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Climate advocates have never met a solution they couldn’t argue about.

The end of 2024 marks the end of four of the busiest years the climate and clean energy community has seen to date. I think it's safe to say the energy transition is in full swing (despite certain opinions to the contrary), even if it's not yet on a glide path to a future that would avoid devastating climate impacts.
But with progress comes a new kind of conflict: infighting. Which climate solutions are the best climate solutions? How can we implement them the right way? When should other priorities, like affordability and national security, come first, if they should at all? Are those trade-offs even real? Or are they fossil fuel propaganda?
In a fantastic piece for Heatmap last year, researcher Joshua Lappen drew attention to this increasingly combative undercurrent in the climate coalition, inflamed by the debate over whether a compromise on permitting reform would be better for the climate in the long run than no reform at all. That fight — along with the related question of whether conservationists are slowing climate action — continued into 2024. But it wasn’t the only thing climate advocates fought about. Here are four debates that dominated the discourse this year that I think will continue into 2025.
Biden ignited a firestorm of controversy in January when he paused approvals of new liquefied natural gas export terminals until the Department of Energy could re-evaluate LNG’s potential economic and environmental impacts. The move followed protests from environmental groups that had named these facilities their number one climate bogeyman, arguing that new terminals would, as Bill McKibben put it, “install our reliance on fossil fuels for decades to come.”
What followed was much back and forth about whether growing U.S. LNG exports would help or hurt efforts to stop climate change. To be sure, producing and burning natural gas releases planet-warming emissions. But past government and academic studies have found that exporting U.S. natural gas could result in lower global emissions overall by helping other countries replace dirtier fuels such as coal or natural gas from Russia, where the industry has much higher methane emissions. Environmentalists pushed back on that narrative, citing a study by Robert Howarth, a Cornell scientist, which found that producing and transporting LNG could be worse for the climate than coal. Critics then pounced on Howarth's study, accusing him of using flawed assumptions about upstream methane emissions, LNG tanker size, and shipping route distances.
Ultimately, calculating the emissions impact of increased LNG exports requires making a lot of assumptions. How can we know, for example, whether creating a cheap supply of natural gas will displace coal or deter adoption of renewables? As Arvind Ravikumar, an expert in energy emissions modeling, told my colleague Matthew Zeitlin, “There’s no right answer. It depends on who buys, what time frame, which country, and how are they using LNG.”
A week before Christmas, the Biden administration finally put out its long-awaited study. It modeled a number of different scenarios, but found that approving additional LNG exports beyond what’s already in the pipeline would likely produce at least a small increase in emissions by 2050 in all of them. The report also found that demand from U.S. allies in Europe and elsewhere would be met by projects that have already been approved, making additional plants “neither sustainable nor advisable,” as Secretary of Energy Jennifer Granholm wrote.
The natural gas industry and its supporters were quick to question the results, and they’re about to have a much more sympathetic ear in the Trump administration. But the report gives activists a considerable weapon to use in future lawsuits if Trump tries to put LNG approvals on the fast track.
I checked my phone after dinner one evening in August to find the members of climate X (formerly known as climate Twitter) suddenly at each other's throats over a provocative essay published in Jacobin titled “Obsessing Over Climate Disinformation Is a Wrong Turn.” Written by the environmental sociologist Holly Buck, the essay argues that too much focus on the oil and gas industry’s disinformation campaigns risks dismissing or overlooking legitimate concerns people have about the energy transition. “Fighting disinformation becomes a cheap hack for the hard work of listening to people and learning from them,” wrote Buck. “We have to put resources into a different sort of public engagement with climate change, one that sees publics as competent and nuanced rather than as susceptible marks for memes.”
The message struck a nerve. While many praised the essay, a number of prominent climate activists and journalists with large online followings attacked it, defending the urgency of combating disinformation and accusing Buck of setting up a false dichotomy between this work and public engagement. Aaron Regunberg, a former Rhode Island state representative and lawyer for the nonprofit Public Citizen, wrote a response in Jacobin charging Buck with “arguing with a straw man” and not understanding how insidious the oil industry’s disinformation strategies are.
Buck tried to clarify her view in a followup piece, asserting that she was not denying that disinformation was a “serious obstacle to climate action,” but rather that the act of “fighting disinformation” won’t solve what she sees as underlying problems working against the energy transition: the absence of an engagement apparatus that helps regular people understand their options, and a media ecosystem that “profits from our hate and division.”
