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Money is pouring in — and deadlines are approaching fast.

There’s no quick fix for decarbonizing medium- and long-distance flights. Batteries are typically too heavy, and hydrogen fuel takes up too much space to offer a practical solution, leaving sustainable aviation fuels made from plants and other biomass, recycled carbon, or captured carbon as the primary options. Traditionally, this fuel is much more expensive — and the feedstocks for it much more scarce — than conventional petroleum-based jet fuel. But companies are now racing to overcome these barriers, as recent months have seen backers throw hundreds of millions behind a series of emergent, but promising solutions.
Today, most SAF is made of feedstocks such as used cooking oil and animal fats, from companies such as Neste and Montana Renewables. But this supply is limited by, well, the amount of cooking oil or fats restaurants and food processing facilities generate, and is thus projected to meet only about 10% of total SAF demand by 2050, according to a 2022 report by the Mission Possible Partnership. Beyond that, companies would have to start growing new crops just to make into fuel.
That creates an opportunity for developers of second-generation SAF technologies, which involve making jet fuel out of captured carbon or alternate biomass sources, such as forest waste. These methods are not yet mature enough to make a significant dent in 2030 targets, such as the EU's mandate to use 6% SAF and the U.S. government’s goal of producing 3 billion gallons of SAF per year domestically. But this tech will need to be a big part of the equation in order to meet the aviation sector’s overall goal of net zero emissions by 2050, as well as the EU’s sustainable fuels mandate, which increases to 20% by 2035 and 70% by 2050 for all flights originating in the bloc.
“That’s going to be a massive jump because currently, SAF uptake is about 0.2% of fuel,” Nicole Cerulli, a research associate for transportation and logistics at the market research firm Cleantech Group, told me. The head of the airline industry’s trade association, Willie Walsh, said in December at a media day event, "We’re not making as much progress as we’d hoped for, and we’re certainly not making as much progress as we need.” While global SAF production doubled to 1 million metric tons in 2024, that fell far below the trade group’s projection of 1.5 million metric tons, made at the end of 2023.
Producing SAF requires making hydrocarbons that mirror those used in traditional jet fuel. We know how to do that, but the processes required — electrolysis, gasification, and the series of chemical reactions known as Fischer-Tropsch synthesis — are energy intensive. So finding a way to power all of this sustainably while simultaneously scaling to meet demand is a challenging and expensive task.
Aamir Shams, a senior associate at the energy think tank RMI whose work focuses on driving demand for SAF, told me that while sustainable fuel is undeniably more expensive than traditional fuel, airlines and corporations have so far been willing to pay the premium. “We feel that the lag is happening because we just don’t have the fuel today,” Shams said. “Whatever fuel shows up, it just flies off the shelves.”
Twelve, a Washington-based SAF producer, thinks its e-fuels can help make a dent. The company is looking to produce jet fuel initially by recycling the CO2 emitted from the ethanol, pulp, and paper industries. In September, the company raised $645 million to complete the buildout of its inaugural SAF facility in Washington state, support the development of future plants, and pursue further R&D. The funding includes $400 million in project equity from the impact fund TPG Rise Climate, $200 million in Series C financing led by TPG, Capricorn Investment Group, and Pulse Fund, and $45 million in loans. The company has also previously partnered with the Air Force to explore producing fuel on demand in hard to reach areas.
Nicholas Flanders, Twelve’s CEO, told me that the company is starting with ethanol, pulp, and paper because the CO2 emissions from these facilities are relatively concentrated and thus cheaper to capture. And unlike, say, coal power plants, these industries aren’t going anywhere fast, making them a steady source of carbon. To turn the captured CO2 into sustainable fuel, the company needs just one more input — water. Renewable-powered electrolyzers then break apart the CO2 and H2O into their constituent parts, and the resulting carbon monoxide and hydrogen are combined to create a syngas. That then gets put through a chemical reaction known as “Fischer-Tropsch synthesis,” where the syngas reacts with catalysts to form hydrocarbons, which are then processed into sustainable jet fuel and ultimately blended with conventional fuel.
Twelve says its proprietary CO2 electrolyzer can break apart CO2 at much lower temperatures than would typically be required for this molecule, which simplifies the whole process, making it easier to ramp the electrolyzers up and down to match the output of intermittent renewables. (How does it do this? The company didn’t respond when I asked.) Twelve’s first plant, which sources carbon from a nearby ethanol facility, is set to come online next year, producing 50,000 gallons of SAF annually once it’s fully scaled, with electrolyzers that will run on hydropower.
