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Plus a note on batteries.

Rooftop solar is not like other types of consumer technology. Even though the end result is having a bunch of electrical equipment installed on the roof of your home, the process of getting solar is more like doing a bathroom renovation than buying a flat screen TV. To get the results you’re looking for, the most important decisions you’ll make are not the brand or model of the panels, but rather who you hire for the job, the size of your system, and how you finance it.
There’s a bunch more choices you’ll have to navigate along the way, and it’s easy to get overwhelmed. One expert I spoke with told me that sometimes the customers who are the most excited about getting solar end up bailing, the victims of decision fatigue.
We created this guide to save you from that fate. So take a deep breath, take my hand, and let’s walk down the metaphorical hardware store aisle and get you the rooftop solar solution you’re dreaming of.
Roger Horowitz is the director of Go Solar programs at Solar United Neighbors, a national nonprofit that serves as an unbiased resource for homeowners interested in solar. Horowitz manages and provides technical support to the company’s Solar Help Desk team.
Tony Vernetti is a senior trainer at Enphase Energy, a company that produces inverters, batteries, and EV chargers, where he trains solar sales and installation teams. Before joining Enphase in 2020, Vernetti spent 12 years working for rooftop solar companies in California.
Nate Bowie is the vice president of residential sales at ReVision Energy, an employee-owned solar company operating throughout northern New England. Bowie has been selling solar for ReVision for 15 years.
While the actual installation of the system should only take one to two days, the entire process from initial outreach to grid connection takes two to four months on average, according to Solar United Neighbors.
Example: The highest rated solar panels for 2024 according to EnergySage.com are SunPower's M-Series 440 watt model. If you install 20 of these, the system will be capable of generating 8,800 watts, or 8.8 kilowatts in direct sun.
When you start searching for information about solar on the internet, you might come across advertisements or commercials promoting free solar panels. There is no such thing. These ads are typically schemes to collect your personal data and sell it to solar companies looking for leads, and the federal government is starting to
crack down on them.
It is possible to install solar with zero up-front costs if you lease the system or take out a loan to finance it, but in both cases you will still owe monthly payments. It is also rare that anyone is able to offset 100% of their utility bill. You can get close, but you will likely still owe at least a connection fee to your utility company.
Most homeowners in the U.S. can benefit from installing solar as long as local energy policies are favorable. Placing the panels on a south-facing roof is optimal, but not necessary. If your panels face due west, you’ll only lose about 10% of potential generation, according to Vernetti. “They still produce a ton of energy. They’re still very effective. It's just a little bit less than if they're facing south,” he said. An east-facing roof is also viable in most cases.
You don’t have to worry about shoveling snow off the roof or anything like that. But like any other electronic devices, solar panels, inverters, and batteries can break or malfunction, and your system may require servicing at some point. Pay close attention to your warranties (more on that later). If you lease the system, you do not have to worry about this as much because the third-party owner will be responsible for maintenance.
In order to design a system that meets your needs and budget, solar companies will ask for a copy of your most recent electricity bill or, ideally, your annual energy consumption history. Make sure you have this information handy before you reach out for quotes.
Some utilities include your annual energy consumption, broken out by month, at the bottom of your electric bill. If you don’t see it, you should be able to log into your utility account online and download either your statements from the past year or a spreadsheet of your monthly electric meter readings.
In most of the U.S., you will find you have the option either to lease your solar panels or buy them outright. You don’t have to decide which way you want to go before you get started, but it’s helpful to think through the pros and cons of each.
Heatmap Recommends leasing if: You’re fairly certain you’ll keep your house for the next 15 to 20 years; you can’t afford the system outright, but you don’t want to take out a loan; your priority is to generate clean energy and reduce emissions, but you don’t want to spend too much time figuring out what you want or worrying about the system’s maintenance.
Heatmap Recommends buying if: You have the cash in hand; you might sell your house in the next 20 years; you know you want to have control over the details of your project.
The federal government offers a 30% tax credit for solar installations (and batteries) that covers parts and labor. It can significantly reduce the cost of getting solar, even if you don’t have a lot of tax liability in the year that you install the system. The credit will roll over to subsequent tax years.
Example: If you spend $25,000 installing solar in 2024, you’ll be eligible to take $7,500 off your federal income tax bill. If you only owe $3,000 in federal taxes in 2024, you’ll get $3,000 back and will be eligible to claim the remaining $4,500 for the 2025 tax year. If in 2025 you only owe $3,000 again, you can claim the remaining $1,500 in 2026.
