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The Inflation Reduction Act is already transforming America. But is it enough?
In the late spring, a scene happened that might have once — even a few years ago — seemed unimaginable.
Senator Joe Manchin and Energy Secretary Jennifer Granholm visited the town of Weirton, West Virginia, to celebrate the groundbreaking of a new factory for the company Form Energy. The factory will produce a new type of iron battery that could eventually store huge amounts of electricity on the grid, allowing solar and wind energy to be saved up and dispatched when needed.
Manchin was clear about why everyone was gathered in Weirton. “Today’s groundbreaking is a direct result of the Inflation Reduction Act, and this type of investment, in a community that has felt the impact of the downturn in American manufacturing, is an example of the IRA bill working as we intended,” he said.
It’s been nearly a year since the Inflation Reduction Act, President Joe Biden’s flagship climate law, passed. The law is successful. It is transforming the American energy system. And the Biden administration is implementing it as fast as it can: Since the law passed, the Treasury Department has published nearly three dozen pieces of complicated rules explaining how the IRA’s billions in subsidies can actually be used.
But is the IRA successful enough? The pace and scale of the climate challenge remains daunting. A recent report from the Rhodium Group, an energy-research firm, found that the United States would only meet its Paris Agreement goal of cutting carbon emissions in half by 2030 with more aggressive federal and state policy.
Here are some broad observations about how the IRA — and the broader project of American decarbonization — is going:
Politically, environmentally, no matter how you look at it: The power sector is the thumping heart of the I.R.A. Because engineers know how to generate electricity without producing carbon pollution — using wind turbines, solar panels, nuclear plants, and more — the sector is central to the law’s implicit plan to decarbonize the American economy, which requires, first, building as much zero-carbon electricity infrastructure as possible, while, second, shifting as much of the rest of the economy to using electricity — as opposed to oil, gas, or coal — as possible.
The electricity industry is also the site of perhaps the law’s most powerful climate policy — and its only policy tied to a national emissions-cutting goal. The law will indefinitely subsidize new zero-carbon electricity until greenhouse-gas pollution from the American power sector falls 75% below its 2022 levels. That means these tax credits could remain in effect until the 2060s, according to an analysis from the research firm Wood MacKenzie.
This was a first for American environmental law, and it remains poorly understood by the public. Even some experts claim that the electricity credits will phase out in 2032 with the I.R.A.’s other subsidies — when, in fact, 2032 is the earliest possible year that they could end.
Which is all to say that it’s early days for understanding the I.R.A.’s effect on the power sector. The data is provisional.
Yet the data is … good. Better than I expected when I started writing this article. The overwhelming majority of new electricity generation built nationwide this year — some 83% — will be wind, solar, or battery storage, according to federal data. Although that mostly reflects projects planned before the IRA was passed, it’s still a giant leap over previous years, and it suggests that the law might be giving clean electricity a boost at the margin:
The solar industry, in particular, is surging. The industry just had its best first quarter ever, with rooftop installations booming and some big utility-scale solar farms finally coming online.
But solar can’t power the entire grid, and other renewables are having more trouble. I’m particularly worried about offshore wind. To build a new offshore-wind project, companies bid for tracts of the ocean floor in a government-run auction. Yet many of those bids failed to account for 2021 and 2022’s rapid inflation, and some developers are now on the hook for projects that don’t pencil out. Most outside analysts now believe that the Biden administration will fall short of its goal to build 30 gigawatts of offshore wind by 2030.
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The boom in electric vehicle and battery manufacturing is clearly the I.R.A.’s brightest spot. (The two industries are one and the same: If you have a giant battery, you’re probably going to put it in an EV; and about a third of every EV’s value comes from the battery.)
Since the IRA passed, 52 new mining or manufacturing projects have been announced, representing $56 billion in new investment, according to a tracker run by Jay Turner, a Wellesley College professor. If you zoom out to all of Biden’s term, then more than $100 billion in EV investment has been announced, which will create more than 75,000 jobs, according to the Department of Energy.
