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The company has a new CEO and a new strategy — to refocus on its “core business.”
After a proxy fight, a successful shareholder revolt, and the ousting of a CEO, Air Products, the largest hydrogen company in the world, is floundering. In early May, it posted a $1.7 billion net loss for the second quarter of the fiscal year. While Air Products produces an array of industrial gases, the newly appointed CEO, Eduardo Menezes, told investors on the company’s recent Q2 earnings call that he blamed its investments in clean hydrogen projects for its recent struggles.
“Over the past few years Air Products moved away from its core business in search of growth,” Menezes said. (That core business would be traditional industrial gases such as oxygen, nitrogen, and hydrogen, produced sans newfangled clean technologies.) “We deployed capital to complex, higher risk projects with first-of-a-kind technologies — and, more importantly, without committed offtake agreements in place.” The company took on significant debt and increased its headcount to try and carry out its ambitious agenda, he explained. “This had a negative impact on both cost and execution quality, leading to significant project delays.”
This is, of course, in line with the overall downward trend in fortunes for clean hydrogen. Demand has long lagged behind production capacity, and projects have fallen apart left and right as uncertain economics, the Trump administration’s fossil fuel-friendly agenda, and the future of the clean hydrogen tax credit threaten to reverse what early-stage progress producers have made to date. But while these hurdles could be expected to flatten the hopes of some emergent startups or oil and gas industry tourists, it’s a more telling signal when the world’s biggest hydrogen supplier can’t make an expedient transition to clean energy work.
“I think that they’re just at the forefront of the industry pulling back,” Krzysztof Smalec, an equity analyst at Morningstar, told me. Air Products has committed $15 billion to the energy transition overall, making a more aggressive push into the low-carbon hydrogen space than its competitors such as Linde and Air Liquide. “They’re the most exposed, so it’s the most high profile, but it’s not unique to Air Products,” Smalec said.
The company has been facing investor pushback over its ostensibly risky investments in this space for some time now. In January, shareholders voted to replace three of the company’s board members, including former 81-year old CEO Seifi Ghasemi, who drove the company’s enthusiastic expansion into the clean hydrogen market. This was a major win for activist hedge fund Mantle Ridge, which holds a nearly 2% stake in Air Products. The investor spent much of last year ginning up support for the idea that Air Products needed new voices in the boardroom to scale back its clean energy projects, many of which had not yet secured buyers. (Air Products did not immediately respond to a request for comment.)
The Mantle Ridge campaign — called Refreshing Air Products — backed Menezes for CEO. On last week’s call, he was frank with investors as he echoed his supporters’ — and much of the industry’s — perspective when he emphasized “the importance of refocusing” on tried and true outputs. This refocusing means major layoffs. The company employs about 23,000 people, and Menezes told investors that 1,300 layoffs are already “in process.” Between next year and 2028, the company intends to eliminate another 2,500 to 3,000 positions.
Air Products is also scaling back its plans for a controversial blue hydrogen project in Louisiana. This means the hydrogen is made from natural gas, with the resulting CO2 emissions captured and stored underground. Initially, Air Products had planned to turn about 80% of the hydrogen from this project into ammonia; now it’s looking to sell off the ammonia portion of the business, as well as the plant’s carbon capture and sequestration operations. The goal is to reduce the project’s costs from around $8 billion to $5 billion or $6 billion. All funding will be paused while the company pursues this “derisking strategy,” and will restart only once firm offtake agreements are secured. As of now, none have been announced.
This comes on the heels of three project cancellations Air Products announced in February, two of which were hydrogen-related. One was a sustainable aviation fuels project in California that proposed using hydrogen to convert diesel into jet fuel. The company nixed it due to “challenging commercial aspects.” The other was a planned green hydrogen facility in New York that would use clean electricity to produce hydrogen. That decision followed the January release of final hydrogen tax credit rules, which mandate that projects buy energy from new renewable sources (Air Products had planned to use existing hydropower facilities), as well as slower than anticipated development of the market for hydrogen-powered vehicles.
“I think Air Products just went out on a limb and just took a bet that they’ll be able to finish these projects, be the first mover, and be able to charge a premium,” Smalec told me. “And that was a lot of additional risk.”
