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Money is pouring in — and deadlines are approaching fast.

There’s no quick fix for decarbonizing medium- and long-distance flights. Batteries are typically too heavy, and hydrogen fuel takes up too much space to offer a practical solution, leaving sustainable aviation fuels made from plants and other biomass, recycled carbon, or captured carbon as the primary options. Traditionally, this fuel is much more expensive — and the feedstocks for it much more scarce — than conventional petroleum-based jet fuel. But companies are now racing to overcome these barriers, as recent months have seen backers throw hundreds of millions behind a series of emergent, but promising solutions.
Today, most SAF is made of feedstocks such as used cooking oil and animal fats, from companies such as Neste and Montana Renewables. But this supply is limited by, well, the amount of cooking oil or fats restaurants and food processing facilities generate, and is thus projected to meet only about 10% of total SAF demand by 2050, according to a 2022 report by the Mission Possible Partnership. Beyond that, companies would have to start growing new crops just to make into fuel.
That creates an opportunity for developers of second-generation SAF technologies, which involve making jet fuel out of captured carbon or alternate biomass sources, such as forest waste. These methods are not yet mature enough to make a significant dent in 2030 targets, such as the EU's mandate to use 6% SAF and the U.S. government’s goal of producing 3 billion gallons of SAF per year domestically. But this tech will need to be a big part of the equation in order to meet the aviation sector’s overall goal of net zero emissions by 2050, as well as the EU’s sustainable fuels mandate, which increases to 20% by 2035 and 70% by 2050 for all flights originating in the bloc.
“That’s going to be a massive jump because currently, SAF uptake is about 0.2% of fuel,” Nicole Cerulli, a research associate for transportation and logistics at the market research firm Cleantech Group, told me. The head of the airline industry’s trade association, Willie Walsh, said in December at a media day event, "We’re not making as much progress as we’d hoped for, and we’re certainly not making as much progress as we need.” While global SAF production doubled to 1 million metric tons in 2024, that fell far below the trade group’s projection of 1.5 million metric tons, made at the end of 2023.
Producing SAF requires making hydrocarbons that mirror those used in traditional jet fuel. We know how to do that, but the processes required — electrolysis, gasification, and the series of chemical reactions known as Fischer-Tropsch synthesis — are energy intensive. So finding a way to power all of this sustainably while simultaneously scaling to meet demand is a challenging and expensive task.
Aamir Shams, a senior associate at the energy think tank RMI whose work focuses on driving demand for SAF, told me that while sustainable fuel is undeniably more expensive than traditional fuel, airlines and corporations have so far been willing to pay the premium. “We feel that the lag is happening because we just don’t have the fuel today,” Shams said. “Whatever fuel shows up, it just flies off the shelves.”
Twelve, a Washington-based SAF producer, thinks its e-fuels can help make a dent. The company is looking to produce jet fuel initially by recycling the CO2 emitted from the ethanol, pulp, and paper industries. In September, the company raised $645 million to complete the buildout of its inaugural SAF facility in Washington state, support the development of future plants, and pursue further R&D. The funding includes $400 million in project equity from the impact fund TPG Rise Climate, $200 million in Series C financing led by TPG, Capricorn Investment Group, and Pulse Fund, and $45 million in loans. The company has also previously partnered with the Air Force to explore producing fuel on demand in hard to reach areas.
Nicholas Flanders, Twelve’s CEO, told me that the company is starting with ethanol, pulp, and paper because the CO2 emissions from these facilities are relatively concentrated and thus cheaper to capture. And unlike, say, coal power plants, these industries aren’t going anywhere fast, making them a steady source of carbon. To turn the captured CO2 into sustainable fuel, the company needs just one more input — water. Renewable-powered electrolyzers then break apart the CO2 and H2O into their constituent parts, and the resulting carbon monoxide and hydrogen are combined to create a syngas. That then gets put through a chemical reaction known as “Fischer-Tropsch synthesis,” where the syngas reacts with catalysts to form hydrocarbons, which are then processed into sustainable jet fuel and ultimately blended with conventional fuel.
Twelve says its proprietary CO2 electrolyzer can break apart CO2 at much lower temperatures than would typically be required for this molecule, which simplifies the whole process, making it easier to ramp the electrolyzers up and down to match the output of intermittent renewables. (How does it do this? The company didn’t respond when I asked.) Twelve’s first plant, which sources carbon from a nearby ethanol facility, is set to come online next year, producing 50,000 gallons of SAF annually once it’s fully scaled, with electrolyzers that will run on hydropower.
