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Plus a note on batteries.

Rooftop solar is not like other types of consumer technology. Even though the end result is having a bunch of electrical equipment installed on the roof of your home, the process of getting solar is more like doing a bathroom renovation than buying a flat screen TV. To get the results you’re looking for, the most important decisions you’ll make are not the brand or model of the panels, but rather who you hire for the job, the size of your system, and how you finance it.
There’s a bunch more choices you’ll have to navigate along the way, and it’s easy to get overwhelmed. One expert I spoke with told me that sometimes the customers who are the most excited about getting solar end up bailing, the victims of decision fatigue.
We created this guide to save you from that fate. So take a deep breath, take my hand, and let’s walk down the metaphorical hardware store aisle and get you the rooftop solar solution you’re dreaming of.
Roger Horowitz is the director of Go Solar programs at Solar United Neighbors, a national nonprofit that serves as an unbiased resource for homeowners interested in solar. Horowitz manages and provides technical support to the company’s Solar Help Desk team.
Tony Vernetti is a senior trainer at Enphase Energy, a company that produces inverters, batteries, and EV chargers, where he trains solar sales and installation teams. Before joining Enphase in 2020, Vernetti spent 12 years working for rooftop solar companies in California.
Nate Bowie is the vice president of residential sales at ReVision Energy, an employee-owned solar company operating throughout northern New England. Bowie has been selling solar for ReVision for 15 years.
While the actual installation of the system should only take one to two days, the entire process from initial outreach to grid connection takes two to four months on average, according to Solar United Neighbors.
Example: The highest rated solar panels for 2024 according to EnergySage.com are SunPower's M-Series 440 watt model. If you install 20 of these, the system will be capable of generating 8,800 watts, or 8.8 kilowatts in direct sun.
When you start searching for information about solar on the internet, you might come across advertisements or commercials promoting free solar panels. There is no such thing. These ads are typically schemes to collect your personal data and sell it to solar companies looking for leads, and the federal government is starting to
crack down on them.
It is possible to install solar with zero up-front costs if you lease the system or take out a loan to finance it, but in both cases you will still owe monthly payments. It is also rare that anyone is able to offset 100% of their utility bill. You can get close, but you will likely still owe at least a connection fee to your utility company.
Most homeowners in the U.S. can benefit from installing solar as long as local energy policies are favorable. Placing the panels on a south-facing roof is optimal, but not necessary. If your panels face due west, you’ll only lose about 10% of potential generation, according to Vernetti. “They still produce a ton of energy. They’re still very effective. It's just a little bit less than if they're facing south,” he said. An east-facing roof is also viable in most cases.
You don’t have to worry about shoveling snow off the roof or anything like that. But like any other electronic devices, solar panels, inverters, and batteries can break or malfunction, and your system may require servicing at some point. Pay close attention to your warranties (more on that later). If you lease the system, you do not have to worry about this as much because the third-party owner will be responsible for maintenance.
In order to design a system that meets your needs and budget, solar companies will ask for a copy of your most recent electricity bill or, ideally, your annual energy consumption history. Make sure you have this information handy before you reach out for quotes.
Some utilities include your annual energy consumption, broken out by month, at the bottom of your electric bill. If you don’t see it, you should be able to log into your utility account online and download either your statements from the past year or a spreadsheet of your monthly electric meter readings.
In most of the U.S., you will find you have the option either to lease your solar panels or buy them outright. You don’t have to decide which way you want to go before you get started, but it’s helpful to think through the pros and cons of each.
Heatmap Recommends leasing if: You’re fairly certain you’ll keep your house for the next 15 to 20 years; you can’t afford the system outright, but you don’t want to take out a loan; your priority is to generate clean energy and reduce emissions, but you don’t want to spend too much time figuring out what you want or worrying about the system’s maintenance.
Heatmap Recommends buying if: You have the cash in hand; you might sell your house in the next 20 years; you know you want to have control over the details of your project.
The federal government offers a 30% tax credit for solar installations (and batteries) that covers parts and labor. It can significantly reduce the cost of getting solar, even if you don’t have a lot of tax liability in the year that you install the system. The credit will roll over to subsequent tax years.
