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The country’s largest source of renewable energy has a long history.

Was Don Quixote a NIMBY?
Miguel de Cervantes’ hero admittedly wasn’t tilting at turbines in 1605, but for some of his contemporary readers in 17th-century Spain, windmills for grinding wheat into flour were viewed as a “dangerous new technology,” author Simon Winchester writes in his forthcoming book, The Breath of the Gods: The History and Future of the Wind. One interpretation of Cervantes’ novel might be that Quixote was “actually doing battle with progress.”
Nearly four and a half centuries later, harnessing the energy of the wind remains controversial, even if the breeze is one of humankind’s longest-utilized resources. While wind is the largest source of renewable electricity generation in the United States today, high construction costs and local opposition have more recently stymied the industry’s continued expansion. The new presidential administration — suspicious of wind’s reliability and place in the American energy mix — has also been doing its very best to stunt any future growth in the sector.
Whether you’re catching up on Trump’s latest regulatory moves, you have your own concerns about the safety of the technology, or this is your first time even thinking about this energy resource, here is the blow-by-blow — sorry! — on wind power in the U.S.
At their most basic conceptual level, wind turbines work by converting kinetic energy — the energy of an object in motion; in this case, air particles — into electrical energy that can be used to power homes, buildings, factories, and data centers.
Like hydroelectric dams, turbines do this by first converting kinetic energy into mechanical energy. The wind turns the turbine blades, which spin a rotor that is connected to a generator. Inside the generator are magnets that rotate around coils of copper wire, creating a magnetic field that pushes and pulls the electrons within the copper. Voilà — and with gratitude to Michael Faraday — now you have an electrical current that can be distributed to the grid.
Turbines typically require an average wind speed of about 9 miles per hour to generate electricity, which is why they are constructed in deserts, mountain passes, on top of hills, or in shallow coastal waters offshore, where there is less in the way to obstruct the flow of wind. Higher elevations are also windier, so utility-scale wind turbines are frequently around 330 feet tall (though the largest turbines tower 600 feet or higher).
It depends on the size of the turbine and also the wind speed. The average capacity of a new land-based wind turbine in the U.S. was 3.4 megawatts in 2023 — but that’s the “nameplate capacity,” or what the turbine would generate if it ran at optimal capacity around the clock.

In the U.S., the average capacity factor (i.e. the actual energy output) for a turbine is more like 42%, or close to two-fifths of its theoretical maximum output. The general rule of thumb is that one commercial turbine in the U.S. can power nearly 1,000 homes per month. In 2023, the latest year of data available, land-based and offshore wind turbines in the U.S. generated 425,235 gigawatt-hours of electricity, or enough to power 39 million American homes per year.
A common criticism of wind power is that it “stops working” if the wind isn’t blowing. While it’s true that wind is an intermittent resource, grid operators are used to coping with this. A renewables-heavy grid should combine different energy sources and utilize offline backup generators to prevent service interruptions during doldrums. Battery storage can also help handle fluctuations in demand and increase reliability.
At the same time, wind power is indeed dependent on, well, the wind. In 2023, for example, U.S. wind power generation dropped below 2022 levels due to lower-than-average wind speeds in parts of the Midwest. When you see a turbine that isn’t spinning, though, it isn’t necessarily because there isn’t enough wind. Turbines also have a “cut out” point at which they stop turning if it gets too windy, which protects the structural integrity of the blades and prevents Twisters-like mishaps, as well as keeps the rotor from over-spinning, which could strain or break the turbine’s internal rotating components used to generate electricity.
Though Americans have used wind power in various forms since the late 1800s, the oil crisis of the 1970s brought new interest, development, and investment in wind energy. “The American industry really got going after the suggestion from the Finns, the Swedes, the Danes,” who’d already been making advances in the technology, albeit on single-turbine scales, Winchester, the author of the forthcoming history of wind power, The Breath of the Gods, told me.
In the early 1970s, the Department of Energy issued a grant to William Heronemus, a professor at the University of Massachusetts, Amherst, to explore the potential of wind energy. Heronemus became “really enthusiastic and built wind generators on the campus,” helping to modernize turbines into the more familiar construction we see widely today, Winchester said.