While Europe may have stricter, actually enforceable SAF requirements than the U.S., Flanders told me there’s a lot of promise in domestic production. “I think the U.S. has an exciting combination of relatively low-cost green electricity, lots of biogenic CO2 sources, a lot of demand for the product we’re making, and then the inflation Reduction Act and state level incentives can further enhance the economics.” Currently, the IRA provides SAF producers with a baseline $1.25 tax credit per gallon produced, which gradually increases the greener the fuel gets. Of course, whether or not the next Congress will rescind this is anybody’s guess.
Down the line, incentives and mandates will end up mattering a whole lot. Making SAF simply costs a whole lot more than producing jet fuel the standard way, by refining crude oil. But in the meantime, Twelve is setting up cost-sharing partnerships between airlines that want to reduce their direct emissions (scope 1) and large corporations that want to reduce their indirect emissions (scope 3), which include employee business travel.
For example, Twelve has offtake agreements with Seattle-based Alaska Airlines and Microsoft for the fuel produced at its initial Washington plant. Microsoft, which aims to reduce emissions from its employees’ flights, will essentially cover the cost premium associated with Twelve’s more expensive SAF fuel, making it cost-effective for Alaska to use in its fleet. Twelve has a similar agreement with Boston Consulting Group and an unnamed airline
Eventually, Flanders told me, the company expects to source carbon via direct air capture, but doing so today would be prohibitively expensive. “If there were a customer who wanted to pay the additional amount to use DAC today, we'd be very happy to do that,” Flanders said. “But our perspective is it will maybe be another decade before that cost starts to converge.”
No sustainable fuel is even close to cost parity yet — Cerulli told me that it generally comes with a “roughly 250% to over 800%” cost premium over conventional jet fuel. So while voluntary uptake by companies such as Microsoft and BCG are helping drive the emergent market today, that won’t be near enough to decarbonize the industry. “At the simplest level, the cost of not using SAF has to be higher than using it,” Cerulli told me.
Pathway Energy thinks that by incorporating carbon sequestration into its process, it can help the world get there. The sustainable fuels company, which emerged from stealth just last month, is pursuing what CEO Steve Roberts told me is “probably the most cost-efficient long-term pathway from a decarbonization perspective.” The company is building a $2 billion SAF plant in Port Arthur, Texas designed to produce about 30 million gallons of jet fuel annually — enough to power about 5,000 carbon-neutral 10-hour flights — while also permanently sequestering more than 1.9 million tons of CO2.
Pathway, a subsidiary of the investment and advisory firm Nexus Holdings, has partnered with the UK-based renewable energy company Drax, which will supply the company with 1 million metric tons of wood pellets, to be turned into fuel using a series of well-established technologies. The first step is to gasify the biomass by heating the pellets to high temperatures in the absence of oxygen to produce a syngas. Then, just as Twelve does, it puts the syngas through the Fischer-Tropsch process to form the hydrocarbons that become SAF.
The competitive advantage here is capturing the emissions from the fuel production process itself and storing them permanently underground. Since Pathway is burying CO2 that’s already been captured by the trees from which the wood pellets come, that would make Pathway’s SAF carbon-negative, in theory, while the best Twelve and similar companies can hope for is carbon neutrality, assuming all of their captured carbon is used to produce fuel.
The choice of Drax as a feedstock partner is not without controversy, however, as the BBC revealed that the company sources much of its wood from rare old-growth forests. Though this is technically legal, it’s also ecologically disruptive. Roberts told me Drax’s sourcing methodologies have been verified by third parties, and Pathway isn’t concerned. “I don't think any of that controversy has yielded any actually significant changes to their sourcing program at all, because we believe that they're compliant,” Roberts told me. “We are 100% certain that they’re meeting all the standards and expectations.”
Pathway has big growth plans, which depend on the legitimacy of its sustainability cred. Beyond the Port Arthur facility, which Roberts told me will begin production by the end of 2029 or early 2030, the company has a pipeline of additional facilities along the Gulf Coast in the works. It also has global ambitions. “When you have a fuel that is this negative, it really opens up a global market, because you can transport fuel out of Texas, whether that be into the EU, Africa, Asia, wherever it may be,” Roberts said, explaining that even substantial transportation-related emissions would be offset by the carbon-negativity of the fuel.