While Europe may have stricter, actually enforceable SAF requirements than the U.S., Flanders told me there’s a lot of promise in domestic production. “I think the U.S. has an exciting combination of relatively low-cost green electricity, lots of biogenic CO2 sources, a lot of demand for the product we’re making, and then the inflation Reduction Act and state level incentives can further enhance the economics.” Currently, the IRA provides SAF producers with a baseline $1.25 tax credit per gallon produced, which gradually increases the greener the fuel gets. Of course, whether or not the next Congress will rescind this is anybody’s guess.
Down the line, incentives and mandates will end up mattering a whole lot. Making SAF simply costs a whole lot more than producing jet fuel the standard way, by refining crude oil. But in the meantime, Twelve is setting up cost-sharing partnerships between airlines that want to reduce their direct emissions (scope 1) and large corporations that want to reduce their indirect emissions (scope 3), which include employee business travel.
For example, Twelve has offtake agreements with Seattle-based Alaska Airlines and Microsoft for the fuel produced at its initial Washington plant. Microsoft, which aims to reduce emissions from its employees’ flights, will essentially cover the cost premium associated with Twelve’s more expensive SAF fuel, making it cost-effective for Alaska to use in its fleet. Twelve has a similar agreement with Boston Consulting Group and an unnamed airline
Eventually, Flanders told me, the company expects to source carbon via direct air capture, but doing so today would be prohibitively expensive. “If there were a customer who wanted to pay the additional amount to use DAC today, we'd be very happy to do that,” Flanders said. “But our perspective is it will maybe be another decade before that cost starts to converge.”
No sustainable fuel is even close to cost parity yet — Cerulli told me that it generally comes with a “roughly 250% to over 800%” cost premium over conventional jet fuel. So while voluntary uptake by companies such as Microsoft and BCG are helping drive the emergent market today, that won’t be near enough to decarbonize the industry. “At the simplest level, the cost of not using SAF has to be higher than using it,” Cerulli told me.
Pathway Energy thinks that by incorporating carbon sequestration into its process, it can help the world get there. The sustainable fuels company, which emerged from stealth just last month, is pursuing what CEO Steve Roberts told me is “probably the most cost-efficient long-term pathway from a decarbonization perspective.” The company is building a $2 billion SAF plant in Port Arthur, Texas designed to produce about 30 million gallons of jet fuel annually — enough to power about 5,000 carbon-neutral 10-hour flights — while also permanently sequestering more than 1.9 million tons of CO2.
Pathway, a subsidiary of the investment and advisory firm Nexus Holdings, has partnered with the UK-based renewable energy company Drax, which will supply the company with 1 million metric tons of wood pellets, to be turned into fuel using a series of well-established technologies. The first step is to gasify the biomass by heating the pellets to high temperatures in the absence of oxygen to produce a syngas. Then, just as Twelve does, it puts the syngas through the Fischer-Tropsch process to form the hydrocarbons that become SAF.
The competitive advantage here is capturing the emissions from the fuel production process itself and storing them permanently underground. Since Pathway is burying CO2 that’s already been captured by the trees from which the wood pellets come, that would make Pathway’s SAF carbon-negative, in theory, while the best Twelve and similar companies can hope for is carbon neutrality, assuming all of their captured carbon is used to produce fuel.
The choice of Drax as a feedstock partner is not without controversy, however, as the BBC revealed that the company sources much of its wood from rare old-growth forests. Though this is technically legal, it’s also ecologically disruptive. Roberts told me Drax’s sourcing methodologies have been verified by third parties, and Pathway isn’t concerned. “I don't think any of that controversy has yielded any actually significant changes to their sourcing program at all, because we believe that they're compliant,” Roberts told me. “We are 100% certain that they’re meeting all the standards and expectations.”
Pathway has big growth plans, which depend on the legitimacy of its sustainability cred. Beyond the Port Arthur facility, which Roberts told me will begin production by the end of 2029 or early 2030, the company has a pipeline of additional facilities along the Gulf Coast in the works. It also has global ambitions. “When you have a fuel that is this negative, it really opens up a global market, because you can transport fuel out of Texas, whether that be into the EU, Africa, Asia, wherever it may be,” Roberts said, explaining that even substantial transportation-related emissions would be offset by the carbon-negativity of the fuel.