It remains to be seen, however, whether this investment will produce the kind of durable, unionized voter base that the Biden administration hopes to form. So far, much of this investment has flowed to the Sunbelt — and in particular, to a burgeoning zone of investment from North Carolina to Alabama nicknamed the “Battery Belt.” These states are right-to-work states with a low cost-of-living, like much of the states that have absorbed manufacturing investment since the 1980s.
This might make Republicans think twice about undermining the IRA, but it might also be a missed opportunity.
In order to cheaply decarbonize its grid, America needs better power lines. Building long-range, interregional electricity transmission will allow the country to funnel clean energy to where it’s needed most. According to a team led by Jesse Jenkins, a Princeton engineering professor, 80% of the IRA’s carbon-reduction benefits could be lost if the United States doesn’t quicken the pace of new transmission construction. (Other models are less worried.)
Yet the effort to build more power lines — and the broader campaign to reform some rules governing permitting and land use, especially the National Environmental Policy Act — is probably over, at least in this Congress. Republican lawmakers figured out that Democrats are desperate for transmission reform, and they were prepared to make the party pay a high price for it — too high a price for much of the caucus. The bipartisan deal to raise the debt-ceiling also contained many of the moderate permitting reforms that Democrats might have accepted as part of a broader bargain over transmission.
Democrats are now stuck hoping that the Federal Energy Regulatory Commission, or FERC, will make smaller, more technocratic improvements to the transmission process when they take a majority of the commission’s seats early next year.
The biggest programs in the IRA target mature technologies, like solar, wind, and EVs. But the law is full of unheralded programs meant to encourage the development of early-stage climate technologies, such as sustainable aviation fuel. By encouraging technological progress, these programs could abate hundreds of millions of tons of carbon a year in the decades after 2030. They may prove especially important at reducing emissions outside the United States, according to a new analysis from Rhodium Group.
Which is to say that they could be — from a world-historic perspective — some of the law’s most important policies. But for now, few of these programs have been implemented, and we don’t really know how they’re going to go.
Some of them may also be devilishly hard to set up. My colleague Emily Pontecorvo has reported on the difficulty of setting up the tax credits for green hydrogen, which are some of the law’s most generous. If successful, the credits could give the U.S. a major new industry to tackle the decarbonization challenge; if unsuccessful, they could screw up the American electricity system.
Right now, most of the law’s consumer-facing tax credits are continuations of old policies — such as the longstanding subsidy to install rooftop solar — rather than something new. Perhaps the most expansive subsidy that consumers have seen so far is the new $7,500 tax credit for leasing an electric vehicle.
But many more programs will eventually come, including the IRA’s rebates for heat pumps, induction stoves, and electric water heaters. Those programs, some of which must be administered by state offices, have largely yet to be set up. (Even so — and in keeping with other encouraging trends — heat pump sales outpaced furnace sales in the U.S. for the first time last year.)
The Department of Energy is an agency transformed. The IRA held out the opportunity that the agency could metamorphose from an R&D-focused nuclear-weapons storehouse into the federal government’s dynamo of decarbonization. The Biden administration — and Energy Secretary Jennifer Granholm — has seized that opportunity.
As I wrote earlier this year, the agency has stepped into the role of being America’s bureau of industrial policy, replete with its own in-house bank. It has published some of the most detailed and sophisticated federal industrial plans that I’ve ever seen.
And it is getting admirably specific about each of the technologies in its portfolio. In a recent report on the nascent hydrogen industry, for instance, the department said that companies might not build out enough infrastructure because they can’t count on future demand for clean hydrogen. (It’s impossible for firms to invest in making hydrogen if they can’t be sure anyone is going to buy it.) Then, earlier this week, the agency announced a new $1 billion program to buy hydrogen itself, thus providing that demand-side certainty that producers need.
