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If one were to go looking for a Permian Basin of wind — a wind energy superregion waiting to be born — the actual Permian Basin wouldn’t be a bad place to start.
Wind potential is everywhere in the U.S., off the coasts and in the Mountain West especially, and the Inflation Reduction Act is expected to catalyze 127 gigawatts of onshore wind by 2030, some of which has already been built. It’s Texas, however, that produces more wind power than any other state in the country. And while neighboring New Mexico has fewer turbines, it was one of the country’s leading installers of utility-scale wind in 2021; last month, Pattern Energy announced it had closed financing on SunZia, a long-awaited 3.5 GW wind farm about three hours northwest of the Permian Basin’s New Mexico portion. Once it’s completed, the project will make the state a national leader in installed capacity.
Texas and New Mexico have, respectively, the most and third-most potential wind capacity in the country. While the bulk of jobs created by wind farms come during their construction, turbines still require long-term maintenance and operation — “Jiffy Lube 300 feet in the air,” Andy Swapp, a faculty member at Mesalands Community College’s Wind Energy Technology program in Tucumcarie, New Mexico, called it. According to data from Revelio Labs, a workforce tracking company, more than 20% of wind jobs created in the past year were in Texas.
There’s no comprehensive estimate of how many wind technicians will be necessary to serve America’s wind farms by 2030, but we can make some educated guesses. In 2022, 11,200 Americans worked as wind technicians, with just under half of them in Texas, according to the Bureau of Labor Statistics, servicing a total of 144 GW of capacity (including a negligible amount of offshore wind) — about 0.08 jobs per megawatt. (Other estimates range from 0.1-10.8 permanent jobs per megawatt.)
By that math, just for the buildout of onshore wind spurred by the IRA — and leaving aside the 30 GW of offshore wind that the Biden administration has pledged to build by 2030 — the U.S. will need nearly 10,000 new wind technicians, a fair chunk of whom will be living, spending, and paying taxes in New Mexico and Texas.
Regardless of how the actual numbers shake out (many technicians travel between sites, almost everyone who I spoke with for this story told me), they raise a thorny question: How can the nascent wind industry nearly double the size of its workforce in a matter of years — especially where the industry is already strong?
In and around the Permian Basin, onshore wind is primed for a breakout. SunZia’s turbines will sit about 200 miles away from New Mexico’s Lea and Eddy counties, which account for 29% of the Permian Basin’s oil production. Slightly northwest of Lea is the Oso Grande Project, with 247 MW of wind power; Sweetwater, Texas, is surrounded by wind projects ranging from around 40 to 420 MW. The Permian Basin itself has plentiful wind — more than 2 GW — but there is broad agreement that much more of the area is ripe for wind projects.
All of these wind farms, of course, will need technicians, along with managers and operations and maintenance personnel. Pattern, a spokesperson told me, will “prioritize local vendors, suppliers and workforce,” and is building out its own GWO — short for Global Wind Organisation training, which has become an industry standard certification for working at heights — with training partners for SunZia, which promises more than 100 full-time jobs.
To work as an entry-level wind technician, the company asks for a one-year college or technical school certificate, or else a similar amount of experience in wind-power or other related training programs, or some combination of the two. Other employers in the area make similar asks, though a handful require just a high school diploma.
When more wind farms arrive, locals in West Texas looking for local training programs will have a handful of options, including a course at Texas Tech, a paid training institution, and a few community colleges with wind training, four of which are west of San Antonio.
As of summer 2023, roughly 200 students were enrolled in Texas State Technical College programs, Jones told me, and around 75% of them are on some form of financial aid to cover the $13,000 tuition for the 20-month course. Texas’s powerhouse for creating technicians doesn’t always serve its own state, or even the wind industry. Jones’s students don’t always go into wind — some even go into oil and gas — and they don’t always stay in Texas.
Texas Tech’s wind energy program is robust, Suhas Pol, the director of the university’s renewable energy programs, told me, but it’s primarily aimed at sending students into project management, development and engineering. As of this year, he estimated around 100 students are majoring in renewables, but he thinks awareness on campus is low. Pol and his fellow administrators have conjectured that “many folks are not aware that there is such a program available,” he said.