But alternative feedstocks such as forestry biomass are finite resources, too. That’s why many experts think that within the SAF sector, e-fuels such as Twelve’s that could one day source carbon via direct air capture and then electrolyze it have the greatest potential for growth. “It’s extremely dependent on getting sustainable CO2 and cheap electricity prices so that you can make cheap green hydrogen,” Shams told me. “But theoretically, it is unlimited in terms of what your total cap on production would be.”
In the meantime, airlines are focused on making their planes and engines more aerodynamic and efficient so that they don’t consume as much fuel in the first place. They’re also exploring other technical pathways to decarbonization — because after all, SAF will only be a portion of the solution, as many short and medium-length flights could likely be powered by batteries or hydrogen fuel. RMI forecasts that by 2050, 45% of global emissions reduction in the aviation sector will come from improvements in fuel efficiency, 37% will be due to SAF deployment, 7% will come from hydrogen, and 3.5% will come from electrification.
If you did the mental math, you’ll notice these numbers add up to 92.5% — not 100%. “What we have done is, let's look at what we are actually doing today and for the past three, four, five years, and let's see if we get to net zero or not. And the answer is, no. We don't get to net zero by 2050,” Shams told me. And while getting to 92.5% is nothing to scoff at, that means that the aviation sector would still be emitting about 700 million metric tons of CO2 equivalent by that time.
So what’s to be done? “The financing sector needs to step up its game and take a little bit more of a risk than they are used to,” Shams told me, noting that one of RMI’s partners, the Mission Possible Partnership, estimates that getting the aviation sector to net zero will require an investment of around $170 billion per year, a total of about $4.5 trillion by 2050. These numbers take a variety of factors into account beyond strictly SAF production, such as airport infrastructure for new fuels, building out direct air capture plants, etc.
But any way you cut it, it’s a boatload of money that certainly puts Pathway’s $2 billion SAF facility and Twelve’s $645 million funding round in perspective. And it’s far from certain that we can get there. “Increasingly, that goal of the 2050 net-zero target looks really difficult to achieve,” Shams put it simply. “Commitments are always going up, but more can be done.”
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“Engineered hydrogen” companies make up a hefty portion of the latest Activate Fellowship class, announced Tuesday morning — a reliable harbinger of investments to come.
The hype around clean hydrogen has come in waves, with investors and policymakers betting that the versatile molecule could help decarbonize everything from fertilizer production to long-haul shipping and heavy industry. Different production methods have come in and out of vogue: Around 2020 it was using carbon capture and storage, then electrolysis powered by clean electricity and subsidized by generous tax credits in the Inflation Reduction Act. More recently, venture capitalists have poured money into the search for naturally occurring deposits hidden underground.
So far, none of these approaches has delivered cheap, low-carbon at any kind of scale. Yet enthusiasm for this latest frontier — so-called geologic hydrogen — has continued to build.
Much of that excitement stems from an even newer concept, alternately known as engineered geologic hydrogen or engineered mineral hydrogen. This is the idea that if naturally occurring hydrogen deposits — which require a precise mixture of geologic conditions — prove too rare or difficult to find, scientists can engineer those subsurface conditions themselves, producing this valuable molecule straight from the earth wherever the right iron-rich rocks are found. Essentially, the approach trades exploration risk for engineering risk.
“I think it’s really a natural evolution,” Sophie Broun, CEO of the seed-stage engineered hydrogen company Anning Corporation, told me. “It’s the evolution that we’ve seen play out from oil and gas — conventional to unconventional — from geothermal to [enhanced geothermal systems], and now we’re seeing it in geologic hydrogen.”
Broun is a member of the new class of Activate Fellows announced on Tuesday morning. The two-year fellowship provides early-stage founders with funding for research and development, as well as a network of fellow founders, mentors, investors, and corporate partners. It’s helped seed cohorts of companies that have gone on to form brand new industries, from clean cement startups Brimstone and Sublime Systems to thermal energy players Antora Energy and Electrified Thermal Solutions.
Dan Recht, Activate’s chief fellowship officer, thinks that the nascent geologic hydrogen industry — which includes both natural and engineered deposits — is next. “This process of seeing these up and coming sectors and industries is routine for us at Activate,” he told me. “At the end of our selection process we now have a pretty good sense of, oh, the U.S. is going to have a geologic hydrogen industry.”
Of the 50 fellows selected this year, nine work in energy. Of those nine, three are hydrogen companies: geologic hydrogen startups Anning and Hydrify, as well as Brint Tech, which is developing hydrogen leak detectors. Anning is squarely an engineered hydrogen company, aiming to stimulate the production of the molecule underground using an undisclosed technology, while Hydrify is building tools to better locate where natural hydrogen deposits already exist.
