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Climate advocates have never met a solution they couldn’t argue about.

The end of 2024 marks the end of four of the busiest years the climate and clean energy community has seen to date. I think it's safe to say the energy transition is in full swing (despite certain opinions to the contrary), even if it's not yet on a glide path to a future that would avoid devastating climate impacts.
But with progress comes a new kind of conflict: infighting. Which climate solutions are the best climate solutions? How can we implement them the right way? When should other priorities, like affordability and national security, come first, if they should at all? Are those trade-offs even real? Or are they fossil fuel propaganda?
In a fantastic piece for Heatmap last year, researcher Joshua Lappen drew attention to this increasingly combative undercurrent in the climate coalition, inflamed by the debate over whether a compromise on permitting reform would be better for the climate in the long run than no reform at all. That fight — along with the related question of whether conservationists are slowing climate action — continued into 2024. But it wasn’t the only thing climate advocates fought about. Here are four debates that dominated the discourse this year that I think will continue into 2025.
Biden ignited a firestorm of controversy in January when he paused approvals of new liquefied natural gas export terminals until the Department of Energy could re-evaluate LNG’s potential economic and environmental impacts. The move followed protests from environmental groups that had named these facilities their number one climate bogeyman, arguing that new terminals would, as Bill McKibben put it, “install our reliance on fossil fuels for decades to come.”
What followed was much back and forth about whether growing U.S. LNG exports would help or hurt efforts to stop climate change. To be sure, producing and burning natural gas releases planet-warming emissions. But past government and academic studies have found that exporting U.S. natural gas could result in lower global emissions overall by helping other countries replace dirtier fuels such as coal or natural gas from Russia, where the industry has much higher methane emissions. Environmentalists pushed back on that narrative, citing a study by Robert Howarth, a Cornell scientist, which found that producing and transporting LNG could be worse for the climate than coal. Critics then pounced on Howarth's study, accusing him of using flawed assumptions about upstream methane emissions, LNG tanker size, and shipping route distances.
Ultimately, calculating the emissions impact of increased LNG exports requires making a lot of assumptions. How can we know, for example, whether creating a cheap supply of natural gas will displace coal or deter adoption of renewables? As Arvind Ravikumar, an expert in energy emissions modeling, told my colleague Matthew Zeitlin, “There’s no right answer. It depends on who buys, what time frame, which country, and how are they using LNG.”
A week before Christmas, the Biden administration finally put out its long-awaited study. It modeled a number of different scenarios, but found that approving additional LNG exports beyond what’s already in the pipeline would likely produce at least a small increase in emissions by 2050 in all of them. The report also found that demand from U.S. allies in Europe and elsewhere would be met by projects that have already been approved, making additional plants “neither sustainable nor advisable,” as Secretary of Energy Jennifer Granholm wrote.
The natural gas industry and its supporters were quick to question the results, and they’re about to have a much more sympathetic ear in the Trump administration. But the report gives activists a considerable weapon to use in future lawsuits if Trump tries to put LNG approvals on the fast track.
I checked my phone after dinner one evening in August to find the members of climate X (formerly known as climate Twitter) suddenly at each other's throats over a provocative essay published in Jacobin titled “Obsessing Over Climate Disinformation Is a Wrong Turn.” Written by the environmental sociologist Holly Buck, the essay argues that too much focus on the oil and gas industry’s disinformation campaigns risks dismissing or overlooking legitimate concerns people have about the energy transition. “Fighting disinformation becomes a cheap hack for the hard work of listening to people and learning from them,” wrote Buck. “We have to put resources into a different sort of public engagement with climate change, one that sees publics as competent and nuanced rather than as susceptible marks for memes.”
The message struck a nerve. While many praised the essay, a number of prominent climate activists and journalists with large online followings attacked it, defending the urgency of combating disinformation and accusing Buck of setting up a false dichotomy between this work and public engagement. Aaron Regunberg, a former Rhode Island state representative and lawyer for the nonprofit Public Citizen, wrote a response in Jacobin charging Buck with “arguing with a straw man” and not understanding how insidious the oil industry’s disinformation strategies are.
Buck tried to clarify her view in a followup piece, asserting that she was not denying that disinformation was a “serious obstacle to climate action,” but rather that the act of “fighting disinformation” won’t solve what she sees as underlying problems working against the energy transition: the absence of an engagement apparatus that helps regular people understand their options, and a media ecosystem that “profits from our hate and division.”