By next academic year, the university is planning to launch a course that offers additional qualifications for students who want to expand on their associates’ degrees, Pol added. Still, he thinks the field as a whole suffers from a lack of faculty to teach students — because so few people enter the industry, not enough can teach others how to join.
Adrian Cadena’s career path is pretty typical of wind technicians in the U.S., at least according to the BLS. Cadena, a former paramedic in San Antonio, was exhausted by the COVID-19 pandemic. While on a road trip in Texas, he wound up pulling over and walking into the middle of a wind farm, where he took out a cell phone and called his wife. “I said, ‘I think I’m done with medicine,’” Cadena told me. “My wife said, ‘I think you’ve lost your mind.’”
While working at a local hospital, Cadena completed a wind training program at a community college. At a clean energy career fair, he landed a job in safety at a small firm based near Houston. That firm paid for his GWOs. Soon after, an opportunity came up at Vestas Wind Systems — one of the industry’s giants — to work as a traveling safety contractor. Then last summer, the call came from another contractor to serve as a project manager on the safety side for Vineyard Wind, one of the country’s first large-scale offshore wind farms, which began delivering electricity just this week.
The federal government is also considering laying its own paths, as evidenced by the launch of the American Climate Corps in September; its first cohort could start as soon as this summer. Other roads leading to wind farms can pass through union-based apprenticeships, although those generally create “well-rounded electricians,” not necessarily wind specialists, according to Bo Delp, executive director of the Texas Climate Jobs Project.
Still, people who understand electronics are in high demand. Many job openings on Indeed across Texas this summer noted that a certification or degree in wind energy is preferred, while experience with mechanics and electronics is typically required, even for entry-level positions. George Jackiewicz, a safety coordinator currently based in Long Island who has worked around the country, told me that “if you’ve got common sense, some mechanical skills, a little bit of electrical, you can get in with zero experience.”
Companies, he explained, will train their own workers, including through their own apprenticeships. In conjunction with Vestas, Sky Climber Renewables runs TOP Technicians. The program finishes out three weeks of training with an assignment at a Vestas wind project. As Jones said, in earlier times “you just came in off the street, they gave you an electrical test and an aptitude test. If you could pass both of those, they could find a place for you. Now there’s more to it.”
In New Mexico, three institutions teach future wind technicians, but only Mesalands has a dedicated wind program and turbine, graduating roughly 20 students each semester, Andy Swapp told me. Unlike TSTC, Mesalands doesn’t give students their GWO certifications, though climbing towers is part of the curriculum.
While TSTC’s Jones doesn’t have much of a recruiting operation, Swapp runs a full-court press, including online ads and trips to high schools for “kid wind” competitions to design turbines, on top of word-of-mouth recruiting from previous students.
“The hardest part of this job is filling the classroom,” Swapp said. “I think if we could fill our classroom every semester, we could meet the need.”
In Lea County, 180 miles away from Mesalands, wind training is scarce, said Jennifer Grassham, president and CEO of the local economic development corporation. She thinks it has to do with demand — too few projects nearby to spur the need for trained technicians.
Meanwhile, a well-coordinated economic engine brings people into oil and gas in Hobbs, the county’s largest city, with 5,808 residents employed in the industry. New recruits can easily find training through company-sponsored programs (the industry norm, according to Grassham); New Mexico Junior College, located conveniently in town; or even the city’s technical high school, which offers “very specific oil and gas training,” Grassham explained.
Individuals interested in entering the field can also easily get a certification ahead of time. One method is to take an online course for around $600 from the University of Texas’s Petroleum Extension, which includes about a week’s worth of work.
“To get a job on a rig is fairly easy,” John Scannell, PETEX’s operations manager, said. “The companies that hire for those jobs, they don’t expect a lot of existing knowledge, so I know a lot of the drilling companies will hire people if they just take our basic overview of working on a rig.”
Lea County’s economic development council is thinking about wind and solar development, Grassham noted, but conversations about the workforce haven’t begun. If more wind farms like SunZia pop up offering hundreds of jobs, that might spur those conversations. “I think we still respond to supply and demand,” she said. “If there was a density around the demand for wind-related job training, the junior college would stand up a wind program almost overnight.”
