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An excerpt from David Lipsky’s The Parrot and the Igloo: Climate and the Science of Denial
Let’s say you’ve shipped out as a denier.
You’re in it for the action, the dollars, the travel, the fun. And you shade your eyes, glance up at a tall number: 97%, the percentage of active-duty climate researchers who accept man-made climate change.
This is what pollster Frank Luntz understood in 2002. “Voters believe that there is no consensus about global warming,” Luntz wrote, in his famous battle memo. “Should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly.”
And this is what was also understood by Dr. S Fred Singer and Frederick Seitz, two of the graybeard prophets who launched the global-warming skepticism movement in the 1990s, that crucial tipping point in the battle between the warmers and the deniers. A word — a concept, a percentage — was your enemy. And every six years the IPCC, the international climate science body, would stamp along on its five thousand legs and drop down another big dose of consensus. Plant it in the headlines of every newspaper. Here was the spot on the tree to carve your “X.” As you spit in your palms and lifted the axe.
Dr. Singer, an atmospheric physicist who would become one of the world’s most prominent climate deniers, tried twice. The anti-consensus petitions have names: The Leipzig Declaration, the Heidelberg Appeal. They sound like spy movies: lovelorn and crestfallen thrillers starring a tongue-tied Jason Bourne, about the cities where he tried to make his feelings known.
The appeal came first, in 1992. Dr. Singer and an associate helped arrange a conference in Heidelberg, Germany. Scientists were invited to sign a petition.
At first, Dr. Singer called it a “statement.” Time passed, coasts cleared. And he was like a man alone at the breakfast bar, filling his plate. Dr. Singer called it “strongly worded.” Said the appeal “expressed skepticism on the urgency for global action to restrict greenhouse-gas emissions.” That it “urged statesmen to go slow on climate-change policies.”
As it happens, the Heidelberg Appeal never once mentions global warming. It’s very pro-science. It’s just not at all anti-climate science.
But it was a list of science names and got weaponized anyway. When denial Senator James Inhofe quoted the petition in Congress, this is how the message ran. “The Heidelberg Appeal, which says that no compelling evidence exists to justify controls of anthropogenic greenhouse gas emissions. They agree it is a hoax.” Two possibilities: Either the senator had never read the appeal, or he hoped you hadn’t.
Dr. Singer took a firmer hand on the next go-round. New and improved — now with global warming.
This was 1995. Earlier that year, Dr. Singer had sent a fossil fuel company his prospectus. For a very reasonable $95,000, the scientist promised to help “stem the tide towards ever more onerous controls on energy use.”
His hook was ozone. The spray cans that had been phased out, Dr. Singer explained, “all on the basis of quite insubstantial science.”
So if funds were provided “without delay,” Dr. Singer could deliver: an event, a panel, and a round number — “a Statement of Support by a hundred or more climate scientists.” With the Singer specialty: “This Statement could then be quoted or reprinted in newspapers.”
I don’t know whether Dr. Singer ever secured his funding. But that November, a panel did convene: in Leipzig, Germany. And one year later, his Statement did appear: the Leipzig Declaration. With the promised one hundred signatures.
The names crinkled brows. (Harvard’s John Holdren, later science advisor to the Obama White House, wrote of them as a mirage or the dream you reconstruct over breakfast: the list “dissolves under scrutiny.”) Sleuths from Danish Broadcasting attempted to track down the 33 European signers. Four could not be located. Twelve denied signing or even knowing about any Leipzig Declaration. Three were offended to hear their names were associated with it. The Statement had also been signed by dentists, lab techs, engineers, and one off-course entomologist who landed briefly on the page.
But the Leipzig Declaration packed its bags and coast-to-coasted anyway — from the Wall Street Journal to the Orange County Register, migrating also to Canada, London, Scotland, Australia, New Zealand. “It is widely cited by conservative voices,” write journalists Sheldon Rampton and John Stauber. “And is regarded in some circles as the gold standard of scientific expertise on the issue.”