Example: If you spend $25,000 installing solar in 2024, you’ll be eligible to take $7,500 off your federal income tax bill. If you only owe $3,000 in federal taxes in 2024, you’ll get $3,000 back and will be eligible to claim the remaining $4,500 for the 2025 tax year. If in 2025 you only owe $3,000 again, you can claim the remaining $1,500 in 2026.
Additional tax credits and rebates may also be offered by your state energy office, city, or utility. Contractors should be able to help you figure out what you’re eligible for, and you can wait to talk to them to learn more. However, incentives change frequently, and contractors don’t always keep up, so you might want to review the options in your area independently.
It will also be helpful to understand your state’s net metering policy, as that will determine how quickly your investment in solar will pay off and may also dictate how big your system can be. Some states, like New Jersey, also allow homeowners to generate additional income through the sale of solar renewable energy credits, or SRECS.
Where to look for more information:
One of the worst things that could happen is you install rooftop solar panels, and then later find out you have a leak or some other problem with your roof. “Removal and replacement of an array for a reroof is expensive and could significantly impact the owner’s return on investment,” Bowie told me. While metal roofs last a very long time and are unlikely to need a replacement, asphalt shingle roofs generally have a useful life of 25 to 30 years, Bowie said. You should be fine if your roof is less than 10 years old, but if not, you may need some roofing work done before your solar panels are installed.
If you don’t know how old your roof is, Vernetti recommended having a roofing contractor inspect it. He added that there’s varying opinions on this, with some solar experts recommending replacement if the roof is only 5 years old. “In my opinion, scrapping a 5 year old roof is wasteful and goes against the goal of sustainability,” he said.
“A good solar contractor will help evaluate the roof conditions and should recommend replacement when necessary, even if it is just to replace the roof on the roof plane where the solar panels will go,” said Bowie.
Solar contractors range from local mom and pop shops, to regional providers like ReVision Energy, which operates in multiple states in the Northeast, to national companies that install across the country like Sunrun and Sunnova.
“The advantage of going with a large company is that they have the ability to offer financing the smaller companies might not be able to. With a regional company, you can actually walk to their office and knock on the door and talk to somebody if you want to,” said Vernetti.
Heatmap Recommends: Contact at least one local company and one national company to get a good sense of your options. Always get at least three quotes!
If you are calling installers directly, here are some tips for what you should ask for or look for in a quote. (If you are using an online resource like EnergySage that finds quotes for you, use the following to help you ask follow-up questions or refine the proposals.)
A few questions you should ask:
One of the first questions an installer might ask you is how big you want the system to be. You may want to see quotes for multiple options in order to compare them. Options include:
Heatmap Recommends: Oversize your system if you can afford it.
Why?
Exceptions:
Most installers will include a financing option in their quote. Horowitz noted that some installers advertise very low interest rates that are below market rate. They are typically able to do this by paying a “dealer fee” to the bank, which they incorporate into the price of your installation — in other words, if your interest rate seems too good to be true, the total cost of your installation will likely be higher than it otherwise would be. To get a better sense of the true cost, ask for quotes both with and without financing options.
Adding energy storage, a.k.a. a battery, to your solar array can add another 10 grand or more to the project cost. But there are a few reasons it might be worth it:
In conclusion, if you just want back-up power, any battery that’s large enough to power your essential systems should do. If you want to pay off the investment, look into time-of-use rates. If you want your investment to go further for decarbonization, ask your contractor if there are local grid services programs available, and if any of their products are compatible.
After you get a few quotes, you’re going to want to spend some time comparing them, asking questions, and potentially soliciting additional quotes with variations on the system. If you’re feeling overwhelmed or you don’t have the time or patience to sort through the details on your own, you can also call the Solar United Neighbors Help Desk, which offers a free quote review service.
The most important number on the quote is the price per watt, not the total system cost. That is the number you should be comparing between different installers, as the quotes may be for differently sized systems.