What’s clear moving forward is that with a clean energy opponent entering the White House and a mega-billionaire who, with X, literally owns a chunk of the media ecosystem standing by his side, both disinformation and the framework that supports it will stay in the spotlight.
After remaining basically flat for two decades, U.S. electricity demand is set to grow by an average of 3% per year over the next five years, according to the latest forecast from the energy policy consulting firm Grid Strategies. Domestic manufacturing will drive some of the demand, it predicts, but the majority will come from the buildout of data centers, “supercharged” by the rise of artificial intelligence.
On one hand, many of the companies building data centers have ambitious clean energy goals. Google, Amazon, Microsoft, and others have signed landmark deals with advanced nuclear and geothermal power companies, helping to get first-of-a-kind deployments of these technologies financed. If those projects are successful, they could pave the way for cheaper, cleaner, 24/7 power for the rest of us.
But energy-hungry AI is already causing those tech giants to fall behind on their targets and driving major investments in fossil fuel infrastructure. My colleague Matthew Zeitlin has chronicled how electricity demand growth is making it harder to close natural gas and coal plants . In the states that data centers are flocking to, such as Virginia, North Carolina, and Texas, utilities are revising their integrated resource plans to increase the amount of natural gas generation they expect to deliver. Exxon and Chevron are gearing up to build natural gas generation “behind the meter,” i.e. serving data centers directly, so they can meet demand more quickly than if they had to hook up to the grid. The gas pipeline company Williams is also planning a Southeast expansion to serve data center demand. Energy equipment manufacturer GE Vernova is seeing orders for natural gas turbines skyrocket.
There are layers to this debate. Should policymakers require hyperscalers to bring online new sources of clean energy to power their data centers, or will that prove counterproductive and “dampen investment in new industries” — a trade-off familiar to anyone following the back-and-forth over clean hydrogen? And is it possible that all the fuss about data center demand is overblown? Is there even a business case for AI that supports this buildout?
The incoming Trump administration has promised to “unleash U.S. energy dominance” and “make America the AI capital of the world,” so it’s likely this will continue to be one of the top questions for climate hawks for the foreseeable future.
The debate over the state of electric vehicle sales didn’t start in 2024, but headlines this year continued to sow confusion over whether or not EVs are catching on in the way climate advocates — and carmakers — hoped.
Each of the big three automakers, as well as most of the remaining companies serving North America, revised down their EV production plans this year, citing a waning market. In July, General Motors CEO Mary Barra said the company wasn’t going to hit its goal of producing a million EVs per year in North America by 2025. “We’re seeing a little bit of a slowdown here,” she said on CNBC. “The market just isn’t developing. But we will get there.” Ford cancelled plans to produce an electric three-row SUV, delayed its release of an electric medium-sized pickup truck until 2027, and paused production of the F-150 Lightning, and has decided to shift its near-term focus to selling hybrids.
Among non-U.S. automakers, Stellantis delayed the release of a new EV Ram pickup truck and will put out a hybrid version instead. Volkswagen delayed the North America release of an electric sedan. Several luxury automakers, including Aston Martin and Bentley, delayed the release of their first EVs until 2027. Mercedes-Benz once strived to have EVs make up 50% of its sales in 2025 — now it’s trying to hit that mark in 2030. Tesla sales also slowed significantly in the first half of the year. CEO Elon Musk cancelled plans to build a new low-cost EV.
But while sales numbers may not have met individual automakers’ expectations, overall sales continued to grow. “For every sign of an EV slowdown, another suggests an adolescent industry on the verge of its next growth spurt,” Bloomberg reported mid-way through the year. During the third quarter, GM saw record EV sales. Honda’s debut EV, the Prologue, jumped up the charts to become one of the top-selling offerings on the market. After looking at third quarter numbers, Cox Automotive analysts opined that “a 10% [market] share is well within reach.”
We’ll have to see how Trump’s plans to eliminate consumer subsidies for EVs changes that outlook, but expect there to be plenty more fodder for debate.
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Agriculture startups are suddenly some of the hottest bets in climate tech, according to the results of our Insiders Survey.
Innovations in agriculture can seem like the neglected stepchild of the climate tech world. While food and agriculture account for about a quarter of global emissions, there’s not a lot of investment in the space — or splashy breakthroughs to make the industry seem that investible in the first place. In transportation and energy, “there is a Tesla, there is an EnPhase,” Cooper Rinzler, a partner at Breakthrough Energy Ventures, told me. “Whereas in ag tech, tell me when the last IPO that was exciting was?”
