You’re out of free articles.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
Sign In or Create an Account.
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Welcome to Heatmap
Thank you for registering with Heatmap. Climate change is one of the greatest challenges of our lives, a force reshaping our economy, our politics, and our culture. We hope to be your trusted, friendly, and insightful guide to that transformation. Please enjoy your free articles. You can check your profile here .
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Subscribe to get unlimited Access
Hey, you are out of free articles but you are only a few clicks away from full access. Subscribe below and take advantage of our introductory offer.
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Create Your Account
Please Enter Your Password
Forgot your password?
Please enter the email address you use for your account so we can send you a link to reset your password:

If one were to go looking for a Permian Basin of wind — a wind energy superregion waiting to be born — the actual Permian Basin wouldn’t be a bad place to start.
Wind potential is everywhere in the U.S., off the coasts and in the Mountain West especially, and the Inflation Reduction Act is expected to catalyze 127 gigawatts of onshore wind by 2030, some of which has already been built. It’s Texas, however, that produces more wind power than any other state in the country. And while neighboring New Mexico has fewer turbines, it was one of the country’s leading installers of utility-scale wind in 2021; last month, Pattern Energy announced it had closed financing on SunZia, a long-awaited 3.5 GW wind farm about three hours northwest of the Permian Basin’s New Mexico portion. Once it’s completed, the project will make the state a national leader in installed capacity.
Texas and New Mexico have, respectively, the most and third-most potential wind capacity in the country. While the bulk of jobs created by wind farms come during their construction, turbines still require long-term maintenance and operation — “Jiffy Lube 300 feet in the air,” Andy Swapp, a faculty member at Mesalands Community College’s Wind Energy Technology program in Tucumcarie, New Mexico, called it. According to data from Revelio Labs, a workforce tracking company, more than 20% of wind jobs created in the past year were in Texas.
There’s no comprehensive estimate of how many wind technicians will be necessary to serve America’s wind farms by 2030, but we can make some educated guesses. In 2022, 11,200 Americans worked as wind technicians, with just under half of them in Texas, according to the Bureau of Labor Statistics, servicing a total of 144 GW of capacity (including a negligible amount of offshore wind) — about 0.08 jobs per megawatt. (Other estimates range from 0.1-10.8 permanent jobs per megawatt.)
By that math, just for the buildout of onshore wind spurred by the IRA — and leaving aside the 30 GW of offshore wind that the Biden administration has pledged to build by 2030 — the U.S. will need nearly 10,000 new wind technicians, a fair chunk of whom will be living, spending, and paying taxes in New Mexico and Texas.
Regardless of how the actual numbers shake out (many technicians travel between sites, almost everyone who I spoke with for this story told me), they raise a thorny question: How can the nascent wind industry nearly double the size of its workforce in a matter of years — especially where the industry is already strong?
In and around the Permian Basin, onshore wind is primed for a breakout. SunZia’s turbines will sit about 200 miles away from New Mexico’s Lea and Eddy counties, which account for 29% of the Permian Basin’s oil production. Slightly northwest of Lea is the Oso Grande Project, with 247 MW of wind power; Sweetwater, Texas, is surrounded by wind projects ranging from around 40 to 420 MW. The Permian Basin itself has plentiful wind — more than 2 GW — but there is broad agreement that much more of the area is ripe for wind projects.
All of these wind farms, of course, will need technicians, along with managers and operations and maintenance personnel. Pattern, a spokesperson told me, will “prioritize local vendors, suppliers and workforce,” and is building out its own GWO — short for Global Wind Organisation training, which has become an industry standard certification for working at heights — with training partners for SunZia, which promises more than 100 full-time jobs.
To work as an entry-level wind technician, the company asks for a one-year college or technical school certificate, or else a similar amount of experience in wind-power or other related training programs, or some combination of the two. Other employers in the area make similar asks, though a handful require just a high school diploma.
When more wind farms arrive, locals in West Texas looking for local training programs will have a handful of options, including a course at Texas Tech, a paid training institution, and a few community colleges with wind training, four of which are west of San Antonio.
As of summer 2023, roughly 200 students were enrolled in Texas State Technical College programs, Jones told me, and around 75% of them are on some form of financial aid to cover the $13,000 tuition for the 20-month course. Texas’s powerhouse for creating technicians doesn’t always serve its own state, or even the wind industry. Jones’s students don’t always go into wind — some even go into oil and gas — and they don’t always stay in Texas.
