of federal incentives? I’ve wondered if that’ll happen given inflation and affordability concerns.
No, I think we have to be really creative as an industry, and state leaders have to be creative too. If I’m a governor, affordability concerns were already front and center for me, and now given what just happened, they’re grappling with incredibly tight state budgets that are about to get tighter, including health care. They’re going to see state budgets hit really hard. And there’s energy impacts – we’re cutting off supply, so we’re going to see prices go up.
This is where governors and state leaders can act but I think in this context of tight state budgets I don’t think we can expect to see states replacing incentive packages.
It’ll be: how do we take advantage of all the flexible tools that we have to help shape and reduce demand in meaningful ways that’ll save consumers money, as well as push on building out projects and getting existing juice out of the transmission system we have today.
Is there a future for wind in the United States?
It is an incredibly challenging environment – no question – for all of our technologies, wind included. I don’t want to sugar-coat that at all.
But I look at the whole picture, and I include wind in this: the technologies have improved dramatically in the past couple of decades and the costs have come down. When you look around at what resources are around to deploy, it’s advanced energy. We’re seeing it continue to grow. There’ll be headwinds, and it’ll be more expensive for all of us. But I look at what our industry and our technologies are able to offer and deliver, and I am confident we’ll continue to see growth.
The Grain Belt Express was just the beginning.
The anti-renewables movement is now coming for transmission lines as the Trump administration signals a willingness to cut off support for wires that connect to renewable energy sources.
Last week, Trump’s Energy Department with a brief letter rescinded a nearly $5 billion loan guarantee to Invenergy for the Grain Belt Express line that would, if completed, connect wind projects in Kansas to areas of Illinois and Indiana. This decision followed a groundswell of public opposition over concerns about land use and agricultural impacts – factors that ring familiar to readers of The Fight – which culminated in Republican Senator Josh Hawley reportedly asking Donald Trump in a meeting to order the loan’s cancellation. It’s unclear whether questions around the legality of this loan cancellation will be resolved in the courts, meaning Invenergy may just try to trudge ahead and not pick a fight with the Trump administration.
But the Grain Belt Express is not an anomaly. Across the country, transmission lines tied to both renewable sources and more conventional fuels – both fossil and nuclear – are facing a growing chorus of angst and anguish from the same crowds that are fighting renewable energy. In some ways, it’s a tale as old as widespread transmission itself. But I am also talking about farmers, ranchers, and rural towns who all now mention transmission lines in the same exasperated breaths they use to bemoan solar, wind, and battery storage. Many of the same communities fighting zero-carbon energy sources see those conflicts as part of a broader stand against a new age of tech industrial build-out – meaning that after a solar or wind farm is defeated, that activism energy is likely to go elsewhere, including expanding the grid.
I’ve been trying to figure out if there are other situations like Grain Belt, where a project facing local headwinds could potentially be considered no longer investable from a renewables-skeptic federal perspective. And that’s why since Invenergy lost its cash for that project, I have been digging into the Cimarron Link transmission line, another Invenergy facility proposed to carry wind energy from eastern Oklahoma to the western part of the state, according to a map on the developer’s website.
Do you remember the campaign to ban wind energy in Oklahoma that I profiled at the start of this year? Well, one of the most prominent scalps that this activism movement has claimed was bagged in late 2024, when they successfully pressured Governor Kevin Stitt into opposing a priority transmission corridor proposed by the Biden administration. Then another one of the activists’ biggest accomplishments came through an anti-wind law enacted this year that would, among other things, require transmission projects to go through a new certification program before the state’s Corporation Commission. Many of the figures fighting Cimarron and another transmission line project – NextEra’s Heartland Spirit Connector – are also involved in fighting wind and solar across the state, and see the struggles as part and parcel with each other.
Invenergy appears to want to soldier on through this increasingly difficult process, or at least that’s according to a letter some landowners received that was posted to Facebook. But these hurdles will seriously impact the plausibility that Cimarron Link can be completed any time soon.
Now, on top of these hurdles, critics want Cimarron Link to get the Grain Belt treatment. Cimarron Link was told last fall it was awarded north of $300 million from the Energy Department as a part of DOE’s Transmission Facilitation Program.
Enter Darren Blanchard, a farmer who says his property is in the path of Cimarron Link and has been one of the main public faces of opposition against the project. Blanchard has recently been pleading with the DOE to nix the disposition of that money if it hasn’t been given already. Blanchard wrote the agency a lengthy request that Cimarron get similar treatment to Grain Belt which was made public in the appendix of the agency’s decision documents related to the loan cancellation (see page 23 of this document).
To Blanchard’s surprise, he got a reply from the Transmission Facilitation Program office “responding on behalf of” Energy Secretary Chris Wright. The note, to him, read like they wanted him to know they saw his comment: “We appreciate you taking the time to share your views on the project,” it read.
Now, this might’ve been innocuous. I haven’t heard back from the Energy Department about Cimarron Link and I am personally skeptical of the chances a grant is canceled easily. There is no high-level politician calling for the cancellation of this money right now, like there was in Sen. Josh Hawley and the Grain Belt Express.
But I do believe that if there is a will, there is a way with the Trump administration. And as anti-renewables sentiments abound further, there’ll be more ways to create woe for transmission projects like Cimarron that connect to renewable resources. Should voices like Blanchard aim their sights at replicating what happened with Grain Belt, well… bets may be off.
Over the next few weeks, I will be chronicling more fights over individual transmission projects connected to zero-carbon sources. Unique but with implications for a host of proposed wires across the country, they’re trend-setters, so to speak. Next week I’ll be tackling some power lines out West, so stay tuned.