What’s clear moving forward is that with a clean energy opponent entering the White House and a mega-billionaire who, with X, literally owns a chunk of the media ecosystem standing by his side, both disinformation and the framework that supports it will stay in the spotlight.
After remaining basically flat for two decades, U.S. electricity demand is set to grow by an average of 3% per year over the next five years, according to the latest forecast from the energy policy consulting firm Grid Strategies. Domestic manufacturing will drive some of the demand, it predicts, but the majority will come from the buildout of data centers, “supercharged” by the rise of artificial intelligence.
On one hand, many of the companies building data centers have ambitious clean energy goals. Google, Amazon, Microsoft, and others have signed landmark deals with advanced nuclear and geothermal power companies, helping to get first-of-a-kind deployments of these technologies financed. If those projects are successful, they could pave the way for cheaper, cleaner, 24/7 power for the rest of us.
But energy-hungry AI is already causing those tech giants to fall behind on their targets and driving major investments in fossil fuel infrastructure. My colleague Matthew Zeitlin has chronicled how electricity demand growth is making it harder to close natural gas and coal plants . In the states that data centers are flocking to, such as Virginia, North Carolina, and Texas, utilities are revising their integrated resource plans to increase the amount of natural gas generation they expect to deliver. Exxon and Chevron are gearing up to build natural gas generation “behind the meter,” i.e. serving data centers directly, so they can meet demand more quickly than if they had to hook up to the grid. The gas pipeline company Williams is also planning a Southeast expansion to serve data center demand. Energy equipment manufacturer GE Vernova is seeing orders for natural gas turbines skyrocket.
There are layers to this debate. Should policymakers require hyperscalers to bring online new sources of clean energy to power their data centers, or will that prove counterproductive and “dampen investment in new industries” — a trade-off familiar to anyone following the back-and-forth over clean hydrogen? And is it possible that all the fuss about data center demand is overblown? Is there even a business case for AI that supports this buildout?
The incoming Trump administration has promised to “unleash U.S. energy dominance” and “make America the AI capital of the world,” so it’s likely this will continue to be one of the top questions for climate hawks for the foreseeable future.
The debate over the state of electric vehicle sales didn’t start in 2024, but headlines this year continued to sow confusion over whether or not EVs are catching on in the way climate advocates — and carmakers — hoped.
Each of the big three automakers, as well as most of the remaining companies serving North America, revised down their EV production plans this year, citing a waning market. In July, General Motors CEO Mary Barra said the company wasn’t going to hit its goal of producing a million EVs per year in North America by 2025. “We’re seeing a little bit of a slowdown here,” she said on CNBC. “The market just isn’t developing. But we will get there.” Ford cancelled plans to produce an electric three-row SUV, delayed its release of an electric medium-sized pickup truck until 2027, and paused production of the F-150 Lightning, and has decided to shift its near-term focus to selling hybrids.
Among non-U.S. automakers, Stellantis delayed the release of a new EV Ram pickup truck and will put out a hybrid version instead. Volkswagen delayed the North America release of an electric sedan. Several luxury automakers, including Aston Martin and Bentley, delayed the release of their first EVs until 2027. Mercedes-Benz once strived to have EVs make up 50% of its sales in 2025 — now it’s trying to hit that mark in 2030. Tesla sales also slowed significantly in the first half of the year. CEO Elon Musk cancelled plans to build a new low-cost EV.
But while sales numbers may not have met individual automakers’ expectations, overall sales continued to grow. “For every sign of an EV slowdown, another suggests an adolescent industry on the verge of its next growth spurt,” Bloomberg reported mid-way through the year. During the third quarter, GM saw record EV sales. Honda’s debut EV, the Prologue, jumped up the charts to become one of the top-selling offerings on the market. After looking at third quarter numbers, Cox Automotive analysts opined that “a 10% [market] share is well within reach.”
We’ll have to see how Trump’s plans to eliminate consumer subsidies for EVs changes that outlook, but expect there to be plenty more fodder for debate.
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And data centers might be collateral damage.