Texas Tech’s wind energy program is robust, Suhas Pol, the director of the university’s renewable energy programs, told me, but it’s primarily aimed at sending students into project management, development and engineering. As of this year, he estimated around 100 students are majoring in renewables, but he thinks awareness on campus is low. Pol and his fellow administrators have conjectured that “many folks are not aware that there is such a program available,” he said.
By next academic year, the university is planning to launch a course that offers additional qualifications for students who want to expand on their associates’ degrees, Pol added. Still, he thinks the field as a whole suffers from a lack of faculty to teach students — because so few people enter the industry, not enough can teach others how to join.
Adrian Cadena’s career path is pretty typical of wind technicians in the U.S., at least according to the BLS. Cadena, a former paramedic in San Antonio, was exhausted by the COVID-19 pandemic. While on a road trip in Texas, he wound up pulling over and walking into the middle of a wind farm, where he took out a cell phone and called his wife. “I said, ‘I think I’m done with medicine,’” Cadena told me. “My wife said, ‘I think you’ve lost your mind.’”
While working at a local hospital, Cadena completed a wind training program at a community college. At a clean energy career fair, he landed a job in safety at a small firm based near Houston. That firm paid for his GWOs. Soon after, an opportunity came up at Vestas Wind Systems — one of the industry’s giants — to work as a traveling safety contractor. Then last summer, the call came from another contractor to serve as a project manager on the safety side for Vineyard Wind, one of the country’s first large-scale offshore wind farms, which began delivering electricity just this week.
The federal government is also considering laying its own paths, as evidenced by the launch of the American Climate Corps in September; its first cohort could start as soon as this summer. Other roads leading to wind farms can pass through union-based apprenticeships, although those generally create “well-rounded electricians,” not necessarily wind specialists, according to Bo Delp, executive director of the Texas Climate Jobs Project.
Still, people who understand electronics are in high demand. Many job openings on Indeed across Texas this summer noted that a certification or degree in wind energy is preferred, while experience with mechanics and electronics is typically required, even for entry-level positions. George Jackiewicz, a safety coordinator currently based in Long Island who has worked around the country, told me that “if you’ve got common sense, some mechanical skills, a little bit of electrical, you can get in with zero experience.”
Companies, he explained, will train their own workers, including through their own apprenticeships. In conjunction with Vestas, Sky Climber Renewables runs TOP Technicians. The program finishes out three weeks of training with an assignment at a Vestas wind project. As Jones said, in earlier times “you just came in off the street, they gave you an electrical test and an aptitude test. If you could pass both of those, they could find a place for you. Now there’s more to it.”
In New Mexico, three institutions teach future wind technicians, but only Mesalands has a dedicated wind program and turbine, graduating roughly 20 students each semester, Andy Swapp told me. Unlike TSTC, Mesalands doesn’t give students their GWO certifications, though climbing towers is part of the curriculum.
While TSTC’s Jones doesn’t have much of a recruiting operation, Swapp runs a full-court press, including online ads and trips to high schools for “kid wind” competitions to design turbines, on top of word-of-mouth recruiting from previous students.
“The hardest part of this job is filling the classroom,” Swapp said. “I think if we could fill our classroom every semester, we could meet the need.”
In Lea County, 180 miles away from Mesalands, wind training is scarce, said Jennifer Grassham, president and CEO of the local economic development corporation. She thinks it has to do with demand — too few projects nearby to spur the need for trained technicians.
Meanwhile, a well-coordinated economic engine brings people into oil and gas in Hobbs, the county’s largest city, with 5,808 residents employed in the industry. New recruits can easily find training through company-sponsored programs (the industry norm, according to Grassham); New Mexico Junior College, located conveniently in town; or even the city’s technical high school, which offers “very specific oil and gas training,” Grassham explained.
Individuals interested in entering the field can also easily get a certification ahead of time. One method is to take an online course for around $600 from the University of Texas’s Petroleum Extension, which includes about a week’s worth of work.
“To get a job on a rig is fairly easy,” John Scannell, PETEX’s operations manager, said. “The companies that hire for those jobs, they don’t expect a lot of existing knowledge, so I know a lot of the drilling companies will hire people if they just take our basic overview of working on a rig.”
Lea County’s economic development council is thinking about wind and solar development, Grassham noted, but conversations about the workforce haven’t begun. If more wind farms like SunZia pop up offering hundreds of jobs, that might spur those conversations. “I think we still respond to supply and demand,” she said. “If there was a density around the demand for wind-related job training, the junior college would stand up a wind program almost overnight.”