Additional tax credits and rebates may also be offered by your state energy office, city, or utility. Contractors should be able to help you figure out what you’re eligible for, and you can wait to talk to them to learn more. However, incentives change frequently, and contractors don’t always keep up, so you might want to review the options in your area independently.
It will also be helpful to understand your state’s net metering policy, as that will determine how quickly your investment in solar will pay off and may also dictate how big your system can be. Some states, like New Jersey, also allow homeowners to generate additional income through the sale of solar renewable energy credits, or SRECS.
Where to look for more information:
One of the worst things that could happen is you install rooftop solar panels, and then later find out you have a leak or some other problem with your roof. “Removal and replacement of an array for a reroof is expensive and could significantly impact the owner’s return on investment,” Bowie told me. While metal roofs last a very long time and are unlikely to need a replacement, asphalt shingle roofs generally have a useful life of 25 to 30 years, Bowie said. You should be fine if your roof is less than 10 years old, but if not, you may need some roofing work done before your solar panels are installed.
If you don’t know how old your roof is, Vernetti recommended having a roofing contractor inspect it. He added that there’s varying opinions on this, with some solar experts recommending replacement if the roof is only 5 years old. “In my opinion, scrapping a 5 year old roof is wasteful and goes against the goal of sustainability,” he said.
“A good solar contractor will help evaluate the roof conditions and should recommend replacement when necessary, even if it is just to replace the roof on the roof plane where the solar panels will go,” said Bowie.
Solar contractors range from local mom and pop shops, to regional providers like ReVision Energy, which operates in multiple states in the Northeast, to national companies that install across the country like Sunrun and Sunnova.
“The advantage of going with a large company is that they have the ability to offer financing the smaller companies might not be able to. With a regional company, you can actually walk to their office and knock on the door and talk to somebody if you want to,” said Vernetti.
Heatmap Recommends: Contact at least one local company and one national company to get a good sense of your options. Always get at least three quotes!
If you are calling installers directly, here are some tips for what you should ask for or look for in a quote. (If you are using an online resource like EnergySage that finds quotes for you, use the following to help you ask follow-up questions or refine the proposals.)
A few questions you should ask:
One of the first questions an installer might ask you is how big you want the system to be. You may want to see quotes for multiple options in order to compare them. Options include:
Heatmap Recommends: Oversize your system if you can afford it.
Why?
Exceptions:
Most installers will include a financing option in their quote. Horowitz noted that some installers advertise very low interest rates that are below market rate. They are typically able to do this by paying a “dealer fee” to the bank, which they incorporate into the price of your installation — in other words, if your interest rate seems too good to be true, the total cost of your installation will likely be higher than it otherwise would be. To get a better sense of the true cost, ask for quotes both with and without financing options.
Adding energy storage, a.k.a. a battery, to your solar array can add another 10 grand or more to the project cost. But there are a few reasons it might be worth it:
In conclusion, if you just want back-up power, any battery that’s large enough to power your essential systems should do. If you want to pay off the investment, look into time-of-use rates. If you want your investment to go further for decarbonization, ask your contractor if there are local grid services programs available, and if any of their products are compatible.
After you get a few quotes, you’re going to want to spend some time comparing them, asking questions, and potentially soliciting additional quotes with variations on the system. If you’re feeling overwhelmed or you don’t have the time or patience to sort through the details on your own, you can also call the Solar United Neighbors Help Desk, which offers a free quote review service.
The most important number on the quote is the price per watt, not the total system cost. That is the number you should be comparing between different installers, as the quotes may be for differently sized systems.
You should also compare the annual bill savings. If two different companies quote you significantly different savings for systems that are roughly the same size, one of them has likely done a more detailed analysis of your roof than the other.
“It doesn't matter what module you have, from which manufacturer, or what inverter you have. There really is no difference in what your system can produce if it's the same size,” said Bowie.
Lastly, if the quote is for a solar lease, or includes a financing option, look at the monthly payments.
Every installer has certain brands and types of equipment they work with. Our expert panel agreed that it’s important to look at the brand names the installer is offering for the solar panels, inverters, and batteries, and to make sure they are from reputable companies that have been around for at least five years — even if it means paying more. A quick internet search of the top 10 residential solar panel brands should give you a taste of what those companies are.