Some of Heronemus’ former students helped build the world’s first multi-turbine wind farm in New Hampshire in 1981. Though the blades of that farm interfered with nearby television reception — they had to be paused during prime time — the technology “seemed to everyone to make sense,” Winchester said. The Energy Policy Act of 1992, which introduced production tax credits for renewables, spurred further development through the end of the millennium.
Heronemus, a former Naval architect, had dreamed in the 1970s of building a flotilla of floating turbines mounted on “wind ships” that were powered by converting seawater into hydrogen fuel. Early experiments in offshore wind by the Energy Research and Development Administration, the progenitor of the Department of Energy, weren’t promising due to the technological limitations of the era — even commercial onshore wind was still in its infancy, and Heronemus’ plans looked like science-fiction.
In 1991, though, the Danes — ever the leaders in wind energy — successfully constructed the Vindeby Offshore Wind Farm, complete with 11 turbines and a total installed capacity of 5 megawatts. The Blyth offshore wind farm in northern Wales soon followed, with the United States finally constructing its first grid-connected offshore wind turbines off of Maine in 2013. The Block Island wind farm, with a capacity of 30 megawatts, is frequently cited as the first true offshore wind farm in the U.S., and began operating off the coast of Rhode Island in 2016.
Though offshore wind taps into higher and more consistent wind speeds off the ocean — and, as a result, is generally considered more efficient than onshore wind — building turbines at sea comes with its own set of challenges. Due to increased installation costs and the greater wear-and-tear of enduring saltwater and storms at sea, offshore wind is generally calculated to be about twice as expensive as onshore wind. “It’s unclear if offshore wind will ever be as cheap as onshore — even the most optimistic projections documented by the National Renewable Energy Laboratory have offshore wind more expensive than the current price of onshore in 2035,” according to Brian Potter in his newsletter, Construction Physics, though he notes that “past projections have underestimated the future cost reductions of wind turbines.”

In the decade from 2014 to 2023, total wind capacity in the U.S. doubled. Onshore and offshore wind power is now responsible for over 10% of utility-scale electricity generation in the U.S., and has been the highest-producing renewable energy source in the nation since 2019. (Hydropower, the next highest-producing renewable energy source, is responsible for about 5.7% of the energy mix, by comparison.) In six states — Iowa, Kansas, Oklahoma, New Mexico, South Dakota, and North Dakota — onshore wind makes up more than a third of the current electricity mix, Climate Central reports.
Offshore wind has been slower to grow in the U.S. Even during the Biden administration, when the government targeted developing 30 gigawatts of offshore wind capacity by 2030, the industry faced financing challenges, transmission and integration obstacles, and limits in access to a skilled workforce, per a 2024 paper in Energy Research & Social Science. That same year, the Department of Energy reported that the nation had a total of 80,523 megawatts for offshore wind in operation and in the pipeline, which, under ideal conditions, could power 26 million homes. Many of those offshore projects and plans now face an uncertain future under the Trump administration.
Though we’re far removed from the 1880s, when suspicious Scots dismissed wind energy pioneer James Blyth’s home turbine as “the devil’s work,” there are still plenty of persistent concerns about the safety of wind power to people and animals.
Some worry about onshore wind turbines’ effects on people, including the perceived dangers of electromagnetic fields, shadow flicker from the turning blades, and sleep disturbance or stress. Per a 2014 systematic review of 60 peer-reviewed studies on wind turbines and human health by the National Institutes of Health, while there was “evidence to suggest that wind turbines can be a source of annoyance to some people, there was no evidence demonstrating a direct causal link between living in proximity to wind turbines and more serious physiological health effects.” The topic has since been extensively studied, with no reputable research concluding that turbines have poor health impacts on those who live near them.