The difficulty of deploying new technologies is certainly not confined to the hydrogen industry. “A lot of energy transition industries are struggling at the moment,” Murray Douglas, the head of hydrogen research at Wood Mackenzie, told me. No kidding. “That’s a result of many different factors, not least higher borrowing costs, high rates of inflation across much of the world.”
There is one hydrogen project that the new leadership appears to be relatively happy with, though perhaps predictably, it’s not domestic. That’s a green hydrogen complex in Saudi Arabia, expected to come online in 2027. On its website, Air Products boasts that the facility is “based on proven technologies,” running counter to the new leadership’s narrative that this novel tech might be too risky a bet. While Menezes told investors that from the outside he was “very concerned with this project” he’s been pleasantly surprised that it appears poised to produce low-cost green ammonia from hydrogen. As for the upfront costs, he told investors that Air Products has “successfully limited our spend on this project through partnership and project financing.”
The fact that a green hydrogen project — said to be the world’s largest — is taking root in a fossil fuel-rich nation like Saudi Arabia could be seen as a ray of hope. But on the whole, Douglas isn’t surprised that Air Products is pulling back. So many companies — be they industrial gas behemoths or oil majors — are winnowing down their once robust clean energy project pipeline now that political and economic realities have shifted. BP, for example. stopped work on 18 early-stage hydrogen projects last year and shut down its hydrogen-focused low carbon transportation team. Similarly Shell is scaling back its hydrogen ambitions, scrapping its hydrogen vehicles division.
“They’ve had to probably accelerate the narrowing of that portfolio a bit quicker than what we were expecting because the market just isn’t maturing quickly enough,” Douglas told me. “Maybe the rules are a bit more difficult, cost escalation, inflation has really got in the way.”
But while the tide is certainly out for clean hydrogen, Smalec reads Air Products’ pullback as more of a push towards prudency than a companywide disavowal of the category. Under the right conditions, including manageable costs and secure offtake agreements, “my sense is that they would definitely be willing to invest,” Smalec said. That’s how the company’s competitors are approaching things, he added.
For the near future, though, expect the drama around Air Products to simmer down. “For the next three years or so, I would not expect any major announcements,” Smalec told me. “I think that they have a pretty straightforward path to really improve their performance.”
Unfortunately for the clean hydrogen industry, the path to profitability has changed significantly in recent months, and green and blue hydrogen might be more of a side quest these days.
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In a Heatmap exclusive interview, CEO Alfred Johnson discusses the clean energy financing marketplace’s latest big move.
Crux is expanding again.
Until earlier this year, the clean energy finance startup was a digital marketplace exclusively for buying and selling tax credits unlocked by the Inflation Reduction Act. But in March, as Republicans in Congress briefly threatened to eliminate tax credit transferability, the company moved into debt financing, a market Crux CEO Alfred Johnson told me later on is more than seven times bigger.
Now, in its quest to become a one-stop shop for efficient project financing, Crux has told Heatmap that it’s growing once more into the tax and preferred equity markets, two additional funding avenues for clean energy projects that could certainly stand to be organized, standardized, and digitized as they grow in importance. “The tax equity market was a $20 billion market before the IRA, and is now a $32 billion to $35 billion market,” Johnson told me, citing numbers from the company’s forthcoming mid-year market intelligence report. That’s a 10% to 20% increase over last year.
Johnson said that Crux’s platform will ameliorate some of the complexity and high costs that have historically made tax equity financing so difficult to access. In these deals, clean energy developers partner with tax equity investors, typically banks, which provide them with cash in exchange for an equity stake in their project — and the associated tax benefits.
In one way, it’s a funny move for Crux. Before the IRA passed, tax equity was essentially the only way for project developers with low tax burdens to monetize their credits, and transferability itself was billed as a solution to these kludgy deals. But even though the transferable tax credit marketplace has proven to be a valuable option for many developers, there are reasons why some still prefer tax equity financing.