Dr. Singer identifed a hardy, Band of Brothers spirit among his “one hundred climate scientists.” As he explained in the Wall Street Journal, “It takes a certain amount of courage to do this.”
What it didn’t necessarily take was a degree in science. Florida’s Saint Petersburg Times ran their Leipzig story on the front page. Because (a) Florida, sea level. And (b), one signer was a local, the weather guy over at Tampa Bay’s WTVT. Who lacked “a Ph.D. in any scientific field,” the paper noted. “Or, for that matter, a bachelor’s.”
Dr. Singer had met his quota by reaching out to these sportscasters of the air. Twenty-five weathermen signed in, a big klatch from the state of Ohio. This included Richard Groeber, owner and operator of Dick’s Weather Service: you dialed his phone number and he told you the weather.
The Petersburg newshound dialed. Was Dick Groeber, he asked, really a scientist?
“I sort of consider myself so,” Groeber replied. “I had two or three years of training in the scientific area, and 30 or 40 years of self-study.”
The reporter brought his concerns to the keeper of the signatures, Dr. Singer. The scientist’s answer is a testament to the virtue of persistence, of keeping an eye fixed always on the prize. What was truly important, Dr. Singer said, was “the fact that we can demonstrate that 100 or so scientists would put their names down.”
And I wonder if it bothered Dr. Singer. If it’s the story of his outranked life. That for the Oregon Petition — the signature list that did go over the top — the push came from the bigger, better honored, more consequential Fred.
This article was excerpted from David Lipsky’s new book "The Parrot and the Igloo."Courtesy W.W. Norton
I don’t know who took care of the introductions. I do know S. Fred Singer sent Arthur Robinson — a biochemist, five-time Republican nominee for Oregon’s 4th congressional district, and the founder of the Oregon Institute of Science and Medicine, a privately funded lab — material to beef up the research paper that accompanied the Oregon Petition. And I know that the Marshall Institute —— founded by the other Fred, Dr. Seitz, the physicist and tobacco industry consultant Business Week once called the “granddaddy of global-warming skeptics” — dispatched two specialists, climate Sherpas, to lug and guide Arthur along the trickier science crevasses.
One of them was later exposed on the front page of The New York Times. Dr. Willie Soon had been the beneficiary of $1.2 million in fossil fuel largesse. The last of his dinosaur generation to find their way into the tar pits.
“In correspondence with his corporate funders,” the Times reported in 2015, Dr. Soon “described many of his scientific papers as ‘deliverables’ that he completed in exchange for their money.”
And then a beautiful single-sentence short story: capturing the whole project and spirit of denial. “Though often described on conservative news programs as a ‘Harvard astrophysicist,’ Dr. Soon is not an astrophysicist and has never been employed by Harvard.”
Arthur cowrote his paper with the two Dr. Seitz specialists, and a fellow member of the Oregon Institute faculty: his 21-year-old son, Zachary.
This father-son teamwork produced something strange. First, their paper said climate change would not occur. Then, somewhat unexpectedly, it reversed field and explained that the change was already in progress and accomplishing marvels.
Their concluding sentences drop the effort of science entirely. The language pans across streams and meadows — takes in a drowsy summer morning, with the sound of bees. “We are living in an increasingly lush environment of plants and animals,” the Robinsons write, a little dreamily, “as a result of the CO2 increase. Our children will enjoy an Earth with far more plant and animal life than that with which we are now blessed. This is a wonderful and unexpected gift of the Industrial Revolution.”
Arthur’s paper had never been published or peer-reviewed. It was entirely homeschool.
And here’s where you can appreciate the great, freewheeling advantage of having fun. Arthur Robinson and Frederick Seitz collaborated on a tremendous prank.
Arthur had his report professionally printed. Now this home-cooked meal, this sloppy Joe, resembled an entrée at the end of a Food Network episode. The National Academy of Sciences produces one of the world’s most distinguished journals. Garnishing with font and layout, Robinson labored until his blessing looked, in the words of the journal Nature, “exactly like a paper from the Proceedings of the National Academy of Sciences.”