But alternative feedstocks such as forestry biomass are finite resources, too. That’s why many experts think that within the SAF sector, e-fuels such as Twelve’s that could one day source carbon via direct air capture and then electrolyze it have the greatest potential for growth. “It’s extremely dependent on getting sustainable CO2 and cheap electricity prices so that you can make cheap green hydrogen,” Shams told me. “But theoretically, it is unlimited in terms of what your total cap on production would be.”
In the meantime, airlines are focused on making their planes and engines more aerodynamic and efficient so that they don’t consume as much fuel in the first place. They’re also exploring other technical pathways to decarbonization — because after all, SAF will only be a portion of the solution, as many short and medium-length flights could likely be powered by batteries or hydrogen fuel. RMI forecasts that by 2050, 45% of global emissions reduction in the aviation sector will come from improvements in fuel efficiency, 37% will be due to SAF deployment, 7% will come from hydrogen, and 3.5% will come from electrification.
If you did the mental math, you’ll notice these numbers add up to 92.5% — not 100%. “What we have done is, let's look at what we are actually doing today and for the past three, four, five years, and let's see if we get to net zero or not. And the answer is, no. We don't get to net zero by 2050,” Shams told me. And while getting to 92.5% is nothing to scoff at, that means that the aviation sector would still be emitting about 700 million metric tons of CO2 equivalent by that time.
So what’s to be done? “The financing sector needs to step up its game and take a little bit more of a risk than they are used to,” Shams told me, noting that one of RMI’s partners, the Mission Possible Partnership, estimates that getting the aviation sector to net zero will require an investment of around $170 billion per year, a total of about $4.5 trillion by 2050. These numbers take a variety of factors into account beyond strictly SAF production, such as airport infrastructure for new fuels, building out direct air capture plants, etc.
But any way you cut it, it’s a boatload of money that certainly puts Pathway’s $2 billion SAF facility and Twelve’s $645 million funding round in perspective. And it’s far from certain that we can get there. “Increasingly, that goal of the 2050 net-zero target looks really difficult to achieve,” Shams put it simply. “Commitments are always going up, but more can be done.”
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The automaker had a decent second quarter, but projects its best-ever year-end performance, as we wrap up a busy week in the energy economy.
This is an edition of Heatmap Daily, an evening review of the day’s news written by our executive editor. Sign up for it here.
We are now well into the quarterly earning season, and this week we got a bead on some of the energy and climate economy’s biggest stories. Here’s what stuck out to me:
Oil companies had a blow-out quarter. As my colleague Matthew Zeitlin wrote today, oil and gas companies cashed in on the global price surge triggered by the Iran war. Their refining businesses did particularly well. But their results also revealed that global oil demand continues to fall — at least for now.
Some data center bets are starting to pay off. As I wrote on Wednesday, Microsoft had a bonanza quarter, and its Azure cloud business — which allows other companies to rent its data centers — grew faster than Wall Street expected.
That matters because America’s biggest tech companies have spent the past few years transforming into industrial firms, building massive new infrastructure and driving up U.S. electricity demand — and that strategy, contrary to some expectations, seems to be working for now.
Rivian is optimistic. The most important U.S. electric vehicle maker not run by Elon Musk released their second quarter results on Thursday night. The outlook was … decent!
The company delivered almost 12,200 vehicles last quarter. This was Rivian’s best period for sales since the third quarter of last year, when every EV maker’s results were juiced because the Inflation Reduction Act’s EV leasing tax credit expired.
Crucially, this was our first look at Rivian’s sales since it started delivering its more affordable (and well-reviewed) crossover, the R2. That vehicle started going out to customers at the very end of the quarter in mid-June, so we only get a snippet of those deliveries in this number.
More heartening, I think, is Rivian’s forward guidance. It now expects to deliver 65,000 to 70,000 vehicles this year, which implies it will deliver an average of more than 21,000 over the next two quarters. That would make Q3 and Q4 of this year its best sales periods ever.
RJ Scaringe, the company’s CEO, said that R2 sales conversions were running “meaningfully higher” than the company projected. The company still lost $379 million last quarter, but that was much better than analysts had projected.
We last checked in on Rivian when they sold new stock earlier this month to fund collateral for an Energy Department loan that will let them build a second factory in Georgia. On the call yesterday, executives confirmed they expect to start drawing on that loan in early 2027, part of what it painted as a healthy cash flow picture. For all the optimism, though, investors seemingly remain skeptical: Its stock fell 8% today.
It’s 2022 all over again. A war has broken out involving (at least) one large oil-producing country, raising both prices and oil company profits.