For one, tax equity partnerships can actually be the cheapest form of project financing for large developers overall. That’s in large part because tax equity is such a scarce but critical form of capital that if a developer can secure it, they can often then raise other forms of funding, such as bridge loans, more easily. Tax equity deals also serve to establish the fair market value of a project, which thus ensures that project developers can maximize the value of their tax benefits.
Lastly, Johnson explained that tax equity financing allows project developers to capture the value of a tax benefit known as “accelerated depreciation,” in which a large percent of a project’s asset costs can be deducted in the first few years of operation as opposed to evenly over the project’s useful life. Unlike with tax credit transferability, there’s no direct way for developers to monetize accelerated depreciation benefits other than via tax equity partnerships.
These types of partnerships will, in all likelihood, still only make sense for well-capitalized projects deploying proven technologies such as solar, wind, and storage. More novel tech such as advanced nuclear, long-duration storage, or next-generation geothermal will probably continue to rely primarily on the tax credit transfer market. But as Johnson told me, “for the developers that have really strong financials, have large projects, are able to secure tax equity, that is often preferred as a way of monetizing their credits to selling directly in the transfer market.”
At the same time, the markets for tax equity and credits are increasingly converging. That’s because it’s become more common for tax equity investors — or the partnership itself — to sell the credits they now hold into the transfer market, Johnson told me. This provides the investor or partnership with immediate liquidity, which can then be invested into other projects. This type of hybrid structure has thus far made up over 60% of tax equity commitments in 2025, according to the company’s mid-year market report.
Crux is also expanding into preferred equity, a type of financing that allows project developers to raise additional capital closer to the start of commercial operations. Then, once operation commences, preferred equity investors typically receive fixed, priority returns before any distributions are made to common equity holders. This structure reduces risks for preferred investors, giving them a more predictable income stream. It’s a smaller market than tax equity financing, but still an important piece of the puzzle, Johnson said.
And then there’s — what else? — artificial intelligence.
As developers and investors that have used Crux’s tax credit marketplace “graduate” into new, often more complex forms of project financing such as tax and preferred equity, Johnson told me there are “huge opportunities” to make these deals more efficient. As he sees it, this will involve integrating the company’s current workflow management and documentation tools with AI language models designed to streamline document organization and synthesis, along with other administrative processes. The idea is to save time “without any deterioration in the quality of the underwriting,” Johnson said.
These latest expansionary moves will be far from Crux’s last, Johnson told me. There’s all sorts of equity financing Crux could theoretically help to facilitate, along with transactions between equipment manufacturers and project developers or project developers and utilities.
It’s all on the table, Johnson said. “I think we will continue to find that this mix of liquidity, efficiency, and intelligence makes sense in lots of different categories.”
On PJM’s inflexible giants, another wind attack, and a Sino-Russia mega deal
Current conditions: In the Pacific, Tropical Storm Kiko has strengthened into a hurricane on its way toward Hawaii • Unusually cool air in the Upper Midwest and Appalachians could drop temperatures to as much as 20 degrees Fahrenheit below average • Nearly one million people are displaced in Pakistan’s most populous state as Punjab suffers the biggest flood in its history.
The Trump administration’s plan to kill a $20 billion clean energy financing program got the green light from a federal appeals court on Tuesday. The Greenhouse Gas Reduction Fund, housed under the Environmental Protection Agency, was designed to provide low-cost loans for solar installations, building efficiency upgrades, and other local efforts to reduce planet-heating emissions. The three-judge panel overturned a lower court’s injunction temporarily requiring the EPA to resume payments, ruling that most of the plaintiffs’ claims were contract disputes and belonged in the Court of Federal Claims. If the case now moves to that court, Heatmap’s Emily Pontecorvo wrote, “the plaintiffs would only be able to sue for damages and any possibility of reinstating the grants would be gone.”
Before leaving office, the Biden-era EPA finalized awards to eight nonprofits that would “create a national financing network for clean energy and climate solutions across the country.” The move was meant to insulate the program from cuts, but it stirred the new administration’s ire. The Trump EPA called the move a scam to give taxpayer-funded slush funds to nonprofits stacked with former Biden administration appointees. The recipients could still appeal the decision, which experts told Emily could still have significant ramifications. Watch this space.