You should also compare the annual bill savings. If two different companies quote you significantly different savings for systems that are roughly the same size, one of them has likely done a more detailed analysis of your roof than the other.
“It doesn't matter what module you have, from which manufacturer, or what inverter you have. There really is no difference in what your system can produce if it's the same size,” said Bowie.
Lastly, if the quote is for a solar lease, or includes a financing option, look at the monthly payments.
Every installer has certain brands and types of equipment they work with. Our expert panel agreed that it’s important to look at the brand names the installer is offering for the solar panels, inverters, and batteries, and to make sure they are from reputable companies that have been around for at least five years — even if it means paying more. A quick internet search of the top 10 residential solar panel brands should give you a taste of what those companies are.
“It is definitely worth paying a little bit extra to have really good equipment,” Vernetti said.
You may also see installers advertise that they offer “Tier 1” solar panels. That means the manufacturer has been designated “bankable” by Bloomberg New Energy Finance. The designation is more related to finance than product quality, but many solar companies use it as a rough proxy for reliability.
That being said, don’t get too bogged down in comparing solar brands.
“There's not a huge difference, typically, between one solar panel and the next of the Tier 1 manufacturers,” said Bowie. “A lot of solar companies will maybe offer one or two different manufacturers, and then maybe beyond that one or two different sizes.”
When it comes to inverters, you do want to pay attention to whether your quote includes string inverters, microinverters, or power optimizers. In a system with a string inverter, your panels will all be wired to one central inverter. This is generally the cheapest option, but it is less durable and may need to be replaced, said Vernetti, whose employer, Enphase, is the leading producer of microinverters. String inverters can also limit the output of your system if part of the roof gets more shade.
The other two options are more expensive but get around the issue with shade. A system with power optimizers is similar to one with a string inverter, but each panel will also have a small device attached to it that regulates the output and maximizes your system’s performance. By contrast, microinverters are small inverters attached to each individual panel. Both of these options also allow you to monitor each panel’s performance.
Bowie said the two were comparable in terms of performance and price. A key consideration, he said, is that your choice of inverter can begin to lock you into using the same brand of equipment on other home upgrades you might do down the line. “If you're an EnPhase customer, you're likely going to be going down the track of an EnPhase battery storage system,” he said. “Whether the customers know it or not, they're kind of being pushed down a path towards this manufacturer for more things in their home, like batteries, whole home controls, electric vehicle charging."
Your quote should provide information about warranties offered by the manufacturers of the panels, inverters, and batteries, as well as by the installation company. 25-year warranties are standard, but the details vary by installation company and by manufacturer. For example, your inverters may have a 25-year warranty, meaning you can get replacement inverters for free if any of them fails within that time period — but if you don’t have a warranty on labor, it could cost you several hundred dollars to get them installed.
“It's really important for customers to read the fine print and to talk with their local solar company who is quoting the system for them to uncover what the warranties mean,” said Bowie.
This is especially important if you are installing batteries. Ask your installer about both the equipment warranty and their policy is for servicing the equipment.
Most solar installers offer financing options. Your quote should include the name of the lender the installer works with, the down payment, monthly payment, financing term, and interest rate. However, you may find a better deal elsewhere. Horowitz noted that installers like using their own financing companies because it speeds up the sales process — they can approve you for a loan just by putting in your social security number, and sell it to you at the same time as the contract. But you may find a better deal elsewhere.
“Talk to your bank, talk to your credit union, look at home equity lines of credit, see what other options you have out there, and if those have lower interest rates or better payment terms,” said Horowitz. “You are not required to use their finance.”
After you’ve found an installer, settled on a system design, and secured financing, all that’s left to do is sign your contract. Then, you wait. Your installer will have to obtain permits from your city, county, or state, as well as an interconnection agreement with your utility.
One way to try to minimize the wait time is by working with an installer with lots of local experience. They’ll be better equipped to navigate the permitting process. For example, if you want Tesla solar panels but Tesla hasn’t done many installations in your community, it may take longer for the company to get through this stage.
After these two steps are complete, the solar company will reach out to you to schedule the installation, which should only take a few days.