Everybody has the one résumé line they lean on. It’s whispered before you sweep over to shake hands; it will lead the obituaries when you step away forever. Frederick Seitz was the former National Academy president — publishers of the Proceedings journal whose format Arthur had copied.
Dr. Seitz wrote the letter that accompanied the Oregon Petition.
The United States is very close to adopting an international agreement that would ration the use of energy. ... This treaty is, in our opinion, based upon flawed ideas. ...We urge you to sign and return the petition card.
Dr. Seitz signed with his résumé line: Past President, The National Academy of Sciences.
A cover letter from an Academy president. A paper formatted to look exactly as if it had been published in the Academy magazine. (Plus the plural we urge, the institutional in our opinion — the speaking voice of an organization.) Arthur and Seitz had pulled off the greatest soundalike in denial history.
The package was then sent all across America — as one researcher wrote, to “virtually every scientist in every field.” And how could recipients fail to believe, tearing open their envelopes, that the Academy was reaching out to them, at an hour of scientific need?
In 1996, Nature had written about the “dwindling band of skeptics.” You picture palm fronds and breakers, the shoreline from Lord of the Flies: a rocky atoll among rising seas.
This line vexed deniers. It so bugged S. Fred Singer he ascribed it, for ease of attack, to Al Gore. (The scientist loved to attack the vice president.). So the other aim of the petition: to grow the movement, at least in the eyes of key readerships in the Washington metro area.
It really was their weakness: Demographics. Max Planck once made an ice-eyed observation about scientific change. It doesn’t result from fresh evidence, or the Kevlar argument. Positions get too dug in for that. It steals on gradually, in calendars and gravesides. “A new scientific truth does not triumph by convincing its opponents and making them see the light,” the physicist wrote. “But rather because its opponents eventually die, and a new generation grows up that is familiar with it.”
The plain truth was the deniers weren’t getting any younger. Actual science was drawing the young PhDs. (When S. Fred Singer addressed a roomful of such climatologists in the spring of the Oregon Petition, the reception was not hostile. It was charity. His audience “politely pointed to datasets and to scientific research,” wrote science journalist Myanna Lahsen, “none of which Dr. Singer appeared to be familiar with.”) It’s why the great denial work was brought off by Frederick Seitz, 86, and S. Fred Singer, 78; and by Arthur Robinson, aged 56, whose footsteps two-time Nobel Prize laureate Linus Pauling had long ago banished from institutional hallways.
“What will happen is clear,” Arthur told supporters, in a sort of pre-invasion essay, as his envelopes mustered at the post office. “The warmers will be deprived of the central pillar that underlies their entire campaign.”
This was that tall, shade-throwing word: consensus. “Remove their facade of scientific consensus, and they will likely lose — if it is removed in time.”
And it worked. In the House and Senate, lawmakers said the petition proved climate change was “bogus” — a non-issue for “the vast majority” of scientists. (They needed something like it to be true. So they went ahead and believed it into truth.) It worked because it’s a big library, and we’re all busy people. And, as the bibliothecary Jorge Luis Borges once observed, “The person does not exist who, outside their own specialty, is not credulous.”
“Happy Earth Day, Al Gore!” Fred Singer wrote in his Washington Times column. “Your much-touted ‘scientific consensus’ on global warming has just been exposed as phony.” They’d finally found a way to bring down the tree.
In 2001, Scientific American went through Arthur Robinson’s signature books. Present on Arthur’s list were names submitted in a spirit of substitute-teacher abuse. (Arthur told the Associated Press that he had “no way of filtering out a fake.”) There was Shirl E. Cook and Richard Cool and Dr. House, and the presumably dependable Knight and the presumably less steady Dr. Red Wine, also the accommodating Betty Will, the in-terrible-distress W. C. Lust. Also someone who gave their name only as Looney. Plus a dash of celebrity like Michael J. Fox and John Grisham and the dramatis personae of the medical series M*A*S*H. Even some businesses, like R. C. Kannan & Associates, and Glenn Springs Holdings, Inc., had found a way to lift the pen and get involved. Dick Groeber — Dick’s Weather Service — had once again elected to lend the effort the weight of his endorsement. All these names appeared on Arthur’s petition as it was cited in Congress.
