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On Tesla’s losses, Google’s storage push, and trans-Atlantic atomic consensus

Current conditions: Hurricane Kiko is soaking Hawaii and slashing the archipelago with giant waves • Nearly a foot of rain is forecast to fall on parts of Texas, risking flash floods • Dry, windy weather across broad swaths of South Africa is bringing “extremely high” fire risk.

China’s clean energy boom is bringing a global decline in fossil fuel demand into sight amid declines in usage in the buildings, vehicles, and industries of the world’s second-largest economy, according to the think tank Ember’s latest China Energy Transition Review. The report, released Tuesday morning, found that exports of solar panels, batteries, electric vehicles, and heat pumps are soaring, particularly to emerging economies, making the possibility of developing nations making possible an “energy leapfrog” over the coal phase of growth. From 2015 to 2023, China’s end consumption of fossil fuels fell 1.7% across buildings, industry and transport, while electricity use as a replacement rose by 65%. In power generation, fossil output dropped 2% in the first half of 2025 compared to the same period last year, as wind and solar generation soared by 16% and 43%, respectively. Last year alone, Beijing invested $625 billion in clean energy, 31% of the global total.
“China is now the main engine of the global clean energy transition,” Muyi Yang, coordinating lead author of Ember’s 2025 analysis, said in a statement. “Policy and investment decisions made in China over the last two decades are fundamentally changing the basis of China’s own energy system, and enabling other countries to also move swiftly from fossil to clean.”
As Americans scramble to buy electric vehicles ahead of the expiration of the $7,500 consumer tax credit at the end of this month, fewer of those cars are Teslas. The preliminary August data Cox Automotive released on Monday showed the best month for EVs in U.S. history was the worst for Tesla ever recorded. EVs climbed to almost 10% of total car sales last month, but Tesla’s share fell to 38%, with 55,000 cars sold all month. That’s up just 3% compared to July and down 6% from the year prior, while the company’s total market share fell from just over 40% in July and 45% in the first half of the year. By contrast, Heatmap’s Matthew Zeitlin noted, Tesla commanded about 80% of U.S. EV sales in 2020.
Also on Tuesday, the company unveiled two new energy storage products that could boost its utility division. At the RE+ conference in Las Vegas, Tesla presented the Megapack 3, the latest generation of its utility-scale battery system, and the Megablock, which integrates the Megapack 3 with transformers and switchgear. Batteries were Tesla’s fastest growing business in the first quarter of this year, as Matthew reported in April, but the company feared that tariffs would affect the business. “The energy segment — which includes the company’s battery energy storage businesses for residences (Powerwall) and for utility-scale generation (Megapack) — has recently been a bright spot for the company, even as its car sales have leveled off and declined.”
Google inked a deal with the Salt River Project, the utility serving much of Arizona’s largest metropolis, to test the performance of long-duration energy storage projects. The first-of-a-kind research collaboration aims to “better understand the real-world performance of emerging non-lithium ion long duration energy storage technologies” in the Phoenix area, the power company said in a press release. Google will fund a portion of the costs and evaluate data on the pilot projects’ operational success. “We believe that long duration energy storage will play an essential role in meeting SRP’s sustainability goals and ensuring grid reliability,” Chico Hunter, the nonprofit Salt River Project’s manager of innovation and development, said in a statement.
As I reported in this newsletter in July, Google also backed the Italian carbon dioxide-based storage startup Energy Dome as the tech giant pushes to expand its portfolio of technologies to power its data centers 24/7.
The European Union has been a solid backer of fusion energy research. But the anti-nuclear trifecta of Germany, Austria, and Luxembourg has long thwarted bloc-wide efforts to bolster fission, which provides the bulk of the continent’s electricity. With Berlin finally joining Paris in backing traditional nuclear power, that blockade is no longer holding. The European Commission has proposed spending $11.5 billion on bolstering research in both fusion and fission, the trade publication NucNet reported Monday.
Meanwhile in the United States, where nuclear power remains broadly supported across the political spectrum, the biggest question is how quickly new reactors can come online. The data center industry has now called on the Nuclear Regulatory Commission to streamline licensing of new reactors to help meet its surging demand for electricity. In a letter to NRC Chair David Wright shared with E&E News, the Data Center Coalition, a trade group representing server farms, urged the agency to update its regulations to ensure quicker deployment of advanced reactors. “Increasingly, DCC members are forming strategic partnerships and committing to offtake agreements with utilities and nuclear technology developers, injecting new momentum into this strategic sector,” wrote Cy McNeill, the group’s director of federal affairs. “We are approaching the cusp of a truly revitalized nuclear sector.”
