Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

The Cybertruck Is the Third-Best-Selling EV in America. It’s Also a Failure.

Making sense of two seemingly opposite Tesla stats.

•
Elon Musk and a Cybertruck.
Heatmap Illustration/Getty Images, Tesla

It’s a bad sign when they won’t tell you the exact numbers.

On Thursday, Tesla released final production figures for 2024, which saw the EV maker post a rare year-over-year decline in sales growth. It’s likely that a slow start for the Cybertruck, Tesla’s only new model in recent memory, was a big cause of the slowdown. But we can’t tell you exactly how well or poorly the big truck is doing because the company won’t tell us.

Tesla delivered 1,789,226 total vehicles to customers last year. The popular, reasonably affordable Model 3 or Model Y EVs made up more than 95% of those sales. The remainder were lumped into a group called “other models,” meaning Cybertruck and the long-in-the-tooth, expensive Model X and Model S, a move that has the same flavor as a Friday afternoon news dump. The “other models” accounted for just 85,133 deliveries, or 4.8% of Tesla’s total.

If you’ve been following Heatmap’s coverage then this comes as no surprise. Elon Musk & Co. sold just shy of 17,000 Cybertrucks during the third quarter of last year (July to September). That made the shiny metal beast the third-best-selling EV in America after Tesla’s two volume sellers. But Cybertruck was a distant third behind those two EVs. In the fourth quarter of 2024, Tesla delivered 23,640 “other models,” meaning that’s the maximum number of Cybertrucks it could have sold.

The writing for Tesla’s sales slump has been on the wall for years. A recent design refresh helped bump Model 3 sales, and the company is still working on a rumored update to the Model Y, the world’s best-selling EV, that might give Tesla a shot in the arm. But with Tesla’s future prospects resting with the Cybercab and other autonomous aspirations, the Cybertruck is the brand’s only current opportunity to boost its bottom line with a new vehicle.

Except that the stainless steel war rig was never a good candidate for high-volume sales. Cybertruck starts at $80,000. It has suffered embarrassing viral moments where the vehicle failed at basic truck tasks such as getting out of snow or sand. It comes with some cool amenities, such as the ability to back up one’s home power supply via bidirectional charging. It also serves as the avatar of everything Elon, making the car a polarizing hard pass for anyone who doesn’t want to be publicly profiled as a Musk fan.

Get the best of Heatmap in your inbox each day.

Cybertruck endured a slow start dogged by production delays and nagging, frequent recalls. Soon it became evident that demand for the vehicle wasn’t exactly red-hot. Musk at one point has claimed that a million people put their names down for a Cybertruck, but doing so cost only $100, so the length of that list doesn’t mean much. More telling was the report that Tesla was scrubbing the badging off the limited-edition Foundation series, which wasn’t selling, so it could offer the vehicles as ordinary Cybertrucks.

As The Verge notes, how you’d grade the Cybertruck depends entirely on what you believe its potential to be. As a competitor to EV pickup trucks like the Rivian R1T, Ford F-150 Lightning, and Chevy Silverado EV, the Tesla is the king — Cybertruck is outselling all those models. But electric truck sales have been sluggish all along, making the Cybertruck the big fish in a pretty small pond.

If the Cybertruck’s raison d'etre was simply to bring Musk’s Mad Max daydream to life, then it has succeeded. But if the goal of the Cybertruck was to sell lots of cars, then it’s hard to argue it has been anything but a boondoggle.

The automakers nipping at Tesla’s heels in the EV market, including GM and Hyundai/Kia, have every reason to see a path to more growth, even with the lingering uncertainty of an unfriendly new era of American government. They’re rolling out new models and posting record sales. If they can continue to bring down the starting price of their electric models, lots of their customers could be ready to ditch fossil fuel engines.

But, at least for today, Tesla’s status it tethered to the Cybertruck, which doesn’t have a lot of room to grow. Once upon a time, Tesla teased a high-end version of the vehicle that would have 500 miles of range, as well as an entry-level Cybertruck that could start in the neighborhood of $50,000. Realizing either of those goals could make many drivers — at least those not immediately turned off at the thought of owning this thing — take a long look at the Cybertruck. Neither appears imminent.

Musk’s reaction to all this might be a shrug. Rather than rounding out his stable of cars with an affordable EV with the potential to sell in huge numbers, he has bet the farm on Tesla winning the autonomous vehicle race and tossed out the Cybertruck as a treat to his hardcore devotees. Now he must hope enough of them buy it to keep Tesla’s cratering stock price afloat while he chases the future.

Yellow

You’re out of free articles.

Use code: CWNYC30 to save 30%.
Subscribe to access Heatmap’s exclusive polling and expert analysis of energy, climate change, and sustainability, now just $99/year $69.30/year.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Ideas

The Energy Trust Gap Is Crashing Our Grid

Third Way’s head of climate and energy argues that both side have lost voters’ trust, with serious consequences for our infrastructure.

Fingers crossed.
Heatmap Illustration/Getty Images

In September 2024, then-presidential candidate Donald Trump told a crowd in Wilmington: “We will cut your energy prices in half … Mark it down, and you can get very angry at me if we don't do it.” He gave himself one year from when he’d take office.

Two years later, rates are up. And we’re angry.

Keep reading...Show less
Blue
AM Briefing

‘We Are Open to Any Ideas’

On U.S. nuclear exports, German green H2, and SpaceX

Chris Wright.
Heatmap Illustration/Luke Liu

Current conditions: Aside from tides up to two feet above average on Staten Island and Long Island, the powerful nor’easter barreling toward the East Coast is likely to spare New York City • Tropical Storm Nolo is set to hit Hawaii with a potentially historic multi-day deluge • Hurricane Polo is slamming into Mexico’s Pacific coast with dangerous swells and heavy rain.


THE TOP FIVE

1. Trump’s energy chief says no diesel export ban coming, despite reports to the contrary

On Tuesday, President Donald Trump told reporters he had “called for” halting exports of diesel as prices roared to record highs amid a shortage of refining capacity to produce the fuel. On Wednesday, Politico reported that the administration was “preparing” a 90-day export ban. When Secretary of Energy Chris Wright took the stage at Heatmap House, our day-long summit on Wednesday in Midtown Manhattan, he told our executive editor Robinson Meyer that — contrary to the previous comments — the president “didn’t endorse” an export ban. “We are open to any ideas to lower energy prices for Americans,” Wright said at our annual event for New York Climate Week, essentially the amuse bouche before the United Nations climate summit in November. “We have a continual, thoughtful dialog based on the facts on the ground of what are the most practical steps moving forward, and it looks like right now we do need to grow the diesel supply in the United States.”

Keep reading...Show less
Red
Climate

Everything Happened at Heatmap House

Tales from a day of “thoughtful dialogues on energy, climate change, and human lives” on Day 3 of New York Climate Week.

Mikie Sherrill, Al Gore, and Chris Wright.
Heatmap Illustration/Luke Liu

“I’m here because I love thoughtful dialogues on energy, climate change, and human lives,” Energy Secretary Chris Wright told my colleague Robinson Meyer this afternoon. “That’s been a passion my whole life, and nothing will change that.”

It’s our passion too — and was a defining theme of Heatmap House on Wednesday at New York Climate Week, with 27 sessions across topics including clean energy development, U.S. climate policy, the future of mobility, climate tech, and reindustrialization. From Wright backpedaling on President Trump’s embrace of a diesel export ban to former Vice President Al Gore asserting that 2026 might mark “the positive tipping point on climate,” it was a full day of news, contrarian opinions, juicy predictions, and lots and lots of coffee (consumed by yours truly).

Keep reading...Show less
Yellow