Arthur claimed only one false name was ever found to soil his list. (Some jokester had snuck on Dr. Geri Halliwell — Ginger Spice, of the empowerment band Spice Girls.) But post-media, all these names were quietly withdrawn. W. C. Lust and Betty Will and Glenn Springs Holdings, Inc., and Dick’s Weather Service, scrubbed from history.
The names Scientific American examined were real. Barrier to entry was not high. If you claimed a bachelor’s in math, science, or engineering, to Arthur’s way of thinking you were a climate scientist. (Even so, Dick Groeber had no real business being on this list.) Your kid’s math teacher could sign. So could her shop teacher, and the veterinarian.
These names were Styrofoam peanuts, packaging, and brushed aside. Scientific American took “a random sample of 30 of the 1,400 signatories claiming to hold a Ph.D. in a climate-related science.”
Of the 26 names they could identify through the databases, “11 said they still agreed with the petition.” The magazine went on, “One was an active climate researcher, two others had relevant expertise, and eight signed based on an informal evaluation. Six said they would not sign the petition today, three did not remember any such petition, one had died, and five did not answer repeated messages.” The magazine estimated that Arthur had managed about 200 climate researchers — “a small fraction of the climatological community.” Remove number from box, shake off the packaging: What Arthur Robinson and Frederick Seitz had delivered was a sweaty means of confirming the consensus.
And still there were international headlines (“NO SCIENTIFIC CONSENSUS ON GLOBAL WARMING”). And still Frederick Seitz and S. Fred Singer could make their use of the data.
Dr. Seitz told reporters the petition represented “the silent majority of the scientific community.” (Which meant at least 51 laconic percent.) And Dr. Singer called it “the largest group of scientists ever,” as if the petition combined a Caltech homecoming weekend with an especially congested Burning Man.
Arthur kept up the petition drive. Yet among supporters, he couldn’t quite bring himself to call the signers colleagues. The tongue values what it values.
“We’ve got now about 17,000 scien—” Arthur caught himself. “People with degrees in science.” As of 2008, he’d nearly doubled his figure.
S. Fred Singer experienced the same performance trouble. In 2012 he was still quoting it. Because it was the only thing — Arthur had given the movement the strongest evidence it ever had. But even the famously reliable Singer tongue went rogue. “There’s hundreds of us — thousands,” he said on PBS. “Look, 31,000 scientists and engineers signed a statement.” Then the scientist went a bit green. “Look, they’re not specialists in climate.”
But in 1998, when the ground was fresh, Dr. Singer told Congress that signers were “specialists in fields related to global warming.” He told readers, while the issue was being contested, they were “experts in the pertinent scientific fields.”
Arthur’s website gives his patriotic side of the figure. “31,487 American scientists,” he writes. “Including 9,029 Ph.D.s.” You needed a data point, a comparison.
So, for the doctoral number: America is home to half a million science and engineering PhDs. Arthur netted 1.8%. His yield was small. And for the bachelor’s number: We’ve awarded 10 million first degrees in science and engineering. Here Arthur’s petition was an absolute crash: 0.3%.
Arthur again sounded the Academy horn in a press release. “More than 40 signatories are members of the prestigious National Academy of Sciences.” But Arthur had withheld the comparison. The Academy’s got 2,200 members. His yield was eerily consistent: 1.8%. The generally accepted number for climate scientists and warming is 97% to 3%. Arthur’s fate was to spend 25 years as superintendent of a consensus he loathed.
This article was excerpted and condensed from David Lipsky’s book The Parrot and the Igloo: Climate and the Science of Denial, available now from W. W. Norton & Company ©2023.
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And for his energy czar, Doug Burgum.