Let’s return to renewables. The United States is striving — but will likely fail — to build 30 gigawatts of offshore wind by 2030. It is building a couple dozen gigawatts of new solar capacity every year. That may seem like a lot: One gigawatt of electricity is enough to power about 825,000 homes.
But annual power demand in the United States is closer to 4,000 gigawatts — and it’s on track to grow as we electrify more and more of the economy. While decarbonizing the grid isn’t as simple as switching one energy source for another, still, it would take more than a century to build 4,000 gigawatts of renewables electricity at our current rate.
It’s a similar story in electric cars. The growth is good: EV sales rose 50% year over year in the first half of 2023. But the challenge is daunting: Electric vehicles made up only 7% of all new car sales in the U.S. during the same period, and decarbonizing the car fleet will eventually require making virtually all new car sales EVs, and then — over the next decade — replacing the 275 million private vehicles on the road.
And that’s the story of the IRA — from renewables to EVs, geothermal to nuclear energy. The trends have never been better. The government has never tried to change the energy system so quickly or so thoroughly. That, by itself, is progress: For decades, the great obstacle of climate change was that the government wasn’t trying to solve it at all.
But decarbonization will require replacing hundreds of millions of machines that exist in the world — and doing it fast enough that we avoid dealing catastrophic damage to the climate system. The IRA is about to take on that challenge head-on. Now we find out if it’s up to the task.
The real work, in other words, is just beginning.
Read more from Robinson Meyer:
The East Coast’s Smoke Could Last Until October
The Weird Reasons Behind the Atlantic Ocean’s Crazy Heat
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The science is still out — but some of the industry’s key players are moving ahead regardless.
The ocean is by far the world’s largest carbon sink, capturing about 30% of human-caused CO2 emissions and about 90% of the excess heat energy from said emissions. For about as long as scientists have known these numbers, there’s been intrigue around engineering the ocean to absorb even more. And more recently, a few startups have gotten closer to making this a reality.
Last week, one of them got a vote of confidence from leading carbon removal registry Isometric, which for the first time validated “ocean alkalinity enhancement” credits sold by the startup Planetary — 625.6 to be exact, representing 625.6 metric tons of carbon removed. No other registry has issued credits for this type of carbon removal.
When the ocean absorbs carbon, the CO2 in the air reacts with the water to form carbonic acid, which quickly breaks down into hydrogen ions and bicarbonate. The excess hydrogen increases the acidity of the ocean, changing its chemistry to make it less effective at absorbing CO2, like a sponge that’s already damp. As levels of atmospheric CO2 increase, the ocean is getting more acidic overall, threatening marine ecosystems.
Planetary is working to make the ocean less acidic, so that it can take in more carbon. At its pilot plant in Nova Scotia, the company adds alkalizing magnesium hydroxide to wastewater after it’s been used to cool a coastal power plant and before it’s discharged back into the ocean. When the alkaline substance (which, if you remember your high school chemistry, is also known as a base) dissolves in the water, it releases hydroxide ions, which combine with and neutralize hydrogen ions. This in turn reduces local acidity and raises the ocean’s pH, thus increasing its capacity to absorb more carbon dioxide. That CO2 is then stored as a stable bicarbonate for thousands of years.
“The ocean has just got such a vast amount of capacity to store carbon within it,” Will Burt, Planetary’s vice president of science and product, told me. Because ocean alkalinity enhancement mimics a natural process, there are fewer ecosystem concerns than with some other means of ocean-based carbon removal, such as stimulating algae blooms. And unlike biomass or soil-related carbon removal methods, it has a very minimal land footprint. For this reason, Burt told me “the massiveness of the ocean is going to be the key to climate relevance” for the carbon dioxide removal industry as a whole.
But that’s no guarantee. As with any open system where carbon can flow in and out, how much carbon the ocean actually absorbs is tricky to measure and verify. The best oceanography models we have still don’t always align with observational data.