The push comes amid what Heatmap’s Katie Brigham called a “nuclear power dealmaking boom.”
Patagonia’s billionaire founder helped popularize the greenest trend in apparel — buying less of higher quality, longer-lasting clothing. Now the retailer is pushing to bring that same ethos to the food business. The company’s edible offerings of tinned fish and crackers designed for hiking is now expanding into baby foods, oils, and sauces, The New York Times reported in a new profile of the retailer. Fifty years from now, founder Yvon Chouinard told the newsletter, “I could see the food business being bigger than the apparel business.”
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The data center boom is everywhere you look in U.S. economic and emissions data.
This is an edition of Heatmap Daily, an evening review of the day’s news written by our executive editor. Sign up for it here.
It isn’t exactly a new thought, but I’ve been struck recently by how many trends in America’s economic and environmental data are fundamentally about the data center boom and the return of electricity demand:
First, the Energy Information Administration reported this week that U.S. emissions grew by more than 2% last year, driven by surging electricity demand and an increase in coal-fired generation. What caused that higher power demand? New factories and data centers — as well as record summertime cooling demand.
Second, many of the new factories driving that higher power demand are themselves producing goods that are … let’s say … data center-adjacent. There are the enormous new semiconductor fabs, of course. But Ford and General Motors have also set up new production lines (or repurposed old ones) to manufacture grid-scale batteries to meet power demand.
Third, take a look at the recent U.S. spending on private non-residential construction — in other words, everything American companies are building that is not houses, condos, or apartments.
The construction industry’s spent almost $60 billion on data centers over the past year, which is more than it spent on all other office buildings combined (and more than it spent building warehouses, too). Just a handful of categories — data centers, power plants, electricity infrastructure, and certain kinds of electronics manufacturing — now make up a third of all U.S. private non-residential construction investment. They’ve never made up such a large share of construction spending since data collection began in 2014.
As The New York Times recently noted, the American economy is unusually dependent on the American stock market right now — and the stock market is unusually dependent on artificial intelligence. This week, investors started to balk at the enormous spending hyperscalers are planning to keep building out the AI boom; Alphabet’s shares dropped 8% this week after it boosted its planned 2026 capital expenditure and signaled 2027 will be even bigger. If the data center boom started to slow down in earnest, then more than just that budget will change.
Speaking of which, my colleague Emily Pontecorvo wrote earlier this week about how many businesses are struggling to even estimate their carbon emissions from artificial intelligence. The carbon accounting startup Watershed recently unveiled a new formula to help companies get a sense of their AI-related emissions.
But even that formula is still limited by the amount of data hyperscalers publish — and they don’t publish that much. Google, for instance, is the only AI company that has (laudably) provided estimates of its emissions on a per-prompt basis. Yet no company has published its per-token emissions, or how emissions sync up with particular models or regions.
So Emily asked Google: Why aren’t you — or any other model provider — disclosing this kind of data yet?
The tech company didn’t get back to us until after we’d published Emily’s story. But its response was interesting enough that I wanted to quote some of it here.
The problem is “industry consensus,” Cooper Elsworth, a Google spokesperson, told us. “There is currently very little consensus on how to comprehensively and fairly measure the serving environmental impact of generative AI (such as text generation),” he wrote. “Without standardized, ‘apples-to-apples’ frameworks, it is difficult to compare different providers accurately.”
That’s partly because energy use — and emissions data — can vary from site to site and depend on “custom-built hardware, software compilers, and advanced inference techniques.” And he claimed Google doesn’t always have the measurement hardware in place to provide such specific estimates: “Providing precise, repeatable data requires highly advanced measurement infrastructure,” he said. “For example, software-based energy monitoring tools often suffer from sampling biases. For our study, we had to step away from top-down averages and directly measure actual energy at the physical power supply unit (PSU) level across our deployed fleet. Not all providers have the telemetry or data sets required to benchmark their operations at this level of granularity.”
Read Emily’s story to understand the other reasons why estimating — or even “guesstimating” — AI-related carbon emissions is so challenging.
A conversation with Emma Uridge of the Kansas Health Institute.
This week’s conversation is with Emma Uridge, analyst with the Kansas Health Institute. Uridge spent copious hours analyzing state and local laws on data center development to best understand how policymakers are responding to the potential environmental public health impacts of large AI infrastructure, including power and water. The report, which came out this week, also goes in depth into those health impacts. I reached out to her to discuss what she sees as must-watch territory for our readers on this emerging policy arena.