“It is definitely worth paying a little bit extra to have really good equipment,” Vernetti said.
You may also see installers advertise that they offer “Tier 1” solar panels. That means the manufacturer has been designated “bankable” by Bloomberg New Energy Finance. The designation is more related to finance than product quality, but many solar companies use it as a rough proxy for reliability.
That being said, don’t get too bogged down in comparing solar brands.
“There's not a huge difference, typically, between one solar panel and the next of the Tier 1 manufacturers,” said Bowie. “A lot of solar companies will maybe offer one or two different manufacturers, and then maybe beyond that one or two different sizes.”
When it comes to inverters, you do want to pay attention to whether your quote includes string inverters, microinverters, or power optimizers. In a system with a string inverter, your panels will all be wired to one central inverter. This is generally the cheapest option, but it is less durable and may need to be replaced, said Vernetti, whose employer, Enphase, is the leading producer of microinverters. String inverters can also limit the output of your system if part of the roof gets more shade.
The other two options are more expensive but get around the issue with shade. A system with power optimizers is similar to one with a string inverter, but each panel will also have a small device attached to it that regulates the output and maximizes your system’s performance. By contrast, microinverters are small inverters attached to each individual panel. Both of these options also allow you to monitor each panel’s performance.
Bowie said the two were comparable in terms of performance and price. A key consideration, he said, is that your choice of inverter can begin to lock you into using the same brand of equipment on other home upgrades you might do down the line. “If you're an EnPhase customer, you're likely going to be going down the track of an EnPhase battery storage system,” he said. “Whether the customers know it or not, they're kind of being pushed down a path towards this manufacturer for more things in their home, like batteries, whole home controls, electric vehicle charging."
Your quote should provide information about warranties offered by the manufacturers of the panels, inverters, and batteries, as well as by the installation company. 25-year warranties are standard, but the details vary by installation company and by manufacturer. For example, your inverters may have a 25-year warranty, meaning you can get replacement inverters for free if any of them fails within that time period — but if you don’t have a warranty on labor, it could cost you several hundred dollars to get them installed.
“It's really important for customers to read the fine print and to talk with their local solar company who is quoting the system for them to uncover what the warranties mean,” said Bowie.
This is especially important if you are installing batteries. Ask your installer about both the equipment warranty and their policy is for servicing the equipment.
Most solar installers offer financing options. Your quote should include the name of the lender the installer works with, the down payment, monthly payment, financing term, and interest rate. However, you may find a better deal elsewhere. Horowitz noted that installers like using their own financing companies because it speeds up the sales process — they can approve you for a loan just by putting in your social security number, and sell it to you at the same time as the contract. But you may find a better deal elsewhere.
“Talk to your bank, talk to your credit union, look at home equity lines of credit, see what other options you have out there, and if those have lower interest rates or better payment terms,” said Horowitz. “You are not required to use their finance.”
After you’ve found an installer, settled on a system design, and secured financing, all that’s left to do is sign your contract. Then, you wait. Your installer will have to obtain permits from your city, county, or state, as well as an interconnection agreement with your utility.
One way to try to minimize the wait time is by working with an installer with lots of local experience. They’ll be better equipped to navigate the permitting process. For example, if you want Tesla solar panels but Tesla hasn’t done many installations in your community, it may take longer for the company to get through this stage.
After these two steps are complete, the solar company will reach out to you to schedule the installation, which should only take a few days.
After the system is installed, you may have to wait for a final inspection from your utility or a verified third party for permission to operate the system.
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The seed-stage startup is eyeing a Series A after successfully enriching lithium and hydrogen isotopes.
While most coverage of the buzzy fusion energy industry — including my own — tends to focus on the startups promising to build commercial reactors within the next decade, a whole host of supporting industries will also need to mature in order to make that long-held scientific dream a reality. Isotope production is one of the biggest. No matter a company’s technical approach to fusion, it likely demands hydrogen and lithium isotopes — the former to fuel reactors, and the latter to breed more of that fuel.