Given this, is it too soon for Planetary to issue credits? It’s just not possible right now for the startup — or anyone in the field — to quantify the exact amount of carbon that this process is removing. And while the company incorporates error bars into its calculations and crediting mechanisms, scientists simply aren’t certain about the degree of uncertainty that remains.
“I think we still have a lot of work to do to actually characterize the uncertainty bars and make ourselves confident that there aren’t unknown unknowns that we are not thinking about,” Freya Chay, a program lead at CarbonPlan, told me. The nonprofit aims to analyze the efficacy of various carbon removal pathways, and has worked with Planetary to evaluate and inform its approach to ocean alkalinity enhancement.
Planetary’s process for measurement and verification employs a combination of near field observational data and extensive ocean modeling to estimate the rate, efficiency, and permanence of carbon uptake. Close to the point where it releases the magnesium hydroxide, the company uses autonomous sensors at and below the ocean’s surface to measure pH and other variables. This real-time data then feeds into ocean models intended to simulate large-scale processes such as how alkalinity disperses and dissolves, the dynamics of CO2 absorption, and ultimately how much carbon is locked away for the long-term.
But though Planetary’s models are peer-reviewed and best in class, they have their limits. One of the largest remaining unknowns is how natural changes in ocean alkalinity feed into the whole equation — that is, it’s possible that artificially alkalizing the ocean could prevent the uptake of naturally occurring bases. If this is happening at scale, it would call into question the “enhancement” part of alkalinity enhancement.
There’s also the issue of regional and seasonal variability in the efficiency of CO2 uptake, which makes it difficult to put any hard numbers to the efficacy of this solution overall. To this end, CarbonPlan has worked with the marine carbon removal research organization [C]Worthy to develop an interactive tool that allows companies to explore how alkalinity moves through the ocean and removes carbon in various regions over time.
As Chay explained, though, not all the models agree on just how much carbon is removed by a given base in a given location at a given time. “You can characterize how different the models are from each other, but then you also have to figure out which ones best represent the real world,” she told me. “And I think we have a lot of work to do on that front.”
From Chay’s perspective, whether or not Planetary is “ready” to start selling carbon removal credits largely depends on the claims that its buyers are trying to make. One way to think about it, she told me, is to imagine how these credits would stand up in a hypothetical compliance carbon market, in which a polluter could buy a certain amount of ocean alkalinity credits that would then allow them to release an equivalent amount of emissions under a legally mandated cap.
“When I think about that, I have a very clear instinctual reaction, which is, No, we are far from ready,”Chay told me.
Of course, we don’t live in a world with a compliance carbon market, and most of Planetary’s customers thus far — Stripe, Shopify, and the larger carbon removal coalition, Frontier, that they’re members of — have refrained from making concrete claims about how their voluntary carbon removal purchases impact broader emissions goals. But another customer, British Airways, does appear to tout its purchases from Planetary and others as one of many pathways it’s pursuing to reach net zero. Much like the carbon market itself, such claims are not formally regulated.
All of this, Chay told me, makes trying to discern the most responsible way to support nascent solutions all the more “squishy.”
Matt Long, CEO and co-founder of [C]Worthy, told me that he thinks it’s both appropriate and important to start issuing credits for ocean alkalinity enhancement — while also acknowledging that “we have robust reason to believe that we can do a lot better” when it comes to assessing these removals.
For the time being, he calls Planetary’s approach to measurement “largely credible.”
“What we need to adopt is a permissive stance towards uncertainty in the early days, such that the industry can get off the ground and we can leverage commercial pilot deployments, like the one that Planetary has engaged in, as opportunities to advance the science and practice of removal quantification,” Long told me.
Indeed, for these early-stage removal technologies there are virtually no other viable paths to market beyond selling credits on the voluntary market. This, of course, is the very raison d’etre of the Frontier coalition, which was formed to help emerging CO2 removal technologies by pre-purchasing significant quantities of carbon removal. Today’s investors are banking on the hope that one day, the federal government will establish a domestic compliance market that allows companies to offset emissions by purchasing removal credits. But until then, there’s not really a pool of buyers willing to fund no-strings-attached CO2 removal.