After the system is installed, you may have to wait for a final inspection from your utility or a verified third party for permission to operate the system.
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Rob talks with Evergreen Action’s Lena Moffitt and Pete Wyckoff about why they support BAAJA, even in spite of its flaws.
The Senate will likely vote next week on the Bipartisan American Affordability and Jobs Act, a bill to reshape the federal permitting process.
The proposed legislation has divided the environmental community and the set of interest groups often aligned with Democrats. The Wilderness Society and Earthjustice are opposed, and the Sierra Club wants big changes. The AFL-CIO and the National Urban League support the measure.
One of the few environmental nonprofits to affirmatively endorse the bill — and not express concerns or just stay silent — is Evergreen Action, a relatively young think tank and advocacy group that is entirely focused on climate change, clean energy, and decarbonization. “Despite the monumental election, I do not believe that a better deal is around the corner. The time to act is now,” Lena Moffitt, its executive director, said in a statement last week. “We have to start building clean energy at scale.”
On this episode of Shift Key, Rob is joined by Lena Moffitt, Evergreen’s executive director, and Pete Wyckoff, its vice president of policy. They discuss why Evergreen endorsed the bill, how Democrats’ Inflation Reduction Act experience led to this moment, and what still keeps them up at night about the bill. They also chat about how — even if the bill passes — big changes will be needed at the Federal Energy Regulatory Commission, or FERC.
Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap News.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, YouTube, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Mentioned:
“Why We’re Supporting the Permitting Bill,” by Lena Moffitt
Senate Permitting Deal Wins First Vote
The Last-Minute Changes to the Senate Permitting Deal, Explained
Martin Heinrich on What’s Next for Permitting Reform
Previously on Shift Key: Why Permitting Reform Is a Historic Victory Over Utilities
This episode of Shift Key is sponsored by ...
Formed through a joint venture between Wärtsilä and RCT Solutions, Valo helps utilities, independent power producers, and developers navigate market and grid complexity without sacrificing system performance. Learn more at valoenergy.com.
Every year Giving Green researches the top climate nonprofits and sends 100% of every dollar donated to its Giving Green Fund straight to them. Make your first gift before the new year, and it will be matched up to $1,000. Go to GivingGreen.earth/Shift.
Music for Shift Key is by Adam Kromelow.
Smoke from the raging fires in Indonesia may go down as this year’s deadliest climate tragedy.
It’s a morbid game to try to name the worst climate disaster of 2026. In Europe this summer, a series of extreme heat waves killed an estimated 50,000 people. In September, a thawing Himalayan glacier collapsed, sending a wall of water cascading through Tibet and Nepal, killing at least 1,500 people, with nearly 6,000 still missing months later. And this past January, authorities feared hundreds of migrants died while trying to cross the Mediterranean during Cyclone Harry, including 50 in one shipwreck alone.
But the disaster that will result in perhaps the greatest and longest-lasting tragedy is the one unfolding right now in Indonesia.
Wildfires in Sumatra and Kalimantan have burned more than 7 million acres in what is likely a record year for the fire-prone islands. The blazes have destroyed critical wildlife habitats, including rainforests occupied by orangutans, Sunda pangolins, and Javan leopards. But it’s not the direct human deaths from the fires, the habitat loss, or the historic acreage burned — those being the typical headline numbers for gauging how “bad” a given fire or fire season is — that best tell the story of the impacts, in this case.
Rather, it is the toxic smoke blanketing Indonesia, Singapore, Malaysia, and Timor-Leste. For months, those emissions have been in every breath taken by the region’s 12.5 million inhabitants, about 4% of the world’s population.
In Indonesia alone, authorities estimate the smoke has caused 400,000 respiratory infections. As of a few weeks ago, more than 75,000 cases had been recorded in children between birth and age 5. “Behind those numbers are worried families, parents keeping watch, and children struggling to breathe,” Herawati Supolo-Sudoyo, a trustee of the Indonesian Open Science Voice Foundation and chair of the Indonesian Academy of Sciences’ Commission on Medical Sciences, said during a recent public health webinar. “Babies certainly cannot say, ‘My chest feels tight.’ They rely on us to protect their breath.” (That’s according to an automated YouTube translation of her remarks.)