Even when the demand arrives, workers may still face challenges. Some wind industry workers I spoke to for this story told me they struggled to secure raises, even with years of training and experience. “We really have to take a step back and think about how this transition is going to happen in a way that produces a more resilient economy,” Delp said. “If we build this transition on the backs of workers, we are going to be dealing with the political and economic consequences of that for decades.”
But presuming the industry can train enough people and keep them happy, every person I spoke to emphasized the same thing: Wind jobs are good jobs, especially if working at heights is a thrill and not a deterrent.
Jackiewicz — skeptical that the labor force as a whole will meet the moment at the pace required — is still a booster. “This is the only place I know that where someone without a high school education can earn six digits a year,” he said. “People I meet, I encourage them — ‘hey if you’ve got common sense, you can make a lot of money.’ I would recommend it as long as it’s here. Clean money, dirty hands.”
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
And data centers might be collateral damage.
After derailing gigawatts of renewable power with a permitting freeze, the Trump administration is expanding its war on renewable energy, retaining one of country music’s biggest stars in a PR offensive against utility-scale projects on “prime farmland.”
The administration recently onboarded John Rich – one half of the stadium-packing American musical duo Big & Rich – to be Trump’s “special envoy for American landowners.” Rich entered activism around landowner rights last January when he backed opponents fighting a large Tennessee Valley Authority transmission project routed through his home county of Cheatham, Tennessee. This led to him joining the Trump team, where he’s fashioning himself as a go-to guy and cheerleader for anyone who wants Trump to help stop a solar or wind farm they don’t want built.
Rich’s first fight on behalf of the Trump team? Battling solar projects in upstate New York. Over the weekend, Agriculture Secretary Brooke Rollins, EPA Administrator Lee Zeldin, and the freshly-annointed Rich wrote New York Governor Kathy Hochul grilling her on the state’s definition of “prime farmland” and claiming “the absence of a clear plan” for disposing of solar panels after projects are decommissioned. The letter resulted from Rich’s conversations with a prominent anti-solar Substack author in upstate New York, Alexandra Fasulo, and it references a specific Repsol project under development in Glen, New York, that she is fighting in state court.
“Only 8 weeks ago, I decided to start posting my written content from Facebook and Substack to X. It didn’t take long before John Rich and I connected,” Fasulo wrote in a blog on Monday. “John and I spoke on the phone a few times. We texted and I began to share my research with him. Many meetings later… and the US Department of Agriculture, the Environmental Protection Agency (EPA), and John Rich put their heads together.” In her post Fasulo signaled more is coming. “If you read the letter slowly, you’ll get the gist of what the feds are trying to do here. For legal purposes, I am not going to explain that in writing. Read between the lines,” she said. “This lays the foundation for battling destruction at the hands of solar and wind complexes, battery storage, and so much more. Have a little faith and patience. There is A LOT to come.”
Trump is pivoting to farmland fights because there are few battlegrounds left for the federal government to fire upon. He has totally undermined large-scale renewable energy development in the ocean – I mean, look at offshore wind. He’s wrecked progress in the desert, where large solar farms on federal lands remain trapped in bureaucratic permitting delays. Some facilities are now getting through, like Primergy Power’s Purple Sage Energy Center south of Pahrump, Nevada, which got its permits last month. Yet other large projects are petering out; permitting on at least three large solar proposals – Smith Blythe’s Desert Energy Charger Project and Intersect Power’s Perkins Renewable Energy Project in California and Balanced Rock Power’s Samantha Solar effort in Nevada – has been paused or canceled outright since the start of the year.
The president’s turn to fighting projects on farmland also makes sense from a political standpoint. He’s facing an enormous backlash to a buildout of hyperscale data centers he supported, many of which are sited on acreage suitable for agriculture. Republicans running statewide in must-watch midterms battlegrounds – Texas and Iowa, for example – will have to navigate this rocky terrain where something their president supported is deeply unpopular. By bringing Rich aboard and letting him wail on renewable energy in the public square, it’ll be a signal that the Big Man is still listening to rural MAGA voters wary of industrial development.
In media interviews, Rich has claimed Trump created this new, unpaid special envoy position after the country star turned down an offer to sit on the TVA. “I said [to Trump], ‘if I serve with the TVA I cannot disparage the TVA, and I fully intend on keeping my right to disparage them intact.’” He said, ‘You know what, I respect that. So what do you want to do?’ And I said, ‘Man, give me a position where I’ve got some authority and I can work with the highest agencies in the land to protect landowners. Can you create something like that for me?’”