Last year, the blade of a turbine at Vineyard Wind 1 broke and fell into the water, causing the temporary closure of beaches in Nantucket to protect people from the fiberglass debris. While no one was ultimately injured, GE Vernova, which owns Vineyard Wind, agreed earlier this year to settle with the town for $10.5 million to compensate for the tourism and business losses that resulted from the failure. Thankfully, as my colleague Jael Holzman has written, “major errors like blade failures are incredibly rare.”
There are also concerns about the dangers of wind turbines to some wildlife. Turbines do kill birds, including endangered golden eagles, which has led to opposition from environmental and local activist groups. But context is also important: The U.S. Fish & Wildlife Service has found that wind farms “represent just 0.03% of all human-related bird deaths in the U.S.” (Illegal shootings, for example, are the greatest cause of golden eagle deaths.) The continued use of fossil fuels and the ecological impacts of climate change also pose a far graver threat to birds than wind farms do. Still, there is room for discussion and improvement: The California Department of Fish and Wildlife issued a call earlier this year for proposals to help protect golden eagles from turbine collisions in its major wind resource areas.
Perhaps the strongest objection to offshore wind has come from concern for whales. Though there has been an ongoing “unusual mortality event” for whales off the East Coast dating back to 2016 — about the same time the burgeoning offshore wind industry took off in the United States — the two have been falsely correlated (especially by groups with ties to the fossil fuel industry). A recent government impact report ordered by Republicans even found that “NOAA Fisheries does not anticipate any death or serious injury to whales from offshore wind-related actions and has not recorded marine mammal deaths from offshore wind activities.” Still, that hasn’t stopped Republican leaders — including the president — from claiming offshore wind is making whales “a little batty.”
Polling by Heatmap has found that potential harm to wildlife is a top concern of both Democrats and Republicans when it comes to the deployment of renewable energy. Although there has been “no evidence to date that the offshore wind build-out off the Atlantic coast has harmed a single whale … studies have shown that activities related to offshore wind could harm a whale, which appears to be enough to override the benefits for some people,” my colleague Jael has explained. A number of environmental groups are attempting to prevent offshore and land-based wind development on conservationist grounds, to varying degrees of success. Despite these reservations, though, our polling has found that Americans on the coast largely support offshore wind development.
Aesthetic concerns are another reason wind faces opposition. The proposed Lava Ridge wind farm in Idaho, which was Heatmap’s most imperiled renewable energy project last year, faced intense opposition, ostensibly due to the visibility of the turbines from the Minidoka National Historic Site, the site of a Japanese internment camp. Coastal homeowners have raised the same complaint about offshore wind that would be visible from the beach, like the Skipjack offshore wind project, which would be situated off the coast of Maryland.
Not good. As one of President Trump’s first acts in office, he issued an executive order that the government “shall not issue new or renewed approvals, rights of way, permits, leases, or loans for onshore or offshore wind projects” until the completion of a “comprehensive assessment” of the industry’s impacts on the economy and the environment. Eight months later, federal agencies were still not processing applications for onshore wind projects.
Offshore wind is in even more trouble because such projects are sited entirely in federal waters. As of late July, the Bureau of Ocean Energy Management had rescinded all designated wind energy areas — a decision that applies to some 3.5 million acres of federal waters, including the Central Atlantic, California, and Oregon. The Department of the Interior has also made moves to end what it calls the “special treatment for unreliable energy sources, such as wind,” including by “evaluating whether to stop onshore wind development on some federal lands and halting future offshore wind lease sales.” The Interior Department will also look into how “constructing and operating wind turbines might affect migratory bird populations.”
The One Big Beautiful Bill Act, meanwhile, put strict restrictions on tax credits available to wind developers. Per Cleanview, the bill jeopardizes some 114 gigawatts of wind energy projects, while the Center for American Progress writes that “more than 17,000 jobs are connected to offshore wind power projects that are already canceled, on hold, or at risk from the Trump administration’s attacks on wind power.”
The year 2024 marked a record for new wind power capacity, with 117 gigawatts of wind energy installed globally. China in particular has taken a keen interest in constructing new wind farms, installing 26 gigawatts worth, or about 5,300 turbines, between January and May of last year alone.