Isometric — an early-stage startup itself — says its goal is to restore trust in the voluntary carbon market, which has a history of issuing bogus offset credits. By contrast, Isometric only issues “carbon removal” credits, which — unlike offsets — are intended to represent a permanent drawdown of CO2 from the atmosphere, which the company defines as 1,000 years or longer. Isometric’s credits also must align with the registry’s peer-reviewed carbon removal protocols, though these are often written in collaboration with startups such as Planetary that are looking to get their methodologies approved.
The initial carbon removal methods that Isometric dove into — bio-oil geological storage, biomass geological storage, direct air capture — are very measurable. But Isometric has since branched beyond the easy wins to develop protocols for potentially less permanent and more difficult to quantify carbon removal methods, including enhanced weathering, biochar production, and reforestation.
Thus, the core tension remains. Because while Isometric’s website boasts that corporations can “be confident every credit is a guaranteed tonne of carbon removal,” the way researchers like Chay and Long talk about Planetary makes it sound much more like a promising science project that’s being refined and iterated upon in the public sphere.
For his part, Burt told me he knows that Planetary’s current methodologies have room for improvement, and that being transparent about that is what will ultimately move the company forward. “I am constantly talking to oceanography forums about, Here’s how we’re doing it. We know it’s not perfect. How do we improve it?” he said.
While Planetary wouldn’t reveal its current price per ton of CO2 removed, the company told me in an emailed statement that it expects its approach “to ultimately be the lowest-cost form” of carbon removal. Burt said that today, the majority of a credit’s cost — and its embedded emissions — comes from transporting bases from the company’s current source in Spain to its pilot project in Nova Scotia. In the future, the startup plans to mitigate this by co-locating its projects and alkalinity sources, and by clustering project sites in the same area.
“You could probably have another one of these sites 2 kilometers down the coast,” he told me, referring to the Nova Scotia project. “You could do another 100,000 tonnes there, and that would not be too much for the system, because the ocean is very quickly diluted.”
The company has a long way to go before reaching that type of scale though. From the latter half of last year until now, Planetary has released about 1,100 metric tons of material into the ocean, which it says will lead to about 1,000 metric tons of carbon removal.
But as I was reminded by everyone, we’re still in the first inning of the ocean alkalinity enhancement era. For its part, [C]Worthy is now working to create the data and modeling infrastructure that startups such as Planetary will one day use to more precisely quantify their carbon removal benefits.
“We do not have the system in place that we will have. But as a community, we have to recognize the requirement for carbon removal is very large, and that the implication is that we need to be building this industry now,” Long told me.
In other words: Ready or not, here we come.
On mercury rising, climate finance, and aviation emissions
Current conditions: Tropical Storm Andrea has become the first named Atlantic storm of 2025 • Hundreds of thousands are fleeing their homes in southwest China as heavy rains cause rivers to overflow • It’s hot and humid in New York’s Long Island City neighborhood, where last night New York City mayoral candidate Zohran Mamdani delivered his victory speech after defeating former governor and longtime party power broker Andrew Cuomo in the race’s Democratic primary.
The brutal heat dome baking the eastern half of the United States continues today. Cooler weather is in the forecast for tomorrow, but this heat wave has broken a slew of temperature records across multiple states this week:
In Washington, D.C., rail temperatures reached a blistering 135 degrees, forcing the city’s Metro to slow down train service. Meanwhile, in New Jersey, the heat sickened more than 150 people attending a high school graduation ceremony. As power demand surged, the Department of Energy issued an energy emergency in the Southeast to “help mitigate the risk of blackouts.”