Chevron reported Friday a quarterly profit of $12.1 billion, its highest quarterly profit ever. ExxonMobil also announced a blowout quarter on Friday. Its $14.5 billion profit was its highest since the Russian invasion of Ukraine in 2022 (when it posted an almost $20 billion profit in the third quarter). These announcements followed Shell’s Thursday earnings report, which revealed a profit of almost $10 billion, close to double its previous quarter earnings and in range of its 2022-vintage quarters.
What does this mean for decarbonization?
1. It’s refining, stupid.
The story across the oil majors was largely one of getting more profit out of its existing assets, particularly in their refining business.
Shell, for example, said that they were running their refineries at over 100% capacity and that it had shifted production to jet fuel, which had been in especially short supply following the American and Israeli attack on Iran and subsequent closure of the Strait of Hormuz.
The company said it had “significantly higher” trading profits, likely from the volatility of commodity prices due to the start and stop nature of the war. Exxon said that it had “a second-quarter record for diesel production,” and that its chemicals business saw its margins jump by around 180% as its North American facilities were able to count on a steady stream of hydrocarbon feedstocks, unlike rivals in Asia.
“The unprecedented reduction in refining capacity – with nearly 9% of global capacity offline across Russia, China, and the Middle East – limited the supply of gasoline, diesel, and other products,” Exxon said. “As a result, refining margins reached record levels in the quarter.”
Meanwhile Chevron said it was refining over one million barrels of oil per day with “more than 97 percent” utilization.
While this constrained global refining capacity is largely due to military conflict in the Middle East and Russia, refinery capacity has been basically flat in many developed economy markets for decades. In the United States, the newest large refinery was built in 1977, an indication that while the U.S. transportation and energy system is still dominated by fossil fuels, there isn’t much appetite for the billions of capital investment needed to expand capacity for refining gasoline. So, while profits can surge in the short term, it doesn’t necessarily mean blue skies for oil companies.
2. Oil demand is actually falling — for now
Chevron noted that sales of refined products had actually fallen by 4% in the United States and 13% internationally. While in the short run this is likely due to higher prices, it is consistent with falling forecasts for oil demand.
While the International Energy Agency’s “current policies scenario,” which forecasts demand based on a snapshot of existing policies, sees a slow and steady rise through 2050, its “stated policies scenario” based on the trajectory of policy and commitments around energy and climate, sees oil demand peaking at levels slightly about the status quo by around 2030. In the medium run, the IEA said that “Forecast growth of [two million barrels per day] in 2027 results in a two-year pace of expansion well below historical trends.”
BP even announced layoffs of hundreds of employees, according to an internal message seen by Reuters.
This can help explain why, despite the strong profits, investors do not seem particularly jazzed about the oil giants — ExxonMobil and Chevron shares are only up slightly since the beginning of the war in Iran.
3. The high profits are already stoking public outrage
Everyone knew oil prices had risen since the war in Iran began — they could see it at the pump. But the confirmation that the war has spurred record or near-record profits has been fresh meat for environmental groups that want a faster energy transition.
“The mugging at Mar-a-Lago just keeps getting worse. The president said he would sell out Americans to oil and gas CEOs for a billion dollars in campaign donations. Now we know he owns millions of dollars worth of their stock. Those same companies are profiting from Trump’s war of choice, which has killed and injured U.S. service members, and left consumers struggling to stay afloat,” former Washington Governor Jay Inslee said in a statement blasted out by the communications group Climate Power.
The profits also spurred advocates to redouble calls for windfall profit taxes. “It’s fair to put a windfall profits tax on inordinate windfall profits rather than cut off children’s food programs,” Rhode Island Senator Sheldon Whitehouse told the Associated Press. Whitehouse introduced a bill in March that would impose taxes on oil companies in the event of price surges.
And even President Trump, whose presidential campaign was buoyed by donations from the oil and gas industry, called for an investigation into retail gasoline prices last month.
Since 2022, fossil fuels have moved back to the center of the world economy as concerns about shortages, price spikes, and availability have helped push concerns about climate change to the margins of policymaking. However, when oil companies are making more money than ever, it means an uptick in public concern or scrutiny. In the long run, oil companies have to worry about decarbonization; in the short run, they’ll have to worry about their customers.
What’s the deal with all those “America Connects” videos?
The data center lobby is launching a big PR blitz on television and social media, racking up millions of views on evidently AI-generated content boasting economic impacts from new projects and hitting against criticism around energy and water use.
In an interview with me Wednesday, Data Center Coalition CEO Josh Levi explained how and why his organization – the largest and most prominent data center trade group – stood up an “evolving” national advertising campaign called America Connects.