After derailing gigawatts of renewable power with a permitting freeze, the Trump administration is expanding its war on renewable energy, retaining one of country music’s biggest stars in a PR offensive against utility-scale projects on “prime farmland.”
The administration recently onboarded John Rich – one half of the stadium-packing American musical duo Big & Rich – to be Trump’s “special envoy for American landowners.” Rich entered activism around landowner rights last January when he backed opponents fighting a large Tennessee Valley Authority transmission project routed through his home county of Cheatham, Tennessee. This led to him joining the Trump team, where he’s fashioning himself as a go-to guy and cheerleader for anyone who wants Trump to help stop a solar or wind farm they don’t want built.
Rich’s first fight on behalf of the Trump team? Battling solar projects in upstate New York. Over the weekend, Agriculture Secretary Brooke Rollins, EPA Administrator Lee Zeldin, and the freshly-annointed Rich wrote New York Governor Kathy Hochul grilling her on the state’s definition of “prime farmland” and claiming “the absence of a clear plan” for disposing of solar panels after projects are decommissioned. The letter resulted from Rich’s conversations with a prominent anti-solar Substack author in upstate New York, Alexandra Fasulo, and it references a specific Repsol project under development in Glen, New York, that she is fighting in state court.
“Only 8 weeks ago, I decided to start posting my written content from Facebook and Substack to X. It didn’t take long before John Rich and I connected,” Fasulo wrote in a blog on Monday. “John and I spoke on the phone a few times. We texted and I began to share my research with him. Many meetings later… and the US Department of Agriculture, the Environmental Protection Agency (EPA), and John Rich put their heads together.” In her post Fasulo signaled more is coming. “If you read the letter slowly, you’ll get the gist of what the feds are trying to do here. For legal purposes, I am not going to explain that in writing. Read between the lines,” she said. “This lays the foundation for battling destruction at the hands of solar and wind complexes, battery storage, and so much more. Have a little faith and patience. There is A LOT to come.”
Trump is pivoting to farmland fights because there are few battlegrounds left for the federal government to fire upon. He has totally undermined large-scale renewable energy development in the ocean – I mean, look at offshore wind. He’s wrecked progress in the desert, where large solar farms on federal lands remain trapped in bureaucratic permitting delays. Some facilities are now getting through, like Primergy Power’s Purple Sage Energy Center south of Pahrump, Nevada, which got its permits last month. Yet other large projects are petering out; permitting on at least three large solar proposals – Smith Blythe’s Desert Energy Charger Project and Intersect Power’s Perkins Renewable Energy Project in California and Balanced Rock Power’s Samantha Solar effort in Nevada – has been paused or canceled outright since the start of the year.
The president’s turn to fighting projects on farmland also makes sense from a political standpoint. He’s facing an enormous backlash to a buildout of hyperscale data centers he supported, many of which are sited on acreage suitable for agriculture. Republicans running statewide in must-watch midterms battlegrounds – Texas and Iowa, for example – will have to navigate this rocky terrain where something their president supported is deeply unpopular. By bringing Rich aboard and letting him wail on renewable energy in the public square, it’ll be a signal that the Big Man is still listening to rural MAGA voters wary of industrial development.
In media interviews, Rich has claimed Trump created this new, unpaid special envoy position after the country star turned down an offer to sit on the TVA. “I said [to Trump], ‘if I serve with the TVA I cannot disparage the TVA, and I fully intend on keeping my right to disparage them intact.’” He said, ‘You know what, I respect that. So what do you want to do?’ And I said, ‘Man, give me a position where I’ve got some authority and I can work with the highest agencies in the land to protect landowners. Can you create something like that for me?’”
That’s at least the public story for how the president created the “special envoy” role, which Rich has described in ways that are equal parts citizen-government liaison and culture warrior. It’s now clear from his many posts on X that he’ll be heavily involved in messaging against the construction of new renewable energy facilities, carbon pipelines and, potentially, hyperscale data centers.
“[I’ll] go out, find these egregious situations where landowners are being infringed upon and I can go in, work with USDA, EPA, Secretary of the Interior, HUD, the Energy Department, and then all the way of course [to] the Oval Office – to throw up a defense against American landowners,” Rich told Atkisson. He added that data centers will also be a focus of his in government, and there are “two or three” projects out there where he wanted to intervene.