When Trump enters the Oval Office again in January, there are some climate change-related programs he could roll back or revise immediately, some that could take years to dismantle, and some that may well be beyond his reach. And then there’s carbon capture and storage.
For all the new regulations and funding the Biden administration issued to reduce emissions and advance the clean energy economy over the past four years, it did little to update the regulatory environment for carbon capture and storage. The Treasury Department never clarified how the changes to the 45Q tax credit for carbon capture under the Inflation Reduction Act affect eligibility. The Department of Transportation has not published its proposal for new safety rules for pipelines that transport carbon dioxide. And the Environmental Protection Agency has yet to determine whether it will give Texas permission to regulate its own carbon dioxide storage wells, a scenario that some of the state’s own representatives advise against.
That means, as the BloombergNEF policy associate Derrick Flakoll put it in an analysis published prior to the election, “the next administration and Congress will encounter a blank canvas of carbon capture infrastructure rules they can shape freely.”
Carbon capture is unique among climate technologies because it is, in most cases, a pure cost with no monetizable benefit. That means the policy environment — that great big blank canvas — is essential to determining which projects actually get built and whether the ones that do are actually useful for fighting climate change.
The next administration may or may not decide to take an interest in carbon capture, of course, but there’s reason to expect it will. Doug Burgum, Trump’s pick for the Department of the Interior who will also head up a new National Energy Council, has been a vocal supporter of carbon capture projects in his home state of North Dakota. Although Trump’s team will be looking for subsidies to cut in order to offset the tax breaks he has promised, his deep-pocketed supporters in the oil and gas industry who have made major investments in carbon capture based, in part, on the 45Q tax credit, will not want to see it on the chopping block. And carbon capture typically enjoys bipartisan support in Congress.
Congress first created the carbon capture tax credit in 2008, under the auspices of cleaning up the image of coal plants. Lawmakers updated the credit in 2018, and then again in 2022 with the Inflation Reduction Act, each iteration increasing the credit amount and expanding the types of projects that are eligible. Companies can now get up to $85 for every ton of CO2 captured from an industrial plant and sequestered underground, and $180 for every ton captured directly from the air. Combined with grants and loans in the 2021 Bipartisan Infrastructure Law, the changes have driven a surge in carbon capture and storage projects in the United States. More than 150 projects have been announced since the start of 2022, according to a database maintained by the International Energy Agency, compared to fewer than 100 over the four years prior.
Many of these projects are notably different from what has been proposed and tried in the past. Historically in the U.S., carbon capture has been used on coal-fired power plants, ethanol refineries, and at natural gas processing facilities, and almost all of the captured gas has been pumped into aging oil fields to help push more fuel out of the ground. But the new policy environment spurred at least some proposals in industries with few other options to decarbonize, including cement, hydrogen, and steel production. It also catalyzed projects that suck carbon directly from the air, versus capturing emissions at the source. Most developers now say they plan to sequester captured carbon underground rather than use it to drill for oil.
Only a handful of projects are actually under construction, however, and the prospects for others reaching that point are far from guaranteed. Inflation has eroded the value of the 45Q tax credit, Madelyn Morrison, the government affairs director for the Carbon Capture Coalition, told me. “Coupled with that, project deployment costs have really skyrocketed over the past several years. Some folks have said that equipment costs have gone up upwards of 50%,” she said.
Others aren’t sure whether they’ll even qualify, Flakoll told me. “There is a sort of shadow struggle going on over how permissive the credit is going to be in practice,” he said. For example, the IRA says that power plants have to capture 75% of their baseline emissions to be eligible, but it doesn’t specify how to calculate those baseline emissions. The Treasury solicited input on these questions and others shortly after the IRA passed. Comments raised concerns about how projects that share pipeline infrastructure should track and report their carbon sequestration claims. Environmental groups sought updates to the reporting and verification requirements to prevent taxpayer money from funding false or inflated claims. A 2020 investigation by the inspector general for tax administration found that during the first decade of the program, nearly $900 billion in tax credits were claimed for projects that did not comply with EPA reporting requirements. But the Treasury never followed up its request for comment with a proposed rule.