That may be changing, however. Multiple participants in Heatmap’s Insiders Survey cited ag tech companies Pivot Bio and Nitricity — both of which are pursuing alternate approaches to conventional ammonia-based fertilizers — as among the most exciting climate tech companies working today.
Studies estimate that fertilizer production and use alone account for roughly 5% of global emissions. That includes emissions from the energy-intensive Haber–Bosch process, which synthesizes ammonia by combining nitrogen from the air with hydrogen at extremely high temperatures, as well as nitrous oxide released from the soil after fertilizer is applied. N2O is about 265 times more potent than carbon dioxide over a 100-year timeframe and accounts for roughly 70% of fertilizer-related emissions, as soil microbes convert excess nitrogen that crops can’t immediately absorb into nitrous oxide.
“If we don’t solve nitrous oxide, it on its own is enough of a radiative force that we can’t meet all of our goals,” Rinzler said, referring to global climate targets at large.
Enter what some consider one of the most promising agricultural innovations, perhaps since the invention of the Haber–Bosch process itself over a century ago — Pivot Bio. This startup, founded 15 years ago, engineers soil microbes to convert about 400 times more atmospheric nitrogen into ammonia than non-engineered microbe strains naturally would. “They are mini Haber–Bosch facilities, for all intents and purposes,” Pivot Bio’s CEO Chris Abbott told me, referring to the engineered microbes themselves.
The startup has now raised over $600 million in total funding and is valued at over $2 billion. And after toiling in the ag tech trenches for a decade and a half, this will be the first full year the company’s biological fertilizers — which are applied to either the soil or seed itself — will undercut the price of traditional fertilizers.
“Farmers pay 20% to 25% less for nitrogen from our product than they do for synthetic nitrogen,” Abbott told me. “Prices [for traditional fertilizers] are going up again this spring, like they did last year. So that gap is actually widening, not shrinking.”
Peer reviewed studies also show that Pivot’s treatments boost yields for corn — its flagship crop — while preliminary data indicates that the same is true forcotton, which Pivot expanded into last year. The company also makes fertilizers for wheat, sorghum, and other small grains.
Pivot is now selling these products in stores where farmers already pick up seeds and crop treatments, rather than solely through its independent network of sales representatives, making the microbes more likely to become the default option for growers. But they won’t completely replace traditional fertilizer anytime soon, as Pivot’s treatments can still meet only about 20% to 25% of a large-scale crop’s nitrogen demand, especially during the early stages of plant growth, though it’s developing products that could push that number to 50% or higher, Abbott told me.
All this could have an astronomical environmental impact if deployed successfully at scale. “From a water perspective, we use about 1/1000th the water to produce the same amount of nitrogen,” Abbott said. From an emissions perspective, replacing a ton of synthetic nitrogen fertilizer with Pivot Bio’s product prevents the equivalent of around 11 tons of carbon dioxide from entering the atmosphere. Given the quantity of Pivot’s fertilizer that has been deployed since 2022, Abbott estimates that scales to approximately 1.5 million tons of cumulative avoided CO2 equivalent.
“It’s one of the very few cases that I’ve ever come across in climate tech where you have this giant existing commodity market that’s worth more than $100 billion and you’ve found a solution that offers a cheaper product that is also higher value,” Rinzler told me. BEV led the company’s Series B round back in 2018, and has participated in its two subsequent rounds as well.
Meanwhile, Nitricity — a startup spun out of Stanford University in 2018 — is also aiming to circumvent the Haber–Bosch process and replace ammonia-based and organic animal-based fertilizers such as manure with a plant-based mixture made from air, water, almond shells, and renewable energy. The company said that its proprietary process converts nitrogen and other essential nutrients derived from combusted almond shells into nitrate — the form of nitrogen that plants can absorb. It then “brews” that into an organic liquid fertilizer that Nitricity’s CEO, Nico Pinkowski, describes as looking like a “rich rooibos tea,” capable of being applied to crops through standard irrigation systems.
For confidentiality reasons, the company was unable to provide more precise technical details regarding how it sources and converts sufficient nitrogen into a usable form via only air, water, and almond shells, given that shells don’t contain much nitrogen, and turning atmospheric nitrogen into a plant-ready form typically involves the dreaded Haber–Bosch process.