The country’s largest electrical grid, the PJM Interconnection, put out a conceptual proposal in August for a plan to ask large electricity users such as data centers to voluntarily reduce their power consumption when there’s a shortage of electrons on the grid — and potentially require them to do so if too few step up. The plan is largely in line with what the Data Center Coalition, a trade association representing server companies, recently backed in a legal filing in North Carolina, as this newsletter previously reported. Yet big tech companies balked at the proposal, according to comments submitted in response. Microsoft warned that imposing curtailment undermines investor confidence. Amazon said targeting large power users to cut back on demand is discriminatory. Talen Energy, an independent power producer, said the 13-state-spanning PJM has no authority to make such a rule, and that individual state law governs load. The Data Center Coalition itself criticized the rule’s assumption that big power users have on-site back-up generation as overly broad and not reflective of reality.
The idea itself derives from an influential paper released by Duke University researchers in February that found the U.S. could add gigawatts’ worth of additional demand from new data centers without building out an equivalent amount of power plants if those facilities could curtail electricity usage when demand was particularly high. Heatmap’s Matthew Zeitlin described the strategy as “one weird trick for getting more data centers on the grid,” boiling down the approach simply as: “Just turn them off sometimes.”
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The Trump administration said it would reconsider the permit for SouthCoast Wind, a Massachusetts offshore wind farm approved last year by the Biden administration, according to legal filings seen by Reuters on Tuesday. In a motion filed to the U.S. District Court for the District of Columbia on Friday, lawyers at the Department of Justice said the Department of the Interior would review the project’s construction and operations plan.
The move came a week after Trump yanked back approvals for the nearly-complete Revolution Wind project off Rhode Island’s coast. It’s just the latest escalation in what Heatmap’s Jael Holzman called “Trump’s total war on wind.” As I reported yesterday in this newsletter, the Department of Transportation was the most recent agency to join the effort this week, axing $679 million in funding for infrastructure to support offshore wind development. But the Interior Department has led the charge with a witch hunt against policies that favor wind power, the de-designation of millions of acres of federal waters for offshore turbine construction, and a new investigation into bird deaths near windmills. The Department of Commerce tapped in last month by teeing up future tariffs with its own probe into whether imported turbine components pose a national security threat. The assault is prompting pushback. On Monday, the Democratic governors of five Northeastern states called on Trump to “uphold all offshore wind permits already granted.”
The BRICS brothers. Suo Takekuma - Pool/Getty Images
In spite of Trump administration pressure aimed at convincing countries around the world to reject Russian oil, the Kremlin netted an energy deal with the world’s second-most populous nation on Tuesday in a sign of what Russian President Vladimir Putin called an “unprecedentedly high level” of good relations between Moscow and Beijing. Under the new agreement, China will buy Russian gas through a new pipeline from Siberia. Once complete, the Power of Siberia 2 pipeline will carry 50 billion cubic meters of gas through Mongolia to northern China every year.
The deal came at the tail end of a summit in China between Putin, Chinese President Xi Jinping, and Indian Prime Minister Narendra Modi. The trio of hardline leaders, who represent the three biggest economies in the world, came together for a photo depicting a friendly three-way handshake widely interpreted as a show of unity and defiance against Washington’s attempts to impose its will through economic sanctions.
The Tennessee Valley Authority is broadening its effort to remake itself as the testing ground for new American small modular reactors. On Tuesday, the federally-owned utility announced plans to buy 6 gigawatts of reactors from NuScale Power, the first and only SMR developer whose design has won approval from the Nuclear Regulatory Commission. Shares of NuScale — which has struggled since the high-profile failure of what was supposed to be the nation’s debut SMR power plant in Utah two years ago — surged nearly 8%.
The TVA had already planned to build the first U.S. units of GE Vernova-Hitachi Nuclear Energy’s 300-megawatt reactors, and last month became the country’s first utility to sign a power purchase agreement with a fourth-generation reactor developer, the Google-backed Kairos Power. The deals come amid what Heatmap’s Katie Brigham called a “nuclear power dealmaking boom.” On Tuesday an industrial standard-setting group that includes Exxon Mobil, Chevron, Shell, Rio Tinto, and IBM launched a new consortium to streamline processes around building advanced nuclear reactors. On Wednesday, Kairos inked a deal with nuclear fuel producer BWXT to work together on producing the rare type of uranium fuel the reactor company needs for its plants.