Still, there are significant obstacles to the buildout of wind energy even outside of the United States, including competition from solar, which is now the cheapest and most widely deployed renewable energy resource in the world. High initial construction costs, deepened by inflation and supply-chain issues, have also stymied wind development.
There are an estimated 424 terawatts worth of wind energy available on the planet, and current wind turbines tap into just half a percent of that. According to Columbia Business School’s accounting, if maximized, wind has the potential to “abate 10% to 20% of CO2 emissions by 2050, through the clean electrification of power, heat, and road transport.”
Wind is also a heavy player in the Net Zero Emissions by 2050 Scenario, which aims for
7,100 terawatt hours of wind electricity generation worldwide by the end of the decade, per the International Energy Agency. But current annual growth would need to increase annual capacity additions from about 115 gigawatts in 2023 to 340 gigawatts in 2030. “Far greater policy and private-sector efforts are needed to achieve this level of capacity growth,” IEA notes, “with the most important areas for improvement being facilitating permitting for onshore wind and cost reductions for offshore wind.”
Wind turbines continue to become more efficient and more economical. Many of the advances have come in the form of bigger turbines, with the average height of a hub for a land-based turbine increasing 83% since the late 1990s. The world’s most powerful offshore turbine, Vestas’ V236-15.0 megawatt prototype, is, not coincidentally, also the world’s tallest, at 919 feet.
Advanced manufacturing techniques, such as the use of carbon fiber composites in rotor blades and 3D printed materials, could also lead to increases in efficiency. In a 2024 report, NREL anticipated that such innovations could potentially “unlock 80% more economically viable wind energy capacity within the contiguous United States.”
Floating offshore wind farms are another area of active innovation. Unlike the fixed-foundation turbines mainly used offshore today, floating turbines could be installed in deep waters and allow for development on trickier coastlines like off of Oregon and Washington state. Though there are no floating offshore wind farms in the United States yet, there are an estimated 266 gigawatts of floating turbine capacity in the pipeline globally.
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“Additionality” is back.
You may remember “additionality” from such debates as, “How should we structure the hydrogen tax credit?”
Well, it’s back, this time around Meta’s massive investment in nuclear power.
On January 9, the hyperscaler announced that it would be continuing to invest in the nuclear business. The announcement went far beyond its deal last year to buy power from a single existing plant in Illinois and embraced a smorgasbord of financial and operational approaches to nukes. Meta will buy the output for 20 years from two nuclear plants in Ohio, it said, including additional power from increased capacity that will be installed at the plants (as well as additional power from a nuclear plant in Pennsylvania), plus work on developing new, so-far commercially unproven designs from nuclear startups Oklo and TerraPower. All told, this could add up to 6.6 gigawatts of clean, firm power.
Sounds good, right?
Well, the question is how exactly to count that power. Over 2 gigawatts of that capacity is already on the grid from the two existing power plants, operated by Vistra. There will also be an “additional 433 megawatts of combined power output increases” from the existing power plants, known as “uprates,” Vistra said, plus another 3 gigawatts at least from the TerraPower and Oklo projects, which are aiming to come online in the 2030s
Princeton professor and Heatmap contributor Jesse Jenkins cried foul in a series of posts on X and LinkedIn responding to the deal, describing it as “DEEPLY PROBLEMATIC.”
“Additionality” means that new demand should be met with new supply from renewable or clean power. Assuming that Meta wants to use that power to serve additional new demand from data centers, Jenkins argued that “the purchase of 2.1 gigawatts of power … from two EXISTING nuclear power plants … will do nothing but increase emissions AND electricity rates” for customers in the area who are “already grappling with huge bill increases, all while establishing a very dangerous precedent for the whole industry.”
Data center demand is already driving up electricity prices — especially in the area where Meta is signing these deals. Customers in the PJM Interconnection electricity grid, which includes Ohio, have paid $47 billion to ensure they have reliable power over the grid operator’s last three capacity auctions. At least $23 billion of that is attributable to data center usage, according to the market’s independent monitor.