Permitting for carbon sequestration sites has also lagged. The Environmental Protection Agency has issued final permits for just one carbon sequestration project over the past four years, with a total of two wells. Fifty-five applications are currently under review.
Carbon dioxide pipeline projects have also faced opposition from local governments and landowners. In California, where lawmakers have generally supported the use of carbon capture for achieving state climate goals, and where more than a dozen projects have been announced, the legislature placed a moratorium on CO2 pipeline development until the federal government updates its safety regulations.
The incoming Congress and presidential administration could clear away some of these hurdles. Congress is already expected to get rid of or rewrite many of the IRA’s tax credit programs when it opens the tax code to address other provisions that expire next year. The Carbon Capture Coalition and other proponents are advocating for another increase to the value of the 45Q tax credit to adjust it for inflation. Trump’s Treasury department will have free rein to issue rules that make the credit as cheap and easy as possible to claim. The EPA, under new leadership, could also speed up carbon storage permitting or, perhaps more likely, grant primacy over permitting to the states.
But other Trump administration priorities could end up hurting carbon capture development. The projects with the surest path forward are the ones with the lowest cost of capture and multiple pathways for revenue generation, Rohan Dighe, a research analyst at Wood Mackenzie told me. For example, ethanol plants emit a relatively pure stream of CO2 that’s easy to capture, and doing so enables producers to access low-carbon fuel markets in California and Washington. Carbon capture at a steel plant or power plant is much more difficult, by contrast, as the flue gas contains a mix of pollutants.
On those facilities, the 45Q tax credit is too low to justify the cost, Dighe said, and other sources of revenue such as price premiums for green products are uncertain. “The Trump administration's been pretty clear in terms of wanting to deregulate, broadly speaking,” Dighe said, pointing to plans to axe the EPA’s power plant rules and the Securities and Exchange Commission’s climate disclosure requirements. “So those sorts of drivers for some of these projects moving forward are going to be removed.”
That means projects will depend more on voluntary corporate sustainability initiatives to justify investment. Does Amazon want to build a data center in West Texas? Is it willing to pay a premium for clean electricity from a natural gas plant that captures and stores its carbon?
But the regulatory environment still matters. Flakoll will be watching to see whether lax monitoring and reporting rules for carbon capture, if enacted, will hurt trust and acceptance of carbon capture projects to the point that companies find it difficult to find buyers for their products or insurance companies to underwrite them.
“There will be a more of a policy push for [CCS] to enter the market,” Flakoll said. “But it takes two to tango, and there's a question of how much the private sector will respond to that.”
What he wants them to do is one thing. What they’ll actually do is far less certain.
Donald Trump believes that tariffs have almost magical power to bring prosperity; as he said last month, “To me, the world’s most beautiful word in the dictionary is tariffs. It’s my favorite word.” In case anyone doubted his sincerity, before Thanksgiving he announced his intention to impose 25% tariffs on everything coming from Canada and Mexico, and an additional 10% tariff on all Chinese goods.
This is just the beginning. If the trade war he launched in his first term was haphazard and accomplished very little except costing Americans money, in his second term he plans to go much further. And the effects of these on clean energy and climate change will be anything but straightforward.
The theory behind tariffs is that by raising the price of an imported good, they give a stronger footing in the market; eventually, the domestic producer may no longer need the tariff to be competitive. Imposing a tariff means we’ve decided that a particular industry is important enough that it needs this kind of support — or as some might call it, protection — even if it means higher prices for a while.
The problem with across-the-board tariffs of the kind Trump proposes is that they create higher prices even for goods that are not being produced domestically and probably never will be. If tariffs raise the price of a six-pack of tube socks at Target from $9.99 to $14.99, it won’t mean we’ll start making tube socks in America again. It just means you’ll pay more. The same is often true for domestic industries that use foreign parts in their manufacturing: If no one is producing those parts domestically, their costs will unavoidably rise.