Even when the demand arrives, workers may still face challenges. Some wind industry workers I spoke to for this story told me they struggled to secure raises, even with years of training and experience. “We really have to take a step back and think about how this transition is going to happen in a way that produces a more resilient economy,” Delp said. “If we build this transition on the backs of workers, we are going to be dealing with the political and economic consequences of that for decades.”
But presuming the industry can train enough people and keep them happy, every person I spoke to emphasized the same thing: Wind jobs are good jobs, especially if working at heights is a thrill and not a deterrent.
Jackiewicz — skeptical that the labor force as a whole will meet the moment at the pace required — is still a booster. “This is the only place I know that where someone without a high school education can earn six digits a year,” he said. “People I meet, I encourage them — ‘hey if you’ve got common sense, you can make a lot of money.’ I would recommend it as long as it’s here. Clean money, dirty hands.”
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The widely circulating document lists more than 68 activities newly subject to upper-level review.
The federal government is poised to put solar and wind projects through strict new reviews that may delay projects across the country, according to a widely circulating document reviewed by Heatmap.
The secretarial order authored by Interior Secretary Doug Burgum’s Deputy Chief of Staff for Policy Gregory Wischer is dated July 15 and states that “all decisions, actions, consultations, and other undertakings” that are “related to wind and solar energy facilities” will now be required to go through multiple layers of political review from Burgum’s office and Interior’s Office of the Deputy Secretary.
This new layer of review would span essentially anything Interior and its many subagencies would ordinarily be consulted on before construction on a project can commence — a milestone crucial for being able to qualify for federal renewable energy tax credits under the One Big Beautiful Bill Act. The order lists more than 68 different activities newly subject to higher-level review, including some basic determinations as to whether projects conform with federal environmental and conservation laws, as well as consultations on compliance with wildlife protection laws such as the Endangered Species Act. The final item in the list sweeps “any other similar or related decisions, actions, consultations, or undertakings” under the order’s purview, in case there was any grey area there.
In other words, this order is so drastic it would impact projects on state and private lands, as well as federal acreage. In some cases, agency staff may now need political sign-offs simply to tell renewables developers whether they need a permit at all.
“This is the way you stall and kill projects. Intentionally red-tape projects to death,” former Biden White House clean energy adviser Avi Zevin wrote on Bluesky in a post with a screenshot of the order.
The department has yet to release the document and it’s unclear whether or when it will be made public. The order’s existence was first reported by Politico; in a statement to that news outlet, the department did not deny the document’s existence but attacked leakers. “Let’s be clear: leaking internal documents to the media is cowardly, dishonest, and a blatant violation of professional standards,” the statement said.
Interior’s press office did not immediately respond to a request for comment from Heatmap about when this document may be made public. We also asked whether this would also apply to transmission connected to solar and wind. You had better believe I’ll be following up with the department to find out, and we’ll update this story if we hear back from them.
Two former Microsoft employees have turned their frustration into an awareness campaign to hold tech companies accountable.
When the clean energy world considers the consequences of the artificial intelligence boom, rising data center electricity demand and the strain it’s putting on the grid is typically top of mind — even if that’s weighed against the litany of potential positive impacts, which includes improved weather forecasting, grid optimization, wildfire risk mitigation, critical minerals discovery, and geothermal development.
I’ve written about a bunch of it. But the not-so-secret flip side is that naturally, any AI-fueled improvements in efficiency, data analytics, and predictive capabilities will benefit well-capitalized fossil fuel giants just as much — if not significantly more — than plucky climate tech startups or cash-strapped utilities.
“The narrative is a net impact equation that only includes the positive use cases of AI as compared to the operational impacts, which we believe is apples to oranges,” Holly Alpine, co-founder of the Enabled Emissions Campaign, told me. “We need to expand that conversation and include the negative applications in that scoreboard.”
Alpine founded the campaign alongside her partner, Will Alpine, in February of last year, with the goal of holding tech giants accountable for the ways users leverage their products to accelerate fossil fuel production. Both formerly worked for Microsoft on sustainability initiatives related to data centers and AI, but quit after what they told me amounted to a string of unfulfilled promises by the company and a realization that internal pressure alone couldn’t move the needle as far as they’d hoped.