“When a huge gigawatt-scale data center connects to the grid,” Jenkins wrote, “it's like connecting a whole new city, akin to plopping down a Pittsburgh or even Chicago. If you add massive new demand WITHOUT paying for enough new supply to meet that growth, power prices spike! It's the simple law of supply & demand.”
And Meta is investing heavily in data centers within the PJM service area, including its Prometheus “supercluster” in New Albany, Ohio. The company called out this facility in its latest announcement, saying that the suite of projects “will deliver power to the grids that support our operations, including our Prometheus supercluster in New Albany, Ohio.”
The Ohio project has been in the news before and is planning on using 400 megawatts of behind-the-meter gas power. The Ohio Power Siting Board approved 200 megawatts of new gas-fired generation in June.
This is the crux of the issue for Jenkins: “Data centers must pay directly for enough NEW electricity capacity and energy to meet their round-the-clock needs,” he wrote. This power should be clean, both to mitigate the emissions impact of new demand and to meet the goals of hyperscalers, including Meta, to run on 100% clean power (although how to account for that is a whole other debate).
While hyperscalers like Meta still have clean power goals, they have been more sotto voce recently as the Trump administration wages war on solar and wind. (Nuclear, on the other hand, is very much administration approved — Secretary of Energy Chris Wright was at Meta’s event announcing the new nuclear deal.)
Microsoft, for example, mentioned the word “clean” just once in its Trump-approved “Building Community-First AI Infrastructure” manifesto, released Tuesday, which largely concerned how it sought to avoid electricity price hikes for retail customers and conserve water.
It’s not entirely clear that Meta views the entirety of these deals — the power purchase agreements, the uprates, financially supporting the development of new plants — as extra headroom to expand data center development right now. For one, Meta at least publicly claims to care about additionality. Meta’s own public-facing materials describing its clean energy commitments say that a “fundamental tenet of our approach to clean and renewable energy is the concept of additionality: partnering with utilities and developers to add new projects to the grid.”
And it’s already made substantial deals for new clean energy in Ohio. Last summer, Meta announced a deal with renewable developer Invenergy to procure some 440 megawatts of solar power in the state by 2027, for a total of 740 megawatts of renewables in Ohio. So Meta and Jenkins may be less far apart than they seem.
There may well be value in these deals from a sustainability and decarbonization standpoint — not to mention a financial standpoint. Some energy experts questioned Jenkins’ contention that Meta was harming the grid by contracting with existing nuclear plants.
“Based on what I know about these arrangements, they don’t see harm to the market,” Jeff Dennis, a former Department of Energy official who’s now executive director of the Electricity Customer Alliance, an energy buyers’ group that includes Meta, told me.
In power purchase agreements, he said, “the parties are contracting for price and revenue certainty, but then the generator continues to offer its supply into the energy and capacity markets. So the contracting party isn’t siphoning off the output for itself and creating or exacerbating a scarcity situation.”
The Meta deal stands in contrast to the proposed (and later scotched) deal between Amazon and Talen Energy, which would have co-located a data center at the existing Susquehanna nuclear plant and sucked capacity out of PJM.
Dennis said he didn’t think Meta’s new deals would have “any negative impact on prices in PJM” because the plants would be staying in the market and on the grid.
Jenkins praised the parts of the Meta announcement that were both clean and additional — that is, the deals with TerraPower and Oklo, plus the uprates from existing nuclear plants.
“That is a huge purchase of NEW clean supply, and is EXACTLY what hyperscalars [sic] and other large new electricity users should be doing,” Jenkins wrote. “Pay to bring new clean energy online to match their growing demand. That avoids raising rates for other electricity users and ensures new demand is met by new clean supply. Bravo!”
But Dennis argued that you can’t neatly separate out the power purchase agreement for the existing output of the plants and the uprates. It is “reasonable to assume that without an agreement that shores up revenues for their existing output and for maintenance and operation of that existing infrastructure, you simply wouldn't get those upgrades and 500 megawatts of upgrades,” he told me.