Like Broun, Recht sees a clear parallel with the geothermal industry, where Fervo Energy is manipulating the subsurface to create the conditions necessary for geothermal power production and Zanskar is using artificial intelligence models to identify previously overlooked conventional geothermal resources. Anning could become the Fervo of hydrogen, while Hydrify could be its Zanskar, he told me. The parallels also extend beyond the companies themselves: The drilling techniques that underpin geothermal development — largely adapted from the oil and gas industry — stand to be just as critical to unlocking geologic hydrogen, which could give this emerging tech a similar bipartisan appeal.
Natural hydrogen company Koloma is by far the best capitalized startup in this space, having raised around $400 million from big-name backers such as Breakthrough Energy Ventures, Amazon’s Climate Pledge Fund, and Khosla Ventures. That said, it has yet to publish any results indicating it’s discovered commercially significant new deposits. That relative silence from the industry’s biggest player has helped fuel the dreams of the even-more-nascent engineered players such as Anning, Vema Hydrogen, Addis Energy, GeoKiln and Eden GeoPower, who think they can achieve quicker, more consistent breakthroughs.
“By being able to deploy the engineered solution, we’re able to be repeatable and scalable, and ultimately, that’s what customers and infrastructure providers need,” Broun told me. Being able to produce hydrogen closer to where it’s actually used could slash transportation costs, often one of the most expensive parts of the hydrogen value chain as the gas typically must be compressed or liquified before transport. “Being able to place that engineered system at a location that’s much more within your control, I think that that is a far stronger or more appealing business case in many cases,” she explained.
Anning raised a pre-seed round last year, and is now raising a $6 million seed round, which would put it more or less on par with other early players in the engineered hydrogen subsector. Vema has raised the most thus far, bringing in an oversubscribed $13 million seed round last February from a group of climate-focused investors including Extantia Capital and Propeller, and is now raising its Series A.
Vema drills its wells into iron-rich rock formations known as ophiolites, then injects water and a proprietary catalyst to trigger serpentinization, a natural geochemical reaction between water and iron minerals that produces hydrogen gas. While this process would typically unfold over millions of years, Vema says it’s aiming to speed up that reaction by a factor of 10,000 to generate commercial quantities of hydrogen on a human timeframe. The resulting hydrogen gas would then flow back to the surface through the well, where it would be purified before its delivery to customers.
The company’s senior vice president of operations, Colin McCulley, told me he expects that it can all be done for less than $1 per kilogram, the so-called “magic number where you start to compete with petroleum-derived hydrogen.” And Vema’s CEO, Pierre Levin, told TechCrunch that once the startup dials in its tech, the price will eventually drop to less than 50 cents per kilogram, making it definitively the cheapest form of hydrogen yet developed.
The company is currently conducting pilot testing in Quebec, home to the well-mapped Thetford Mines ophiolite deposits. But while Vema has yet to release any early results from this pilot, it’s already laying the groundwork for rapid commercialization. Late last year, Vema signed a conditional 10-year offtake agreement with the off-grid data center power startup Verne to supply up to 36,000 metric tons per year of hydrogen, with delivery expected to begin “as soon as 2028.” Then last week, the startup inked a nonbinding memorandum of understanding with Montreal-based sustainable aviation fuels developer SAF + International Group to supply 4,000 tons of hydrogen annually, also beginning “in approximately 2028.” The group will make that fuel at a facility co-located with Vema’s planned Quebec production site to minimize transport costs.
A report shared with me last month from the Cleantech Group, a San Francisco-based market intelligence and advisory firm, cast some doubts on that timeline, however. It called the 2028 target “over aggressive,” given that Vema will need to build a first of its kind facility to fulfill its deals with Verne and SAF + International Group.
“This is the Earth. This isn’t like your lab space where you can exactly control the pressure and temperature and conditions that exist downhole,” Diana Rasner, author of the report and the firm’s group lead for materials and chemicals, told me. “You’re going into territory you can’t see, or that you don’t know how it behaves day to day, let alone like on the scale of what you would think hydrogen production needs to be.”
Even McCulley admits that it’s a stretch, telling me that, “If we have realistic complexity in our project, it will be difficult to deliver on this timeline.” But he thinks the ambition is essential to demonstrate near-term demand and secure commitments for larger projects down the road. He expects the industry to really hit its stride between 2035 and 2040, by which point he says Vema could be looking at a fourth or fifth large-scale commercial project at costs competitive with fossil fuel-derived hydrogen.