While at Microsoft, they were dismayed to learn that the company had contracts for its cloud services and suite of AI tools with some of the largest fossil fuel corporations in the world — including ExxonMobil, Chevron, and Shell — and that the partnerships were formed with the explicit intent to expand oil and gas production. Other hyperscalers such as Google and Amazon have also formed similar cloud and AI service partnerships with oil and gas giants, though Google burnished its sustainability bona fides in 2020 by announcing that it would no longer build custom AI tools for the fossil fuel industry. (In response to my request for comment, Microsoft directed me to its energy principles, which were written in 2022, while the Alpines were still with the company, and to its 2025 sustainability report. Neither addresses the Alpines’ concerns directly, which is perhaps telling in its own right.)
AI can help fossil fuel companies accelerate and expand fossil fuel production throughout all stages of the process, from exploration and reservoir modeling to predictive maintenance, transport and logistics optimization, demand forecasting, and revenue modeling. And while partnerships with AI hyperscalers can be extremely beneficial, oil and gas companies are also building out their own AI-focused teams and capabilities in-house.
“As a lot of the low-hanging fruit in the oil reserve space has been plucked, companies have been increasingly relying on things like fracking and offshore drilling to stay competitive,” Will told me. “So using AI is now allowing those operations to continue in a way that they previously could not.”
Exxon, for example, boasts on its website that it’s “the first in our industry to leverage autonomous drilling in deep water,” thanks to its AI-powered systems that can determine drilling parameters and control the whole process sans human intervention. Likewise, BP notes that its "Optimization Genie” AI tool has helped it increase production by about 2,000 oil-equivalent barrels per day in the Gulf of Mexico, and that between 2022 and 2024, AI and advanced analytics allowed the company to increase production by 4% overall.
In general, however, the degree to which AI-enabled systems help expand production is not something companies speak about publicly. For instance, when Microsoft inked a contract with Exxon six years ago, it predicted that its suite of digital products would enable the oil giant to grow production in the Permian Basin by up to 50,000 barrels by 2025. And while output in the Permian has boomed, it’s unclear how much Microsoft is to thank for that as neither company has released any figures.
Either way, many of the climate impacts of using AI for oil and gas production are likely to go unquantified. That’s because the so-called “enabled emissions” from the tech sector are not captured by the standard emissions accounting framework, which categorizes direct emissions from a company’s operations as scope 1, indirect emissions from the generation of purchased energy as scope 2, and all other emissions across the value chain as scope 3. So while tailpipe emissions, for example, would fall into Exxon’s scope 3 bucket — thus requiring disclosure — they’re outside Microsoft’s reporting boundaries.
According to the Alpines’ calculations, though, Microsoft’s deal with Exxon plus another contract with Chevron totalled “over 300% of Microsoft’s entire carbon footprint, including data centers.” So it’s really no surprise that hyperscalers have largely fallen silent when it comes to citing specific numbers, given the history of employee blowback and media furor over the friction between tech companies’ sustainability targets and their fossil fuel contracts.
As such, the tech industry often ends up wrapping these deals in broad language highlighting operational efficiency, digital transformation, and even sustainability benefits —- think waste reduction and decreasing methane leakage rates — while glossing over the fact that at their core, these partnerships are primarily designed to increase oil and gas output.
While none of the fossil fuel companies I contacted — Chevron, Exxon, Shell, and BP — replied to my inquiries about the ways they’re leveraging AI, earnings calls and published corporate materials make it clear that the industry is ready to utilize the technology to its fullest extent.
“We’re looking to leverage knowledge in a different way than we have in the past,” Shell CEO Wael Sawan said on the company’s Q2 earnings call last year, citing AI as one of the tools that he sees as integral to “transform the culture of the company to one that is able to outcompete in the coming years.”
Shell has partnered since 2018 with the enterprise software company C3.ai on AI applications such as predictive maintenance, equipment monitoring, and asset optimization, the latter of which has helped the company increase liquid natural gas production by 1% to 2%. C3.ai CEO Tom Siebel was vague on the company’s 2025 Q1 earnings call, but said that Shell estimates that the partnership has “generated annual benefit to Shell of $2 billion.”