As Heatmap’s Matthew Zeitlin pointed out on Tuesday, in terms of what is on the grid and what is demanded of it, this may be the easiest summer for a long time. “Demands on the grid are growing at the same time the resources powering it are changing,” Zeitlin writes. “Electricity load growth is forecast to grow several percent a year through at least the end of the decade. At the same time, aging plants reliant on oil, gas, and coal are being retired (although planned retirements are slowing down), while new resources, largely solar and batteries, are often stuck in long interconnection queues — and, when they do come online, offer unique challenges to grid operators when demand is high.”
A group of 21 Democrat-led states including New Jersey, Massachusetts, New York, Arizona, and California, is suing the Trump administration for cutting billions of dollars in federal funding, including grants related to climate change initiatives. The lawsuit says federal agencies have been “unlawfully invoking a single subclause” to cancel grants that the administration deems no longer align with its priorities. The clause in question states that federal agencies can terminate grants “pursuant to the terms and conditions of the federal award, including, to the extent authorized by law, if an award no longer effectuates the program goals or agency priorities.” The states accuse the administration of leaning on this clause for “virtually unfettered authority to withhold federal funding any time they no longer wish to support the programs for which Congress has appropriated funding.”
The rollback has gutted projects across states and nonprofits that support diversity, equity, and inclusion, as well as climate change preparation programs and research. The states say the clause is being used unlawfully, and hope a judge agrees. “These cuts are simply illegal,” said New York Attorney General Letitia James. “Congress has the power of the purse, and the president cannot cut billions of dollars of essential resources simply because he doesn’t like the programs being funded.”
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A brief update from the Bonn Climate Change Conference in Germany: A group of 44 “Least Developed Countries” have called for rich countries to triple the financing goal for climate change adaptation by 2030 compared to 2022 levels. The current target sits at $40 billion a year by 2025, a number set back in 2021 at COP26. According toClimate Home News, tripling the financing goal on 2022 levels would bring in a little less than $100 billion annually. That’s far short of the $160 billion to $340 billion that the United Nations estimates will be needed by 2030. The Indian Express also reports that developing countries have “managed to force a reopening of discussions on the obligations of developed nations to ‘provide’ finance, and not just make efforts towards ‘mobilising’ financial resources, for climate action.” The issue will also be discussed at COP30 in Brazil later this year. The Bonn conference has been running since June 16 and ends tomorrow.
In the UK, aviation is now a bigger source of greenhouse gas emissions than the power sector, according to a new report from the Climate Change Committee. The independent climate advisors say that demand for leisure travel is boosting demand for international flights, and “continued emissions growth in this sector could put future targets at risk.” Meanwhile, the UK power sector has been rapidly decarbonizing, and is now the sixth largest source of emissions. (In the U.S., electricity production is the second-largest source of emissions, behind transportation.) The report also found that heat pump installations increased by 56% in 2024, and that nearly 20% of new vehicles sold were electric. UK emissions were down 50% last year compared to 1990.
The committee applauded the progress but urged more action from the government to cut electricity prices to help speed up the transition to clean technologies. “Our country is among a leading group of economies demonstrating a commitment to decarbonise society,” said Piers Forster, interim chair of the committee. “This is to be celebrated: delivering deep emissions reduction is the only way to slow global warming.”
Voters in North Carolina want Congress to leave the Inflation Reduction Act well enough alone, a new poll from Data for Progress finds. The survey, which asked North Carolina voters specifically about the clean energy and climate provisions in the bill, presented respondents with a choice between two statements: “The IRA should be repealed by Congress” and “The IRA should be kept in place by Congress.” (“Don’t know” was also an option.) The responses from voters broke down predictably along party lines, with 71% of Democrats preferring to keep the IRA in place compared to just 31% of Republicans, with half of independent voters in favor of keeping the climate law. Overall, half of North Carolina voters surveyed wanted the IRA to stick around, compared to 37% who’d rather see it go — a significant spread for a state that, prior to the passage of the climate law, was home to little in the way of clean energy development.