But Vema is now facing competition from startups pursuing markedly different approaches to the same problem. Because heat is a natural accelerant of serpentinization, a company called GeoKiln is forgoing chemical catalysts altogether in favor of underground electric heaters designed to stimulate and speed up hydrogen production. Meanwhile, Eden GeoPower plans to apply high voltage electricity to fracture surrounding rocks, which also releases heat and exposes fresh reactive rock surfaces.
Then there’s Addis Energy, which is betting that ammonia production offers a stronger commercial proposition. Hydrogen is often an intermediate molecule in the process of producing ammonia, which is widely used in fertilizers and has become newly interesting for low-carbon shipping fuel. Addis aims to skip that conversion step entirely by injecting water, its own proprietary catalyst, plus a nitrogen-containing compound into the subsurface, triggering a chemical reaction that directly produces ammonia — a molecule that’s simple to transport using existing shipping infrastructure.
Eden raised a $12 million seed round in 2023, backed by a mix of oil and gas industry investors and sustainability-focused funds, while Addis raised a $8.3 million seed round late last year led by climate tech VC At One Ventures.
But investing in the space, Rasner told me, isn’t something everyone in the VC community is comfortable with these days. “It’s not to say that they didn’t believe in it,” she said of investors who did eventually pull the trigger. But it certainly wasn’t an easy decision. As promises of affordable, low-carbon hydrogen production have come and gone, there’s an undeniable aura of uncertainty around the industry, a feeling that has only grown stronger since the Trump administration curtailed clean hydrogen subsidies and froze funding for the previous Biden administration’s hydrogen hubs initiative.
With natural hydrogen players such as Koloma yet to deliver on their early momentum, Rasner told me many would-be backers are approaching the sector with a general attitude best summarized as, “You’re going to be able to do the thing that a lot of the big names in this space haven’t been able to prove out yet, but on your own terms? What’s the catch?”
Recht, however, naturally has a more optimistic outlook. The subsurface has long supplied the minerals that underpin our modern economy, and now it’s increasingly being tapped for geothermal energy as well. In his view, it’s only natural that it might be able to deliver the long-promised hydrogen economy.
“It turns out we’re really good at digging stuff up out of the ground cheaply. If you look at what has humanity decided to do with the past century, it’s to get good at that.”
Current conditions: New England is bracing for a series of severe thunderstorms this afternoon with the potential to cause widespread damage from winds and flooding • A firefighting helicopter crashed while battling Colorado’s Gold Mountain Fire, killing the pilot • Temperatures in Delhi, India, are nearing 100 degrees Fahrenheit today.
Dubai is planning to build a new port and container terminal on the United Arab Emirates’ east coast in a bid to circumvent the Strait of Hormuz and neuter Iran’s ability to leverage its control of the waterway toward geopolitical ends. On Monday, the Financial Times reported that DP World, the logistics giant and port operator based in the glitzy Emirati megacity, was working on a new port in the coastal area of Fujairah. The company’s Jebel Ali hub, located near the contested maritime route, has long served as “Dubai’s crown jewel.” But the newspaper said “shifting some of the port’s capacity outside Dubai marks a seismic change for the emirate, which has established itself as a global trade and finance hub partly off the back of Jebel Ali’s growth.” After all, activity at the port nosedived by as much as 95% after the United States and Israel began bombing Iran in February.
Meanwhile, the war appears to be back on. After resuming mutual attacks last week, President Donald Trump said Monday the U.S. would reinstate its blockade of Iran’s ports. “The U.S.A. will be, from this point forward, known as ‘THE GUARDIAN OF THE HORMUZ STRAIT,’” Trump wrote in a post on his Truth Social network.
With the world’s largest fleet of nuclear reactors, the U.S. has the capacity to pump out about 97 gigawatts of atomic energy. If every project now waiting in the pipeline goes forward, the country could nearly double that total capacity. A new analysis by the Breakthrough Institute, a think tank, found that the U.S. has 74 gigawatts of projects in various stages of development. “While it is unlikely that all of that capacity will ultimately be built, if even a fraction of it is deployed it would mark a historic turnaround for the U.S. nuclear industry,” Joy Jiang, an analyst at the Breakthrough Institute who authored the paper, wrote in a blog post. And more appears to be coming: New Jersey Governor Mikie Sherrill signed a bill Monday that creates a new procurement process for building a new nuclear plant in the state.