That’s at least the public story for how the president created the “special envoy” role, which Rich has described in ways that are equal parts citizen-government liaison and culture warrior. It’s now clear from his many posts on X that he’ll be heavily involved in messaging against the construction of new renewable energy facilities, carbon pipelines and, potentially, hyperscale data centers.
“[I’ll] go out, find these egregious situations where landowners are being infringed upon and I can go in, work with USDA, EPA, Secretary of the Interior, HUD, the Energy Department, and then all the way of course [to] the Oval Office – to throw up a defense against American landowners,” Rich told Atkisson. He added that data centers will also be a focus of his in government, and there are “two or three” projects out there where he wanted to intervene.
“The president wants to see the data centers built, but he also wants the farm and ranchland to be preserved. We have to have food security for America. We have to.”
Rich and Fasulo then joined Rollins and other administration officials at a press conference Thursday in Washington, D.C. Fasulo spoke at length against New York solar and wind development. Pressed on how data centers square with farmland protection, Rollins spoke about the anxiety in rural America around hyperscalers.
“That debate is raging right now,” she said. “I think that the importance of private property rights, the importance of preserving American farmland, the importance of ensuring we’re going to have another 250 years of freedom is paramount. Does that mean it is completely incompatible with data centers? I don’t think so and I know President Trump doesn’t think so. But what it does mean is that we have to be extremely intentional. There should be plenty of land in this country where data centers can be built that will not be on prime, important farmland. That’s my take on that.”
When Rich joined the federal government is unclear. The Agriculture Department formally announced Rich joined the administration on June 10, but Rich first disclosed Trump “made an offer for a position” in a subscriber-only post made to X on July 24, 2025. He then provided updates in similarly paywalled statements, revealing the Trump appointment to his subscribers in April. Then in May, he told subscribers that he’d completed federal onboarding. “I’m really looking forward to pushing bad guys off of good guys’ land:) You’ll be seeing the official announcement soon, but I wanted you to know 1st!”
What’s clear, however, is that Rich has other targets too. As Rich was brought into federal service, he began routinely sharing a URL – “usda.gov/lawfare” – and directed aggrieved landowners to report potential misdeeds around land seizure. A review of his back-and-forth communications on social media indicate several potential fights he may wade into. Wind energy projects in Kansas. Solar development in rural Virginia. An aluminum smelter in Oklahoma. Carbon capture proposals in Louisiana.
Prior to formally joining the administration, Rich got involved in a conflict over eminent domain and transmission for data centers in Coweta County, Georgia, which had gone viral on right-wing social media. On May 12, Rich said he “just had a great phone call” with Rep. Brian Jack, the GOP congressman who represents the transmission battleground in question. “I will be speaking more on the matter soon,” he tweeted, declaring the power lines threatened “not only homes, but cattle farms and row crops.” Rich also says he facilitated federal engagement between the USDA and Casey Murph, a rancher in Navajo County, Arizona, who claims the state prematurely ended a land lease he held so Orsted can build a solar project.
It’s also apparent Rich will be the first major Trump administration official to publicly root for more counties to indefinitely ban solar and wind development. “The best way for farm and ranch land to be protected from wind/solar projects is for the county to pass a moratorium on those energy sources, disallowing them to ever be built in the county,” Rich told an X follower on May 16.
No one can predict how harmful it’ll be to have one of country music’s most famous artists turning into a spokesperson against renewable energy. But I doubt even paying Katie Miller to say nice things about solar will be able to overcome newly-empowered activism from a Nashville legend.
And more of the week’s top news around project fights.
1. Kansas City, Missouri – Data centers are so toxic that politicians are using them as boogeymen in totally unrelated policy discussions.
2. Ingham County, Michigan – We have our first major anti-data center candidate in a Democratic congressional primary.
3. Nueces County, Texas - The Longhorn State is on a bull run towards data center hostility.
4. Pulaski County, Arkansas - We have yet another municipal employee losing their job over helping a data center.
5. Marathon County, Wisconsin - Yet again rural residents are poised to lose against state permitting primacy laws benefiting renewable energy.
This week’s conversation is with Grant Gutierrez, head of community impacts at carbon management company Carbon Direct. This week Carbon Direct published a white paper Gutierrez authored on opposition around data centers he’s studied. His research reinforces much of what Heatmap Pro has uncovered, but I was particularly intrigued by a topline finding – that transparency is the most common thread in the 46 data center fights he looked into. Was he seeing what I’ve been seeing? So I asked him to hop onto a Zoom call and let me know his thoughts.
The following conversation was lightly edited for clarity.
If you were to explain the findings in your white paper to someone at a bar… how would you put it?