“The president wants to see the data centers built, but he also wants the farm and ranchland to be preserved. We have to have food security for America. We have to.”
Rich and Fasulo then joined Rollins and other administration officials at a press conference Thursday in Washington, D.C. Fasulo spoke at length against New York solar and wind development. Pressed on how data centers square with farmland protection, Rollins spoke about the anxiety in rural America around hyperscalers.
“That debate is raging right now,” she said. “I think that the importance of private property rights, the importance of preserving American farmland, the importance of ensuring we’re going to have another 250 years of freedom is paramount. Does that mean it is completely incompatible with data centers? I don’t think so and I know President Trump doesn’t think so. But what it does mean is that we have to be extremely intentional. There should be plenty of land in this country where data centers can be built that will not be on prime, important farmland. That’s my take on that.”
When Rich joined the federal government is unclear. The Agriculture Department formally announced Rich joined the administration on June 10, but Rich first disclosed Trump “made an offer for a position” in a subscriber-only post made to X on July 24, 2025. He then provided updates in similarly paywalled statements, revealing the Trump appointment to his subscribers in April. Then in May, he told subscribers that he’d completed federal onboarding. “I’m really looking forward to pushing bad guys off of good guys’ land:) You’ll be seeing the official announcement soon, but I wanted you to know 1st!”
What’s clear, however, is that Rich has other targets too. As Rich was brought into federal service, he began routinely sharing a URL – “usda.gov/lawfare” – and directed aggrieved landowners to report potential misdeeds around land seizure. A review of his back-and-forth communications on social media indicate several potential fights he may wade into. Wind energy projects in Kansas. Solar development in rural Virginia. An aluminum smelter in Oklahoma. Carbon capture proposals in Louisiana.
Prior to formally joining the administration, Rich got involved in a conflict over eminent domain and transmission for data centers in Coweta County, Georgia, which had gone viral on right-wing social media. On May 12, Rich said he “just had a great phone call” with Rep. Brian Jack, the GOP congressman who represents the transmission battleground in question. “I will be speaking more on the matter soon,” he tweeted, declaring the power lines threatened “not only homes, but cattle farms and row crops.” Rich also says he facilitated federal engagement between the USDA and Casey Murph, a rancher in Navajo County, Arizona, who claims the state prematurely ended a land lease he held so Orsted can build a solar project.
It’s also apparent Rich will be the first major Trump administration official to publicly root for more counties to indefinitely ban solar and wind development. “The best way for farm and ranch land to be protected from wind/solar projects is for the county to pass a moratorium on those energy sources, disallowing them to ever be built in the county,” Rich told an X follower on May 16.
No one can predict how harmful it’ll be to have one of country music’s most famous artists turning into a spokesperson against renewable energy. But I doubt even paying Katie Miller to say nice things about solar will be able to overcome newly-empowered activism from a Nashville legend.
And more of the week’s top news around project fights.
1. Kansas City, Missouri – Data centers are so toxic that politicians are using them as boogeymen in totally unrelated policy discussions.
2. Ingham County, Michigan – We have our first major anti-data center candidate in a Democratic congressional primary.
3. Nueces County, Texas - The Longhorn State is on a bull run towards data center hostility.
4. Pulaski County, Arkansas - We have yet another municipal employee losing their job over helping a data center.
5. Marathon County, Wisconsin - Yet again rural residents are poised to lose against state permitting primacy laws benefiting renewable energy.
This week’s conversation is with Grant Gutierrez, head of community impacts at carbon management company Carbon Direct. This week Carbon Direct published a white paper Gutierrez authored on opposition around data centers he’s studied. His research reinforces much of what Heatmap Pro has uncovered, but I was particularly intrigued by a topline finding – that transparency is the most common thread in the 46 data center fights he looked into. Was he seeing what I’ve been seeing? So I asked him to hop onto a Zoom call and let me know his thoughts.
The following conversation was lightly edited for clarity.
If you were to explain the findings in your white paper to someone at a bar… how would you put it?
What I would say is that we were really interested in the kinds of concerns communities were articulating as they were opposing or resisting data center development in the U.S. To answer and explore those questions, we developed our own data center cancellation tracker where we looked for cases where we could find a strong correlation between cancelation or withdrawal status and opposition. Then we did high-level analyses of the demographics surrounding those data centers, using standard best practices from environmental justice methodologies and pulling sociodemographic and environmental burden characters from EPA’s EJScreen tool. We were mostly looking at public records. Press materials. City council meeting minutes. Things you wouldn’t have to dig too hard to find.