There’s also an argument that there’s real value — to the grid, to Meta, to the climate — to giving these plants 20 years of financial certainty. While investment is flooding into expanding and even reviving existing nuclear plants, they don’t always fare well in wholesale power markets like PJM, and saw a rash of plant retirements in the 2010s due to persistently low capacity and energy prices. While the market conditions are now quite different, who knows what the next 20 years might bring.
“From a pure first order principle, I agree with the additionality criticism,” Ethan Paterno, a partner at PA Consulting, an innovation advisory firm, told me. “But from a second or third derivative in the Six Degrees of Kevin Bacon, you can make the argument that the hyperscalers are keeping around nukes that perhaps might otherwise be retired due to economic pressure.”.
Ashley Settle, a Meta spokesperson, told me that the deals “enable the extension of the operational lifespan and increase of the energy production at three facilities.” Settle did not respond, however, when asked how Facebook would factor the deals into its own emissions accounting.
“The only way I see this deal as acceptable,” Jenkins wrote, “is if @Meta signed a PPA with the existing reactors only as a financial hedge & to help unlock the incremental capacity & clean energy from uprates at those plants, and they are NOT counting the capacity or energy attributes from the existing capacity to cover new data center demand.”
There’s some hint that Meta may preserve the additionality concept of matching only new supply with demand, as the announcement refers to “new additional uprate capacity,” and says that “consumers will benefit from a larger supply of reliable, always-ready power through Meta-supported uprates to the Vistra facilities.” The text also refers to “additional 20-year nuclear energy agreements,” however, which would likely not meet strict definitions of additionality as it refers to extending the lifetime and maintaining the output of already existing plants.
A third judge rejected a stop work order, allowing the Coastal Virginia offshore wind project to proceed.
Offshore wind developers are now three for three in legal battles against Trump’s stop work orders now that Dominion Energy has defeated the administration in federal court.
District Judge Jamar Walker issued a preliminary injunction Friday blocking the stop work order on Dominion’s Coastal Virginia offshore wind project after the energy company argued it was issued arbitrarily and without proper basis. Dominion received amicus briefs supporting its case from unlikely allies, including from representatives of PJM Interconnection and David Belote, a former top Pentagon official who oversaw a military clearinghouse for offshore wind approval. This comes after Trump’s Department of Justice lost similar cases challenging the stop work orders against Orsted’s Revolution Wind off the coast of New England and Equinor’s Empire Wind off New York’s shoreline.
As for what comes next in the offshore wind legal saga, I see three potential flashpoints:
It’s important to remember the stakes of these cases. Orsted and Equinor have both said that even a week or two more of delays on one of these projects could jeopardize their projects and lead to cancellation due to narrow timelines for specialized ships, and Dominion stated in the challenge to its stop work order that halting construction may cost the company billions.
It’s aware of the problem. That doesn’t make it easier to solve.
The data center backlash has metastasized into a full-blown PR crisis, one the tech sector is trying to get out in front of. But it is unclear whether companies are responding effectively enough to avoid a cascading series of local bans and restrictions nationwide.
Our numbers don’t lie: At least 25 data center projects were canceled last year, and nearly 100 projects faced at least some form of opposition, according to Heatmap Pro data. We’ve also recorded more than 60 towns, cities and counties that have enacted some form of moratorium or restrictive ordinance against data center development. We expect these numbers to rise throughout the year, and it won’t be long before the data on data center opposition is rivaling the figures on total wind or solar projects fought in the United States.
I spent this week reviewing the primary motivations for conflict in these numerous data center fights and speaking with representatives of the data center sector and relevant connected enterprises, like electrical manufacturing. I am now convinced that the industry knows it has a profound challenge on its hands. Folks are doing a lot to address it, from good-neighbor promises to lobbying efforts at the state and federal level. But much more work will need to be done to avoid repeating mistakes that have bedeviled other industries that face similar land use backlash cycles, such as fossil fuel extraction, mining, and renewable energy infrastructure development.
Two primary issues undergird the data center mega-backlash we’re seeing today: energy use fears and water consumption confusion.