What I would say is that we were really interested in the kinds of concerns communities were articulating as they were opposing or resisting data center development in the U.S. To answer and explore those questions, we developed our own data center cancellation tracker where we looked for cases where we could find a strong correlation between cancelation or withdrawal status and opposition. Then we did high-level analyses of the demographics surrounding those data centers, using standard best practices from environmental justice methodologies and pulling sociodemographic and environmental burden characters from EPA’s EJScreen tool. We were mostly looking at public records. Press materials. City council meeting minutes. Things you wouldn’t have to dig too hard to find.
The kinds of communities we saw successfully resisting data centers tracked across the demographic middle of the United States – slightly more middle income, slightly more white than a majority of the American community, but mostly what you’d consider the average American community.
What is the intended audience of this paper and what are you hoping to communicate?
I think it’s important for data center developers and the capital behind them is that they need to move their engagement to early stage, responsible design. A second audience is regulators, city councils, and local zoning commissions about how to engage with developers and advocate for the right disclosure requirements from industry.
The key topline message is that developers who treat community engagement as a permitting formality instead of a critical early stage input are burdening communities, breaking trust. This is resulting in reputational risk for developers, stranded assets, losing capital – and the loss of future opportunities as developers want to build 21st century infrastructure.
Walk me through what you saw evaluating these projects. What’s the development pattern that leads to such opposition?
We saw five key themes. Some of them you might expect – concerns around natural resources, water impacts, electricity rates, land. The rural character came up quite consistently. And then there was a lack of transparency through the use of NDAs.
The NDA example I was surprised to see was the most consistent in all of our case studies. Communities are largely concerned with the process that unfolds as much as the impacts. That’s a very important signal that transcends political lines. Communities want to be heard, involved in the process. They want large infrastructural development with impacts to listen to their concerns. When those decisions are made behind NDAs or with no transparency or equitable engagement, communities quickly mobilize and organize at a hyperlocal level and are successful in opposing these data centers.
I know there are a number of companies out there – without naming names – that are putting responsible development principles forward. The ones we advocate for across our business, whether we’re working in carbon removal or other things. I see companies leading and saying, if we’re involved in this infrastructure, we are not going to sign an NDA. Those who are pushing forward renewable energy commitments, community benefit agreements, and local public-private partnerships are leading with transparency and equity in their engagements.
How any of this carries in the broader industry is yet to be seen.
In your report you point to various ways opposition can crop up to a project. One of those ways was due to the presence of co-located gas – you note that gas power at a data center engendered environmental opponents, which then strengthened those fighting a data center. Can you elaborate on whether you think a new gas power presence is making it harder to get a data center built?
The case you’re pointing to, that’s the Ballico case where on top of the data center there was a 3,500 megawatt co-located gas plant. That quickly led to major community concerns and a partnership with the Southern Environmental Law Center, which became the legal anchor for thinking through the opposition here and commissioned the technical evidence, and provided the legal [support] there.
You see a broad coalition coalesce around not only the data center concern but the climate concerns that arise. I wouldn’t be surprised if we saw a repeated concern around the expansion of fossil energy and combustion sources going hand in hand with community opposition and organizing on data centers. But that remains to be seen.
What in your research have you seen when you compare opposition to data centers and campaigns against, let’s say, fossil fuels? Or mining? Or renewables?
What I think about with data centers is they’re the highways of the 21st century. As we know through the highway projects in the U.S., there were major disproportionate impacts on communities of color. I think there’s potential for data centers if they follow that playbook to have that same impact.
When it comes to comparing these, that’s something I have not done yet. But I think there’s a few things happening. I think the scale and scope of the buildout is taking the American public by surprise. Articulation around impacts to natural resources and electricity prices in a heightened political climate and a difficult economy. It’s also the existential problem AI introduces, which is the role AI plays in society. This is unique compared to other kinds of extraction, which feed technologies already at play.
How do you feel about the fact that so many of us in energy, environment and climate are now talking about data centers all the time?
Never in my career, working in carbon removal and nature based solutions, I never thought data centers would be a major focus in my career as an environmental justice advocate and social scientist.
Data centers are probably emerging to be one of the biggest environmental justice problems of our time so while it’s not something I planned to work on, I am emboldened to see the response from the nonprofit community and others trying to wrap their heads around this. What is the right kind of information? What does the public need to know? How do we advocate for our communities and build the world we would like to build?
While data centers are moving fast, I’m encouraged to see communities organizing and advocating for their own needs as well. Over the next few years, the story will tell itself.
Last question – what was the last song you listened to?
DtMF by Bad Bunny.