That’s where Marathon Fusion comes in. The San Francisco-based seed-stage startup is developing isotope separation technology for two key purposes: recycling tritium — an extremely rare hydrogen isotope — from reactor exhaust so it can be reused as fusion fuel, and enriching lithium-6, which is needed to breed new tritium. On Thursday, the company announced that it succeeded in using its plasma centrifuge technology to enrich lithium-6 and hydrogen isotopes in the lab. (It can’t yet test the tech on actual tritium, which is expensive, radioactive, and tightly regulated by the Nuclear Regulatory Commission, so Marathon is validating its separation physics using the non-radioactive proxies deuterium and protium.) Marathon now plans to raise a Series A based on the results.
“People have wondered for a very long time when fusion is going to come, and everyone’s waiting on the big scientific announcements,” Marathon’s CEO Kyle Schiller told me. But while the industry waits for those breakthroughs, he argued, it’s high time to start commercializing the infrastructure fusion will need to become an actual commercial industry. “Ultimately, what we’re doing is reactor agnostic. Everyone’s going to need it.”
In the near term at least, most fusion companies plan to use deuterium-tritium plasmas to power the fusion reaction. But the process is inherently inefficient — only a small fraction of the fuel actually fuses in the reaction, while the rest gets expelled, even though it still contains valuable, unburned tritium that can be captured and reused.
Today, neither tritium nor the lithium-6 needed to make more of it are produced at anything close to the scale even a single commercial fusion reactor would require to get up and running. And existing isotope separation technologies — largely designed for small-volume defense programs and experimental reactors — aren’t sufficient to bridge the gap.
“When you have a single fusion power plant, that’s going to need about 1,000 times more lithium than anyone is producing today in any country,” Schiller told me, referring to lithium-6. “It would be totally prohibitive to build a fusion power plant at those economics.”
And while it’s at least possible to produce enough of this isotope to supply a future fusion industry by enriching lithium mined from rock, tritium presents a more fundamental problem. Because it’s radioactive and decays relatively quickly, it doesn’t occur naturally in meaningful quantities. Today it’s produced commercially as a byproduct of some fission reactors, but that supply amounts to just a few kilograms per year. A single 1-gigawatt commercial fusion reactor, by contrast, would need an estimated 56 kilograms annually. Meeting that demand will require fusion companies to breed their own tritium inside the reactor, a process that involves fusion-generated neutrons hitting lithium-6 nuclei, splitting them into tritium and helium.
It will also necessitate recycling the substantial amount of tritium that passes through the reactor without burning up. That’s where Marathon’s plasma centrifuge comes in. Centrifuges themselves are nothing new — engineers have used them for decades to separate uranium isotopes for nuclear fuel, spinning the gas at such high speeds that isotopes with different masses separate. Plasma centrifuges work on the same principle and have been studied since the Manhattan Project, but no one has yet successfully commercialized the approach for lithium and hydrogen.
Part of the reason is that, until recently, there simply wasn’t much demand for these isotopes. But the raw materials also present a physics challenge: Lithium and hydrogen isotopes have very similar masses. Separating them thus requires spinning the plasma so rapidly that, historically, the resulting heat has undermined the separation process itself. To address this, Marathon’s proprietary centrifuge tech uses a “partially ionized” plasma, in which some atoms have been stripped of their electrons while others remain neutral. The company says this configuration allows the centrifuge to operate at lower temperatures.
The materials testing lab Covalent has certified Marathon’s lithium-6 enrichment. The company hasn’t had its hydrogen separation results independently verified, though an MIT nuclear engineering professor has reviewed the device’s design. As a participant in ARPA-E’s Vision OPEN program, which solicits and supports ambitious energy projects, Marathon has also presented its hydrogen separation methodology and results at the ARPA-E fusion programs meeting in June.
Now, Schiller told me, the challenge is scaling up the technology’s core systems. “We need bigger magnets, better cooling, bigger power systems, and so that’s a buildout that’s going to take time and more capital,” he said. “But as far as the science is concerned, we feel like it’s at the point where we’re ready to make those kinds of commitments.”
Marathon is now looking to raise capital to build its first commercial pilot facility, with the goal of reaching full-scale production by 2029. Schiller told me the company expects its first full-scale facility to produce tens of tons of lithium-6 per year — enough, he says, to fuel a new gigawatt-scale fusion plant roughly every two years. Marathon also plans to recover and repurpose about 560 kilograms of tritium annually — roughly the amount that cycles through a 1-gigawatt reactor’s fuel system each year, most of which exits in the reactor’s exhaust without ever fusing.