The U.S. imported over $3 trillion worth of goods in 2023, and $426 billion from China alone, so Trump’s proposed tariffs would represent hundreds of billions of dollars of increased costs. That’s before we account for the inevitable retaliatory tariffs, which is what we saw in Trump’s first term: He imposed tariffs on China, which responded by choking off its imports of American agricultural goods. In the end, the revenue collected from Trump’s tariffs went almost entirely to bailing out farmers whose export income disappeared.
The past almost-four years under Joe Biden have seen a series of back-and-forth moves in which new tariffs were announced, other tariffs were increased, exemptions were removed and reinstated. For instance, this May Biden increased the tariff on Chinese electric vehicles to over 100% while adding tariffs on certain EV batteries. But some of the provisions didn’t take effect right away, and only certain products were affected, so the net economic impact was minimal. And there’s been nothing like an across-the-board tariff.
It’s reasonable to criticize Biden’s tariff policies related to climate. But his administration was trying to navigate a dilemma, serving two goals at once: reducing emissions and promoting the development of domestic clean energy technology. Those goals are not always in alignment, at least in the short run, which we can see in the conflict within the solar industry. Companies that sell and install solar equipment benefit from cheap Chinese imports and therefore oppose tariffs, while domestic manufacturers want the tariffs to continue so they can be more competitive. The administration has attempted to accommodate both interests with a combination of subsidies to manufacturers and tariffs on certain kinds of imports — with exemptions peppered here and there. It’s been a difficult balancing act.
Then there are electric vehicles. The world’s largest EV manufacturer is Chinese company BYD, but if you haven’t seen any of their cars on the road, it’s because existing tariffs make it virtually impossible to import Chinese EVs to the United States. That will continue to be the case under Trump, and it would have been the case if Kamala Harris had been elected.
On one hand, it’s important for America to have the strongest possible green industries to insulate us from future supply shocks and create as many jobs-of-the-future as possible. On the other hand, that isn’t necessarily the fastest route to emissions reductions. In a world where we’ve eliminated all tariffs on EVs, the U.S. market would be flooded with inexpensive, high-quality Chinese EVs. That would dramatically accelerate adoption, which would be good for the climate.
But that would also deal a crushing blow to the American car industry, which is why neither party will allow it. What may happen, though, is that Chinese car companies may build factories in Mexico, or even here in the U.S., just as many European and Japanese companies have, so that their cars wouldn’t be subject to tariffs. That will take time.
Of course, whatever happens will depend on Trump following through with his tariff promise. We’ve seen before how he declares victory even when he only does part of what he promised, which could happen here. Once he begins implementing his tariffs, his administration will be immediately besieged by a thousand industries demanding exemptions, carve-outs, and delays in the tariffs that affect them. Many will have powerful advocates — members of Congress, big donors, and large groups of constituents — behind them. It’s easy to imagine how “across-the-board” tariffs could, in practice, turn into Swiss cheese.
There’s no way to know yet which parts of the energy transition will be in the cheese, and which parts will be in the holes. The manufacturers can say that helping them will stick it to China; the installers may not get as friendly an audience with Trump and his team. And the EV tariffs certainly aren’t going anywhere.
There’s a great deal of uncertainty, but one thing is clear: This is a fight that will continue for the entirety of Trump’s term, and beyond.
Give the people what they want — big, family-friendly EVs.
The star of this year’s Los Angeles Auto Show was the Hyundai Ioniq 9, a rounded-off colossus of an EV that puts Hyundai’s signature EV styling on a three-row SUV cavernous enough to carry seven.
I was reminded of two years ago, when Hyundai stole the L.A. show with a different EV: The reveal of Ioniq 6, its “streamliner” aerodynamic sedan that looked like nothing else on the market. By comparison, Ioniq 9 is a little more banal. It’s a crucial vehicle that will occupy the large end of Hyundai's excellent and growing lineup of electric cars, and one that may sell in impressive numbers to large families that want to go electric. Even with all the sleek touches, though, it’s not quite interesting. But it is big, and at this moment in electric vehicles, big is what’s in.