Our conversation was lightly edited for clarity.
What is actually being done on policy when it comes to data centers — beyond moratoria of course?
So first I’d like to just talk about the point of moratoria. It’s helpful to talk about how these policies emerge in the first place. One area where moratoria are helpful is when a data center is proposed but the county has no approach for how they’d like to potentially regulate them. That’s temporary, most of the time. It lets local governments conduct research on the various impacts and also negotiate community benefits, ones that can mitigate any potential negative impacts — like Lancaster Pennsylvania, which instituted a community benefit agreement that maximized the potential benefits of development while mitigating what large data centers can do. That agreement looked at capping municipal water use at 20,000 gallons per day and requiring 100% clean energy. It had financial penalties for non-compliance. The company also committed $20 million to their local economic development and clean energy fund. There are ways to negotiate with developers.
We also see amendments to existing zoning. Data center proposals are increasingly popping up in rural areas, many of which are unzoned, so there’s no way a county can negotiate unless there’s a moratorium in place.
Other policy solutions include different performance standards or requiring on-site renewable energy, like what Jefferson County, Missouri, looked at. Also setback requirements, mandatory noise buffers, ending by-right zoning.
Where are local governments getting ideas for regulating data centers?
A lot of the technical information comes from developers. That can in cases be seen as a biased source of information. I wouldn’t say there’s a dedicated group providing assistance to local governments when a project is proposed — which is a similar story to wind industry development, where we have only a handful of consultants who provide technical advice. It can be really helpful to get a multi-disciplinary approach to hearing information. It can be helpful to have the utility commission, public health folks, those in academia, as well as the developer.
As of right now, especially in rural areas, local governments have a hard task of balancing pushback while getting the most accurate, evidence-based, neutral information to make decisions. That balance can be contentious.
What is the federal government doing on data center policy? How is the Trump administration approaching it?
A few things there. In the early days, the drive was for AI expansion and to be competitive with foreign adversaries. Now due to the amount of public pushback in red and blue localities and a more cautious approach.
I’m not seeing a lot of actual policy movement at this time.
I know the EPA is looking at the chemicals used in cooling data centers because when that water is cycled through the system, some of it is discharged into the water system, so they’re looking at the Toxic Substances and Control Act for monitoring that.
How much of an impact does this minimal federal role have on industry behavior?
Y’know, this isn’t specific to data centers. This is true for all kinds of large-scale development: there’s a need to require some sort of federal monitoring and regulation.
That’s where I see an emerging role for public health. At the federal level, there could be policy movement towards requiring some sort of environmental monitoring at data centers to make sure they’re operating responsibility. Looking at specific water use relative to water availability and what happens when there’s a time of severe, persistent drought. With air quality too — we’ve seen areas where the grid isn’t as reliable so their diesel generators are kicking on more and affecting air quality for residents.
We’re just not seeing all of that right now. We need corporate disclosure.
What do you see as the most important public health impacts from data center development?
It varies by localities. The most discussed obviously is water usage. One thing I’d note about my conversations with folks enthusiastic around emerging tech is, there are still questions that need to be asked about the capacity of localities to support a data center. Like a small town in Kansas may only be using 40% of their water for their utility needs. If a data center came online, how much of that water goes to the data center?
One area underexplored within the public health discipline is energy poverty and energy security. The ability of a household to meet the needs of everything energy provides in our lives. It’s known we have an aging electric grid but we’re not talking enough about large-scale blackouts when the grid is not sufficient to support some of these new data centers.
Plus more of the week’s big development fights.
1. Laramie County, Wyoming — Meta is fighting the fine it received in the Cheyenne data center water pollution controversy, and the conflict between the tech giant and the city’s small board of public utilities is continuing to spill out into the public.
2. Niagara County, New York — This county just rejected a solar project’s highway work permits in a show of retaliation against the state’s Office of Renewable Energy Siting.
3. Barron County, Wisconsin — The anti-solar protest is the new campaign stop in deep red Wisconsin.
4. Chesapeake, Virginia — A large battery storage project on the Virginia coastline is on the rocks amidst rampant local opposition.
5. Lewis County, West Virginia — West Virginia is now a key battleground in the fight over transmission, as a line spanning all of West Virginia and Maryland — and cutting through Data Center Alley in Virginia — causes compounding consternation.