Once fusion reactors are operating at scale, Marathon has a few other tricks up its sleeve. The startup also plans to build an “isotope production” business, using the copious volume of high-energy neutrons generated by fusion to manufacture valuable isotopes. The company made headlines last year with its claim that fusion-generated neutrons could transmute mercury into an unstable isotope that eventually decays into gold — potentially doubling a fusion reactor’s economic output (and proving the old alchemists right). But that work is still theoretical, based on computer simulations rather than peer-reviewed or experimentally validated work.
Marathon certainly has plenty to keep it busy in the near term, though. “There is a really amazing opportunity right now to say, look, the fusion supply chain is ready to go. We can start scaling up,” Schiller told me. “The science will progress in parallel, and we really want to land this together — not wait another 10 years after scientific results come in.”
Current conditions: Temperatures in Sicily and southern Italy are approaching 100 degrees Fahrenheit as a heat dome settles over the north-central Mediterranean • After pounding Okinawa and injuring two people on Japan’s remote southern islands, Typhoon Saudel is barreling west toward China • A geomagnetic storm known as a coronal hole could create a visible aurora from New York to Idaho, causing minor disruptions to technological devices such as GPS.

It’s like something out of an apocalyptic disaster film. From a camera situated on a cliffside overlooking the Rasuwagadhi border checkpoint in a valley between Nepal and Tibet, you watch as several — then dozens — of people start running away from the building. Birds fly across the screen in the same direction. Finally, after a few seconds, you see what they’re trying to escape: A giant wall of gray, muddy water crashing into the roughly six-story building like an ocean wave against a sand castle. In other videos, cars, trees, and homes disappear under the roar of a river of mud and rocks. Goliath boulders roll like basketballs. Men run for their lives. An avalanche on the Chinese side of the border “triggered a wall of water with no warning,” wrote The Kathmandu Post, an English-language daily in the Nepali capital, declaring this “one of Nepal’s deadliest disasters in decades.” By Thursday morning, the death toll counted at least 332, with hundreds more people still missing. Nepal’s disaster authority told the Indian broadcaster NDTV that a “chunk of snow and rock broke off near a glacier zone” on the border and either “fell into a glacial lake or blocked the river channel” resulting in a surge that swelled into a wave of glacial ice, meltwater, and debris. While initial reports suggested the avalanche started with an earthquake, a U.S. Geological Survey analysis found that the avalanche itself set off a magnitude 5.2 landslide.
Last month the Federal Communications Commission banned the use of new types of foreign-made inverters, the equipment needed to patch solar panels and batteries onto the grid, citing the need to protect the U.S. artificial intelligence buildout from Chinese sabotage. Now the White House is stepping in to block foreign imports of yet more types of grid equipment. In an executive order Wednesday, President Donald Trump said that “continued United States reliance on foreign sources of bulk-power system electric equipment with these potential national security vulnerabilities also creates a supply chain vulnerability that could eliminate the supply of these products in the United States as a result of disruptions in international trade.” In particular, the order will affect transformers, which are facing a years-long backlog as manufacturers struggle to keep up with demand from both the data center buildout and repairs to the grid after extreme weather mangles power equipment. The Biden administration had sought to increase the energy efficiency standards for transformers, paralyzing manufacturers who opposed the regulation and could not make investments into new assembly lines to meet surging demand until the fate of the rule was resolved. The Biden-era Department of Energy ultimately withdrew its proposal. While the Trump administration policy now will further protect those domestic factories, the import restrictions could, in the meantime, make obtaining the equipment primarily made overseas more difficult.
The Trump administration is set to speed up permitting reviews for oil and gas drilling in the Arctic. On Wednesday, Public Domain broke news that the Department of the Interior is planning to publish a categorical exclusion to the National Environmental Policy Act “that would make it easier for the oil and gas industry to conduct seismic surveys, obtain rights of way, and drill new exploration wells” in the National Petroleum Reserve in Alaska, a nearly 36,000-square-mile area on the continent’s northern Arctic Ocean coast.
The proposal, which the Interior Department confirmed, comes as a particularly devastating blow to the Native Village of Nuiqsut, which had brokered a deal with the Biden administration to create a nearly million-acre caribou reserve to foster a herd on which the indigenous residents have long depended. But former Nuiqsut Mayor Rosemary Ahtuangaruak told the public-lands-focused investigative site that new drilling activity around the village has already changed the herd’s migration patterns. “All of the contractual agreements that were supposed to guide how development is going to occur have been ripped out of the books,” she said. “We feel that it doesn’t matter that we have a unique DNA, a small community of 500 people, that are just being totally disregarded and sacrificed for the greed of development.”