The L.A. show is one the major events on the yearly circuit of car shows, where the car companies traditionally reveal new models for the media and show off their whole lineups of vehicles for the public. Given that California is the EV capital of America, carmakers like to talk up their electric models here.
Hyundai’s brand partner, Kia, debuted a GT performance version of its EV9, adding more horsepower and flashy racing touches to a giant family SUV. Jeep reminded everyone of its upcoming forays into full-size and premium electric SUVs in the form of the Recon and the Wagoneer S. VW trumpeted the ID.Buzz, the long-promised electrified take on the classic VW Microbus that has finally gone on sale in America. The VW is the quirkiest of the lot, but it’s a design we’ve known about since 2017, when the concept version was revealed.
Boring isn’t the worst thing in the world. It can be a sign of a maturing industry. At auto shows of old, long before this current EV revolution, car companies would bring exotic, sci-fi concept cars to dial up the intrigue compared to the bread-and-butter, conservatively styled vehicles that actually made them gobs of money. During the early EV years, electrics were the shiny thing to show off at the car show. Now, something of the old dynamic has come to the electric sector.
Acura and Chrysler brought wild concepts to Los Angeles that were meant to signify the direction of their EVs to come. But most of the EVs in production looked far more familiar. Beyond the new hulking models from Hyundai and Kia, much of what’s on offer includes long-standing models, but in EV (Chevy Equinox and Blazer) or plug-in hybrid (Jeep Grand Cherokee and Wrangler) configurations. One of the most “interesting” EVs on the show floor was the Cybertruck, which sat quietly in a barely-staffed display of Tesla vehicles. (Elon Musk reveals his projects at separate Tesla events, a strategy more carmakers have begun to steal as a way to avoid sharing the spotlight at a car show.)
The other reason boring isn’t bad: It’s what the people want. The majority of drivers don’t buy an exotic, fun vehicle. They buy a handsome, spacious car they can afford. That last part, of course, is where the problem kicks in.
We don’t yet know the price of the Ioniq 9, but it’s likely to be in the neighborhood of Kia’s three-row electric, the EV9, which starts in the mid-$50,000s and can rise steeply from there. Stellantis’ forthcoming push into the EV market will start with not only pricey premium Jeep SUVs, but also some fun, though relatively expensive, vehicles like the heralded Ramcharger extended-range EV truck and the Dodge Charger Daytona, an attempt to apply machismo-oozing, alpha-male muscle-car marketing to an electric vehicle.
You can see the rationale. It costs a lot to build a battery big enough to power a big EV, so they’re going to be priced higher. Helpfully for the car brands, Americans have proven they will pay a premium for size and power. That’s not to say we’re entering an era of nothing but bloated EV battleships. Models such as the overpowered electric Dodge Charger and Kia EV9 GT will reveal the appetite for performance EVs. Smaller models like the revived Chevy Bolt and Kia’s EV3, already on sale overseas, are coming to America, tax credit or not.
The question for the legacy car companies is where to go from here. It takes years to bring a vehicle from idea to production, so the models on offer today were conceived in a time when big federal support for EVs was in place to buoy the industry through its transition. Now, though, the automakers have some clear uncertainty about what to say.
Chevy, having revealed new electrics like the Equinox EV elsewhere, did not hold a media conference at the L.A. show. Ford, which is having a hellacious time losing money on its EVs, used its time to talk up combustion vehicles including a new version of the palatial Expedition, one of the oversized gas-guzzlers that defined the first SUV craze of the 1990s.
If it’s true that the death of federal subsidies will send EV sales into a slump, we may see messaging from Detroit and elsewhere that feels decidedly retro, with very profitable combustion front-and-center and the all-electric future suddenly less of a talking point. Whatever happens at the federal level, EVs aren’t going away. But as they become a core part of the car business, they are going to get less exciting.