But investors have bought in, and the company is currently in the midst of construction on its first commercial-scale fertilizer factory in Central California, which is expected to begin production this year. Funding for the first-of-a-kind plant came from Trellis Climate and Elemental Impact, both of which direct philanthropic capital toward early-stage, capital-intensive climate projects. The facility will operate on 100% renewable power through a utility-run program that allows customers to opt into renewable-only electricity by purchasing renewable energy certificates,
Pinkowski told me the new plant will represent a 100‑fold increase in Nitricity’s production capacity, which currently sits at 80 tons per year from its pilot plant. “In comparison to premium conventional fertilizers, we see about a 10x reduction in emissions,” Pinkowski told me, factoring in greenhouse gases from both production and on-field use. “In comparison to the most standard organic fertilizers, we see about a 5x reduction in emissions.”
The company says trial data indicates that its fertilizer allows for more efficient nitrogen uptake, thus lowering nitrous oxide emissions and allowing farmers to cut costs by simply applying less product. According to Pinkowski, Nitricity’s current prices are at parity or slightly lower than most liquid organic fertilizers on the market. And that has farmers really excited — the new plant’s entire output is already sold through 2028.
“Being able to mitigate emissions certainly helps, but it’s not what closes the deal,” he told me. “It’s kind of like the icing on the cake.”
Initially, the startup is targeting the premium organic and sustainable agriculture market, setting it apart from Pivot Bio’s focus on large commodity staple crops. “You saw with the electrification of vehicles, there was a high value beachhead product, which was a sports car,” Pinkowski told me. “In the ag space, that opportunity is organics.”
But while big-name backers have lined up behind Pivot and Nitricity, the broader ag tech sector hasn’t been as fortunate in its friends, with funding and successful scale-up slowing for many companies working in areas such as automation, indoor farming, agricultural methane mitigation, and lab-grown meat.
Everyone’s got their theories for why this could be, with Lara Pierpoint of Trellis telling me that part of the issue is “the way the federal government is structured around this work.” The Department of Agriculture allocates relatively few resources to technological innovation compared to the Department of Energy, which in turn does little to support agricultural work outside of its energy-specific mandate. That ends up meaning that, as Pierpoint put it, ”this set of activities sort of falls through the cracks” of the government funding options, leaving agricultural communities and companies alike struggling to find federal programs and grant opportunities.
“There’s also a mismatch between farmers and the culture of farming and agriculture in the United States, and just even geographically where the innovation ecosystems are,” Emily Lewis O’Brien, a principal at Trellis who led the team’s investment in Nitricity, told me of the social and regional divides between entrepreneurs, tech investors and rural growers. “Bridging that gap has been a little bit tricky.”
Still, investors remain optimistic that one big win will help kick the money machines into motion, and with Pivot Bio and Nitricity, there are finally some real contenders poised to transform the sector. “We’re going to wake up one day and someone’s going to go, holy shit, that was fast,” Abbott told me. “And it’s like, well you should have been here for the decade of hard work before. It’s always fast at the end.”
The most popular scope 3 models assume an entirely American supply chain. That doesn’t square with reality.
“You can’t manage what you don’t measure,” the adage goes. But despite valiant efforts by companies to measure their supply chain emissions, the majority are missing a big part of the picture.
Widely used models for estimating supply chain emissions simplify the process by assuming that companies source all of their goods from a single country or region. This is obviously not how the world works, and manufacturing in the United States is often cleaner than in countries with coal-heavy grids, like China, where many of the world’s manufactured goods actually come from. A study published in the journal Nature Communications this week found that companies using a U.S.-centric model may be undercounting their emissions by as much as 10%.
“We find very large differences in not only the magnitude of the upstream carbon footprint for a given business, but the hot spots, like where there are more or less emissions happening, and thus where a company would want to gather better data and focus on reducing,” said Steven Davis, a professor of Earth system science in the Stanford Doerr School of Sustainability and lead author of the paper.
Several of the authors of the paper, including Davis, are affiliated with the software startup Watershed, which helps companies measure and reduce their emissions. Watershed already encourages its clients to use its own proprietary multi-region model, but the company is now working with Stanford and the consulting firm ERG to build a new and improved tool called Cornerstone that will be freely available for anyone to use.
“Our hope is that with the release of scientific papers like this one and with the launch of Cornerstone, we can help the ecosystem transition to higher quality open access datasets,” Yohanna Maldonado, Watershed’s Head of Climate Data told me in an email.