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Back in May, I told you about Otovo, the new startup from the former chief executive of defunct rooftop solar giant Sunnova. Instead of installing solar panels, the new company repairs rooftop photovoltaic units, in addition to batteries and generators — a sort of AAA for home energy equipment. Otovo started in Norway, targeting millions of homeowners across Europe with solar panels from installers that went out of business and left customers without maintenance service. The company has mounted a global expansion into the United States by buying smaller solar companies and maintenance providers. On Thursday, Otovo plans to announce two deals to make its latest acquisitions: Oahu-based PV Hawaii and Mr. Elektro in Norway and Sweden. The combined value of the deals — which are being reported first in this newsletter — is about $4.6 million. “PV Hawaii and Mr. Elektro bring licensed, experienced local teams that strengthen how we serve customers, and they extend our platform into Hawaii for the first time while deepening our reach across Norway and Sweden,” Otovo CEO John Berger told me in a statement.

You read that right. Unless you (like, uh, some people…) are familiar with late 20th century Melanesian geopolitics, you may not know the story of Bougainville. The island province off Papua New Guinea long had a troubled history. Ethnically, its people are related to those of the Solomon Islands, but German colonial borders hemmed the mineral-rich isle into the territory controlled by Port Moresby. In the 1970s, Anglo-Australian mining giant Rio Tinto built the Panguna mine in the center of the island. Pollution and labor violations plagued the open-pit copper and gold mine, ultimately fueling a separatist rebellion. A conflict, known as the Bougainvillean Civil War, erupted in 1988 and lasted for 10 years, only ending with a peace accord that allowed for a referendum on independence. In 2019, the autonomous province voted nearly unanimously in favor of breaking away from Papua New Guinea. The non-binding vote has yet to be ratified by the parliament in Port Moresby. But the leaders of Bougainville expect to become the world’s newest country by 2030.
To fund its sovereignty, the island wants to reopen Panguna. Last November, Ishmael Toroama, the president of Bougainville, signed a memorandum of understanding with Lloyds Metals and Energy. The Indian iron-ore miner won the deal “despite warnings from Bougainville’s majority state-owned mining company, Bougainville Copper, that Lloyds lacked the technical and financial capacity of rival bidders,” the Organized Crime and Corruption Reporting Project reported in a major new investigation. Just a month earlier, Toroama confirmed to OCCRP, “he accepted an offer from Lloyds’ managing director Balasubramanian Prabhakaran to arrange for his wife to travel to India and have a life-saving kidney operation at no cost to the president.” Toroama told OCCRP that the gift did not weigh on his decision to select the Mumbai-based Lloyds for the project.
The first step in the Department of Energy’s effort to propel new reactor technologies to market was a pair of pilot programs to speed up development of projects from both power and fuel producers. The next step is the “nuclear launch pad” initiative at the Idaho National Laboratory’s National Reactor Innovation Center. This week, the agency announced the first 12 companies to participate in the new program, which bills itself as providing “flexible technical and regulatory frameworks designed to fast-track paths from concept to deployment.” The list includes microreactor developers Antares Nuclear, Atlas Atomics, Oklo, Valar Atomics, Scaled Atomics, and two projects from Deployable Energy; fuel makers Forge Atomics, Hexium, Lightbridge Corporation, Raven-Flint Nuclear, and Sublime Nuclear; and medical isotope startup Nusano. “These selections show a strong and growing interest from developers ready to move their technologies forward,” Brad Tomer, the director of the National Reactor Innovation Center, said in a statement. Meanwhile, another startup spinning out from the Massachusetts Institute of Technology announced a big initial funding round. Apollo Atomics — which aims to build next-generation pressurized water reactors, the type of reactor that makes up the bulk of the global fleet — announced a $31 million seed financing round, NucNet reported.
Rob talks with Amanda Levin, head of climate science and policy at the Natural Resources Defense Council, about why we shouldn’t give up on renewable subsidies just yet.
Two years ago, Donald Trump made an outlandish campaign promise: He would cut Americans’ power bills in half.