North Carolina now has a lot to lose with the potential repeal of the Inflation Reduction Act, as Heatmap’s Emily Pontecorvo has pointed out. The IRA brought more than 17,000 jobs to the state, along with $20 billion in investment spread out over 34 clean energy projects. Electric vehicle and charging manufacturers in particular have flocked to the state, with Toyota investing $13.9 billion in its Liberty EV battery manufacturing facility, which opened this past April.
As a fragile ceasefire between Israel and Iran takes hold, oil prices are now lower than they were before the conflict began on June 13.
Rob and Jesse talk with Michael Grunwald, author of the new book We Are Eating the Earth.
Food is a huge climate problem. It’s responsible for somewhere between a quarter and a third of global greenhouse gas emissions, but it concerns a much smaller share of global climate policy. And what policy does exist is often … pretty bad.
On this week’s episode of Shift Key, Rob and Jesse talk with Michael Grunwald, the author of the new book We Are Eating the Earth. It’s a book about land as much as it’s a book about food — because no matter how much energy abundance we ultimately achieve, we’re stuck with the amount of land we’ve got.
Grunwald is a giant of climate journalism and a Heatmap contributor, and he has previously written books about the Florida everglades and the Obama recovery act. Shift Key is hosted by Jesse Jenkins, a professor of energy systems engineering at Princeton University, and Robinson Meyer, Heatmap’s executive editor.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, YouTube, or wherever you get your podcasts.
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Here is an excerpt from our conversation:
Robinson Meyer: How did writing the book change how you, yourself, approached food — or you, yourself, eat? Do you find yourself eating less meat now? Do you find yourself eating less dairy?
Michael Grunwald: I cut out beef pretty early in my reporting. It became really obvious early on that beef is the baddie. I mean, if you’re a vegan, that’s amazing. That’s the best thing you can do from a climate perspective. If you’re vegetarian, that’s also great. But it turns out that cutting out beef is about as good as going vegetarian because vegetarians tend to eat more dairy, and cows are really the problem.
Beef is like, use 10 times more land and generate 10 times more emissions than chicken or pork. And yeah, chicken or pork are worse than beans and lentils. But I, like many people are weak. I’m a hypocrite. I feel like this stuff, it’s sort of like organized religion — you have to find the level of hypocrisy that you’re comfortable with. And I couldn’t justify continuing to eat beef while writing a book about how beef is really the problem, and we need to eat less beef and better beef.
But look, you know, our ancestors started eating meat 2 million years ago, and we’re really, I think, kind of hardwired to eat it. That said, I have stuck to it. I write in the book about how I did a bunch of reporting on cattle ranches in Brazil, and I spent two weeks sort of trying to think about how we could have better beef. And I did fall off the wagon during those two weeks because like, steak is delicious. People told me that, you know, Oh, if you’re still eating chicken and pork, after a month, you won’t even miss beef. And they lied. I still miss beef.
But look, I do think — and we can talk about this — I know in the climate world it’s become kind of uncool to talk about individual action. There’s this whole spate of stories about like, you know, I’m in the climate movement and I don’t care if you recycle, or veganism isn’t gonna save the world. But I honestly think, first of all, emissions are us. JBS and Donald Trump and McDonald’s are not forcing us to eat all this beef. These are decisions we make. Second of all, that if we do take this seriously as a climate crisis — I mean, it’s true. Policy is going to matter more. Corporate behavior is going to matter a lot. But individual emissions matter, too. And I don’t like the idea of people saying, like, Yeah, this is a horrible crisis, but also your emissions don’t matter.
I guess I understand enviros don’t want to sound like scolds. They used to have a bad reputation. But honestly, I think … well, now I think their reputation is for ineffectual rather than scoldy. And I think I liked it better when they were scoldy.
Mentioned:
Preorder We Are Eating the Earth
The real war on coal, by Michael Grunwald
The Senate GOP’s seismic overhaul of clean energy tax credits
Music for Shift Key is by Adam Kromelow.