Children are especially vulnerable to wildfire smoke because their lungs are not fully developed, and they breathe in more air relative to their body weight than adults. Reports from local hospitals are harrowing. “Yesterday, in the inpatient ward, I saw three toddlers struggling to breathe,” one mother, whose 14-month-old died suddenly after experiencing shortness of breath, told BBC Indonesia (as translated by Mongabay). The Indonesian Philanthropy Association, a nonprofit, has taken to describing the children of Indonesia as the “lost generation” due to the suspected physical and cognitive toll of the relentless smoke exposure. Timor-Leste, which borders Indonesia to the west, has one of Asia’s youngest populations, with about 44% of its inhabitants under 18.
“We must not wait until these children are adults to calculate the losses,” Supolo-Sudoyo said.
There seems little doubt that the smoke is a climate-change-fueled public health crisis. A new study by World Weather Attribution, released Thursday, found that while the super El Niño is the primary cause of the severe reduction in rainfall that helped fuel the fires, Indonesia’s drought was “then exacerbated by record heat throughout the fire season, which was made possible due to human-caused climate change,” Theodore Keeping, a research associate with WWA, said during a press call about the findings. (The study, which uses peer-reviewed methods, has not yet been peer-reviewed itself.)
Indonesia’s fire season was about 1.6 degrees Celsius hotter due to climate change, compared to about a third of a degree Celsius hotter due to the current El Niño, WWA reports. “We also found that this year’s record-breaking heat would have been virtually impossible without climate change, even in a similar El Niño state,” Keeping said.

Smoke is still a relatively new way of quantifying the impact of a wildfire. Alistair Hayden, an assistant professor of practice in Cornell’s Department of Public and Ecosystem Health and creator of the school’s wildfire smoke mortality estimation tool, told me that though researchers have been studying smoke toxicity for years, the bad U.S. fire seasons in 2018 and 2020 helped accelerate interest and urgency. “Really high visibility and growing interest leads to a lot more studies that then enhance our knowledge about the details of this hazard,” he said of the recent spike in smoke-related research.
For example, new research released just last month by researchers at Harvard indicates that wildfire smoke exposure during pregnancy is related to higher instances of autism in children. Separately, a study about chronic wildfire smoke exposure linked the pollution to an estimated 24,100 deaths in the lower 48 states every year — more than twice the number killed in drunk-driving accidents. Looking only at Indonesia, researchers linked smoke exposure in the womb during the region’s severe 1997 fire season to poorer health outcomes by age 17.
Still, coverage of wildfires largely focuses on how many people were killed by direct flame impacts, or how many acres or buildings burned. A “megafire,” for example, is a nonscientific term used by the media to describe how large a fire is physically, but not the thousands of miles further its smoke will travel. The National Interagency Coordination Center’s Wildland Fire Summary and Statistics Annual Report, the end-of-year summary of fire season impacts in the United States, doesn’t even mention smoke exposure. Deadly and destructive fires in Maui and Los Angeles stand out in memory, but the hazardous air quality in the Midwest this season from the Canadian wildfires may turn out to cost as many or more lives. (Smoke toxicity and chronic exposure also complicate the cost-benefit analysis of a favorite tool of progressive fire managers: prescribed burns.)
In fact, research about smoke toxicity and widespread exposure to particulate pollution increasingly suggests that emissions might be the marquee impact of wildfires. While 30 people died directly from the 2025 Palisades and Eaton fires in L.A., one research paper estimated the loss of life was closer to 440, partially due to the deaths attributable to wildfire smoke in addition to stress, disruptions to the health-care infrastructure, and mental health impacts.

“The difficulty with all of this is that the smoke deaths are difficult to track,” Hayden told me. “They’re not, for instance, showing up on death certificates. While the smoke itself is very visible in the air and leads to nice photos, the impacts are much harder to take photos of.”