The study arrives as the Greenhouse Gas Protocol, a nonprofit that publishes carbon accounting standards that most companies voluntarily abide by, is in the process of revising its guidance for calculating “scope 3” emissions. Scope 3 encompasses the carbon that a company is indirectly responsible for, such as from its supply chain and from the use of its products by customers. Watershed is advocating that the new standard recommend companies use a multi-region modeling approach, whether Watershed’s or someone else’s.
Davis walked me through a hypothetical example to illustrate how these models work in practice. Imagine a company that manufactures exercise bikes — it assembles the final product in a factory in the U.S., but sources screws and other components from China. The typical way this company would estimate the carbon footprint of its supply chain would be to use a dataset published by the U.S. Environmental Protection Agency that estimates the average emissions per dollar of output for about 400 sectors of the U.S. economy. The EPA data doesn’t get down to the level of detail of a specific screw, but it does provide an estimate of emissions per dollar of output for, say, hardware manufacturing. The company would then multiply the amount of money it spent on screws by that emissions factor.
Companies take this approach because real measurements of supply chain emissions are rare. It’s not yet common practice for suppliers to provide this information, and supply chains are so complex that a product might pass through several different hands before reaching the company trying to do the calculation. There are emerging efforts to use remote sensing and other digital data collection and monitoring systems to create more accurate, granular datasets, Alexia Kelly, a veteran corporate sustainability executive and current director at the High Tide Foundation, told me. In the meantime, even though sector-level emissions estimates are rough approximations, they can at least give a company an indication of which parts of their supply chain are most problematic.
When those estimates don’t take into account country of origin, however, they don’t give companies an accurate picture of which parts of their supply chains need the most attention.
The new study used Watershed’s multi-region model to look at how different types of companies’ emissions would change if they used supply chain data that better reflected the global nature of supply chains. Davis is the first to admit that the study’s findings of higher emissions are not surprising. The carbon accounting field has long been aware of the shortcomings of single-region models. There hasn’t been a big push to change that, however, because the exercise is already voluntary and taking into account global supply chains is significantly more difficult. Many countries don’t publish emissions and economic data, and those that do use a variety of methods to report it. Reconciling those differences adds to the challenge.
While the overall conclusion isn’t surprising, the study may be the first to show the magnitude of the problem and illustrate how more accurate modeling could redirect corporate sustainability efforts. “As far as I know, there is no similar analysis like this focused on corporate value chain emissions,” Derik Broekhoff, a senior scientist at the Stockholm Environment Institute, told me in an email. “The research is an important reminder for companies (and standard setters like the Greenhouse Gas Protocol), who in practice appear to be overlooking foreign supply chain emissions in large numbers.”
Broekhoff said Watershed’s upcoming open-source model “could provide a really useful solution.” At the same time, he said, it’s worth noting that this whole approach of calculating emissions based on dollars spent is subject to significant uncertainty. “Using spending data to estimate supply chain emissions provides only a first-order approximation at best!”
The decision marks the Trump administration’s second offshore wind defeat this week.
A federal court has lifted Trump’s stop work order on the Empire Wind offshore wind project, the second defeat in court this week for the president as he struggles to stall turbines off the East Coast.
In a brief order read in court Thursday morning, District Judge Carl Nichols — a Trump appointee — sided with Equinor, the Norwegian energy developer building Empire Wind off the coast of New York, granting its request to lift a stop work order issued by the Interior Department just before Christmas.
Interior had cited classified national security concerns to justify a work stoppage. Now, for the second time this week, a court has ruled the risks alleged by the Trump administration are insufficient to halt an already-permitted project midway through construction.
Anti-offshore wind activists are imploring the Trump administration to appeal this week’s injunctions on the stop work orders. “We are urging Secretary Burgum and the Department of Interior to immediately appeal this week’s adverse federal district court rulings and seek an order halting all work pending appellate review,” Robin Shaffer, president of Protect Our Coast New Jersey, said in a statement texted to me after the ruling came down.
Any additional delays may be fatal for some of the offshore wind projects affected by Trump’s stop work orders, irrespective of the rulings in an appeal. Both Equinor and Orsted, developer of the Revolution Wind project, argued for their preliminary injunctions because even days of delay would potentially jeopardize access to vessels necessary for construction. Equinor even told the court that if the stop work order wasn’t lifted by Friday — that is, January 16 — it would cancel Empire Wind. Though Equinor won today, it is nowhere near out of the woods.
More court action is coming: Dominion will present arguments on Friday in federal court against the stop work order halting construction of its Coastal Virginia offshore wind project.