The kinds of communities we saw successfully resisting data centers tracked across the demographic middle of the United States – slightly more middle income, slightly more white than a majority of the American community, but mostly what you’d consider the average American community.
What is the intended audience of this paper and what are you hoping to communicate?
I think it’s important for data center developers and the capital behind them is that they need to move their engagement to early stage, responsible design. A second audience is regulators, city councils, and local zoning commissions about how to engage with developers and advocate for the right disclosure requirements from industry.
The key topline message is that developers who treat community engagement as a permitting formality instead of a critical early stage input are burdening communities, breaking trust. This is resulting in reputational risk for developers, stranded assets, losing capital – and the loss of future opportunities as developers want to build 21st century infrastructure.
Walk me through what you saw evaluating these projects. What’s the development pattern that leads to such opposition?
We saw five key themes. Some of them you might expect – concerns around natural resources, water impacts, electricity rates, land. The rural character came up quite consistently. And then there was a lack of transparency through the use of NDAs.
The NDA example I was surprised to see was the most consistent in all of our case studies. Communities are largely concerned with the process that unfolds as much as the impacts. That’s a very important signal that transcends political lines. Communities want to be heard, involved in the process. They want large infrastructural development with impacts to listen to their concerns. When those decisions are made behind NDAs or with no transparency or equitable engagement, communities quickly mobilize and organize at a hyperlocal level and are successful in opposing these data centers.
I know there are a number of companies out there – without naming names – that are putting responsible development principles forward. The ones we advocate for across our business, whether we’re working in carbon removal or other things. I see companies leading and saying, if we’re involved in this infrastructure, we are not going to sign an NDA. Those who are pushing forward renewable energy commitments, community benefit agreements, and local public-private partnerships are leading with transparency and equity in their engagements.
How any of this carries in the broader industry is yet to be seen.
In your report you point to various ways opposition can crop up to a project. One of those ways was due to the presence of co-located gas – you note that gas power at a data center engendered environmental opponents, which then strengthened those fighting a data center. Can you elaborate on whether you think a new gas power presence is making it harder to get a data center built?
The case you’re pointing to, that’s the Ballico case where on top of the data center there was a 3,500 megawatt co-located gas plant. That quickly led to major community concerns and a partnership with the Southern Environmental Law Center, which became the legal anchor for thinking through the opposition here and commissioned the technical evidence, and provided the legal [support] there.
You see a broad coalition coalesce around not only the data center concern but the climate concerns that arise. I wouldn’t be surprised if we saw a repeated concern around the expansion of fossil energy and combustion sources going hand in hand with community opposition and organizing on data centers. But that remains to be seen.
What in your research have you seen when you compare opposition to data centers and campaigns against, let’s say, fossil fuels? Or mining? Or renewables?
What I think about with data centers is they’re the highways of the 21st century. As we know through the highway projects in the U.S., there were major disproportionate impacts on communities of color. I think there’s potential for data centers if they follow that playbook to have that same impact.
When it comes to comparing these, that’s something I have not done yet. But I think there’s a few things happening. I think the scale and scope of the buildout is taking the American public by surprise. Articulation around impacts to natural resources and electricity prices in a heightened political climate and a difficult economy. It’s also the existential problem AI introduces, which is the role AI plays in society. This is unique compared to other kinds of extraction, which feed technologies already at play.
How do you feel about the fact that so many of us in energy, environment and climate are now talking about data centers all the time?
Never in my career, working in carbon removal and nature based solutions, I never thought data centers would be a major focus in my career as an environmental justice advocate and social scientist.
Data centers are probably emerging to be one of the biggest environmental justice problems of our time so while it’s not something I planned to work on, I am emboldened to see the response from the nonprofit community and others trying to wrap their heads around this. What is the right kind of information? What does the public need to know? How do we advocate for our communities and build the world we would like to build?
While data centers are moving fast, I’m encouraged to see communities organizing and advocating for their own needs as well. Over the next few years, the story will tell itself.
Last question – what was the last song you listened to?
DtMF by Bad Bunny.