Like me, up until now, you might’ve interacted with the campaign’s materials without knowing it. For weeks I’ve been getting texts from people in my life who know I write about data centers asking if I’d seen these ads on TV streaming platforms and social media sites boasting benefits from data centers, or pushing back on complaints about energy and water use. Most of the videos were quite similar, appeared to be generated using AI (with no AI labeling), and were racking up millions in views and impressions.
“Our paychecks, our hospitals, our national security – all run through data centers,” states one voiceover in a YouTube ad targeted at the Longhorn State with more than 12 million views as of today.
“In Texas, they’re doing more than keeping us connected. Data centers support high-paying jobs and pay billions in taxes. Money that can lower your bills, make schools and roads better and communities safer. And new technology means data centers consume minimal water while funding new power generation for everyone. Data centers: built in Texas. For Texas.”
These videos each are hosted on channels named for specific campaigns in individual states. In Georgia, it’s called Connected Georgia. There’s a Texas Connects, an Indiana Connects, and a Pennsylvania Connects. At least eight state campaigns are happening right now and I’m told more should be expected in the near future. Each state campaign has a near-identical website with links to their promoted videos, statistics about state-level tax contributions, and employment from data centers, and a somewhat modern-looking red, white, and blue design with moving graphics on the landing page.
But finding out who was behind these videos and websites took a lot of digging. None of the state campaign websites have contact information and they were all registered by a proxy firm that gets web addresses for entities that want to remain anonymous. Most of the advertising itself was opaque; it’s not easy to research TV commercial spends and Google doesn’t disclose how much a company or person pays to promote individual ads. But there were signs of significant spending, as Meta’s Facebook and Instagram advertising disclosures revealed to me there was five-figure spending on static images, resulting in millions of potential impressions.
Eventually I was able to figure out what was going on. Each of the state campaigns also described themselves online as nonprofits but in fact, there is one nonprofit. It initially formed for the first state campaign, Virginia Connects. Its public 2024 tax disclosures show the campaign was formed by Levi and others working with the Data Center Coalition. On the DCC’s website, the trade group does have a landing page for what it calls “America Connects” and directs people to each state campaign but, as of today, the organization describes them as “regional coalitions” they “partner” with on “helping educate and engage citizens, policymakers, and other stakeholders on the data center industry, its benefits, and key issues including energy, water, economic development, and community engagement.”
In our interview, Levi explained these state campaigns aren’t just partners – they’re creations of a single nonprofit he said was “stood up” by the trade group named America Connects, and it began in 2024 through the Virginia Connects campaign. America Connects is now “a vehicle by which the broader community can engage and participate” in what Levi described as “broader industry messaging” that isn’t “just project by project.” It’s a direct response, Levi said, to the lack of any industrywide PR offensive challenging the mountain of public opposition to data centers shown in poll after poll. (With the exception of that one Meta ad campaign.)
“What we have heard very clearly is that a lot of the partners we work with, but also a lot of the voices from the public at large, is that the industry broadly needs to do a better job communicating. A better job talking about what we do, how we do it, and about the positive benefits of what localities can expect from data center development,” Levi said.
Levi told me the core of the group is at least three people: himself; Allison Gilmore, the chief operating officer of the DCC; and Kevin Hughes, the group’s treasurer and the chief external affairs officer at the data center developer STACK Infrastructure. He said I should expect “an expansion on the board” but declined to say who or what companies. Part of the team also includes LINK Public Affairs, a communications firm based in Virginia that helped on the initial campaign in the state.
I asked how an industry-backed campaign like this would help with the backlash. “Silence breeds mistrust, fundamentally. It is critically important as we see continuing conversations around the data center industry – what it does, what it doesn’t do, how it does – is part of informing those conversations,” Levi replied. “It is important the industry not be silent and be an active contributor in terms of the public dialogue around data centers. This is that.”
The DCC wouldn’t tell me how much is being spent on the America Connects campaign and it’s impossible to know from what’s publicly available.
Here’s what Levi would say about the money: that America Connects is funded by the data center “ecosystem generally,” including developers, companies within the supply chain, and “workforce voices.” But Levi wouldn’t even confirm if they were spending more than they had in just the Virginia campaign, which sort of logically has to be the case if they’ve expanded this effort.
“White it’s maybe not a satisfying answer, we will spend what we have to when it comes to ensuring we reach people where they are. But I’m not able to provide any kind of concrete number for you.”