In Belgium, meanwhile, the government just approved nearly $12.5 million in funding for eight nuclear energy research projects as Prime Minister Bart De Wever seeks to reverse his country’s previous phaseout policy. On Monday, NucNet reported that the government wanted to restore nuclear power to its “rightful place” in the Belgian energy mix.
The International Brotherhood of Electrical Workers, or IBEW, added a record 30,000 new members so far this year, up from 24,000 a year ago. The milestone, announced Monday in a post on X, highlights a looming challenge for Democrats who are embracing the populist wing of the party’s calls for a moratorium on data center construction, no doubt a large part of what’s led to the recent hiring boom. “The building trades unions that the left’s major decarbonization agenda revolves around putting to work are further alienated by data center rejection (instead of regulation),” Fred Stafford, the pseudonymous socialist energy researcher and Heatmap contributor, wrote in a post on X. Still, the political dynamics are hard to pass up for left-wing candidates and advocacy groups. As Semafor reporter David Weigel wrote on X, moderates worry that coming out against a data center will activate opposition spending from the AI industry’s political action committees. “No such worries on the left, which wasn’t getting that money,” he wrote.
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Turkey is building its first nuclear plant and billions of dollars of new hydroelectric dams. But that doesn’t mean wind and solar don’t have a part. On Monday, Renewables Now reported that, over the weekend, the Turkish Ministry of Energy and Natural Resources published announcements for nearly two dozen renewable energy tenders scheduled for this year, with a target of deploying 2.4 gigawatts of new projects.
Shortly after the 2024 presidential election, Heatmap’s Katie Brigham declared “the death of ‘climate tech.’” By that, she meant that the incoming Trump administration would kibosh use of that two-word phrase to describe next-generation technologies that could generate power without emissions or reduce the impacts of global warming in other ways. But the sector is mounting quite a comeback. In the first half of this year, the global climate tech sector notched its busiest six months on record. A Bloomberg write-up of a new analysis by the market research firm Currence identified 153 transactions in the first half of 2026. That’s an eye-popping 70% hike from the same period last year.
It’s been 36 years since the signing of the Americans with Disability Act, yet the country remains tragically inaccessible to people who use wheelchairs, walkers, and canes. (For a disturbing account of just how bad things are in the nation’s largest city, listen to this old “This American Life” episode about lawyer and advocate Britney Wilson’s struggle to use Access-a-Ride, New York City’s para-transit provider.) It’s a problem Tesla aims to change. The auto giant is building a wheelchair-accessible self-driving taxi. But Electrek cautioned that Tesla “gave no timeline, no vehicle, and no details, and it’s not clear the ‘active product’ is anything more than the Robovan it unveiled nearly two years ago.” Nevertheless, I’d welcome its entry to the roads.
At this point, I think it’s clear that AI data centers are unpopular.
You probably know it, at least. I was preparing talk about data center opposition on a podcast today and I took the opportunity to dive back into our data, so I certainly know it. At this point, we’ve written about results from our polling that show Americans overwhelmingly oppose local data center construction, that majorities of Americans now support a national data center moratorium, and that the only group of Americans who feels more optimistic than pessimistic about artificial intelligence is … men older than 65 years old.
So I got curious: Given all that, who actually supports AI data centers?
One question from our recent Heatmap Pro poll, conducted by Embold Research, helps give us a sense. This is the profile of someone our data says would support a data center built in their local area:
A few facets stand out. These data center YIMBYs are more likely to be men, and more likely to be 2024 Trump voters, but they’re not locked into one age demographic or voting cohort. A third are Harris supporters, and roughly a third are women. Data center YIMBYs are more likely to be older than 50, but the majority isn’t overwhelming.
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Perhaps more surprising: The group has many more people who voted third-party in the 2024 election (8%) than the general population (just under 2%), although that response could also include people who didn’t vote. (Alas, the data can’t quite confirm how many in this group are libertarian.)
What’s perhaps most interesting: This group overwhelmingly believes that artificial intelligence will make their lives better. And in heartening news for climate advocates, they are even more likely to support a given data center project if it is powered by renewables.
I was going to joke that the profile is essentially a newly retired engineering dad — except that, to my surprise, these data center YIMBYs are far less gender imbalanced than the American engineering profession. (They’re also less gender-imbalanced than American Tesla owners.) So I’ll leave it at that.