Starting with energy, it’s important to say that data center development currently correlates with higher electricity rates in areas where projects are being built, but the industry challenges the presumption that it is solely responsible for that phenomenon. In the eyes of opponents, utilities are scrambling to construct new power supplies to meet projected increases in energy demand, and this in turn is sending bills higher.
That’s because, as I’ve previously explained, data centers are getting power in two ways: off the existing regional electric grid or from on-site generation, either from larger new facilities (like new gas plants or solar farms) or diesel generators for baseload, backup purposes. But building new power infrastructure on site takes time, and speed is the name of the game right now in the AI race, so many simply attach to the existing grid.
Areas with rising electricity bills are more likely to ban or restrict data center development. Let’s just take one example: Aurora, Illinois, a suburb of Chicago and the second most-populous city in the state. Aurora instituted a 180-day moratorium on data center development last fall after receiving numerous complaints about data centers from residents, including a litany related to electricity bills. More than 1.5 gigawatts of data center capacity already operate in the surrounding Kane County, where residential electricity rates are at a three-year high and expected to increase over the near term – contributing to a high risk of opposition against new projects.
The second trouble spot is water, which data centers need to cool down their servers. Project developers have face a huge hurdle in the form of viral stories of households near data centers who suddenly lack a drop to drink. Prominent examples activists bring up include this tale of a family living next to a Meta facility in Newton County, Georgia, and this narrative of people living around an Amazon Web Services center in St. Joseph County, Indiana. Unsurprisingly, the St. Joseph County Council rejected a new data center in response to, among other things, very vocal water concerns. (It’s worth noting that the actual harm caused to water systems by data centers is at times both over- and under-stated, depending on the facility and location.)
“I think it’s very important for the industry as a whole to be honest that living next to [a data center] is not an ideal situation,” said Caleb Max, CEO of the National Artificial Intelligence Association, a new D.C.-based trade group launched last year that represents Oracle and myriad AI companies.
Polling shows that data centers are less popular than the use of artificial intelligence overall, Max told me, so more needs to be done to communicate the benefits that come from their development – including empowering AI. “The best thing the industry could start to do is, for the people in these zip codes with the data centers, those people need to more tangibly feel the benefits of it.”
Many in the data center development space are responding quickly to these concerns. Companies are clearly trying to get out ahead on energy, with the biggest example arriving this week from Microsoft, which pledged to pay more for the electricity it uses to power its data centers. “It’s about balancing that demand and market with these concerns. That’s why you're seeing the industry lean in on these issues and more proactively communicating with communities,” said Dan Diorio, state policy director for the Data Center Coalition.
There’s also an effort underway to develop national guidance for data centers led by the National Electrical Manufacturers Association, the American Society of Heating, Refrigerating, and Air-Conditioning Engineers, and the Pacific Northwest National Laboratory, expected to surface publicly by this summer. Some of the guidance has already been published, such as this document on energy storage best practices, which is intended to help data centers know how to properly use solutions that can avoid diesel generators, an environmental concern in communities. But the guidance will ultimately include discussions of cooling, too, which can be a water-intensive practice.
“It’s a great example of an instance where industry is coming together and realizing there’s a need for guidance. There’s a very rapidly developing sector here that uses electricity in a fundamentally different way, that’s almost unprecedented,” Patrick Hughes, senior vice president of strategy, technical, and industry affairs for NEMA, told me in an interview Monday.
Personally, I’m unsure whether these voluntary efforts will be enough to assuage the concerns of local officials. It certainly isn’t convincing folks like Jon Green, a member of the Board of Supervisors in Johnson County, Iowa. Johnson County is a populous area, home to the University of Iowa campus, and Green told me that to date it hasn’t really gotten any interest from data center developers. But that didn’t stop the county from instituting a one-year moratorium in 2025 to block projects and give time for them to develop regulations.
I asked Green if there’s a form of responsible data center development. “I don’t know if there is, at least where they’re going to be economically feasible,” he told me. “If we say they’ve got to erect 40 wind turbines and 160 acres of solar in order to power a data center, I don’t know if when they do their cost analysis that it’ll pencil out.”