That’s certainly the case in Indonesia, where photos show people going about their lives in a cloud of yellow smoke, and in Singapore, where run clubs have moved their workouts into malls to try to avoid the pollution. But while a smoke-exacerbated heart attack isn’t a front-page image, to Hayden’s point, the pictures do reveal something else: just how ill-prepared our infrastructure and public health systems are for dramatic smoke events like these.
What can be done about wildfire smoke? You can invest in a really good air purifier — and use it correctly — which works so long as you can afford it, and if your home isn’t drafty to begin with, and if it isn’t too hot out that you need to open a window to stay cool at the same time. You can wear the right kind of mask, too, but it needs to fit properly and it won’t filter out gases or the smallest toxic particles. And while you can evacuate to protect yourself from an encroaching wildfire, outrunning the smoke might require you to travel hundreds of miles or, as is the case for those in Southeast Asia, literally leave your country.
In that sense, we are thinking about wildfire impacts wrong, too. Fires aren’t a hazard contained neatly within evacuation zones; the “wildland-urban interface” and “wildfire-prone landscape” describe an environment fires may erupt in, but not what they’re contained to. Whether you’re in Los Angeles or New York City, Minneapolis or Madrid, Jakarta or Kuala Lumpur, the smoke will find you.
We need a ratepayer protection pledge for natural gas, too, argue two energy systems experts.
Everyone is talking about high energy prices, which were a major factor in the midterm elections. And it’s not just electricity: Families are paying 16% more for natural gas now than they were just two years ago. Within a few more years, the boom in electricity demand from data centers could add enough natural gas power plants to expand America’s gas power generation capacity by a third. Some back of the envelope math shows that the additional costs to regular customers from this expansion could total more than $23 billion across all retail gas and electricity prices by 2030.
Large users choosing gas will raise costs for the more than 70 million households in America paying a gas bill every month. It’s simple supply and demand. Some data center developers are working with utilities to connect to the grid, but many others are building their own off-grid power plants that would burn natural gas to power their operations. That would require a massive gas infrastructure build-out on top of the supply pressure, raising costs still further.
Earlier this year, hyperscalers and AI companies signed the Ratepayer Protection Pledge, committing to pay the full costs of their energy and infrastructure, “no matter what,” to avoid increasing energy costs for other customers. Agreeing to limit cost increases for energy is a good start, but the details of that pledge focused only on electricity customers, and it’s not enough to solve the problem. Almost nothing has been said on what that means for natural gas customers, or how data centers should help contain gas costs for families. As the 120th Congress, newly elected governors, and state legislators across the country consider the fastest ways to tackle volatile energy prices, they should consider a Gas Customer Protection Pledge to protect consumers from data centers contributing to surging natural gas bills.
All this new gas demand from data centers could increase costs for the rest of us in at least three ways. First, if history is any indication, the sheer volume of increased gas use will both raise gas prices and make them more volatile. Price volatility hurts poorer consumers more, with surprisingly high bills derived from market dynamics over which they have little control. Second, the pipelines, compressor stations, and other infrastructure needed to bring gas to these new facilities will cost money. Because the vast majority of utilities in America pass through both the cost of the fuel itself and the investments required to build and maintain infrastructure, these additional costs will be borne by all customers, not just the data centers.
And third — perhaps most importantly — during periods of peak system stress like winter storms or summer heat waves, all this additional gas going to data centers will make price shocks more severe. In the case of Winter Storm Fern last January, for example, natural gas prices from Chicago to Boston were 19 to 42 times higher than the national average price from the prior year.
So, how can government officials prevent all this from happening? A Gas Customer Protection Pledge would fill the gaps in the already agreed upon objective not to raise energy cost for average customers. Mirroring the points from the Ratepayer Protection Pledge, here’s how that might work.
To address energy affordability in the long run, finite resources are best spent moving energy systems off fossil fuels to improve public health and reduce greenhouse gas emissions. In the meantime, we must make efforts today to control natural gas costs. America’s energy affordability crisis needs answers today, not down the road.
Now is the time for a Gas Customer Protection Pledge that builds out the other half of the commitment already made by hyperscalers and AI companies not to increase energy bills for other customers.