It was a ridiculous, impossible pledge — but even so, the affordability problem didn’t need to get this bad. A new report, out this week from the Natural Resources Defense Council, looks at the economic, environmental, and public health costs of Trump’s regulatory and legislative clean energy policies, including his rollback of the wind and solar tax credits.
The report’s author, Amanda Levin, joins Rob on this episode of Shift Key. Levin is a Director of Policy Analysis at the NRDC’s Science Office. They discuss why Trump’s repeal will have long-term effects, the underrated public health impacts of the rollback, and why Levin believes the credits should be restored.
Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap News.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Here is an excerpt from their conversation:
Robinson Meyer: So you’ve said that we should have tax credits that buy down the cost of technologies while we’re installing them. We had Lily Bermel on Shift Key a few weeks ago with her report, and she looked at a different set of questions here, and I think it’s worth kind of talking about them in a second. But her view of the data — which I would say I’ve also heard now from some solar developers, who obviously represent the interests of their industry — but her view of the data was like, look, there’s a lot of solar and batteries that are about to get built as developers rush to hit a deadline, rush to hit the deadline in the One Big Beautiful Bill Act. Her view is, if you look at this from an emissions perspective, you don’t need wind and solar tax credits. So really ,money would be better spent elsewhere. It would be better spent buying down the cost of clean firm technologies like advanced geothermal, like fusion, perhaps, that can run 24/7 and start to push gas out of the system.
You’ve written an op-ed for Heatmap kind of taking issue with some of those claims, and I want to actually lean into that disagreement. Why should the U.S. restore wind and solar tax credits? Because I would say we’ve learned one thing, actually, in the past month since Lily was on the show. It is that deficit concerns are going to be even more pressing for lawmakers, it seems like, in 2029, even in 2027, than they were in 2024 or 2022, because interest rates are going to be high. They seem to be getting higher. Among the crises that Democrats will have promised to solve is this deficit crisis that is of Trump’s own creation. And so why should a scarce dollar go to wind and solar tax credits?
Amanda Levin: I think it’s important to remember that renewables have a lot of benefits, and not all of them are reflected in the decisions that a utility might make on behalf of its customers. Renewables both lower pollution, which can help reduce the costs and the burden that we have both from public health pollution as well as from climate pollution. They also can enhance energy security and increase economic opportunities.
But I think importantly, it’s a recognition of, one, we need to build a lot of energy fast, and we want to build it clean, as well. And that is going to take quite a bit of money up front. Even if wind and solar are some of the cheapest, lowest cost options over the life of their investment, when looking at something more simplistic, like a levelized cost of energy, it doesn’t mean that they don’t have large upfront costs that need to then be recovered from someone. And in the structure of many of our states, that someone is going to be ratepayers. And often the way that we recover money through electricity bills and rates is not progressive. It’s pretty regressive. So I think the way that we see the kind of tax credits playing into this is it’s an essential part of ensuring that as we transition towards a cleaner system, it remains affordable for everyone by moving costs off of ratepayers, who are going to be much more regressively taxed, and putting them onto the federal government, when we know that we need to be spending more on clean energy to meet our growing load, and also just to invest in our grid that is, in many cases, reaching the end of its life for certain investments.
And so I think to that kind of question of what are we trying to solve here? Obviously, wind and solar, we still see that they are being built, and they make up the bulk of anything that’s going to be built in the next decade. But we’re definitely not building enough.
There was a paper that I was part of at the beginning of 2025 that found that in order to meet our climate commitments, we would need to quadruple the amount of wind, solar, and battery storage that was being added to the system compared to recent day records. The IRA got us basically halfway there. And if you look at where we are now with Trump, we’ve basically lost that halfway there. But what we know is, if we want to actually tackle our societal challenges — climate, health, everything — and affordability, we’re going to both need to build a lot of clean energy, but also we can’t put that on the backs of ratepayers. We need to explore other ways to mitigate the near-term affordability shock that will come from just having to invest in our system.
You can find a full transcript of the episode here.
Mentioned:
Amanda Levin’s new report: An Affordability Crisis of Trump’s Own Making
A ‘Glass Half Full’ Isn’t Enough to Fight Climate Change
Previously on Shift Key: The New Paper Arguing Biden’s Power Sector Emissions Cuts Are Largely Intact — Even Under Trump
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Music for Shift Key is by Adam Kromelow.