In terms of AI’s ability to get more oil and gas out of the ground, “it’s like getting a Kuwait online,” Rakesh Jaggi, who leads the digital efforts at the oil-services giant SLB, told Barron’s magazine. Kuwait is the third largest crude oil producer in OPEC, producing about 2.9 million barrels per day.
Some oil and gas giants were initially reluctant to get fully aboard the AI hype train — even Exxon CEO Darren Woods noted on the company’s 2024 Q3 earnings call that the oil giant doesn’t “like jumping on bandwagons.” Yet he still sees “good potential” for AI to be a “part of the equation” when it comes to the company’s ambition to slash $15 billion in costs by 2027.
Chevron is similarly looking to AI to cut costs. As the company’s Chief Financial Officer Eimear Bonner explained during its 2024 Q4 earnings call, AI could help Chevron save $2 to $3 billion over the next few years as the company looks towards “using technology to do work completely differently.” Meanwhile, Saudi Aramco’s CEO Amin Nasser told Bloomberg that AI is a core reason it’s been able to keep production costs at $3 per barrel for the past 20 years, despite inflation and other headwinds in the sector.
Of course, it should come as no surprise that fossil fuel companies are taking advantage of the vast opportunities that AI provides. After all, the investors and shareholders these companies are ultimately beholden to would likely revolt if they thought their fiduciaries had failed to capitalize on such an enormous technological breakthrough.
The Alpines are well aware that this is the world we live in, and that we’re not going to overthrow capitalism anytime soon. Right now, they told me they’re primarily running a two-person “awareness campaign,” as the general public and sometimes even former colleagues are largely in the dark when it comes to how AI is being used to boost oil and gas production. While Will said they’re “staying small and lean” for now while they fundraise, the campaign has support from a number of allies including the consumer rights group Public Citizen, the tech worker group Amazon Employees for Climate Justice, and the NGO Friends of the Earth.
In the medium term, they’re looking toward policy shifts that would require more disclosure and regulation around AI’s potential for harm in the energy sector. “The only way we believe to really achieve deep change is to raise the floor at an international or national policy level,” Will told me. As an example, he pointed to the EU’s comprehensive regulations that categorize AI use cases by risk level, which then determines the rules these systems are subject to. Police use of facial recognition is considered high risk, for example, while AI spam filters are low risk. Right now, energy sector applications are not categorized as risky at all.
“What we would advocate for would be that AI use in the energy sector falls under a high risk classification system due to its risk for human harm. And then it would go through a governance process, ideally that would align with climate science targets,” Will told me. “So you could use that to uplift positive applications like AI for methane leak detection, but AI for upstream scenarios should be subject to additional scrutiny.”
And realistically, there’s no chance of something like this being implemented in the U.S. under Trump, let alone somewhere like Saudi Arabia. And even if such regulations were eventually enacted in some countries, energy markets are global, meaning governments around the world would ultimately need to align on risk mitigation strategies for reigning in AI’s potential for climate harm.
As Will told me, “that would be a massive uphill battle, but we think it’s one that’s worth fighting.”
A longtime climate messaging strategist is tired of seeing the industry punch below its weight.
The saga of President Trump’s One Big Beautiful Bill Act contains at least one clear lesson for the clean energy industry: It must grow a political spine and act like the trillion-dollar behemoth it is. And though the logic is counterintuitive, the new law will likely provide an opportunity to build one.
The coming threat to renewable energy investment became apparent as soon as Trump won the presidency again last fall. The only questions were how much was vulnerable, and through what mechanisms.
Still, many clean energy leaders were optimistic that Trump’s “energy abundance” agenda had room for renewables. During the transition, one longtime Republican energy lobbyist told Utility Dive that Trump’s incoming cabinet had a “very aggressive approach towards renewables.” When Democratic Senator John Hickenlooper introduced would-be Secretary of Energy Chris Wright at the fracking executive’s confirmation hearing, he vouched for Wright’s clean energy cred. Even Trump touted Wright’s experience with solar.