Wind turbines are notoriously not always recyclable. But they are reusable. Just ask Jos de Krieger, the co-founder of a Dutch company called Blade Made that purchases used turbines and transforms them into sleek, minimalist tiny homes. “Everything in the built environment — everything that you see around you — has an end of life,” Krieger told CNN. “And we need solutions besides waste or landfill, incineration or something without value… Changing that perception is really something that has to happen in the eyes of everyone,” he added, calling for “processes that create stories, instead of waste.”
Rob talks to Peter Brannen, author of the new book The Story of CO2 Is the Story of Everything.
How did life first form on Earth? What does entropy have to do with the origins of mammalian life — or the creation of the modern economy? And what chemical process do people, insects, Volkswagens, and coal power plants all share?
On this week’s episode of Shift Key, Rob chats with Peter Brannen, the author of a new history of the planet, The Story of CO2 Is the Story of Everything. The book weaves together a single narrative from the Big Bang to the Permian explosion to the oil-devouring economy of today by means of a single common thread: CO2, the same molecule now threatening our continued flourishing.
Brannen is a contributing writer at The Atlantic and the author of The Ends of the World, a history of mass extinctions on Earth. He is an affiliate at the Institute of Arctic and Alpine Research at the University of Colorado, Boulder. Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap, and Jesse Jenkins, a professor of energy systems engineering at Princeton University. Jesse is off this week.
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Here is an excerpt from our conversation:
Robinson Meyer: Why do we have a surplus of oxygen in the air in the first place? It was, for me, also something I did not understand at all before I read the book.
Peter Brannen: So there’s this common trope that two out of the next three breaths you have is from phytoplankton the ocean, or a quarter of it is from the Amazon alive today. And there’s a sense in which that’s true because oxygen and CO2 are being exchanged very quickly in the biosphere. But there is something like 800 times more oxygen in the air than can be produced by the entire biosphere. And all of the oxygen that’s produced by the rainforest, say — the rainforest is a living system where everything else is consuming that organic matter and feeding off of it. And it’s kind of a wash — just as much oxygen is created by the trees as is consumed by the bugs and fungi and jaguars and all the things that are living in the rainforest that are feeding off those plants and respiring that plant matter back to things like CO2 and water. So on a net scale it’s a wash.
So that gets you a planet with close to zero oxygen, and instead we have this absurd abundance of this thing that wants to react with everything. And the only way you can do that is if, say, you imagine a tree and when it dies, rather than being decomposed by fungi and beetles and on and on, that tree suddenly gets buried in sediment and falls into the crust and becomes part of the rock record, and the oxygen it made in life is not used in its own destruction. And by shielding that tree in the earth, you leave this surplus of oxygen in the air. And over all of Earth history, as a vanishingly small amount of this organic matter, things like plants and algae, do make it into the rock record, they leave an equivalent gift of oxygen in the air as a surplus.
We are more familiar with plant matter in the crust where it’s economically exploitable — we call those fossil fuels. So in a weird way, the fact that me and you can breathe — I don’t think a lot of people attribute that to the fact that there’s fossil fuels in the ground. Luckily most, you know, quote-unquote fossil fuels are very diffuse in mudstones, and they’re not economically exploitable. And we’re never going to run out of oxygen by burning fossil fuels because, you know, we worry about CO2 going up in parts per million and oxygens in whole percent. So, you know, it is true that for every molecule of CO2 we burn we’re bringing down oxygen by an equivalent amount, it’s just not that concerning.
But yeah, there is this astounding way of reframing, of looking at the world where the plant surface is breathable only because of what’s happened in the rocks beneath it.
Mentioned:
Peter’s book, The Story of CO2 Is the Story of Everything
This episode of Shift Key is sponsored by …
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Music for Shift Key is by Adam Kromelow.