At least initially, the argument made sense. After all, energy demand is soaring, and solar, wind, and battery storage account for 95% of new power projects awaiting grid connection in the U.S. In red states like Texas and Oklahoma, clean energy is booming because it’s cheap. Just a few months ago, the Lone Star State achieved record energy generation from solar, wind, and batteries, and consumers there are saving millions of dollars a day because of renewables. The Biden administration funneled clean energy and manufacturing investment into red districts in part to cultivate Republican support for renewables — and to protect those investments no matter who is president.
As a result, for the past six months, clean energy executives have absorbed advice telling them to fly below the radar. Stop using the word “climate” and start using words like “common sense” when you talk to lawmakers. (As a communications and policy strategist who works extensively on climate issues, I’ve given that specific piece of advice.)
But far too many companies and industry groups went much further than tweaking their messaging. They stopped publicly advocating for their interests, and as a result there has been no muscular effort to pressure elected officials where it counts: their reelection campaigns.
This is part of a broader lack of engagement with elected officials on the part of clean energy companies. The oil and gas industry has outspent clean energy on lobbying 2 to 1 this year, despite the fact that oil and gas faces a hugely favorable political environment. In the run up to the last election, the fossil fuel industry spent half a billion dollars to influence candidates; climate and clean energy advocates again spent just a fraction, despite having more on the line. My personal preference is to get money out of politics, but you have to play by the rules as they exist.
Even economically irresistible technologies can be legislated into irrelevance if they don’t have political juice. The last-minute death of the mysterious excise tax on wind and solar that was briefly part of the One Big Beautiful Bill Act was a glaring sign of weakness, not strength — especially given that even the watered-down provisions in the law will damage the economics of renewable energy. After the law passed, the President directed the Treasury Department to issue the strictest possible guidance for the clean energy projects that remain eligible for tax credits.
The tech industry learned this same lesson over many years. The big tech companies started hiring scores of policy and political staff in the 2010s, when they were already multi-hundred-billion dollar companies, but it wasn’t until 2017 that a tech company became the top lobbying spender. Now the tech industry has a sophisticated influence operation that includes carrots and sticks. Crypto learned this lesson even faster, emerging almost overnight as one of the most aggressive industries shaping Washington.
Clean energy needs to catch up. But lobbying spending isn’t a panacea.
Executives in the clean energy sector sometimes say they are stuck between a rock and a hard place. Democrats and the segment of potentially supportive Republicans at the local and federal levels talk and think about clean energy differently. And the dissonance makes it challenging to communicate honestly with both parties, especially in public.
The clean energy industry should recognize that the safest ground is to criticize and cultivate both parties unabashedly. The American political system understands economic self interest, and there are plenty of policy changes that various segments of the clean energy world need from both Democrats and Republicans at the federal and state levels. Democrats need to make it easier to build; Republicans need to support incentives they regularly trumpet for other job-creating industries.
The quality of political engagement from clean energy companies and the growing ecosystem of advocacy groups has improved. The industry, disparate as it is, has gotten smarter. Advocates now bring district-by-district data to policymakers, organize lobby days, and frame clean energy in terms that resonate across the aisle — national security, economic opportunity in rural America, artificial intelligence, and the race with China. That’s progress.
But the tempo is still far too low, and there are too many carrots and too few sticks. The effects of President Trump’s tax law on energy prices might create some leverage. If the law damages renewable energy generation, and thereby raises energy prices as energy demand continues to rise, Americans should know who is responsible. The clean energy sector has to be the messenger, or at least orchestrate the messaging.
The campaigns write themselves: Paid media targeting members of Congress who praised clean energy job growth in their districts and then voted to gut jobs and raise prices; op-eds in local papers calling out that hypocrisy by name; energy workers showing up at town halls demanding their elected officials fight for an industry that’s investing billions in their communities; activating influencers to highlight the bright line between Trump’s law and higher electricity bills; and more.
If renewable energy is going to grow consistently in America, no matter which way the political wind blows, there must be a political cost to crossing the sector. Otherwise it will always be vulnerable to last-minute backroom deals, no matter how “win-win” its technology is.